Bullwhip Forrester Effect: How Sudden Demand Increases Affect Supply Chains

The bullwhip effect, or more commonly referred to as the Forrester effect, concerns supply chain disruptions that occur when demand suddenly spikes upwards.
These sudden and unforeseen spikes in customer demand force every member of a given supply chain to increase their inventory counts in anticipation of future volumes and sales. Unfortunately, a week or two later and that demand is non-existent.
Companies must understand the bullwhip effect and know their place within a given supply chain. Once they understand their position, they can be better prepared to handle sudden increases in customer demand.
The video provides an example of a consumer-based product where the supply chain is defined by the retailer who purchases from the wholesaler who purchases from the distributor who then purchases from the manufacturer.
The video provides insight into five critical areas that companies should track and be aware of when suddenly coming face-to-face with an unscheduled increase in demand.

[@Icwuds]

This was really nicely explained. Saved me a lot of time from my assignment on this matter.

[@crazysisterstelugu5884]

In this video I have clearly explained bullwhip effect and how to reduce bullwhip effect with a simulation activity explained in Telugu kzbin.info/www/bejne/h4HcnGmAgpeefZY

[@marcinrykaczewski3841]

The best explaination of the bullwhip effect on youtube. Thanks!

[@xnl3626]

its so cool when you say "suddenly, extremely, popular", the interupts between these three words and the two cool snaps.

[@jennalahikainen9761]

I've been going through so many different sources trying to understand what the bullwhip effect really means and FINALLY I got it! Thank you, such a great video!

[@Driveyoursuccess]

Thanks Jenna!

[@Driveyoursuccess]

Thank you Jenna. Take care

[@vitumbikomhango8381]

preparing for an exam tomorrow and this just saved me. Thank you!

[@Mr44magnum0706]

So I heard of this terminology today and I’ve been a cog in the machine for a while, thanks for the break down

[@Xtreme1215]

Great video, well explained. Helped me out a ton! Thank you.

[@madspedersen200]

I had no clue what this was about in my text book, but this video made it a piece of cake to understand! I understood the Bullwhip effect before half way through the video.. thanks!

[@Nk_Alexis]

lol me to, i am currently doing masters, technology management and one of the courses i took, has the bullwhip effect case and i couldn't get it , but this video.........woow! thx to this guy

[@boburabdullaev195]

Well done. It is straightforward to comprehend. Thank you so much Mr. Ian Johnson

[@Driveyoursuccess]

My pleasure

[@carlosvalencia8804]

Also, Ian, I would like to add that you can have another form of player in that model. Our business typically has internal Business Units that act as storage warehouses...and they in turn hold consignment warehouses. Golly this can be convoluted! Thanks for the help!

[@patryknext]

Well, example with beer is simply but great - valuable movie, its helped me during prepare for final exam

[@erikayomar04]

Very well explained.. I had an assignment on this and didn’t quite understood the concept until I saw your video. Thank you so much for sharing your knowledge and passion with us! 👍🏼

[@eliasnkosi3796]

Thank you so much I'm doing my honours degree now, we did this at undergraduate level I never understood it I only understood it now, thanks nicely explained

[@Driveyoursuccess]

Thank you Elias. If you have any ideas for videos - just let me know.

[@Vitilomani1]

Thank you for simplifying it.. Very clear indeed.

[@mattc677]

Excellent. Thank you.

[@blessingmakamera2029]

Thank you. Brilliant presentation

[@noorjarrar122]

Thank you, very useful.

[@zyangchoo1586]

Fanstastic well explained !!! Example provided.. it helped a lot tks

[@ruchikasharma1831]

Thanks! Concept Simply explained which is going to stay with me 😊

[@roseanebrown4237]

Excellent lecture Sir. Thank you

[@wakingfromslumber9555]

Excellent explanation many thanks Ian !

[@layanvidealwis9830]

Thank you so much. All doubts are cleared.

[@ejcmoorhouse]

Brilliant really helpful in my understanding of the effect. Put across nice and simply.

[@JhonatanTirado]

Excellent explanation! Thanks

[@bingoman263]

thank you so much

[@chirayubatta]

Amazing video. Thanks for the brief explanation. Cheers!!

[@lukasmaidhof4992]

Wonderfully explained, really appreciate it!

[@Ahmedax1]

Can you explain reverse bile hip and also in both cases the impact on consumer pricing

[@easyaptitude1505]

Thank you so much !!! I wish you were my professor. ....

[@CesarFlores-nk4sm]

Great Video. Theres a popular article about this called '" the bullwhip effect in supply chains" by HauL. Lee that explains more detail how to counteract it. :)

[@Driveyoursuccess]

Thanks for the info!

[@KMT186]

Really well explained! Thank you Ian!

[@Driveyoursuccess]

Thanks Thomas!

[@umarbazarbaev7423]

Just Perfect to understand the main core

[@Zi_gemi8222]

Great explanation. Thanks.

[@umarbazarbaev7423]

Thank you Mr Ian Johnson

[@crazysisterstelugu5884]

In this video I have clearly explained bullwhip effect and how to reduce bullwhip effect with a simulation activity explained in Telugu kzbin.info/www/bejne/h4HcnGmAgpeefZY

[@josesugapapirivera1632]

Wow, great video!!!!! Its clear to me now.

[@aminaa1197]

Very well explained. Thanks

[@sydneyndlovu5011]

Thanks, great explanation

[@johnfusilero5206]

Great explanation! Thanks!

[@Driveyoursuccess]

Thanks John

[@mike-brillquayson3195]

Woooow that's great, I love that presentation. Its awesome.

[@vidarakannangara1233]

this was perfect! LEGIT!

[@NoncedolucyNtsangani]

Very nice

[@user-fl9oh4fp8l]

Thank you. Very easy explained.👍

[@Driveyoursuccess]

Thank you

[@Ganjdizayee]

well explained thank you

[@jbertucci]

just a questiln, sudden demand, even for goods that don't exist?

[@sahand5277]

Number 5 example: Corona pandemic when the demand for surgical masks and toiletry sky rocketed!

[@ebrahimzourob6920]

That's Really great/helpful video. Thanks!

[@clayton328]

This was so helpful, thank you!

[@nomthandazomhaule5992]

Oh this helped me to understand the concept of the bullwhip effect thanks

[@karthikm1291]

Sir how to used to this method in stock market

[@fullbliss42]

VERY GOOD, THATS

[@ramairluvr]

Very concise...well done.

[@Driveyoursuccess]

Thanks a bunch. Let me know if you need any other topic covered. Take care

[@flankspankrank]

+Ian Johnson Can you cover the flywheel effect? As in companies reactions to the bullwhip causing further distortion.

[@mohsinagavines]

Thank you sir.

[@OtilaOsborne]

Really good thanks

[@mahmoudbadr4316]

really iam very happy to subscribe your channel very very nice.thanks a lot

[@solnest555]

Ohh thank you!

[@naveenhv82]

Very helpful

[@ansbekk]

This is exactly what happened with toilet paper, and disinfectants when the pandemic hit. An increase of demand due to unforeseen circumstances (COVID-19)

[@douglashagan65]

Well usually you know they put a steel tip on the end of that rope and that would be something that would be a deadly weapon in the hands of a ninja

[@nehasamson6151]

good one...

[@christianokwara]

I love the video Ian. I have one question though. Can JIT prevent any member of the supply chain from falling prey to the bullwhip effect considering that in JIT, you replace exactly the amount of inventory consumed?

[@Driveyoursuccess]

Hi Christian.Unfortunately no. Remember with the Bullwhip effect, the increase in demand comes from the top - from your company - so it cascades down to your suppliers.

[@hugocharlier6998]

that's my man

[@कॉम्पिटिशन_एग्जाम]

Nice work lad

[@souvikroy2046]

Can you make a video on network marketing.

[@MrJamiBlack]

huge like !!!

[@rushabhshinde5209]

Can you give some examples of bullwhip effect.. one example which I know about is P&G's best selling product Pampers.. could you name some of the others.....?

[@Driveyoursuccess]

The bullwhip effect typically happens during peak Holiday seasons. Unanticipated demand - or excessive demand. Hot product - not enough stock throughout the supply chain. Or, in other cases, companies expected high demand - overstocked throughout supply chain - but the customer demand wasn't there.

[@yamahapilot]

(5) unforeseen - 2022

[@jameshookings4914]

Great video, thanks Ian.

[@charleshart5563]

Nice but who does it effect most? that would be a good analysis. Probably the manufacturer but, I guess thats the risk they take.

[@carlosvalencia8804]

Ian, you forgot one thing....WHERE DO I SET MY INVENTORY LEVELS NOW???? Ha ha

[@mikehackenschmidt8765]

But sir, beer is already liquid

[@upendomkusa9703]

M.i8 .

[@Mirror-pi2cs]

gold will never depreciate, am here 2021