Lid Creators Sell 2.4 Million Units By SIMPLY Adding “A Pen Hole” | Dragons’ Den

Tom Bell and Craig Bailey are in the den seeking an investment of £80,000 in return for 15% equity in 'FoamAroma' - a reinvented coffee lid that aims to give coffee consumers the sensory experience that they’re deprived of. Their lids have enlarged holes that allow for easier drinking and more aroma to reach the nose but this is just the UK business - why won't Craig include the U.S business?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #FoamAroma #LastStraw

[@fuckamericanidiot]

So lattes, cappuccinos, white coffees, anything with milk in no longer smells like coffee? That's bollocks.

[@zaph2580]

Shocking!

[@a.s945]

Next video I guess. USA is to buy tension relieve for the jaw😂

[@fuckamericanidiot]

@@zaph2580 😅 Controversial I know

[@marjiyaahmed4497]

Thank you!

[@Look.me.up.on.youtube]

Technically it does smell like coffee but it is more of the sweet smell of milk steamed and syrups. I manage a coffee shop. I smell coffee in to go cups all day intentionally. Coffee, espresso, Americanos, yes. Steamed milk for a traditional cappuccino no. The condensed milk foam blocks the smell. So 🤷‍♂️

[@memoriam1868]

0:55 Tom: Hi, my name is tom Peter: *writing intensely*

[@jrbs]

😂😂

[@creatorbydefault]

Note to self, that's a hideous suit

[@heftylad]

@H Ge it's a joke

[@danielanderson12321]

he wrote *total-off-motherearth* tom

[@royfr8136]

@@jrbs He wrote...'I must pretend to be a nice human being.....' HE writes that 50 times a day to help his ego

[@angelANDpeace]

Is she really saying you can’t smell coffee when you add milk? That’s completely untrue. And his face looked crushed because he’s not trying to be rude. You can absolutely still smell coffee when you add everything to it and I agree. I love smelling my coffee the rare times I have it.

[@hida3279]

And she tells him she's a coffee drinker... whaaaat ?!

[@houdini5538]

It's true the smell isn't as strong

[@lnspector]

You're wrong. Try to compare the smell of black coffee with coffee mixed with milk. One will smell strong and another won't smell at all!

[@feralferret]

It is true that the attractive coffee aroma almost exclusively comes from the initial grinding process. You don't get that same smell from an americano/long-black, let alone a cappuccino or latte. Certainly you get the taste of coffee when you drink it, which the nose can then smell, but not the other way around. With a cappuccino, the thing you can smell first is the dusted chocolate and the sweetness of the milk, as that's what's on top. With Americano, where no milk is used, you might get an almost slightly 'burnt' coffee smell. You may be confused with the fact that you've bought and/or may be drinking it in a coffee shop, where the ambient smell is coffee beans being ground on the premises.

[@d4rksol123]

She isnt saying coffee with milk added in is odorless. She is saying the main coffee bean fragrance gets reduced / altered substantially. Most people who are used to the coffee smell and enjoy it, would not care for it as much when taking their coffee with milk. This is primarily what she is talking about. People who are used to always drinking coffee with milk obviously would still like the smell .. mainly because of the association with the taste. The smell of a sear on a fish for example is very pleasant and mouth watering for people who love to eat fish, but is pungent and putrid for say someone who grew up a vegetarian.. its about the association with taste.

[@dsgrbrowne1]

I thought it was gonna be made of something recyclable, to get rid of the plastic waste problem. No, its just an extra hole.

[@JackyRowe]

I really thought this would be one of the main reasons Deborah would be out. Sure nearly every industry today will use plastics, but the mass scale production of such a consuming consumer market... interesting that this wasn't even mentioned.

[@chrismulgrew7710]

Well, every holes a goal..

[@shawntan7952]

That's a hole less plastic if you ask me.

[@devcrom3]

Sometimes that's all you need to get you where you need to go.

[@mrsnoop1820]

if it's recyclable it's more expensive

[@Laxerjan]

Whenever Touker says "I'll tell you where I'm at" he's always about to say he's out lol

[@Khonnell66]

When he says that, he's usually in one of his London office spaces.

[@Hi-xu9xn]

Repent

[@sorrenblitz805]

That or he asks for half the company

[@monkeytennis8861]

They all do that

[@iarland9693]

What the hell? They made them put up the whole business and still went out

[@zaph2580]

Yep. It's like they spit in the coffee.

[@lnspector]

They're millionaires. They have to be sociopaths to reach that level.

[@McDnyss]

I bet he asked the question because he thought the inventors will say no so it will be an easy excuse to say im out. Just look at Tuco's face when the inventors says he would expand. Clearly he wasn't expecting that response, and he was already out when other dragons pointed out flaws in this business. Not really a sociopath, just trying to find a nice way to say im out.

[@chinmayravindrashah]

I share the same sentiment. Hate Touker and Peter for this.

[@avigdonable]

Asad Zee because they are manipulative, impulsive, charming, misleading... the banking and investment industries are full of that type of. Thats what he meant by it.

[@davidscottblacksmith]

Surely the point of a lid is it has the smallest hole possible so you don’t spill it whilst out and about.

[@firstname1091]

David Scott i can’t believe how they didn’t think about it

[@DeanEggleston]

And a bigger hole will cool the coffee down faster

[@elleJay-mb4yn]

Was about to write the same thing!

[@lukerobinson9646]

Exactly...this is so dumb...I can see CEOs and businessmen trying this only to find their three piece suit has been kenco'd

[@cherryrotella3714]

David Scott xIt keeps my coffee nice and hot

[@The_Galaxyshark]

What's the point in the dragons pressuring him into offering the global business when they weren't going to invest anyway lmao

[@Sweet_Karma]

Power move... Seemed very unfair to not invest at that point

[@goonz6249]

its a TV show, its all for contrived drama

[@tafadzwamunezvenyu7623]

Bullying because they want to

[@davidmg1925]

You would ahve done what?

[@kcc-karenschroniccorner9432]

Tourer might have been influenced by Sarah going out. If she didn’t think it was a worthwhile investment, as the food and drink person, it says a lot.

[@nataliedelarocha5195]

How can you not smell coffee with creamer, flavors, and or milk? She just be talking to talk.

[@novarl5082]

or you’re just salty 😂

[@beansquack8919]

Nova RL what exactly is there to be salty about??

[@novarl5082]

Vince Kuek really? this was 2 months ago

[@beansquack8919]

Nova RL yes I am aware of it cuz I literally watched the vid few days ago lol so what’s there to be salty?

[@ahmedaladwani5788]

Shes waffling

[@theplumpchicken2233]

Does Sarah know that she’s just destroyed this whole pitch off of absolute nonsense…?

[@kelmanl4]

This whole company is a lot of nonsense. Company didn't even last a year.

[@jakecooper5855]

The business partner seemed like he was bullying the inventor into offering the US company, but his logic was 100% right. At least open negotiations and see where it leads. Discussing the possibility doesn't commit you to a decision.

[@jamesashbaugh4320]

It was more of a lovers quarrel.....I think they are in a "relationship".

[@jamessanders145]

@@jamesashbaugh4320 why the quotation marks, if they're a couple it's pretty much just a relationship

[@DrDeathpwnsu]

This can easily be copied. All I need to do is put the hole on the bottom.

[@techdesigner9741]

7:00 "I could get independent flavour in each nostril" ahaha 🤣

[@nerored6235]

That was actually cruel. They sat there knowing he didn't want to put in that way. Pushed and pressured and made him think they would go in on it, until he did. Then shot him down. I agree that it wasn't a great product and I wouldn't have invested either but there was no need for that.

[@jamessanders145]

This is exactly what I was going to say, They must have known they weren't going to invest regardless so why put him through the stress of having to make that decision by giving him false hope.

[@tommydenato8863]

Peter is the type of guy that gets pissed if a hot dog stand doesn't sell industrial cranes.

[@Gyuresssz]

I am troubled, I actually think this is a fad. I have an office in Hong Kong and have a dozens of stands like this selling cranes and you are telling me I should invest in a one trick pony of a hot dog stand, cleeearly you didn't prepare before coming into the den

[@programclu1]

Dragons: Will you put up the whole company? No Dragons: Will you put up the whole company? No Dragons: Will you put up the whole company? OK, I'll do it! Dragons: Cool, we're out.

[@LethalMartialArtist]

This LOL ↑

[@Hi-kq1vi]

Probably the amount of time & pushing from the other guy it took to get him to say yes & that they would likely be coming up against a brick wall with him all the time.

[@stevejones5075]

lmao

[@novarl5082]

Nik i found that so funny haha the american guy was such a dick..his business isn’t worth 50k much less almost 500k

[@michealgregory6998]

Wicked

[@TheUltimateAppletree]

Love how nick always has a disgusted look whenever a entrepreneur walks in 😂

[@Lauren72382]

Yeah, he has "stink face" and RBF lol

[@DavidofBergen]

he is the most intelligent and self assured of the dragons, a true businessman who does not do gimmicky smiles

[@vibesbynae4860]

Deborah: “ I can put two holes and get independent flavours in each nostril 👃” how sophisticated 😂

[@Professor-Scientist]

What me?

[@illfittinghelmet4072]

The dry humor in that "independent flavors in each nostril" line was quite sneaky, love it lol

[@jamiejamking]

so touker asked if he would offer the whole company - he said yes and then just goes 'im out' lol. So what was the point?

[@JangoSkett]

jamiejamking ur clearly very business savvy why don’t u answer ur own question

[@billyt5657]

KJ you alright pal? Someone shat in your cereal?

[@jamiejamking]

haha

[@rlockwood88]

Well, if they were willing to offer the whole company, then maybe they aren't into it and wanting to grow it as much as finding someone to buy them out. Touker may not have wanted that.

[@greenyx1373]

I think he was looking for a reasoning to go out lol

[@Uvray]

"When you add milk the aroma of coffee disappears." - What absolute twaddle. "I could make two holes and get two aromas in each nostril." - What a load of waffle. And why did they force him to say he'd discuss the American company and then declare themselves out without even discussing it? Sometimes the Dragons really talk a load of bollocks.

[@alphahunter4791]

Most cognitive scientists researching the relationship between taste and smell: smell is responsible for at least 70% of our tasting experience. The Dragons: BuT MiLK

[@Ibrahim-vx5kq]

Well the dragon is the millionaire and scientists aren't.../s

[@tom7204]

@@Ibrahim-vx5kq The scientists that have the time, money and resources to theorise on these kinds of discoveries are usually owned or funded by billionaire corporations though. I know you were being sarcastic, but I'm just simply pointing out that the dragons are small-time when it comes to the money made from scientific innovation.

[@og4407]

0:55 peter writes down T-o-m

[@knuckalar]

O G 😂

[@pcadamtaylor4262]

O G peters Notebook: :-) :-( ;-(

[@lukerobinson9646]

T-O-M

[@Shaiddthelost]

“Dear diary, Hereth stands before me is Tom. Last name unknown, needs further enquiring, reconvening with scientists for further research.”

[@paulwatson4648]

Dani Probably that’s genius 😂😂😂😂

[@SergeySedlovsky]

1. Coffee will always have an Aroma. 2. I thoughts lid were also supposed to be helping against spillage so by adding that extra hole there's more real estate to spill from. So interesting why they didn't even ask about this part, otherwise what's the point if you can easily just remove the lid and drink it with as is... 3. Lids don't really help much keeping a drink warm...

[@thejuiceweasel]

"At the tender age of 45, I had my very first cap 'a cheeno."

[@privateinformation9384]

Man I wish Duncan was on this episode. He would have tore them a new hole 🕳 🤣

[@faridabaouiurbano5823]

Best comment

[@thealien_ali3382]

I like this guy 😂

[@aquilla303]

This is nothing but rubbish so for that reason I'm ouut

[@Professional_Youtube_Commenter]

dragons are ruthless, they get him to offer the whole company and then declare themselves out. lol

[@bushbush8278]

Kants

[@ATstrategy]

Can you include the U.S business? Yes okay. Touker: for that reason I’m out

[@miserablegaming7319]

if you want to smell the coffee why not just take the lid off? lol

[@Hi-kq1vi]

Much more sensible to start drilling holes in a piece of plastic I guess.

[@miserablegaming7319]

@Time Warp But with a hole like that in the middle it kinda defeats the point a bit

[@filmtajm35]

Why not put a coffee bean in each nostril and you can smell coffee all day?

[@miserablegaming7319]

@@filmtajm35 not hardcore enough for me, I prefer to grind them up and snort them

[@warialdasue]

It’s the taste that matters, not the smell

[@j.walker6845]

None of the Dragons mentioned the flaw that it would be so much easier to spill

[@LYNXzTwist]

How? You can drink it without a lid without spilling it, and when you walk with it, it splashes on the sides, not the centre...

[@SpudMan_G]

I don't drink coffee much, but adding milk to coffee it still smells like coffee. I think they just want to beat the entrepreneur(s) into submission.

[@SiriusMined]

Did nobody ask what the US turnover was? Seems odd.

[@PwnZombie]

We probably didn’t see the full cut, these negotiations can last hours

[@sp-pz8uc]

They didn't want to spill the beans.

[@jd4974]

spu3 they were too hot to handle

[@magusxxx]

@@sp-pz8uc And in return they got roasted.

[@remchaill9898]

That part of the conversation probably just didn't make the KZbin version edit.

[@KoopaXross]

When a pen hole in a lid makes you an inventor in 2020...

[@jamiesimms7084]

Hahahaha

[@jamiesimms7084]

Hahahahahaha

[@colmivers]

Only in America

[@flockofwolves]

When a coffee hipster guy gets hold of a pen..

[@josem7590]

@@colmivers This is the UK, not america.

[@bronxitis4952]

6:23 Despite a grilling from Peter Jones, the inventor is holding his GROUND. My goodness, the puns are on point.

[@boorhaave5880]

Foment was a sneaky one

[@williamgeorgefraser]

The man is an inventor. "What did you invent?" "A hole in a plastic lid". "But there were holes before?" "Yes, but I invented a bigger hole." "So what's to stop me inventing an even bigger hole in a lid?" "Ah, the size is important and I have a patent on the size of the hole." The EU bans the use of single-use plastic cups. Game over.

[@Harry-cj6bx]

No because we left

[@lysandersensale2792]

@@Harry-cj6bx We took back control of our lids. 350 million holey lids a week we used to send the EU. NOW THEYRE OUR LIDS

[@TomorrowWeLive]

@@lysandersensale2792 too right

[@orangewarm1]

They use cardboard cups now

[@freakishuproar1168]

@Anon Wibble To be fair, by the time Brexit really sets in coffee won't be an issue anymore. We'll all be eating human flesh by then.

[@himanshusoni1422]

What was the whole point of pestering them to include the U.S business if it literally made no tangible difference in the outcome?? What a waste of time 😓

[@Maqsz]

It's TV. They[re asked to not immediately go out, but rather deconstruct the business and ask critical questions. They've probably made their decision about the product the moment they started talking about it.

[@himanshusoni1422]

@@Maqsz I understand the need to create drama and intrigue but it was just pointless! It kinda made them look like fools when no offer was presented.

[@haniffaris8917]

them including the us business allows the dragons to add that to consideration, which lifted the chance of them getting an investment

[@TheGauges420]

@@haniffaris8917 lifted their chance of getting an investment? Idk if we watched the same video, but they were no closer to an investment than the moment they walked in. They didn't want any part in it, they just wanted to see how much they could make them squirm up on stage, and how much of the company they'd be willing to give up TODAY.

[@lunarcryptid]

The whole point of coffee lids is that they don't have holes that are exposed because you don't want the coffee to spill out if you're walking or in your car. If you really want to smell the coffee, just take the lid off.

[@HomestarCrawler]

Yeah, but only to a certain point. It's not like a water bottle that you can throw around and it will never spill. These cups avoid spilling when you just walk around with them, but if you drop it on the floor or put it upside down your coffee's over even with the current lids. I don't think these new ones would make much of a difference in terms of spillage.

[@Voicist]

"Independent flavours in *each* nostril." - _Deborah Meaden, unknown date_

[@jennifermae134]

I don’t like the way the one guy pushed his partner into trying to sell his company like that... I mean it’s alright for him to tell his mate it’s the right decision to sell the US company when he doesn’t have any shares in that company himself so he doesn’t stand to lose out. Sly.

[@aardvarkmindshank]

He didn't. He pushed him to put it on the table. Not to accept any silly offer. That's a perfectly good negotiating strategy.

[@pqrstzxerty1296]

Well he ran off with his wife the year before,

[@DrDeathpwnsu]

Something about that interaction gave me the impression these guys are more than just business partners...

[@surindersingh724]

Make the US business part of the deal! Do it!!! (He does it). This is now interesting. 2mins later - I’m out. Touker and Peter weren’t interested so why waste all that time harassing the guy to include the US business? They didn’t even bother to ask what the US turnover was. Pointless powerplay. Wankers the pair of them.

[@padraicburke5687]

Because its a TV show

[@Hi-kq1vi]

Partly, but also the amount of truculence the guy has-could you imagine trying to get him to do anything once you have handed the money over? Would be problems all day long & the other guy having to try to convince him to try something new etc. The other guy was very investable, this guy not at all.

[@kis005]

Surinder Singh exactly

[@MarxistMedia]

TBF they certainly trim the pitches down, there might have been a lot more back and forth that they just edited out.

[@tafadzwamunezvenyu7623]

I was also waiting for someone to ask how big the global business was

[@maxschmidt666]

"Hello, we produce 2 million pieces of junk every year and need money for it"

[@novarl5082]

North American KZbinr no..it really doesn’t

[@axmortz]

Nova RL that is not the definition of environmentally friendly.

[@freakishuproar1168]

_"You need to use the hole in this and smell it"_ *_"I D O E V E R Y D A Y"_*

[@aspected]

"Sarah Willingham has a nose for these things" Oh, cool! "When you add milk to coffee, the aroma disappears" .........

[@theplumpchicken2233]

“That’s not the right answer” 💀💀💀💀

[@catman4471]

In the old days they invented Radio, TV, Steam Engines, even the Wheel. Nowadays they invent holes.

[@watashitetsujin4993]

"U.K has strong coffee culture!" Me laughing in Italian😂

[@scroggin92]

Yeh I know, coming from the land of tea lol

[@Racing_Fox413]

I mean they’re not selling it in Italy though 🤷‍♂️

[@hansfromcongo6322]

‘Don’t forget to breathe’ Oh thanks... do that all the time.

[@gspvideo5543]

Having a cappuccino was "an amazing experience " And The reduction in tension of the jaw in using the lid. Amazing BS 😂

[@Hi-kq1vi]

I think if it was just the other guy they would have invested, between this pretentious waffle & his saying over & over he wouldn't consider his worldwide operations at this juncture he made it uninvestable.

[@albino5995]

I know right 😂 I would only drink coffee to stay awake, so I never considered my jaw tension etc 😂😂

[@CalLadyQED]

10:45 Peter paying respect to Touker with an "Awesome job, man" head nod.

[@AlcatrazHR]

I don't get it. They finally convince them to include the US market but then no one asks for the US selling numbers? 🤔

[@connorpimmphotography]

"I keep scrolling down for comments but can't find them now that KZbin has changed. For that reason, I'm a new layOUT"

[@WilliamHButtlicker]

I think the flow would’ve been a better seller than the smell. Air holes, if any, are always too small; I always punch a couple more holes to be able to drink without the liquid spattering at the “beak”.

[@lolathescruff]

Inventer- I'm not willing to put up "That's not the right answer" Inventer- Thats not the right answer "What you need to say is......." That was pretty funny

[@pippipster6767]

Hi, I’m Tom and this is my wife Craig.

[@PN-80]

Jenny: I’m not there so I won’t be investing

[@thedunyadoneya2628]

Jenny: make mine to go.

[@ivon7347]

Reading the title, I expected a slot to hold your pen while you take a sip of coffee... "Damn it!!! I want a sip of coffee, but have no place to put my pen!!!"

[@norman1741]

Poor guy. I felt his pain and glad this deal didnt go through because they would screw him over. Good advert of his product and hope he'll succeed in the future.

[@tooshlong]

It was a ridiculous initial position. He was trying to give a return on arbitrarily decided distribution routes. Weird. Really weird.

[@zakoid1]

Dragons : Hammer him to offer his whole company. Again Dragons : We're all out anyway.

[@marks6663]

He's delusional if he thinks a billion dollar company can't just poke holes in their patent. He needs to wake up and smell the coffee.

[@nineteenfortyeight6762]

Underrated.

[@KrisssFX]

Cause the billion dollar company is smarter than you and wouldn't risk the lawsuit even if they'd win eventually? The cost of even going through that trouble over a lid that costs them literal pennies to make over a "better smell experience" is just not worth? Plus without me being too thorough with the facts, seems like they were valued at 90mil around 2017-2018. I guess they did good for being delusional.

[@Sofia-xz4es]

Did he know he could just take the lid off the coffee cup if smelling the coffee is so important?

[@Darknesssleeps]

But then your coffee would go cold way quicker or spill easier which defeats the entire purpose of a lid.

[@Bob-starr]

No one: Wish: $1, 10,000 coffee lids.

[@myopinonz]

I can attest, these foam Lid's have changed my life, I have deticated every dime I had into buying them and selling now I'm homeless and broke.

[@daisiesofdoom]

You did not lie about the life-changing.

[@the_endling]

Have you tried calling Kardoktor?

[@thenotorious2312]

What a load of tosh, can’t smell coffee when milk is added

[@anthonyhutchins2300]

It's true though... Lol

[@boredincan]

This is why Seppos shouldn't market coffee

[@josem7590]

@Luc SNIFF

[@imluvinyourmum]

Same way u can get hints of butterscotch and floral flavors from wine

[@trydodis690]

@@anthonyhutchins2300 odoured coffee + odourless milk = odourless coffee? I don’t doubt it would smell less intense but by no means is it just going to smell like nothing.

[@wimvanleuven8992]

Peter: "I can see you're an inventor with a unique product..." It's a plastic lid they forgot to shut entirely. What am I missing?

[@HopelessSinner]

Win Van Leuven Have you forgotten the benefit of a less tense jaw when using this product??! 👍🏻🤣

[@ethank5681]

No one: Sarah: flexes knowledge of coffee aroma

[@johnsweeney6072]

How does someone with the lesser percentage tell the Owner what to do. He has to be BUMMING him.

[@YYmmmYY]

He's the businessman, the other guy is the inventor

[@nakkadu]

Bumming 😂😂😂😂😂😂

[@TomorrowWeLive]

I think he's just a controlling sociopath. Has that vibe.

[@tedcrilly46]

The secret is his patented hole.

[@johnsweeney6072]

Ted Crilly love it. Whoops shouldn’t have said that should I haha the patent only lasts as long as his balloon knot. 🇦🇺😁

[@robrick9361]

You can't smell coffee with milk in it? What the hell is she talking about? She probably drowns her coffee with milk like some savage.

[@filmtajm35]

She has no coffee in it.. Decaff and freeze dried.

[@jamiesimms7084]

All of these people are weird

[@sukhoi3572]

7:59 Peter missed a great opportunity for a pun there...

[@Dadaadad268]

He used the pun more subtly and you missed it

[@webmtshali5768]

Jenny's habits rubbed off on everyone. Poke holes into the business, taste the product and declare yourself out. 😏

[@nakkadu]

Well their business was just poking holes into a lid 😂

[@ReplayedCo]

This was filmed before Jenny

[@webmtshali5768]

@@ReplayedCo oh well then😏, I guess she was watching this episode and felt inspired by the OUTCOME. She watched this and thought to herself "this is OUTSTANDING😱". This moment right here is what made Jenny as we know her.

[@JasonPurkiss]

Could you make the hole bigger for my big nose to fit? As it always gets squashed when i drink :(

[@nathr94]

Just tilt your head back mate. Problem solved.

[@TomorrowWeLive]

Do you stick your nose in your coffee lol?

[@kekw5153]

Get a rhinoplasty i think that will fix it in the long run

[@megalomaniacal]

This product is the Jenny of inventions.

[@gnack420]

Two big holes and only one of any use?

[@magusxxx]

@@gnack420 That's what he said.

[@JonnyCheeseMan]

Touker’s reaction when they said smell your coffee right at the start is priceless

[@TomorrowWeLive]

9:55 He could actually be a character from a crime show. A sociopathic serial killer.

[@albertoterryjoachim3195]

With fermenting discomfort🤣😂😂🤣this guy and his puns tho🤣🤣🤣🤣

[@MrFooFighter13]

Touker: You've got one last chance to include the US business now Inventor: Reluctantly accepts Touker: F you, I'm out.

[@marks6663]

He was so relieved Peter turned him down. He was all smiles and laughter walking out.

[@Niallacus]

You could see Sarah recalling her one and only BBC experience when talking about a tense jawline

[@LethalMartialArtist]

🤟🏿

[@1yearago491]

I've seen Sarah on the BBC at least 10 times!

[@royfr8136]

'How is the feel around your mouth? Tension free?' WTF?????

[@graham9352]

Me: *i can't smell my coffee* Kardoctor: *make a hole in the lid*

[@KhenpoDub]

Let's be honest: Anybody who drinks coffee from a plastic cup and a foam tap, don't really care about the taste of coffee.

[@sapainca]

Indeed

[@selobaneboas1241]

Investee: I make Dragon food Touker: I know a lot about dragons

[@bentones1701]

Title is incorrect, he’s sold 3.5 million lids.

[@sharvaansharex]

...

[@sophiemiah9153]

That is units

[@bentones1701]

Sophie Miah A lid would be a unit.

[@saveonthe1]

With a less than minimum wage profit margin

[@michael4999]

I noticed the girl who can't smell coffee through milk just asks dumbass questions to every person that comes in the den.

[@40avo]

They should’ve went to Shark Tank in America.

[@ALF3Y]

40avo shark tank doesn’t really deal with companies this small (and if they do it’s a good product). The UK show gets the turds.

[@Jim-so3zm]

@@ALF3Y Which is what makes the UK show so fun

[@coconutcore]

“We’ve got a really strong coffee culture here in th UK” Yes! Great Brittain, famously the land where coffee rules the hot beverage market more than anywhere else.

[@stankj011]

Ha right. Every country says the same thing.

[@TrevorParsnips]

Britons love nothing more than a lovely tall glass of ribena. Warm ribena. Juicy 😘

[@TraceurCMann]

With the way the dragons have savaged other inventions in the past I'm surprised they didn't take more of a piss out of this one. Surely with two holes this just increases the risk of the liquid inside spilling out when you're out and about which this lid is specifically for - if you're drinking it in the cafe surely you'd just have a ceramic cup. What a pointless invention 😑

[@lafkalaf6374]

My thoughts exactly, I just don't get the point of this invention

[@AlphaCentauri24]

@@lafkalaf6374 Inventions can be absurd. What is weird is that it actually sold 2.5 million units. Lol.

[@lafkalaf6374]

@@AlphaCentauri24 Good point 😅

[@renownedbandanawearer1345]

@@AlphaCentauri24 True but they are a one-use item, hundreds of which could be used by a single cafe every day. When we consider that, the number sold by the sole distributor seems a little less impressive…

[@superflatjellyfish]

"He's an inventor, he needs a little push" His "invention" is to poke a hole in a plastic lid. I poked two holes at either end of the foil cover on my yoghurt drink instead of one so that the drink will flow out faster but not spill. Give me money plez.

[@Racing_Fox413]

The difference between him and other plebs is he managed to make money out of a simple idea. You didn’t

[@lukejones5053]

Jenny *I take the lid off to drink so I'm out *

[@BD-il7is]

For everyone slagging off Sarah, don’t be kidding yourself a milky latte smells just as strong as a newly roasted black coffee, it doesn’t 😂

[@gregorymirabella1423]

the fact that you used an emoji unironically makes me disregard everything you just said.

[@andyandreou]

Emojis = ramblings of a 12 year old girl

[@marinamaged962]

@@gregorymirabella1423 really? That’s dumb 😂😂

[@gregorymirabella1423]

@@marinamaged962 says the one who used 2 emojis.

[@V77710]

Of course it doesn't, but it still has a strong aroma even with milk. We ain't speaking of tea hear

[@Nat.Dialogue]

I've never seen that sort of counter partner conflict happen or be resolved instantly

[@SynthMusicWorld]

I am thinking of pitching to the Dragons a guitar amplifier that goes up to 11, instead of 10.

[@WaterFlame957]

Jenny: Deborah is wearing red and she knows it's my color. For that reason I won't be returning, ever!!! 🤣🤣🤣🤣

[@The_Man_In_Red]

13:05 It was at that moment Nick thought "Hang on a minute, didn't you just call it a 'lid with a pen hole stuck in it' a moment ago Peter?"

[@fortuner123]

Any lid fucks up the drinking experience. I never leave them on. I don't like putting the plastic to my mouth and when the coffee is hot it is so easy to burn your mouth.

[@Galwayblazer]

Is he the same inventor that put the hole in polo mints , trying to make a mint out of a hole lol 😂

[@AwesometownUSA]

Peter: sell me your other business Craig: I really don’t want to Peter: you have to do it Craig: …ok fine Peter: I’m out

[@NGMonocrom]

It's a great idea. But no real money in it. As Debra mentioned, anyone can come along and bypass the patent with a couple of minor changes.

[@simranjitsingh4935]

In the end , he was happy that he is still the 100% owner of the main company

[@mwebb7292]

That lid actually makes a huge difference in the experience.

[@christopherlawrence6815]

0:56 Peter Jones writes “Tom”