This Entrepreneur Has Broken One Of The Fundamental Rules Of The Den | Dragons' Den

[@tothepast]

He was unusually well prepared. I think the CD answer was unreasonably punished. He did give a straight answer to a straight question

[@asamusicdude]

We seem to forget that in the end most of them are snooty rich elites😂

[@ib9359]

True.

[@gappergob6169]

​@@asamusicdude Still business guy is the one giving people job. They should have more privilege tbh if we being fair.

[@michaeljohnson1003]

truth ​@@gappergob6169

[@danielmoksmann5654]

Wholeheartedly agree.

[@AbhishekSanyalTGV]

Just a few seconds after getting a bashing from Duncan... Theo: "Hello, I am Theo" Guy: "I know you are Theo :) "

[@royfr8136]

Yeah, happy he knew something -

[@shogunero3.6]

This is from 2008, this man is still in business. If you check the website, it says it was rebranded and they seem to be doing well. He made the right choice. Happy for him.

[@BenjaminGoose]

What do you mean they "seem" to be doing well? Based on the appearance of the website? companycheck gives it a net asset worth of less than 2k.

[@shogunero3.6]

@@BenjaminGoose “Based on the appearance of the website” yes.

[@jasonking2218]

Apparently he passed away from complications related to aids

[@fredmercury1314]

He could've done it all himself. He just needed a rebrand and to do some advertising. He's a mug.

[@colettebrennan1840]

❤

[@charl7508]

He seemed like a nice man, there wasn't any need for them to be this harsh

[@user-yt198]

Theo and, unless entrepreneur is a pretty lady, Duncan always do that. This time Theo smelled the sweet opportunity and stopped crushing the entrepreneur.

[@jack-a-lopium]

Business is tough, it's a tough world, etcetera etcetera.

[@TheDrunkCook111]

@@user-yt198what?

[@user-yt198]

@@TheDrunkCook111 What what?

[@TheDrunkCook111]

@@user-yt198 i don’t get it lol

[@Jivehooks]

He should be named James Calm

[@barbmitch6866]

He rebranded the company to compare the diamond and is rated excellent 4.9 on trustpilot

[@TheAKJ9]

The person who made the thumbnail is on work "experiance"

[@commonenglishmistakes4360]

I don't understand why they let the pitch go on air if the rule he'd broken was so important.

[@COLD17]

They wanted 40% of the business which includes a property worth 540k. They basically offered to take away 40% of his business for free with no risk.

[@fredmercury1314]

Minus the 500k debt.

[@severalwolves]

the entrepreneur’s initial valuation was £1.7M the dragons’ offer (at 40%) effectively valued the whole business at £637,500 his counter offer (30%) would have brought that up to £850,000

[@user-yt198]

Also the investment they make goes to the company, not to the entrepreneur. So basically 40% of the investment automatically becomes their own money.

[@deepzd6839]

@@user-yt198 Becomes the companis money tho

[@jack-a-lopium]

The point of evaluating the company assets is to offset risk... meaning if it all goes South then they're not left with paying for losses. It's all maths and James was quite clear on his arithmetic. The dude 'agreed' to the terms insincerely, he had no intention of sticking to the terms, he was essentially messing them about.

[@rhone81]

I remember shopping for a diamond engagement ring in 2014 and this was one of the sites I looked at. I couldn't bring myself to order from a company called Diamond Geezer though.

[@Osculogic]

Stuck up then, that's a you issue

[@TheManInBlueFlames]

HE turned down the biggest offer ever? And did so so calmly? WHAT A CHAD!!!

[@SpaceCowboy-D]

11:52 - Theo straight out of a Guy Ritchie movie 🤣

[@teddyyymandrake]

R.I.P Clive

[@blood_upon_the_rose]

He's still alive you reprobate

[@xwulfd]

i still think hes alive though

[@hiimshtixy1220]

Sometimes people don’t understand that they have a different view on what they want and how to live with their life in a different world and how they can be more comfortable and happier and more productive in a way that’s more important.

[@TurbineFlyer]

To be fair I was thinking the same thing when he asked what the most popular item sold on the internet is

[@Toxic4skin]

i thought it was a blo up doll

[@nobodyjustbrad2750]

Clive made the right call. Even 30% is pushing it.

[@Carlos_500]

The word Experience is spelt wrong in the thumbnail

[@Ryanjoned163]

Large tin of pek and chip's with 5 slices of bread and a big bag of maltezers for tea for me this evening 😂😂

[@DeadSetOnDestruction]

Nice! I found a leather shoe that I was able to boil, the rubber become almost like a glue and I was able to consume it. No nutrition in it though, but that's where the fresh caught insects came in. Hoping tomorrow's haul will be better. ❤

[@Ryanjoned163]

​@@DeadSetOnDestruction😂😂😂😂😂 sounds good any sauce 😂

[@C0D97]

You animal

[@Ryanjoned163]

​@C0D97 you're dads boyfriend made it 😂

[@DeadSetOnDestruction]

@@Ryanjoned163 Raw, just like your mother likes it

[@DaveC2729]

I think expensive jewelry is going to be too careful of a purchase to do over the internet. I'd want it to be in person with plenty of paperwork to prove it all.

[@greatsoldier]

Cant remember the last time I bought a cd online

[@BobFred1337]

Whats everyone eating while they watch this gem of a video

[@Ryanjoned163]

Food

[@beavis4763]

BBQ chicken pasta here.

[@jackking9271]

Salt and pepper tofu

[@amarmallhi3997]

Meat feast pizza with green chillies on top and a bit of garlic sauce on the side. Bosh!

[@peterarchibald3152]

Cheesy pasta 😅

[@UncleBenjs]

Diamonds are such a scam

[@NullifidianYT]

Yep. I rather buy some food.

[@welshfinn1]

What you on about? I love highly pressurised, heated coal.. carbon ftw. Rare, and no link to blood money

[@iconofsin1043]

I would love to have a ring made from a meteorite, which is older than the earth

[@user-yt198]

Kryptonite is much better.

[@eat_ze_bugs]

So is bottled water but that doesn't stop people from buying it.

[@K_Hip]

Why did the Scotsman anahilate him like that?

[@uberspumer6669]

Christ. Learn to spell!

[@Hoopspur]

My name is Clive.....Trotter.

[@herrzyklon]

"EXPERIANCE"? Did the intern write the caption?

[@gemmi1]

Did he say he runs the business from a commercial premises in Bourton on the Water? I live here and have never heard of him or his company.

[@kingcrimson1773]

This is one of the early seasons of DD, this episode is like 15+ years old. Clive probably moved on a long time ago.

[@Cuckie1996]

What is the punishment for breaking one of the most fundamental rules of the den?

[@Akhanya_]

do not dm the dragons before walking up the lift.😅

[@jasonking2218]

You have to toss tookers salad,after he has had a curry

[@DeadSetOnDestruction]

@@jasonking2218 Ngl im semi from hearing this

[@UnknownUnrecognized]

depending if it is female or male?

[@DeadSetOnDestruction]

@@UnknownUnrecognized Trans-female

[@Dude-etiquette]

Poor people mine diamonds on slavery wages and men in suits make millions doing nothing

[@IanErickson-z2g]

You forget they often work long hours in dangerous environments

[@culien_lamont]

Okay commie, crack on

[@TomCro73]

If it's that easy then why don't you rent a suit and start raking in those bands?

[@BDBMX]

"This caption writer has no access to spellchunk"

[@tractorboy6736]

Whats your background, its brick wall, sorry i took you literally!

[@sophocles1198]

Underrated comment.

[@parsifal6094]

🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

[@thealien_ali3382]

James caan: i like the model, i like the business Me: sure u do after hearing hes put in the property and writing of 100k 😂😂😂

[@seancharlie8476]

Good on him for not taking what they offered, 40% plus the property was too much

[@This.Island.Earth68]

There's a typo in your thumbnail. It should read *experience* 👍

[@hamza361]

The greed from these guys is unreal. They wanted 40% of his business and asked him to include the premises that the business operates from. They also wanted him to remove his directors loan which is basically the salary that he withdraws. Lmao how ridiculous!

[@CJSanAndreasShorts]

The business was in debt

[@RealRushinRussian]

I mean you're right but you do have to factor in that a jewelry business (of all things) operated for FORTY YEARS is still barely making any money. The Dragons would have to do all of the work if this guy couldn't figure it out in forty years. But yeah still it's pretty greedy, I bet a 2-way split 15% each would've worked, probably without Peter though.

[@billyscorner2232]

@@RealRushinRussian he has 250k+ in stock and owns a building which was 75% paid off. just because you aren't reporting a profit doesn't mean you aren't making money.

[@RealRushinRussian]

@@billyscorner2232 alright that's fair I admit this was just "second monitor noise" and I missed the stock part entirely

[@fredmercury1314]

@@RealRushinRussian How _do_ you spend 40 years selling something that people want to buy, and not be successful?

[@Billy_B]

Business still going he must have done well

[@tomaszmagierowski2166]

12:32 SimCity 4 region music

[@AynOtori]

Experiance??? You guys drunk already?

[@siggylloyd3566]

Guys who run the channel are ESL.

[@severalwolves]

dude they are def wasted

[@TomNook.]

Damn interns

[@Noelhall88]

This isn't even the first time. They might not know how to actually spell it 😂

[@garypollard1821]

The business is still going and sells real tat. If only men knew young what they come to know eventually there wouldn't be a jewelry industry because women would buy much of the crap for themselves. Retail jewelers are beyond any measure of doubt a conspiracy of shysters. A minimum of 5x markup on items that aren't remotely rare or difficult to obtain, other than by market control? Never trust a retail jeweller.

[@onlyme219]

Didn't know about that rule, I do now

[@Amphy2k]

I’m sorry but they were needlessly harsh on him. Like this is the only time I’ve ever seen them act with such vile hostility to someone.

[@odysseusnissan]

Considering they wanted him to throw his property in with the deal…40% was greedy.

[@CJSanAndreasShorts]

Anyone what happened to this after the show? I’m guessing he changed the name because diamond geezer doesn’t show up on google

[@Sam-xq8xh]

Rebranded to Compare The Diamond

[@CJSanAndreasShorts]

@@Sam-xq8xh wow impressive that he’s still in business, the website looks pretty outdated but he does have some seriously high end stock

[@MartinSmythOnline]

@@CJSanAndreasShorts Over 2000 reviews on trust pilot with 97% giving a 5-star rating.

[@calskichannel6888]

YT auto generated captions … Theopuss 😂

[@LeonieJMerry]

Can you imagine getting proposed to with a ring box that says diamondgeezer on the back 🤣🤡

[@jasonm4332]

i kinda like it -david beckham type is what first came to mind when i first heard it

[@ThePrimeMinisterOfTheBlock]

He does look like a Clive

[@johnhewett9483]

With his level of profit of 3k i am surprised he got the offer he did

[@StutterBoyECFC]

*experience 🙄

[@clauspitzner6093]

I like the fact that he got an offer from 3 dragons despite that terrible woman tried to ruin his business from the very beginning. Unfortunately Clive didn't accept the offers and today I truly believe he regrets it!

[@deepgeny1]

Excellent peter

[@Mickenos85]

I would think for far less than that, clive can get a internet marketing company wholl do tgecdeal fir wages

[@johnflynn5044]

He did well to get the website name That would have cost a fortune unless he bought it early in the roll out of domain names.. No need for Duncan to have been so rude

[@chrishan9138]

Would have been smarter to negotiate deferring rather than writing off the director's loan and letting them have the 40%. He'd have a better chance of getting his own 100k back with 3 other people invested in growing the business than owning 100% of 3k a year on his own.

[@renning1090]

"how much profit did you make?" "3000" "How much did the largest retailer in the space do?" "34mil" "I think I'm talking to the wrong guy"

[@MarxistKnight]

Snarkily stating the profit of your business to a potential investor after clearly being asked for a straight financial figure is probably not going to go down well. But what do I know, I don't run a business 🤷‍♂

[@joakimsen87]

CDs.

[@Nigel-ef2ft]

Experience, not experiance. Thankyou.

[@JL-gf3yc]

He would have made millions more with those 3 you just have to consider yes you’re giving away 40% but you’re making a much bigger profit than before!

[@donramanayake1505]

How do you know that? What's the basis for your valuation and what evidence do you have.?

[@JL-gf3yc]

@@donramanayake1505 is that really something I have to answer? Maybe do your homework on the investors

[@jakecooper5855]

Smart move not taking the deal. Now he gets to keep 100% of a couple grand every year instead of 60% of the few hundred thousand per year that 3 dragons could have helped to build.

[@arronchiplin1446]

Not necessarily

[@donramanayake1505]

Not necessarily true. That's not how you do valuation or projection and a bit simplistic to look at it like that.

[@jakecooper5855]

@@donramanayake1505 Ok maybe it's not black or white 100%, but do you really think the guy had a better chance on his own to make more than his split with a dragon would have made him?

[@achung6]

4:44 if only my man replied Duncan with “SEE DEEZ NUTZ”

[@tothepast]

He talked about fightclub

[@will2410]

Man they were so harsh for no reason

[@neilus]

What a terrible name for such a high end product...so tacky!!

[@pogogogo1]

Yes they rebranded years ago.

[@slowdownex]

Either his idea isn't all that unique, or his SEO sucks.

[@BenjaminGoose]

Or a million other issues.

[@TheEsotericProgrammer]

what's unique about selling jewelry online

[@BigWes95]

I think was right to turn it down. 30% seemed fair to me

[@tamas5931]

Nick Jenkins handled that a little better

[@stevesims2407]

I think he made a mistake saying no 😊

[@KingGuardianDevil]

He forgot his fake diamonds

[@rudyhonings]

What is a CD? When was this made?

[@shogunero3.6]

This is from 2007 or 08. James asked his projections from 08 to 09.

[@TheEudaemonicPlague]

What planet are you from, that you're not familiar with CDs? I'm not telling you, because you have no excuse for not knowing...and less for not looking it up.

[@user-yt198]

Crossdresser.

@@TheEudaemonicPlague I thought it's slang for some jewelry product, not literal CDs. LOL.

[@BenjaminGoose]

Do your parents know you're on the internet?

[@Adrian-lc6jq]

Experiance

[@mashedpotatos3750]

CDs nuts duncan

[@FrostByteVoyager]

Lol Theo being a tw@ then he shows how prepared he is when asked about the best diamond selling website.

[@general---777a]

I wouldn't let these pompous walking attitude problems come near my business 😝

[@chickenrees]

he got so ripped off..

[@yurgleshmurgle]

30 % of nothing is still nothing

[@Electronicmusic-o4u]

What happend to the buisness

[@MarceloVolcato]

Now I know why he's broke.

[@patrickfarren8808]

Dragons were asking toooo much...

[@GrettaMorash]

I have watched for many years. I have never seen so much “meaness and rudeness” just wondering.

[@DaveKingDJ]

Experience

[@Pobsta-de7hb]

Oh god, Calm down and pick your nails debby. It is one thing to mention something but the way that thing goes on lol

[@LTSmash414]

James is such a sheister

[@eat_ze_bugs]

3 dragons for 60% equity all at the same time would be too much for any founder. They will eventually butt heads with each other if the business takes off. Better to allocate that equity to passionate cofounders who will actually work and grow your business with you on a daily basis and then dilute your shares later when the time comes for more capital.

[@WayneBagguley]

FFS, can't spell "experience".

[@fabycho6791]

Now everything's sold only even diamonds

[@liya-c4u]

Most creepy show i saw today...shark tank usa and india is better with cast quiet interesting

[@valleygirlknits]

Experience, not experiance 😂

[@sevendeadlysins375]

This guy grinded my gears. Slighlty irritating attitude about him.

[@NullifidianYT]

Yeah. Like some failed teacher who knows best.

[@shogunero3.6]

Well he is still in business and doing well. He clearly knows his industry.

[@RealRushinRussian]

And yet very firm knowledge of numbers and ruthless decision making on the fly. Such mixed feelings about this guy.

[@sophocles1198]

I think Clive was edited to look worse than he is.

[@jack-a-lopium]

Wacky stuff

[@BenjaminGoose]

Dookan is completely wrong, engagement rings are NOT the most common item sold on the internet.

[@severalwolves]

seriously! the most common thing sold online is probably CDs or something (CDs are huge right now)

[@erikjohnson9931]

These “dragons” are the most boring humans I have ever seen. This show is like watching paint dry.

[@lee6023]

You haven't seen many people then if you think they're boring. Maybe your the boring one

[@erikjohnson9931]

@@lee6023 wow great response…did it take you 5 hours to come up with it?

[@SG-pb5v]

​@@erikjohnson9931what a pathetic response you gave him

[@terranceparsons5185]

Funny enough, I am watching this while I do just that!

[@TheEsotericProgrammer]

@@SG-pb5v What a pathetic response you gave to that pathetic response

[@colettebrennan1840]

I ❤ Deborah

[@TomNook.]

And this channel's editor has zero years of English experience.

[@mcfcguvnors]

domain names worth 200 k

[@severalwolves]

anytime I listen to one of these pitches, the first thing I do is punch their numbers into my calculator to figure out the entrepreneur’s proposed valuation. the quickest way to do it is cross-multiplication - you multiply the amount requested by 100, and then divide it by the percentage of equity on offer. so for this pitch, it would be: amt requested - £255,000 equity offered - 15% 255,000✖️100 🟰 25,500,000 25,500,000➗15 🟰 1,700,000 and so the entrepreneur is valuing his business at £1.7M if he had accepted the dragons’ offer, it would have effectively valued his business at £637,500

[@sophocles1198]

Thanks we knew that

[@severalwolves]

@@sophocles1198 judging by all the basic, room temperature IQ comments I see on every single video, I think it’s safe to assume that a lot of people DON’T know this (or at least they were taught it at one point, but straight up forgot it), so I was just trying to be helpful :)