This Has Never Been Invented Like This Before | Dragons' Den

'The World's Toughest Cycle Helmet' that folds, is what was pitched in the Den by cycling entrepreneurs Tony Walker and Andy Creak, the founders of Hedkayse. They were seeking a £100,000 investment for just 4% but what will the Dragons' think about the equity stake?
Season 17, Episode 7
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #Cycling #Sports

[@Wuhlz]

I firmly believe that most entrepreneurs that enter the den with an offer of 10% or lower are simply looking for the advertising factor of Dragons Den.

[@zydhas2838]

Any pre-startup for sure.

[@AquaCulinarius]

and what do you know about venture capital?

[@Wuhlz]

I guess beyond my own education(Accounting, specifically Forensic Accounting), simple observation and common sense would seem to prevail!

[@Wuhlz]

@@zydhas2838 Absolutely good point!

[@kinglionbearali2447]

Agree 99 procent

[@raymac5235]

Just under 4%? No wonder Touker wasn't there, He doesn't get out of bed for 5%.

[@polovw89]

It needs a minimum of 51% for Touker to drag himself out of the bed

[@marcushunt1414]

These guys are definitely just here for advertising with that valuation.

[@andipandi5641]

no.. i think that like a lot of inventors - they are just extraordinarily naive..

[@seancharlie8476]

The valuation and percentage is what destroyed their pitch

[@oneheadlight8000]

Only because they are trying to create a business in a socialist country

[@12345ngb]

Yes the valuation is crazy

[@matthewturner6342]

Probably just there for free promo

[@phillipkleopas7230]

Is not crazy. They just don't know how valuation work. You can value a company based on future cash flow (discounted cash flow method). The mistake people do in the den is that they assume valuation need to be based on actual sale which is not the case

[@saanvisdiary1604]

Whenever Peter starts on a positive note - you know there is no offer coming😂

[@OperaJH]

Not really 😊

[@tucosalamanca5194]

This was a marketing stunt. To raise awareness for they're product they had no intention of taking investment that's why the valuation was so high

[@macfunker]

I read your comment before watching the video and all the way through I was hoping they didn’t get investment because I agree with you, that was a ridiculous valuation

[@davidmg1925]

ditto

[@tucosalamanca5194]

@@macfunker I've just realised someone has already mentioned it in the comments I didn't look 🤦‍♂️but yeh a start up with no sales or even orders etc . It's obvious. I can't believe the dragons didn't pick up on it.. maybe they did.

[@domniven]

Definitely a marketing stunt but also highlights how much the 2 of them need their product to protect their last brain cell

[@erin5592]

Yeah and they didn't even seem to want to make a counter offer like they were scared he would accept it 😂

[@AdamBechtol]

1:04 I love the cut to peter here, not caring while the rest make noises.

[@peterd788]

Tej made a very good offer.

[@wheelsofafrica]

A good product IMO. Good for the building industry. Needs tweaking not rejecting.

[@tooshlong]

No. The valuation means it requires rejecting lol. What you on

[@maxechendu6693]

A valuation of £2.5 million for that product at the figures they mentioned is a joke, that's the only reason they left with nothing.

[@joewas2225]

They didn't come for investment, they came for exposure. Sad the Dragons didn't call them out.

[@coolbeanz1702]

You people say this about everyone with a high valuation🤣 ever thought maybe that’s just how much they wanted to give away?

[@Mossyz.]

@@coolbeanz1702 Yeah i agree...sometimes the dragons ask for tooo much .

[@kuposceptre]

Exactly.

[@bobstirling6885]

Shame it doesn't seem to have worked....losing money year-on-year...

[@ianoliver7271]

What did one helmet say to the other? I'll stay here, you go on ahead!😁!

[@paulnorris1559]

or...you are head case!

[@englishbob5106]

🇬🇧 Please stop

[@IRCW]

I think they were silly to come in asking for 4% with such a high valuation no patent on the chemical and barely any sales. I wouldn’t spend £150 on a helmet either. Max £45

[@Estiallina]

I guess you have a £45 head. My head is definitely worth £150. Shame you don’t think yours is. 😜👍🏼

[@funkfireman]

@@Estiallina You could buy 2 or 3 good quality helmets for £45. There's not many that sell for such a high price.

[@joewas2225]

@@funkfireman 100% bullshit

[@gerardford9706]

@@Estiallina damn so if i make a £1000 helmet you're gonna buy it because you're that obtuse?

[@jasonvidal3035]

@@Estiallina ur getting cooked

[@xJMAN92x]

I always believe in the value of the dragons. Get them interested, and 60% of something is better than 95% of nothing

[@edwindsouza8816]

How many times do you have a cycle accident and hit/damage your helmet? Other areas of usage that might be more marketable would be construction, horse-riding, cricket.....etc

[@b-dogs1038]

Yes. If have an accident & involved head /helmet & believe the helmet has been compromised? Just go out & buy another helmet folks.

[@milijanovcic4479]

US president Joe Biden had a cycle accident recently.

[@dr69_420]

@@b-dogs1038 and you could buy 3 for the price of this one helmet. And if i have 3 cycling accidents I'd probably just stop cycling and for that reason I'm out

[@perryrush6563]

Theoretically motorcycle helmets are supposed to be replaced after any hit....how many walls in buildings when carrying my helmet have I hit? No clue.

[@maxwellblackwell5045]

The foam compression is what saves your head. If the foam is compressed from drops or bumps then its not safe anymore because you've removed the ability to absorb energy. Ever notice how helmets for different things are made differently? That's for a reason. A hammer falling on your head is different from your head moving fast an then suddenly stopping.

[@jarnevanbec2886]

12:59 so great to see peetah's curiosity of how they will react to the offer!

[@namnack]

No usp. It's not like people are constantly falling off their bikes or getting hit by a rain of hammers every day on construction sites. Current net worth: £ -600.000

[@bobstirling6885]

Current net worth £-900,000

[@namnack]

@@bobstirling6885 :)

[@Shrooms-up6sv]

Do Touker and Theo regenerate into one another every so often Dr. Who style?

[@justforlaughsmate3900]

😂😂

[@JackCitymusic]

I can't handle everyone saying "your helmet" "all your helmet does" "Your helmet will do things that no others will"

[@Klysty10]

Theo's doing some serious thinking in the hope he can ask "...and what if its near a candle?"

[@davidoruade9377]

😂😂😂😂😂 You are so on point. Theo would definitely say that 😅

[@dac8939]

Peter has gone from looking like a sharp James Bond to the old Q over the series. I guess been a billionaire takes its toll.

[@jakecooper5855]

He does have more hair now than the early episodes, and that's priceless

[@HomestarCrawler]

They were so relieved that they didn't get a deal at the end 😂 They didn't want a deal, just exposure.

[@bobstirling6885]

Well although they are still trading, their accounts show annual losses running at around half a million per year for the past 3 years....so maybe they did need a deal

[@cebruthius]

​@@bobstirling6885I hope they stay afloat because my skull is shaped like a Neanderthal's and this helmet is the only one that fits my head. Being soft and pliable it's extremely comfortable.

[@raw_riot_6917]

People say that but I don't see it, it's not like the world watches dragons den and I like it but I'm not gonna buy one. Exposure doesn't mean anything will happen.

[@adelezierler1547]

I must say, I never ever get tired of Dragons Den, listen to the Investors and how they actually take great risks and could lose lots of money. However, it isn't easy when so few really bring to the table a really extraordinary invention of sorts. Of course, it also can be loosing a possible great success. No matter what, it is always a great risk on both sides.

[@GennySavastone]

I didn't know Matt Le Tissier sold bike helmets

[@nickpellatt]

After losing that Sky contract, beggars can't be choosers eh

[@anyoldactress4078]

No no that’s not Matt Le Tissier.

[@Technicallyimright]

The only type of person to invest £100k for 4% on that business, is the type to walk around wearing a helmet like that and then jump on a special bus, licking the windows all the way home.

[@Karen-ig6bp]

😂😂😂

[@1337murk]

Why bring your mum into this?

[@Karen-ig6bp]

@@1337murk ....suppose because yours couldn't see the opportunity....😑

[@Hutchyy]

They wrote the season and episode numbers in the description!!

[@erepsekahs]

Without a doubt this is an excellent platform to launch awareness internationally...One has to remember Dragon's Den US, Canada, Australia are all spin-offs of this the original and it is shown throughout the civilized world and the United States.

[@makatelli]

Stop using the phrase "the civilized world" its very disrespectful.

[@erepsekahs]

@@makatelli You ole' silly-billy.

[@makatelli]

@@erepsekahs No, i'm being serious. That phrase stems from colonial times where they thought everyone except white europeans we're savages.

[@erepsekahs]

@@makatelli Ah....ok you're beginning to get the message. Keep thinking, you'll figure it out.

[@epargnepension2262]

@@makatelli Go cry elsewhere, fragile millenial woke. I'm sure you let your wife have a boyfriend.

[@christopherthomson1978]

150 for a helmet just that's an absolute joke

[@M4nvrs]

I'm getting "Free advertising" vibes from this...

[@uzoamakaekeocha8221]

Theo is always realistic and reasonable

[@zainnnzy]

@Lee Claxton Lol

[@DavidMcCoul]

His thinking was similar to mine with a background in Materials Science. I would have it rigorously tested scientifically and to safety standards before I would even think of investing at any amount, let alone at 2.5 million...

[@richardreweti8671]

I love watching the Greedy negotiate with each other a great program it's like watching Gold Prospecting. 😂

[@BenjaminGoose]

Which one is called Greedy?

[@moogleking]

@@BenjaminGoose They all are

[@tooshlong]

Another KZbin commenter who doesn't understand the concept of risk:reward. Sad.

[@Technicallyimright]

11:29 Debbie let her colostomy bag settle before declaring herself out. Good on her.

[@devonodevon]

I hate this comment so much. Take my like and leave.

[@marioevyeniou7958]

The puns are pure gold

[@murilogoulart4935]

Impressive 👏

[@ibrahimalotaibi2399]

The existence of Theo in this show is like having a defective 2.5 W bulb in your backyard.

[@bloodyblade916]

That was a great offer they must not need money or already have too many hands in the cookie jar.

[@polovw89]

Jenny : I don't need something on my head for protection, there's nothing there, I'm out

[@aarizmushtaq4301]

Narrator: "Theo Paphitis" Me: "Theo the Foetus"

[@drscott7359]

It’s one of those without IP on the material that bell or other big co will just do it themself if they see a market.

[@gamewithadam7235]

Let's hope Theo's children didn't inherit his receding hairline.

[@mharbinson8952]

They were weak at addressing concerns. They almost seemed to agree with them if someone said a negative point. I reckon Deborah was going to offer at like 40-50% so it wasn't worth saying even.

[@mahendrakarunaratne4788]

These guys came in for advertising. Surprised the Dragons didn't call them out on that.

[@neontetra1000]

£150 bike Helmet! . I’d want a built in Head massager and radio for that price! We won’t see them again. Should have took the offer.

[@soyale360]

A modest racing helmet in the US costs $150.

[@bloodyblade916]

Exactly

[@christopherthomson1978]

this was ridiculous I thought 25 percent was an amazing deal for a company with absolutely zero

[@jamielee9350]

Innovating since 2013 Over £2 Million on Research and Development. Over a decade dedicated to improving head safety. Hedkayse produces long lasting protective equipment for the sports we love. Future proofed design is at the core of what we do. We will continue to expand our range of the safest and toughest sports protection on the market. Due to the value that Enkayse™ provides the sports industry we will start to see other brands licence the technology in their own products to help set a new standard for sports protection. ( 2023 they are bigger than ever )

[@bibbus3588]

I don’t get out of bed if it isn’t fitted with a flow signal for that reason Jenny is out

[@RockyDave]

I agree... and so does Rory.

[@Estiallina]

All other helmets must be replaced after one impact. I see the value in this being able to withstand many impacts and be foldable.

[@robsimpkins6185]

Exactly. I was thinking sports like stakeboarding, BMXing, mountain/trail biking, where you expect to fall over regularly would be ideal.

[@barneylaurance1865]

Yes but they didn't have any certification to prove that it's good for multiple impacts. Part of the trouble might be that there's no certification available to say that a cycle helmet is safer than standard.

[@bobstirling6885]

If the helmet gives, then it doesn't necessarily absorb shock, a rigid structure prevents concussive impact where a flexible structure doesn't.

[@ismailabdukadir1130]

I always wonder why some people make very exaggerated valuation for startup product, no investor would just go for such thing

[@masterblast4069]

Gets their product on TV.

[@ismailabdukadir1130]

@@masterblast4069 That makes sense

[@joewas2225]

@@masterblast4069 Way to go captain obvious

[@can-i-go-now]

Delusional- they're too close to the product and so they don't see the problems that they have.

[@OperaJH]

Free advertising and nothing more

[@BenjaminGoose]

"this has never been invented like this before" What? XD

[@SECRETORDEROFTHEKNIGHTSTEMPLAR]

There valuation was way over the top plus they don't own the rights to the material but I bet the got an offer from a bike company

[@rizalukman7982]

Well at least they got an offer from tej lavani

[@aronfroude543]

I thought the point of polystyrene breaking was so that the energy gets transferred into breaking the material and not your head? Couldn’t you just make one out of metal and it pass the robustness test?

[@bobstirling6885]

Exactly right, if the helmet flexes it transfers the impact rather than absorbing.

[@yblackburn6829]

They didn't ask what the cost price is ?

[@wildnfree101]

Someone does not get out of bed for 4%!

[@OperaJH]

No one did.

[@tonystank_kick]

3x expensive but if there claims are true it last 3x+ longer

[@keltiquewood]

If the valuation is excessive then fair play but I think sometimes the Dragons complain about valuations to strengthen their hands in negotiation!

[@cranegantry868]

They have no chance in construction because employers don't need to buy it.

[@noahbawdy3395]

The title is pretty awkward.

[@RockyDave]

Understatement.

[@flockofwolves]

Peter Jones values no company but his own.

[@OperaJH]

That’s ridiculous. He’s made more investments than any other dragon, is the only billionaire of the group and easily the savviest of them all. He’s helped lots of people become millionaires. Besides, which businessman wouldn’t value their own company? Would you?

[@gee3883]

They gave away the flaw right at the start by saying a chemist could work out what it's made from. All someone like Deborah needs to do is find this out and manufacture their own version.

[@Hutchyy]

Why did he say "first to face Theo and the other 4 dragons" at the start

[@anubusx]

Jenny will be riding her bike out.

[@tonystank_kick]

If he was out for valuation the have him make you an offer

[@tashaax1993xanimalloverx]

Surely they shouldnt have been smashing thr helmets onto their flooring like that lol

[@SiriusMined]

"it's safer, only if an accident happens" - um, what?

[@RockyDave]

Yep, so it wasn't just me that thought that.

[@gregblake2764]

Actually it's only safer if struck multiple times. A better question is what is the usable life of their helmet compared to standard bike helmets, which we are told should be replaced every five years because the materials used chemically start to break down and don't provide enough impact resistance five years after manufacture.

[@milijanovcic4479]

Why would you need one because probably there wont be any accident right?

[@grantmonaghan810]

So happy they didn’t get a deal.

[@janlassen6101]

Wanting to give away only 4% is like they are insulting the Dragons.

[@chriswilson5199]

Got a little tense at the end, thought Tej was going to accept the offer. Theo the fetus and pizza Jones think they are well funny

[@Conannnnn]

Can someone tell me what valuation of a business has to do with making an offer ?

[@chriswood4759]

The valuation is calculated based on the amount of percentage they are offering for the investment amount. So in this example they were offering 4% share for £100,000. So this values the company at £2.5 million. If for example a dragon had asked for a higher percentage for their £100,000 investment then this would of lowered the valuation. For example if they got a 10% share the company would be valued at £1 million.

[@lancelaws6128]

Has to be a realistic valuation, based on the current situation/state of the business

[@can-i-go-now]

Valuation is simple an estimate of the current worth of the company. In other words if you were to sell it all right there you could easily get that amount from an offer. By buying in to a company that is worth 1 million through sells and assets will be diffrent than a start up company only worth 10,000. The problem is this is early stages of the product meaning more risks because they haven't proven their value. ... I hope this helps.

[@gamewithadam7235]

Don't they see the potential from the safety where governments could legislate less safe competitors out?

[@ryanmorgan9589]

I dont know if there is a real market for this. How many seriouse crashes do bike riders have? You can buy a decent one for $60 and probably last ages.

[@theguyinblacktux]

I think if they would have gone to 15%, Tej would have accepted.

[@91vanced14]

Clown's 🤡 just wanted the TV time

[@SinkyYT]

Another one bites the dust.

[@perryrush6563]

Almost 3x's more expensive (oorrrr just over 2x's)

[@dimebag505]

Do the people that go on never watch Dragons den? They must know a low percentage offer never goes well.

[@mycroftsanchez901]

So many lose investment because of crazy valuations.

[@marianmurphy4625]

Where's Touker Sulimon.

[@ZestraX]

In bed since they were asking for below 5%.

[@cropcircles5697]

This is nonsense. The safety of a helmet is not about how much damage is done to the helmet, but how much damage is done to the head. If you want a robust helmet, just strap a rock to your head. Just like the crumple zone of a car, you want the helmet to be crushed under an impact, absorbing the energy of the impact, instead of your head.

[@drscott7359]

Exactly it’s the force transferred ! If there is no give force goes through and you brain goes shaken baby damage.

[@maxwellblackwell5045]

Yeah and every time you do small invisible damage you reduce that "crumple zone". Bike helmet use the compression of the foam to absorb the impact. Every time the foam is crush and condensed you remove that compression factor. Get it? If not I can explain more.

[@tooshlong]

Sara though. She's a G

[@maldegaar]

I've never seen this dragon line up. I always thought Duncan dropped out after Theo.

[@bobstirling6885]

Theo covers if one of the others is unable to attend.

[@wilsonthomas8165]

At the end of the day, it's just a helmet. Why didn't the dragons ask about the cost of producing the product and how to reduce the cost of production. Secondly, to reach the kind of sales numbers they anticipated, the retail price can't be above 50 pound. I will invest all the money for 20% of the business. Otherwise no deal..

[@BenjaminGoose]

"Why didn't the dragons ask about the cost of producing the product and how to reduce the cost of production." How do you know they didn't?

[@raymac5235]

You would have lost your investment.

[@bobstirling6885]

Your £100k would now be worth £-200k

[@wilsonthomas8165]

@@bobstirling6885 ha ha ha.. nice one.

[@Alex-nk6sy]

Dont come in with a valuation of more than a million unless you've already cracked a market, like the US.

[@alexeiutgoff7955]

This show isn't in the US.. The US isn't the only market in the world lmao.

[@Humongous420]

Sheer brilliance! The old helmets are so sketchy

[@tinderella2386]

Sketchy or not they’ve saved many a people from head injuries over the years

[@nathanloosemore4141]

Why do you need a helmet that can take 201 hits. How often are people falling in their heads? 🤔

[@milijanovcic4479]

I fell of the bike so many times and never hit my head, it would always leave a mark on my elbows and knees. Cheers

[@chrissilvester5663]

They had a decent product but what killed their pitch was their extremely high valuation. I mean asking for £100k for only 4% of their company is shocking

[@coolbeanz1702]

Thanks sherlock

[@chrissilvester5663]

@@coolbeanz1702 Next time u comment have a point to it otherwise it's pointless. Just abit of advice

[@kopstar711]

Lool...that valuation is crazy....maybe on Shark Tank, but not on Dragons Den

[@OperaJH]

Mr Wonderful would have told them to go shove it.

[@pixelatedtree]

100k for 4%, what a joke

[@tamikagreen1119]

What was the point in coming on? They wanted to hear Deborah's offer but then couldn't stretch to 25%

[@scottishmudders8357]

£150 for a helmet is not bad To bad given todays prices, when you think about it though guys who would spend £150 on a helmet are generally more than your average cyclist. And thus buy for example carbon fibre etc like me I have carbon full face helmets they were over £300 each ….

[@dollydiddums7889]

Deborah always lets her fingers do the talking or in this case walking .

[@markbrown-sb2zm]

How many accidents are you expecting to have ?

[@geofreyr]

I think most people who pitch have no idea how to value their company, most of which are an idea, a product, and a few tiny sales. Take this business for example, a good product, no sales, and a fairy tale story about it being a huge seller without any proof. 100k valuation tops sounds more like it.

[@WinstonBuford]

plastic ones are [erfect for impact and disperse the impact and breaks up. its why it is what it is,,

[@sarahjones-jf4pr]

WHOA STEADY SLOW DOWN.....

[@anicma]

I don't wear a helmet when I ride. Come to think of it, I don't ride.

[@gabrielsansar6187]

the 5 yr old me asks why they didnt add chain mail in the huge gaps on the helmet.. land on sharp surfaces ur skull still gets stabbed open... fail

[@leenobody3249]

Men arguing over their helmets…

[@johnmightymole2284]

Not a business.

[@rickysmyth]

If the accident is so severe that a normal helmet isn't good enough, then it would be pointless. What use is a helmet if you have your neck or back broke? And if you keep having these severe accidents, maybe you should try a different hobby

[@friendlypiranha774]

rickysmyth - your last sentence is hilarious 😂😂😂

[@soyale360]

In theory, a traditional helmet should be thrown away if it's dropped, so it's not just "accidents" that take a helmet out. Also, cyclists have little control over the actions of other road users so sometimes you don't get a say in whether you're in an accident.

[@samsherrington7423]

Missed opportunity here. "Lads what is it" "It's a helmet" "No. You're a helmet" 🔔