How the Osaka 5 revolutionized Japanese Denim

Who are the Osaka 5? Today's video breakdown the legendary group that revitalized Japanese denim during the 80s and 90s. These 5 denim companies, in part, are why modern fashion is the way it is today.
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Chapters:
0:00 Intro
0:53 Objectives
1:10 Who are the Osaka 5?
2:20 Where does the naming of the group come from?
2:40 Why did the group form?
3:35 Studio D'artisan
4:42 Denime
6:01 Evisu
7:46 Full Count
9:22 Warehouse
10:24 Other influential Japanese denim companies
10:48 Objective 1 recap
11:17 The significance of the Osaka 5
12:50 Final Recap
13:35 pvv
Measurements:
Height: 6' 3"
Waist: 33"
Waist to Ankle (Outseam): 34"
Inseam: 32.5"
Sleeves: 27"
Shoe Size: US 11
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Sources:
www.heddels.com/2014/03/histo...
www.grailed.com/drycleanonly/...
www.heddels.com/brand/denime/
www.heddels.com/2020/10/studi...
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[@poyo6358]

Love your content as always. I was born and raised in Osaka, always feel great to see someone talking about my hometown, especially about denim! I know you like Japanese America, Hankyu Men's Osaka is at the top of my recommendation lists in Osaka. I personally never felt bored while browsing around the clothing store there, and there are lots of nice second-hand stores around there as well.

[@Manicle101]

Drew you really shine in these "fashion history" type videos! I'd love to see more deep dives like this, maybe you could eventually dig into some history in the sneaker world 👀

[@Alanviberson]

Its refreshing how articulate you are and how much work you put into the research for these videos

[@xFzNHaZarD]

Great video, loved hearing about the Osaka 5, and absolutely look forward to seeing more videos in the series

[@kinkaly]

Yes! love that you're highlighting Japanese denim so much right now!!!!

[@vippykuda__i5760]

Dope vid, love the vandy piece in the back, and the information in the bud was really great. 🙏 Thank you

[@project6]

Huge props to you for doing great research. Great video!

[@riverc6771]

Amazing vid!! Just getting into denim & love your format it makes it easy for someone new to get into it! Love to see more vids like this 😁😁

[@Whodnl]

I swear this series by Drew Joiner is making me more educated by the day. Always putting out great content

[@noahwatters2848]

Well done, love these style of videos🤌🏽

[@samuelthe3rd870]

great video bro, i learned a lot and enjoyed it hella

[@evzzs]

Thank you so much for making this series. I love Japanese denim and Japanese Americana and this series means everything to me!!!!!!!!!!

[@chrisgoodman1997]

I often feel Big John gets left out of these conversations 😔. They made made many of the first iterations of jeans in Japan before the Osaka 5 and I believe their parent company owns Studio D'art

[@juancampos1164]

Yup, i was gonna say the same thing. 👍

[@Ransompie1]

I love when you make fashion history videos, it’s so fascinating✨

[@philipbeadle6446]

Great video! I consider myself a little bit of a denim nerd, but I didn't know the history of all these companies. Good job 👍

[@patparker7]

Excellent video. Appreciate your research!

[@DrewJoiner]

❤️

[@jerrytorres8616]

Amazing content!

[@joelman1989]

I remember Evisu jeans being the status symbol in high school in the early 2000s. You had your Bapes with Evisu jeans and these shirts with a big hand painted on them, I can’t remember the name but the lore was that each one was hand painted by this artist. Don’t know if that was true but yeah, they were super hyped. Just remember the shirts being very colorful and splatter painted. Yeah but Evisu was super important to hip hop/street fashion and it’s kind of been forgotten by the main stream at least in my eyes.

[@leonard3566]

Fire, keep the good work ♥️♥️♥️

[@eric36518708]

Always dope content

[@DrewJoiner]

Thank you Eric!

[@welovecheshirecats4557]

Its pronounced "De-neem", as in, serge d'Nimes(fabric of Nimes). Nimes being where denim, as it is recognized today was first produced.

[@cornbread206]

Nimes, France was regarded as the birthplace of the textile - but Portuguese sailors were recorded as wearing the textile prior to Nimes being known for manufacturing it.

[@so_bouda]

I started to watch your videos couple days ago tu work on my english. It gave me "The unknow vlogs" or "Tim Dessaint" vibes. Again thank you for your content Drew and your video about" why japanese denim's the best in the world ? " was super nice and instructive, you explainded it so well it was very understandable even for an english learner like me. Peace

[@philipbeadle6446]

Also, for anyone looking to get into Japanese denim specifically, Okayama Denim has a great selection of stuff, and their sales page usually has some deals on it. They even offer chainstitch hemming for **free**. Some jeans have the option of raw or 1-wash, and you can always compare the sizes when they have that option.

[@Memento_HiFi]

they actually offer free chainstitch hemming

[@philipbeadle6446]

@@Memento_HiFi Even better!

[@tekufu]

Good video! Love your enthusiasm. Just a little surprised you haven't talked about Edwin or Ironheart yet, but I may be a bit early in the series to see them in a video yet

[@DrewJoiner]

Soon enough!

[@kevinyee9550]

Quality vid 👍

[@jasongeter976]

Love the way you're leveling up.. Here's one that it all started from "Rodeo Uncle", dig into that

[@DrewJoiner]

Thank you man! Ill definitely give it a look🤝

[@don1553]

hey can you put your sources in the description? i'd like to check them out myself too. also really nice videos man, big inspiration for fashion :D

[@DrewJoiner]

adding right now

[@trustmenow.]

Bruh I'm from poland and maybe don't understand a lot of words and I watch mostly with subtitles but I learn a lot. It's obvious that you have vision and it's a pleasure to listen to it, thanks. High quality content

[@DrewJoiner]

Thank you for watching! I have a friend from poland she is awesome

[@elmoonfire]

I'd love to watch the video where you talk about the Japanese Americana bleeding into hip hop culture. Sounds really interesting to hear about something that started in America left America and then made its way back to America.

[@Chrisherm13]

I peeped the Vandy in the back my boy

[@_JOMOMA]

Bro you need to do a video on boots. The boots crafted in Japan is amazing.

[@Rawrenzify]

Loving this series #pvv 👊🏽

[@dmshampton]

It ain't easy bein' keezy. Glad you know him👌

[@ben-gmattaz9304]

Dope as always. You are the Lord's work in terms of current fashion. You detailing is on another. M from SA and i feel i could just extend a hand in letting people know your work. 🇿🇦🇿🇦🇿🇦 reach out if you interested. But ima keep sharing your work of art.

[@DiegoGarcia-cb9gg]

#pvv Love every video you post. I thought this little fashion lesson was really dope.

[@yerpster]

Ain’t easy being keezy!

[@aaronwong7340]

Yo Drew what hat are you wearing here? Thanks for the amazing vids btw 🙏🙏🙏

[@devinfahada4880]

But warehouse detail is another level man!

[@Kim-rw2vl]

Finnally a video of the osaka 5 thank god my guy actually care about these stuff

[@xxflamezxx1able]

I have yet to get into Made in Japan denim but I have gotten some selvedge denim from Naked and Famous since they have awesome and unique fabrics with a price of less than 200, which is much more accessible than 300+ jeans.

[@nicholassantino8213]

Naked & famous uses japanese denim fyi

[@pm.meowth4850]

cover the american denim renaissance, from 2008-2018- and now think it starts with LVC and 3Sixteen (hipster era fr) LA, and Austin are really bringing back American made denim: cite Freenote denim - Mister freedom and Brave Star denim!

[@LarsLenningerJansen]

well done

[@Marty_esco]

History of stone island and textiles!

[@pm.meowth4850]

Baseball in the 1930s brought americana culture to Japan… Babe Ruth, hoodies, American cut suits and blue jeans, we sent them levis and baseball stuff - before we blew em up - Big John then Edwin denim(1940s) made the first japanese denim (recreated levis) them, Levi’s/Lee inspired the OSaka 5

[@thatonekid8732]

yessir. fire. banger... $300 jeans. I'm wondering if there are brands that specifically focused on making the same quality for cheaper in Japanese streetwear. I understand good denim is expensive but godamn. regardless, fire video

[@Jawsnpie]

Uniqlo , unbranded jeans, naked and famous are

[@elijahgonzales4211]

Gotta appreciate the Keezy shoutout

[@WaelAKamel]

Love the video, and its pronounced the second way you said, "DENEEM"

[@jworksuk]

Great video you should checkout "Weaving Shibusa". It's really nice to see a younger generation getting into denim.

[@DrewJoiner]

Definitely will give it a look

[@colmcgillveray1010]

That was great , Drew! Enjoy your work! But, no love for Sugarcane? ;) The most "Otaku" type jeans i have are by them the attention to detail is staggering... and then you have to do the whole Toyo Enterprises umbrella!! Buzz Rickson, Sun Surf etc... Anyway great content, you come across as a genuinely nice empathetic dude.. Good vibes from Sunny Scotland!

[@tsuriranpu]

Shout-out to Oallery. Always visit their store when I'm in Amsterdam. I think one of the employees has a tik tok account where he explains the history of clothing brands in 1 minute

[@DrewJoiner]

What is the TikTok I want to check it out

[@tsuriranpu]

@@DrewJoiner It's called Kledingdrip. It's all spoken dutch tho

[@DrewJoiner]

@@tsuriranpu bedankt 🤝

[@tsuriranpu]

@@DrewJoiner geen probleem bro :)

[@weldy44]

Oh no baby that opening clip of someone taking off whole chunks of flesh from the apple; peeling it with a filet knife

[@josemeza7358]

I love that hat, what brand is it

[@josemeza7358]

??

[@DrewJoiner]

Ferrer LA on Instagram

[@michaelvelasquez2226]

What brand shirt is that? I like the collar

[@DrewJoiner]

Somar by Owen hyatt

[@michaelvelasquez2226]

@@DrewJoiner So clean man and that color goes, good looks.

[@yerpster]

Yo bro what piece is that top. That top go hard

[@DrewJoiner]

Vintage Heavy Flannel

[@yerpster]

@@DrewJoiner does it have a brand name that I can search for?

[@DrewJoiner]

@@yerpster search for Somar.us on ig

[@magmaman6384]

Where is your hat from?

[@DrewJoiner]

its called Ferrer.la on ig

[@brexcool914]

How about momotaro? Any ideas

[@DrewJoiner]

also legendary

[@brennenhall1416]

Here for this not the pickups

[@DrewJoiner]

roger that!

[@Rvbelious]

I finally got a new job as a Stylist to afford more japanese denim

[@Orbitinbloom19018]

so how much of ur collection is made out of japanese denim ? Do u think general japanese denim is better than lets say a SLP denim jean ?

[@cornbread206]

Japanese denim is not a brand, it is a textile manufacturing technique down to the fibers, yarn, dye process and weave. The technique combines Japanese fiber-art tradition with American shuttle-loom machines that were abandoned during WW2.

[@kyrieswerving9105]

@2:23 LOL, you can't talk about Osaka and show a time lapse of Shibuya.. Cool video though overall.

[@DrewJoiner]

Bro😂 shhhh I couldn’t find clips of Osaka 😅

[@junpeng4784]

❤‍🔥🔥

[@midosannn]

Please put some respect on edwin

[@andychrist2922]

Doesn't denim come from Denim in France?

[@DrewJoiner]

what do you mean

[@andychrist2922]

@@DrewJoiner the literal origin of denim is Denim in France a place in France.

[@DrewJoiner]

@@andychrist2922 ohhh yes! I read that completely wrong

[@andychrist2922]

@@DrewJoiner happens, thanks for the content

[@cornbread206]

oooooooh nooooooo I wish I could sit down wit you...... you are missing lots and lots of information!!! Your story should start with post-WWII and then Mel Matsui. Also, "High-Dee-Yay-Koe Yah-Mon-Nay"'s brand "Evis" (pronounced "ebis") wasn't officially launched until 1995 - but was soon sued by LEVIS, almost running the brand into the ground. The company was re-branded as "EVISU" and nearly all creative control was handed over to [an outsider] to revitalize the brand for the European market. EVISU had absolutely no influence from the "hip-hop"/urbanwear market. "EBISU" is the Japanese god of fishing who represents good luck.... the actual clothing brand for the Japanese market centered around Yamane's obsession with fly-fishing. Evisu was a fishing lifestyle brand above all else - and jeans were almost a caveat, but got claim-to-fame for congee artists who hand-painted custom congee and/or the gull with laytex house paint. The jeans didn't pop off until they hit the UK around 1998. They retailed around $175 in Europe and Asia, but the mark-up at US boutiques hit around $275-$395.... even $500 in some cases because the U.S. didn't have an official retailer at the time. Once EVISU had distribution in the U.S., they kept the retail price at the reseller price, which wasn't sustainable - quick but high profit margins. Because of the frenzy for the gimmick'ie embellished denim and not the brand equity, Yamane felt humiliated and fired [the outsider].... but the brand had already peaked and the global market was looking to other brands by 2005. I could go on and on.... The Warehouse Brothers, Kato, Toyo Enterprise, Larry Mclaughin, Eddie Phuket..... the denim game is CRAZY!!!

[@guguthe1st849]

What sources do you use to learn so much about fashion history? I would love to lose my self in acquiring such knowledge

[@robertkcisaw7528]

Fyi, it's Strike Gold, not the strike, and gold

[@DrewJoiner]

Thank you!