The Ford Maverick Is A Pickup Meant To Be Hacked. Here’s How Ford Designed It For That.

[@stephenhendricks103]

Ford may have may have given up on the sedan marketplace but there's no question that they know how to design, build, and sell trucks! The Maverick's most obvious competitor, the Hyundai Santa Cruz, may be an appealing vehicle for consumers wanting an open bed version of a compact SUV but even Hyundai recoils from labelling it a "truck." They call the Santa Cruz is a "Sports Activity Vehicle, an SAV. Not so from Ford. No, Sir-ee. The Maverick wears its "truck" label proudly. From a sales standpoint, the Maverick is a brilliant vehicle. Every trim level is available with a 2.5L hybrid engine or a 2.0L turbo . MSRPs begin at $20K and top out in the low $30K neighborhood. And though it's not often mentioned individual consumers aren't the only source of revenue. The Maverick will sell like hotcakes to fleets, large and small. For businesses that need economical vehicles for local missions involving cargo, the hybrid versions of the Maverick are a godsend. Need to deliver drywall to a construction site? No need to use a full size F150. The hybrid Maverick can do the job at a fraction of the cost.

[@MK4vDubbin]

Lol do you work for Ford? It’s a great offering but no one is going to be delivering dry wall to construction sites in a Maverick lmao cmon dude.

[@SlavicCelery]

@@MK4vDubbin Oh it will happen. Granted the Maverick will be stanced with some epic airbrush art on the hood.

[@andmicbro1]

When I first saw the Maverick my first thought was city fleets. I see City owned trucks all the time, everywhere I go. Suddenly there's a small truck that gets excellent gas mileage, and still offers loads of utility? I wouldn't be surprised if the Maverick dominated the fleet market in the near future. But I was also surprised how much I liked it myself when I got the chance to sit in one. It felt really livable.

[@raymonds7492]

Pool cleaners, detailers, pressure washers and people like that will love them.

[@beebob1279]

I looked at the Hyundai and really didn't like it. Plus, I"m not excited about Hyundai and Kia's engine issues. I'm confident Ford has their bugs worked out because this engine has been used for a while now.

[@stephenlemieux4822]

Nice to see a budget-friendly vehicle designed to be really functional. Most others tend to focus on wowing people with a fancy entertainment center and many screens. I think the Maverick will be a home run for Ford. They would sell even more if the hybrid could be had with AWD.

[@nolij7765]

I'd be surprised if they don't update it to have the hybrid with AWD in the next year or so. I'll be buying one then.

[@shanelen]

nothing friendly about a greedy ass Ford dealership charging $30k for the base hybrid, if you can even find any

[@bikeman1x11]

no one wants those goofy hybrids

[@brandonreder9869]

@@bikeman1x11 false a lot of people want them including me! I'm looking at trading my current F-150 in on a maverick hybrid as soon as I can because I don't need a 1/2 ton truck, and the prospect of getting 4x the gas mileage as my truck when I'm going to be stuck on an island where gas prices are going to be ridiculous and speed limits low sound like the perfect vehicle to me!

[@timjohnson1199]

@@bikeman1x11 Not at all. The hybrids are totally clever and should have great reliability. They will still haul and carry a load as well as many light duty pickups. Then there's the incredible fuel mpg. If this would have been around 10 years ago you would see them all over the place.

[@rightlanehog3151]

Don't worry Tom, with today's high lumber prices we will soon see 2X4s sold in more afFORDable 4 foot lengths which will be just perfect for this 'truck'. Seeing a cheap and cheerful Ford pickup brings a tear to my eye thinking of all those simple Rangers once made at the Twin Cities Plant in St. Paul, Minnesota, United States of America.

[@weirdshibainu]

LOL. Soon, carjackers won't be jacking the truck, they'll just want to 2 x 4s

[@raymonds7492]

Plywood is so expensive now.

[@richardhuczko2326]

The guys who designed the maverick did wayyy better than most auto designers. The interior functionality is so important. And I see so many stupid choices from other designers. This one JUST MAKES SENSE. MY ONLY COMPLAINT fan speed dial on the left temp control dial on the right. you can press in the temmp dial to turn it on and off. i think you should be able to press in the more available (being closer to your hand) fan speed dial to turn it off.

[@williamcoop8945]

I had never seen a maverick before, then I bought one and I see 10 a day. Cool little truck

[@masterbroadcast1]

Just got mine yesterday. Not only do I like it but so does my missus. Great vehicle so far!

[@LuvADuc]

Wonder if there was a bonus for saying "Built Ford Tough" as many times as they could?

[@ronloftis9080]

The Ford dealer across the street from where I work is asking $10k over MSRP for the Maverick. I did email Ford about this abuse.

[@rene7636]

Can't wait to get mine! My build is starting on January 3rd and should take them around a month to build. So I should be seeing it by early to mid-March!

[@DrivenCarReviews]

Cool. EcoBoost or Hybrid?

[@abel5925]

We finally bought one, the truck is amazing. The engineers blew it out of the park

[@tomm1109]

That comment about the center console being low to make it feel bigger is a big one. Years ago we went to check out a new Escalade and the center console was so huge we didn't even bother with a test drive. What's the point of a big vehicle that feels cramped? Unfortunately a lot of full size trucks and big SUVs are that way. More space than they know what to do with.

[@dennislee1632]

This is going to be Ford's most impactful vehicle since the Mustang! I have a 2022 hybrid Maverick and it is absolutely i incredible!

[@atcjoe1600]

Pretty useful and utilitarian. Like pickup trucks use to be !

[@vcc1534]

They missed the bed width by 1/2"!!! As a cabinet maker this truck was the perfect fit for until I went to pick up some 4 x 8 sheets of 3/4'' melamine. They come in at 49'' x 97'' to allow for trimming and do not fit in this bed as designed for plywood. I hope Ford will fix this in a future model when I will sell my current Maverick to have that 1/2''!!!

[@DrivenCarReviews]

Interesting take. Would have never known that.

[@Davido50]

Really nice truck. I've always loved Ford trucks. We have one of these on order..can't wait!

[@mccg4337]

they should have made the back wall of the vehicle collapable...so we can use the spot more effectively.

[@colingoldthorpe5918]

Pricing on these in Canada is a total joke there charging an arm and a leg for them.

[@monsterbabymil]

Im going to the dealership as soon as they open after Christmas and just buying one.

[@babajinde]

Step out the back Jack, make a new plan Sam... Oh that's the wrong 50!

[@rickbruceroche2038]

One problem with the cubbies. If you have the Ford drop-in bedliner, they are COVERED AND CAN'T BE USED!!!

[@eric69571]

who uses 1/4inch plywood? at this point just calcalute them in sheets of veneer so you can say it holds 50 sheets. still, the affordability makes this vehicle interesting

[@vote4republicans2024]

The only problem is Ford has forgotten how to manufacture and deliver a vehicle. The other issue is that dealers will hate them. In their minds these are taking away from a sales commission on nice F-150 sale as if the average Joe can afford $65,000 to buy a truck.

[@fernarias]

That's why you won't find a base model anything on any dealer lot.

[@SlavicCelery]

Well, if the sales are going to fulfill what was typically handled by the car side... I'm sure they won't mind too much.

[@gt131970]

The people who are buying f150s are not in the market for Mavericks lol.

[@petratrading2741]

the dealerships in my area are asking for 35k

[@gwcrispi]

Why don't cars have built-in holders for toll cards (I-pass) on the back on the mirror?

[@raymondclass6794]

I put it in the change holder up front

[@kevindillinger3699]

The word "HACKED" confuses me. Love the Maverick but not sure where the term Hacked came from.

[@-fuk57]

Let's not confuse modifications with hacking.

[@Tom-ej8bb]

No split Bench?? OOPS!!!

[@ES350gitgapped]

Pleeeease stop using the word "hack" like that.

[@chrisfreemesser5707]

So much to like here...I so badly wish that they offered a manual trans though, even if it's on the base model

[@wheelzwheela]

I like the retro styling.

[@MK4vDubbin]

You mean it’s meant to be modified? Why is everything suddenly a “hack”? That term has lost all meaning. Is the ECU designed to be hacked into?

[@ChristianTRyan]

My one ask would be to have cruise control on all trim levels. Having the LT without cruise (a minor cost) is really sad. I'd like to spend 20k on the LT, but I want/need cruise.

[@tim3172]

I'm not sure where you're getting your info but there is not a trim named 'LT' for the Maverick. The base trim is XL.

[@Meyer-gp7nq]

This man said “Built Ford Tough” a lot. Kinda cheesy Still love my mav

[@STho205]

That's a great Ford Infomercial, but my real questions are: Can you launch it like a space shuttle? Can it hit the beach with the Royal Marines? Can you use it to escape the baddies in a shopping mall? Can you launch it off an olympic ski slope with rockets attached?

[@samyoon3218]

Small but good enough

[@palebeachbum]

Did he actually say with a straight face you can buy a small trash bin or cupholder attachment for $50? Someone's smoking something strong at Ford.

[@user-Dave67]

It's a set of 5 items for your truck truck but you can also print them if you have a plastic printer

[@thegerman3911]

Too bad you cant order a Maverick until Summer of 22

[@nuruddin1991]

It's only gimmick but hey, it's fun and it works

[@honestabe1940]

Too bad it takes a year to get one and you'll be paying another 2-3% by then on your loan!

[@sergeantseven4240]

I just want them to bring back true mini trucks. The new ranger isn't a mini; it's more like a standard size. The original ranger was a true mini truck.

[@greenthumb8170]

Hair scrunchies???

[@DrivenCarReviews]

It's 2022. Women drive pickups. And have for a long time.

[@dtmfool789]

Excellent video. I LOVE hearing from the people who design the products.

[@relevation0]

How bout hack the price down where its supposed to be...

[@jakerichards1988]

Announced with a base price of $19,995. I still have the flyer sitting around somewhere. Nobody saw one of those.

[@2headstalking]

@@jakerichards1988first year xl models were that cheap. But the increase since then has been unbelievably high.

[@pilothouseking]

The manufacturer might want to think these cars are budget friendly, but the dealers are adding ridiculous “market adjustment” markups, PLUS dealer fees.

[@jonathanchandler2005]

That’s why you have to shop around at different dealers. I got my truck at msrp.

[@aca2983]

I really like that a XLT Hybrid with the options I want comes it at 25.7k. I don't really need a truck, but the more I see this the more I try to find ways of justifying getting one. Thanks for pointing out the DIY stuff. So much about this car is no-nonsense, and I really appreciate that.

[@Roger-il8iw]

Buying a hybrid model is about the dumbest thing you could do

[@NoName-wy4hf]

Dang, I'm actually impressed with how much thought they put going into this especially for people who can't afford all the extras

[@icanreadthebible7561]

AWD hybrid, fog lights and 60/40 split rear seat for 2023? Holding my $ until then. (Hopefully the bugs will become evident and be fixed by then.)

[@ExcellentDude]

"The tie down doubles as a bottle opener, or vice versa" ... Bravo sir!

[@demonsaint1296]

Yes, vice versa. It’s a bottle opener that doubles as a tie down.

[@GrAYvTrAnE]

The Maverick is the new Taurus. I mean this in the way that the Taurus SAVED Ford and put American car manufactures on a totally new trajectory. It'll be fun to watch how the other car companies react to it's success. Also, i want to say how exciting it is to see an American car manufacturer making something worth being excited for.

[@Porsche996driver]

This should be a hit. $20k to start is first-job friendly. Nice cabin and throw the toys and boards in the back!

[@Davido50]

It is a hit! Sold out. Can't order till summer '22. Thankfully we have our order in....

[@joegondo7985]

Good one..like the insights..super practical,vehicle for those of us who like pickups but not the behemoths they have become

[@raymonds7492]

The size is fine it’s the prices that are behemoth.

[@jacktyler7599]

Well done, Tom. And what may be the most important design aspect is how the development team approached the design process. Repetitive user input, draw up/mock up/test up sequences that insured increased functionality - in this case, process was very much product.

[@cc8530]

and boy are they charging you for basically a light tin car with an abysmally underpowered engine which won’t last five years with average ‘harsh’ abuse

[@gt131970]

@@cc8530 How is the engine underpowered?

[@HistoricalWeapons]

Does the bed have entrance to backseat for longer stuff

[@DanielWilson-wg6hg]

Who's Tom?

[@tomschrack6440]

How about making a truck with no computers? When they screw up, its very expensive to repair.

[@1986subway]

Not possible due to epa regs

[@yolo_burrito]

Ford has out Toyota’d Toyota. Really innovative. I’d love to see an all wheel drive hybrid.

[@triggeredtroll6466]

I have a tacoma, I love it, but first thing I tell people is it can not compete with Ford on comfort and features. I buy Toyota because they dont believe in planned obsolescence. It will last a long time, but it literally has 1/10th of the features of the same level trim ford

[@yolo_burrito]

@@triggeredtroll6466 I was referring to the hybrid drive unit. Toyota tries to go head to head with the big 3 but they could’ve done something like the Maverick years ago with their drivetrain expertise.

[@ChristianTRyan]

@Yolo Burrito Absolutely, and they could have charged more because it's Toyota. Now, however, Ford has undercut them and so any future kind of truck by another company will need to be more innovative.

[@davekendall1338]

I'm looking forward to buying one...in like two years when they're finally available close to MSRP.

[@timjohnson1199]

Now, you can order one at MSRP. Betcha in a couple of years the MSRP will be a lot higher.

[@jonathanchandler2005]

If you want one at msrp you need to get one now. The price is only going to go up. I got mine at msrp

[@timjohnson1199]

@@jonathanchandler2005 Ordered mine in October. NO idea when I'll see it. I probably should have ordered two, then I could sell the other one for over MSRP.

[@jonathanchandler2005]

@@timjohnson1199 I ordered mine mid July and got it early November. There’s a crazy amount of orders for them but they are starting to ramp up production. Hopefully yours gets scheduled soon

[@timjohnson1199]

@@jonathanchandler2005 Was it a hybrid?

[@kevinskonieczny8174]

We love ours.... but FORD... please listen... YOU FAILED by not having XM and SYNC on all trims available. $31k vehicle with Lux option and no XM radio. That is silly. Are you listening FORD.

[@DrivenCarReviews]

Devil's advocate here. Why not switch to Spotify or Apple Music? Sync 3 is on all trims.

[@davidrobertnewman]

Good look at what seems to be versatile, well-designed vehicle. 18 sheets of plywood sounds great, but the engineer said 1/4 inch, not the far more common 1/2 inch variety. He has a promising career in marketing if this engineering stuff doesn’t work out…

[@BigEightiesNewWave]

Love the bolt-heads and the ruggedness of interior. I don't want it to look like a living room.

[@augustkraus1389]

The interior design guy was great. I sensed absolutely no bullshit, and very sensible. "console turns into a garbage can" "Stop making things out of plastic to look like leather" Agreed. It's not leather, it's cheaper. Deal with it. Thank you.

[@christopherprose3881]

Thanks for the deep-dive on this product. I think it will be very successful for the brand and it's obvious they spent a lot of time in development for a car that will be very affordable to a wide demographic. People are walking away from wagons for vehicles like this now whereas a few decades ago they were odd ducks. Remember the Subaru Brat? Now we have the Maverick (which was a car!) and Santa Cruz too which is great for those looking for an alternative to the typical SUV solution. My two niggles are the infotainment screen (which looks like an afterthought) and the headlights which look bargain-basement in design and execution. Otherwise, Ford got this right.

[@SlavicCelery]

Looks like the infotainment is basically a portal for your phone to do all the heavy lifting. Which, I'm pretty okay with personally.

[@christopherprose3881]

@@SlavicCelery Agreed and good point.

[@joeking433]

I always rest my right arm on the console. So you've taken that away???

[@jonathanchandler2005]

There is an arm rest. It’s a little farther back but it’s still comfortable IMO

[@erwinandfire]

Great info, Tom! Appreciate the deeper dive. Especially just having received my scheduling email. My First Edition Hybrid will be built in February

[@hyxt3]

11:04 as a 5 ft tall woman who has always been vertically challenged, can confirm i can reach into a maverick over the side. it's great to see ford making a truck that remembers that half the population is women!

[@jaminova_1969]

It's good, but I want a real shifter! Is there a manual transmission option?

[@TurboK24z]

It's a truck not a sports car 😂

[@TheMetalButcher]

@@TurboK24z Oh in the days when a manual was a truck gearbox... The auto is quite good. Not manual good, but quite good.

[@ourv9603]

OH, you mean to add accessories to make the truck your own I thought you meant to hack into the vehicle computer & do who knows what. !

[@bmwloco]

Said it before and I'll say it again. Just what I need. A Zero motorcycle in the back (sub 500lbs) plugged in, go to the lake house, charged bike. I'm gonna retire my venerable 1971 Dodge D100 (21mpg highway/city) and carry on.

[@Benny8903]

I saw one of these and I was really impressed. It's a nice small budget truck for someone that doesn't need a mid or full size truck.

[@n0tlance314]

I really want to save up for a Maverick, im usually not a truck person but from what I've seen in person, it's size is perfect for what i would do with it! I would definitely be happy with the base model and Ford's tool box option.

[@15Muleskinner]

Great job on the design and price point. Perfect for me to commute to work and haul a load of feed back to the farm.

[@jimwortham8634]

We all know America is a great truck make it video how do you get one and how do you get one at MSRP price

[@johnnyappleseed4133]

Thank you for making a cool ass truck 👌 just got mine yesterday im so happy

[@fourpatts]

I'm liking this Maverick. I might consider it when I'm ready to sell my Ridgeline.

[@adamr2326]

I’m in the same boat. Love my old ridgeline 07’

[@Sembazuru]

Another DIY friendly aspect of this truck is Ford released the FITS geometry to the hobby 3D printing community so there are tons of free designs on the various 3D model repositories across the internet. It was actually this act that brought the Maverick to my attention. I'm in the market for a new vehicle (specifically looking for a hybrid) and am now interested in the Maverick. Unfortunately for me the demand so out stripped availability that Ford stopped taking new custom orders for the hybrids back in November and I only started looking at cars in the past month... I'll have to wait for the '23 model year to customize my own (will be looking to build something similar to the XLT Luxe w/ CoPilot360 and a few other dealer installed options for under $30k).

[@standuptrev]

It would be an amazing truck, if they can deliver in a timely way. Or for that matter deliver them without recalls from the factory. Waited half a year for mine. By the time it was delivered it was on a recall notice. So it waits on the dealer lot while the calendar burns through another month. I'm told backlogged recall part won't take forever, but it sure feels like it.

[@TheMetalButcher]

I love that there are hardly any packages with this vehicle. Try getting a cheap, single cab puckup with a diesel. Oh wait, that's in a $15k trim level, is now lifted and supercabed!

[@Jnor116]

I just went to look at one at my local dealership, was told my entire state is sold out and that they are literally special ordering these trucks now and the waiting period is 4 months. I am amazed it is so popular right now.

[@mpeterll]

I ordered one and it took them 19 months to deliver at over 60% more than originally quoted.

[@NotSoRev]

Took a year for me but delivered at the exact quoted price 🙄 Great truck. V8, V6 Eco and now a 2.5 hybrid owner. This is my commuter. Shockingly high mpg is achievable.

[@amandahuginkiss4098]

Thumbs down for the horrible distracting background music

[@peterpascone6942]

Its amazing what they call affordable

[@christenhildebrandt4546]

Awesome video. I will have to look more into ford pass. Too bad they could make cruise control base instead of automatic lights

[@LS-yv8zh]

there's already an aftermarket company thats very easy to install, just splice a few wires in cab.

[@wherethereisfaith]

Thank you Tom. Very informative. I have a Maverick on order from my local Ford dealer. There is also an available "camping" accessory for it as well, pretty cool. Didn't know about the "hacks" that Ford built into this vehicle. We can sure use inexpensive options especially right now. KRD

[@joshkelnhofer5454]

I already was very interested in the Maverick, but this took it to another level. This is absolutely one of the best & most helpful reviews / information videos I've seen. Thank you

[@BigEightiesNewWave]

I see thy hybrid selling like CRAZY.

[@ashantedula5696]

I wanna see what this thing looks like with car seats in it. This maybe my next family vehicle

[@beebob1279]

I was worried at first that you were talking about a different kind of hack. I have my Maverick on order and just waiting for it to come in. I traded my Silverado for it because I just don't need a truck that size anymore. I've waited for a small truck for so long that I'm happy to see Ford fulfill the small truck gap. I loved my 2000 Ranger and it sure earn it's keep. I'm hoping this truck is just as good if not better than that one. I don't know about adding a lot of things to it for now, but I'm glad to see that I can do it at another time.

[@dropz_eleventy]

if you got it, how do you feel about it now?

[@beebob1279]

@@dropz_eleventy I didn't end up getting one. Like most dealers they tried to screw me on the price. I cancelled the order. I still got rid of the POS Silverado. I'm not going to get one in the future. Ford needs to reign in their dealerships behavior (like most companies). I'll drive my prius until I can find a truck that won't be such a hassle to buy

[@BillLaBrie]

Make a SuperCab version with a 6ft bed and you might make me a customer.

[@1guyin10]

The biggest issues I see with it right now are the lack of an AWD hybrid option (yes, I understand that Ford almost always holds things back at launch but it seems they REALLY misjudged the demand for the hybrid.) and the current $3,000 to $10,000 dealer markups over MSRP. I'll just wait until the insanity settles down and Ford to get around to offering AWD on the hybrid. (It's available on Escape hybrid so it's just a matter of them adapting it to Maverick.)

[@DrivenCarReviews]

Pretty sure it didn't misjudge. Word is the hybrid version uses more processors so Ford is smart to build more EcoBoost models.

[@Mr.Autodelete]

Absolutely is the next generation model T that was my thought exactly

[@16jocko]

Wow, 50 percentile female with arms long enough to reach! Category Plus

[@Ka0sNinja117]

I absolutely love my Ford Maverick! I didn't have a big vehicle budget and I mostly needed a car for commuting but it's been absolutely phenomenal. I impress everyone with it's mpg (hybrid) and flexibility.

[@CactusJack252]

I’m seeing more and more of these on the road. I just wish the interior was bigger. If it was, I would own one.

[@kevinryan7935]

The interior is actually bigger than a Toyota Tacoma. I am 6'1" and 240lbs. I am EXTREMELY comfortable in it! And the heated steering wheel is a great thing I have never had before.

[@rulestein]

Great car if you can find one

[@kiikoh]

Dealership told me they stopped making them, in hybrid at least, until probably august

[@DK-vc2me]

I've been looking to replace my 2004 Sport Trac, which Ford stopped making in 2010. I want to keep the drivers door keyless entry combination keypad, tilting tinted moonroof, leather seats, and remote electrick rear mini-window. I have not been to the dealer yet, but is the mini-window on the Maverick only available in a manually opening format? And don't they make a leather seat option package?

[@JasonJrake]

This reminds me of my parents' first truck, the 1986 Nissan Hardbody compact pickup. This may be my next vehicle.

[@iantinsley4542]

I see this as a great truck for service companies, pickup bed, storage, apple carplay, 42 mpg city, 20k. Sounds great if you need 10 trucks for your company! Put a ladder rack on top and a bed topper on with a tool storage system in the back you have a great setup for daily service work for plumbers, electricians, handyman, internet companies, you name it. Maybe even add an eco boost v6 and make a cop car out of it!

[@davidnazario6646]

I got the front wheel drive Lariat Hybrid model it rides like a little truck but that's ok it gets very good gas ⛽ mileage. Year 2024. But I also have a 2010 F-150 Lariat 😎👍

[@MrSTOUT73]

For me, the two things that just struck me odd about the Hybrid is the plastic valve cover and the extensive use of one time hose clamps. Just seems chincy.

[@thomasnader7065]

I'm more interested in the reliability of the Engine and Transmission and the hp

[@dmarkj22]

Exactly. Ford has a lot of work to do before they become as reliable as Toyota.

[@Frontsided]

I just wish I could get one with the color and specs I want. Unfortunately I can't wait another year.

[@BigEightiesNewWave]

Wait !!! My 29er bike fits INSIDE my 2002 Focus ZX3 with the front wheel still on !

[@dcwaku]

Can’t understand why they wouldn’t make the read seat fold flat to load stuff on. Flipping up the seat could be fine, if the floor was flat. “Ford Tough”, ha…, I used to sell Fords and I wouldn’t describe them that way.