e.l.f. FINALLY Has A Good Mascara?

Today I'm testing out the new e.l.f. Lash n' Roll mascara to see if it's a dupe for Benefit's Roller Lash! I also do a wear test to see how they both hold up!
LINKS/WHERE TO BUY
(Links marked with an * are affiliate links)
*Elf Lash n Roll Mascara ($6) bit.ly/3uDcAdm
THIS VIDEO IS NOT SPONSORED
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💖 ABOUT ME:
Hi, my name is Jen I am 44 and live in Connecticut with my husband and 8 year old son. I am a stay-at-home Mom and full-time KZbinr with a degree in business with a focus in marketing. Before leaving work when my son was born, I was a commercial lender at a bank. I also worked at Sephora and Macy's doing visual merchandising.
I have dry skin with some hyperpigmentation and fine lines. I love natural makeup looks but occasionally go outside my comfort zone a little bit. On my channel you'll find lots of videos about drugstore makeup and drugstore dupes (those are my favorites to film!) but I also review high-end makeup as well. I hope you enjoy my channel and if you do, please don't forget to SUBSCRIBE & leave me a comment!

[@belindafischer2920]

I don’t mind that Elf dupes, Not everyone can afford the high-end brands so this is a nice alternative. Hey if they are allowed to do it why not?

[@ZeeA0705]

To be honest I wouldn’t even bother with high ended mascara anyways I mean I regret it twice now I bought both high ended and trending mascara like the L’Oréal Telescopic mascara and Maybelline High Sky mascara came to a conclusion that neither of them actually work… they got make my lashes stick together and make them look really horrible and clampy… I love elf there soo affordable and has to be one of my MOST FAV brands there concelour is perfect unlike other concelour which are patchy and dry and super hard to actually blend out I prefer elf over any high end brand actually thinking to get the Elf Roller mascara now instead

[@BelleFleurMakeup]

I love that elf is dupeing big brands! I always say if they didn’t make their products so expensive then a dupe wouldn’t be needed. Pulse roller lash has been out forever so people have had time to get it they want. I do understand that smaller indie brands shouldn’t be touched in terms of dupes but elf is not doing that. ❤

[@WendyandBradPitt]

I agree. Also, I wouldn't spend $27 on a mascara so I wouldn't be a Benefit customer anyways. My boyfriend always says that I have champagne tastes on a water pocketbook. Elf allows me to do that. lol

[@PamelaH_HappyVibes]

I don’t mind Elf dupes one bit! They are duping larger companies that overcharge for makeup anyways. Thank you for doing this video

[@sandybowers5085]

The curl is phenomenal on the Elf!!! I can’t believe you didn’t curl your lashes ahead of time❣️🥰👍🏼

[@lisapierce525]

I’ve never tried Elf mascara. Definitely something worth checking into. I’m okay with with the dupes as long as it’s not from small brand companies as you discussed in a previous video. Personally I think the Elf did a better job on your lashes. Thanks Jen!

[@wendyimbimbo1712]

Watching your son grow each year is vicarious fun for grandmas like me.

[@sharakirkby2744]

6$ vs 26$ well that sets it for me. Elf wins. I don’t know why companies dupe the packaging, except it shows the similarities. I would place a small stripe down the tube to identify my product. Less law suits. The public could see the difference between the two.

[@jessicadeerly]

I’m so happy to see the results you got as I had always heard good things about the Benefit one but since they are not cruelty free that’s a no-go for me so the elf one it is! 😊

[@belindafischer2920]

The Elf looks better on you 😊

[@poshdelux]

Hi Jen, you can make your mascara smudge proof. Dip your eyeshadow brush into your translucent setting powder, then tap of the excess. Apply a tiny just to the tips of your lashes after applying mascara and youre set for the day regardless of your eye creams.

[@mtjc5336]

Wow! I guess it absorbs oils that get on the lashes?? Cool tip!

[@sharonhardy7187]

This is incredible. I’m with you about ELF’s mascaras. I have always loved ELF but that was the one product I could never like. I have no problem with the duping. They do a great job and they make it affordable for everyone.

[@calmcrinkles]

As a creative, I would think designing the packaging would be one of the most exciting parts to releasing a new product. Us drugstore enthusiasts keep an eye on new drugstore products so I would still want to try out Elf’s new mascara regardless if it looked like Too Faced or not!

[@jacquelinet6067]

You mean Benefit?

[@gigiri519]

This is great news! Benefit Roller Lash is my absolute fav mascara of all time but is $36 here in Canada, which is highway robbery so I'm looking forward to this hopefully coming here 🤞

[@nanabananaboat]

Elf lash and roll is a great mascara for aging eyelashes. It doesn't ever clump or go on ridiculously ❤❤❤

[@remy7257]

I immediately thought the elf side looked more curled, volumized and separated and had a much more fluttery natural look. I’m a little biased because I don’t like Benefit mascaras - they always seem to go for, well, va-va-voom and are way too dark and prone to clumping for me

[@jessicawhite3893]

Definitely gonna try this when it gets to ulta! Benefit roller lash is my hg mascara so a cheaper alternative will be great! I do honestly think your eye with the elf looked more lifted and natural

[@caitlinbriggs3256]

I’m definitely going to grab this. I use mostly drugstore/budget-friendly products, and I try to shop only cruelty-free brands. I don’t have a problem with Elf duping some of the iconic products from big-name brands-like you were talking about in your other video on dupes.

[@sweett2924]

Imo the ELF side looked longer, which appeals to me because my lashes are poor little stubby things. Although I might try the mascara in the purple tube ( I forgot the name but I have it written down for my next trip to dollar general) before ELF. Thank you for all the recommendations and showing what they look like! Stay warm!

[@kcloveonaleash]

⏫ L.A. colors Biggie Lash! It's great and I did a test next to an expensive tubing mascara!! (Lavender metallic)

[@sweett2924]

@@kcloveonaleash thank you! I'm writing that in my phone for when I go out this weekend! ❤

[@fabianas9124]

I got this mascara too.. I was kinda blown away by the results as well! Super impressed by this new mascara.. for $6!!!

[@annlara5688]

Helpful hint. When applying mascara hold mirror near your chin and look down into the mirror. It helps to not hit your upper lid with the wand. I have a strong brow and hooded eyes so it’s so easy to hit with the brush. Hopefully this will work for you‼️

[@JenPhelps]

Thank you Ann! I actually do that trick all the time. I just don't do it when I'm filming because it's harder for the audience to see what I'm doing and it's not a flattering angle, haha.

[@dazem8]

I've only tried ELF's big mood mascara but I didn't care for it. I prefer a dryer mascara so I may like this one!

[@deborahanderson1686]

I just love your videos SO much! Thank you, Jen, for the time and care you put into all your content!

[@kaylagray7935]

Wow! I think you're right, the Elf side looks just as thick and full, but definitely longer! Thanks for the comparison, Jen! I live in New England, too (NH) and it's so funny to see you driving down the roads and towns, there, it looks just like my little town.

[@shannonwhite7605]

Putting it on as I'm watching this... I'll comment back!! Thanks Jen, it looks BEAUTIFUL!! 🩷🩷🩷 And I ADORE ELF!!❤️💋💄👑😘💎💟🎄🎁🎅

[@melp8175]

Great point about mascara not smudging in winter. I use so much sunscreen, etc in summer . I think Elf is better on you. Now I will order on elf ( sale) 2 elf mascaras, a mini eyeshadow , and holy hydration cream with Free ship for 19.!! If u didn’t find us dupes, honestly I wouldn’t be able to buy Xmas gifts and occasional new dupes for myself!! ( I’m going to curl my lashes first as they’re long, to see if it wears / looks ok on me) thank you Jen, so glad to find a great relatable channel !! 🎄🎄🎄🎄🎄🎄

[@deannabarral3910]

Hey Jen I wanted to say thank you for turning me on to the LA colors biggie lash tubing mascara I bought one of them at the Dollar general to try it out per your recommendation and fell absolutely in love with it I went back and bought three more. It is truly a thrive cosmetics dupe and I'll never buy the thrive again it's actually better than the thrive thank you thank you thank you have a wonderful day ☺️🥰

[@melindavansandt5168]

Omg...I'm literally wowed by the initial application!!

[@suzyrinde3949]

I just bought the Essence Lash Princess collection at Ulta, but definitely want to try out the ELF mascara when it runs out. Great look for a reasonable price.

[@christine4559]

I absolutely love this new mascara from Elf, I believe this will be my new HG!

[@d.8709]

Perfect example of why e.l.f. dupes don't piss everybody off, but M.R. does.

[@DSpurlin215]

The roller lash is great and I never pay full price, always get them on sale but I stopped buying it because the cap always comes apart from the applicator handle. I've had three (mini and full size) and this has happened. Benefit needs to dupe Elf's packaging!🤣

[@nataliebaer13]

Hi Jen! I just love your Vlogmas intro! It really puts me in the Christmas spirit! 🎄 I think the Elf side actually looks better! More curl, length & volume! I’ll have to check that one out! Thanks for the review!

[@janetcarey6954]

Looking forward to trying the Elf mascara. Your home is decorated so lovely for Christmas!

[@StaciLeaBeauty]

I just got mine in the mail I really like it

[@MeggieUSA]

Jen I may not comment often but I always watch your videos. ❤️I ve been your follower from when you had 25 .000 subs. Love your content🎄Love from Athens Greece 🎄🎄🎄🎄😘😘😘

[@JenPhelps]

Aw thank you so much! 🥰🥰

[@unlikelycritic9356]

I agree. The elf side looks more curled!

[@sarahschouveller1993]

Ooooh RollerLash is my favorite high end mascara. I'm excited for this one!

[@eminakano6575]

I am intrigued by this ELF mascara! I tried Big Mood and it didn't work for my sparse, straight short Asian lashes 😫. Always on the look out for a good cruelty free option! Thank you, Jen, for the great content! 👏💖

[@UnpurrfectRobyn]

Did elf finally make a great mascara?! I'm so excited because their price point is so good! I'm surprised that you didn't have to curl your lashes before applying, especially on the elf side. I usually get smudging with mascara so I'm really impressed with this elf formula!

[@StaciLeaBeauty]

This one is definitely my favorite from them. It didn't smudge on me at all.

[@mistytells]

I'm gonna get it. I love rollerlash. This looks as good, actually better. Unbelievable! I'm excited!

[@Alice-fr1ef]

Hi Jen, I like the ELF better and I just want to let you know how much your drive and your home really puts me in the Christmas Spirit. I love your part of the east coast better than any part I have ever seen. I do have the ELF mascara. I enjoy your videos so much. Thank you Jen and HAPPY HOLIDAYS❤💯🎅🎅💐

[@kates6793]

This is great because I love the Benefit one. I’ll get Elf next time

[@lisatompkins9588]

I did the same test with side by side, very similar. I’m partial to roller ball and bad gal but I liked the elf mascara specially for the price !

[@1liberaldem]

I'm impressed! And, I've never cared for elf mascaras. I'll have to give it a try!

[@karlieneporter4939]

I totally agree your lashes are definitely longer and has more curl with the Elf mascara. 👍

[@elizabethsahu7822]

I love the way Elf and a few other so dupes. They make outstanding quality products available for everyone and dupe other big brands. I don’t like the big brands that steal from smaller labels. That isn’t a fair fight

[@samanthahernandez6286]

I really like the Lash It Loud mascara from e.l.f. I will have to try this one next.

[@xelaperez4559]

If only I hadn't just gotten the Lash Princess mascara.. but it's good to know for next time. Thanks for the review!

[@kurly6236]

The Elf side looks fantastic! Can’t wait to try it!

[@librarymom3034]

Elf definitely has more curl! Awesome!

[@michellesmith702]

Wowza...I'm gonna have to pick this up! The Elf side DEFINITELY was more curled and fluttery. It's so nice! Thanks for the video and tell Henry I missed his bed head today 🤭 Seriously though, it's actually adorable.

[@neneg.4264]

I ordered some products from e.l.f.'s website just yesterday, I saw they'd released their new mascara, but since none of their mascaras have worked for me I totally ignored it, now after watching your video I'm kinda kicking myself (sigh)🤦🏻‍♀️... thnx for the review Jen, I love your content... hugzzz 💜

[@simoneclarke5104]

If this mascara comes to Canada I will definitely give it a try, thank you for the review! I am totally OK with ELF duping high-end products😁

[@Julia-iv1ro]

Ok but why do you look so beautiful without any mascara?!?! No fair! I think the elf side looked amazing.

[@reyspet]

yay you reviewed it! they looked so good on your lashes! I can't wait to buy on for myself too, now that I saw your review! :)

[@carriemeadows3518]

I was really interested in seeing your take on this. I always thought the Benefit Roller Lash was way overpriced for what it does. This e.l.f. mascara looks really promising! And yes to climate and skincare related factors. They will make a difference in how much product transfers when you blink. ☺️😘

[@cmkarma5554]

Great video , I never drove on an almost empty street that would be my dream I think is relaxing here in LA is like an obstacle course there are so many cars no matter the time I can’t stand it!

[@JenPhelps]

Haha we get traffic here too but mostly on the highways and roads that have traffic lights. It can get pretty backed up in those places, hence why I always take the back roads! They're usually nice and wide open! 🥰

[@cmkarma5554]

@@JenPhelps even the back roads here are bad i can’t win!

[@Kat-mf7mt]

Happy to hear that this was great. Not looking forward to it selling out every sec. I'll probably wait another half year or so for the hype to die down. I had this issue with the halo glow.

[@sashabee2012]

Hi Jen! When you put on your mascara, while looking into your mirror, try to incline your head backwards, the effect would be as if you looked downward... I guarantee you won't stamp any mascara on your lids anymore! 😉

[@LCx829]

Great cruelty free alternative. I’m going Tom try the elf mascara.

[@ering7530]

Thanks Jen. Love your Vlogmas.the cute intro makes me happy and nostalgic. 🌲 I love the original Maybelline Lash Sensational for it's lengthening lifting and (for me) non smudging formula. I will check out this elf mascara when my current mascara is out. What do you recommend for a lash curler, if any? Thanks again and merry Advent! ❤️

[@anandeztvseries8498]

I would really like to try this elf mascara one day, since with my budget I can't afford a high end one but I also want a great formula.

[@christinunya72]

This looks good AND it comes in brown too

[@sweetcarolineq]

I think the Elf side looked better! Another great video, thanks Jen! Happy holidays to you.

[@kayb1656]

Yay! I love roller lash so I would love a less expensive option.

[@sandram.d.6164]

Hi Jen. Mascara is my weakness. I have more tubes than I'd care to admit. I will be picking the Elf one up. :) Thanks for the review.

[@dianehiltz1193]

Wow, I have to use the one hand to apply my mascara, I always seem to make a mess when trying to use my left hand when applying mascara to my left eye. I agree the Elf side does look a little nicer😊

[@christiesiebens3611]

Your makeup colors look good with your neutral clothing!

[@shannonwhite7605]

⭐️⭐️ ITS BEAUTIFUL!!! I JUST TRIED IT & I 🩷🩷🩷 IT!!! ⭐️⭐️

[@christineb6841]

Thanks, Jen! I haven't had much luck with Elf mascaras in the past either, but I also have a mini of the Benefit mascara that I really like! I just placed an order this week for the Elf Halo Glow; I only waited all year to find it in stock somewhere! I don't need another mascara, but for $6?? Maybe I do!

[@jamiediraimo3197]

I love your channel and you and I love that you give us options. I tend to be a high-end girl, but I'm like you I want it to be the best. I love your channel because I have found drug store alternatives that are better than high-end, and I love saving some money so I can give the money that I saved to charity. Thank you for all your hard work. It is very much appreciated.

[@LenaSheppard]

I thought the elf side looked better! Thanks for doing the comparison. I appreciate you keeping us company !

[@jill_the_organized_hoarder]

Ooh!! I am buying this new mascara! I do think that the Elf one made ur lashes look a bit longer. I have no problem with Elf duping the mascara. People who buy high end will keep buying it, but not everyone can afford $27 for a mascara. Looking forward to trying the new mascara.

[@nobodysummonsmegatron]

Roller Lash was my holy grail before I decided to buy cruelty free. I'll have to try this.

[@sharil3645]

I was wondering about this mascara. Thanks for doing this video.

[@BlingyBea]

Hi Jen, this video was perfect timing this morning, I paused the video and went to Elf’s website immediately to grab that mascara (it looked amazing on you and that Roller Lash is one of my favorites) and to my happy surprise they had re-stocked the Halo Glow in a limited stock and I was finally able to grab one in the shade I wanted, I’ve been wanting this forever, so thank you for this video otherwise I wouldn’t have even gone to their website. I also saw a new Grip primer (I hadn’t bought the other one yet) the Power Grip Primer + 4% Niacinamide, added that to my order too. Ok, I’m finally back home now off to finish watching your video.❤

[@stephanietruax948]

Thank you for this video! I’m being debating on trying the new elf mascara and this was really helpful!

[@lesliemcculloch1590]

Hi Jen - I am going to give the ELF mascara a try. I like a drier formula and a plastic comb like brush to separate. I’ve tried the too faced years ago and wasn’t that impressed. You have the prettiest eye color! They look teal.

[@tamizilla]

Hallo thank you. I think I will try this. So far most drugstore mascaras really irritate my eyes. looks similar to my Mac Stack in type of wand and dryer formula. Great review.

[@ZeeA0705]

Elf has to be one of my top Fav brands not only is it affordable but it’s perfect I mean Elf is a unique brand they also have foundation for acne prone skin meaning like special medicated foundation that you can safely wear without worrying about breakouts I finished the whole entire bottle and honestly it was the best thing ever cause it helped my skin look soo good…. I yet have to try the mascara I am done of looking at high ended mascara which never work they just take your money instead

[@olinayoung6287]

Wow 🤩, great review. Thank you 🍂♥️! Ps. I enjoy dupe videos & have definitely used them to buy make up. I agree with what you said many other commenters said in your last video, that duping small brands is harsh but big ones not big deal. For example I buy CT but I’m happy to try & buy dupes for her stuff!!

[@gaylemayberry8104]

I don't mind dupes! I use to use high end but became disabled so cant afford it now. But like you I never had good luck with elf mascara! I have alot of their other products though

[@michellecaudill7936]

I’m personally grateful for dupes now that I’m on a fixed income. I love seeing color cosmetics specially their newer formulas oh my goodness! Same with profusion but they come out with their own I’m fine with dupes

[@susanruhl4299]

So glad this got a good review! I just got it, but I haven't opened it yet. I don't mind e.l.f. duping as much as other brands because they also come up with excellent quality original products and sometimes they go on to add twists to the products they duped (I think there's a new version of the sticky primer?). Plus they seem to dupe products that have been out for a while, so the high-end brands have had plenty of time to build their brand loyalty. That said, I think they should come up with more original packaging. They could always say "compare to..." or something in product descriptions instead of directly ripping the look.

[@sozayas]

I have been loving the every day intro. Thanks for your hard work. ❤

[@hillarygmclean]

I think the ELF dupe will actually help out Benefit. It will peek curiosity in the brand. I think both brands will end up benefitting.

[@findthatwhimsy]

In general, I like dryer formulas, so I might give this a try if it’s stocked in store at any of the retailers that carry ELF. Roller Lash came out so long ago that I feel they had their time to shine. Plus, the formula is slightly different being that one is dryer, that might be a deal breaker for those that preferred the wetter formula.

[@cath3rine9]

That brush on the elf mascara reminds me a lot of the maybelline lash sensational brush

[@JenPhelps]

Yes! It's similar but not as bendy!

[@juliahester3466]

I agree. I think the elf mascara made your lashes a little more curly.

[@LenoraRoseen]

I’m interested to try the ELF one. It definitely looked more curled to me! Loving the Vlogmas intro-especially the shots of your area when you are out driving. You live in such a charming part of the country! My favorite from last year was when you showed us that fancy grocery store. This year, I loved the Gilmore Girls town and its extra-nice CVS. Looking forward to what’s still ahead!

[@Sabrina-Mepham23]

I'm happy that Elf and other drugstore brands dupe high end brands because I could either not afford the high end ones or won't buy them because of the price tag I'm just not willing to pay for the product

[@Xocheer]

After the first coat I was like oh hell no, but after the second coat it looked really nice!

[@melindavansandt5168]

Sorry..but not sorry...I believe ELF has done it again!! Love ya Jen!

[@jillievanilli1767]

ELF for the win!

[@melissajohnson430]

I think that your Elf eye looked more separated. I enjoy the dupes. I buy some high-end, but overall, I enjoy buying the drugstore. It’s like a quest to find the dupes. I love it.

[@anyanka04]

I think the ELF mascara looks better. It doesn’t look clumpy like the Benefit one does. I’m hoping it’s going to look as nice on my lashes! Thank you for this Jen! Xxx

[@elsiekatona6570]

Love dubes!! I don't know why anyone would not like dubes? I usually by drug store, can't afford high end brands. Have tried minis, in high end makeup, and if I like it, I will buy...when there is a good sale, no sale, I will not be buying! I think dubes are great! I hope more drug store brands will start making more high end dupes!!😊

[@noemimatias3729]

Excellent review 👍🏼 Thanks for sharing.

[@ImperfectlyPerfect33]

Just found you and I love dupes so I subscribed😊

[@mistytells]

I love your videos! I just like to remind you how much I appreciate the time you put into them.

[@najetteroberts5553]

Well this looks promising. I love the Elf Big Mood mascara. ♥️ it looked better on the Elf side. Just saying. Happy weekend!!!