I'm *DONE* With Thrive Mascara...MILANI DUPED IT!

Is the new Milani Highly Rated Lash Extension Tubing Mascara a DUPE for the Thrive Liquid Lash Extension Mascara? Today I'll be putting them side by side to see how similar they are.
*Update on how it wore: I saw no difference between how it wore during the day and the removal process was the same! It really is a true dupe!😍😍
THIS VIDEO IS NOT SPONSORED
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LINKS/WHERE TO BUY
(Links marked with an * are affiliate links)
*Milani Highly Rated Lash Extension Tubing Mascara ($13.99) at
Walgreens: go.magik.ly/ml...
Ulta: ulta.ztk5.net/...
Milani: bit.ly/3YACxI7
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💖 ABOUT ME:
Hi, my name is Jen I am 44 and live in Connecticut with my husband and 8 year old son. I am a stay-at-home Mom and full-time KZbinr with a degree in business with a focus in marketing. Before leaving work when my son was born, I was a commercial lender at a bank. I also worked at Sephora and Macy's doing visual merchandising.
I have dry skin with some hyperpigmentation and fine lines. I love natural makeup looks but occasionally go outside my comfort zone a little bit. On my channel you'll find lots of videos about drugstore makeup and drugstore dupes (those are my favorites to film!) but I also review high-end makeup as well. I hope you enjoy my channel and if you do, please don't forget to SUBSCRIBE & leave me a comment!

[@JenPhelps]

Hey Guys! It removes the SAME as the Thrive and wears the same too...yay!! See my Community Tab for a picture of what they looked like after all-day wear and right before I washed them off! Just a tip- if you find this too wet and clumpy, make sure to wipe off the brush first on a tissue to remove the excess. It'll help prevent clumping too.

[@christahodges]

Okay, I'm gonna have to make a purchase 💙

[@cate.9442]

Heading to the Ulta site now!

[@llchapman1234]

I've been waiting for a less expensive dupe for Thrive mascara. Yay!

[@lhun3952]

Yay!!!🎉

[@sharronwolfe7711]

A must buy! My only question - does it smudge if you wear contacts and have to rewet them? Thank you so much! I just recently found you and I’m an oldie (72!) who still loves fashion and makeup! Love your channel!😍

[@threadsketch7267]

I have to say, the Milani side did look even better; IMO the Thrive side looked more jagged and spidery and a little clumpier, while the Milani looked more graceful and fluttery. Bring on all the tubing formulas, they're perfect for a lazy gal like me when it's time for removal!

[@JenPhelps]

Absolutely! The Thrive one is about a month and a half old so it could be drying out a little. Maybe it wasn't a fair fight, lol!

[@celeste8157]

I can tell a difference. The Milani made your lashes so much more lifted and curled! I'm definitely trying this. Their anti gravity mascara is my all time favorite mascara. It's the only mascara I've ever used that doesn't smudge or flake on me at all.

[@ersheri]

Yes!!

[@ms.c76]

I used to wear the Thrive mascara till l found the Milani antigravity even that is not tubing, I love it! ❤

[@momma-kins6241]

Ty!! I just took a screen shot so my daughter & I can buy some, too!! 🩷🙏🏽🩷

[@chelseamercer3825]

I've honestly never found a high end mascara worth buying. I have always found drugstore mascaras to be better quality wise. However As a redhead I love brown mascara! I wish more companies would sell mascara in colors other than black!

[@ptcoristine5093]

100% agree Chelsea! Deep brown looks better than black on me!

[@Pamela-B]

Same! I always look for brown-black because black can look a little harsh on me. I love my Mary Kay Ultimate mascara (I don’t sell it) and it comes in brown-black. It’s just a great mascara. I buy it in bulk…lol

[@robinkulaszewicz9685]

“Better than sex” by Too faced on just came out with a brown one

[@HeyPearly]

You said it! Finding a" Brown-Brown-ish-Brown-Black" is a lifelong challenge! Redheads, Blondes & Silvers all NEED browns.

[@christinamoller5742]

Go Milani! The Italians know how to make beautiful things.

[@tharris1547]

Yay! I’ve been hoping you would find the best dupe for the Thrive one! And it’s so much cheaper! 🙌🏼 Dupe queen 👑

[@peek-a-boo7877]

I can just tell this is going to be the year of great new mascara's. 😍🥰

[@JenPhelps]

YES! I agree..off to a great start already!

[@kcloveonaleash]

@@JenPhelps I just splurged on that 3 pack of Tarte I got for$ 30- black Friday sale. I LOVE mascara as much as lip gloss!🙏 Please bury me when it's my time with both😂🙏💗👁️💋

[@amandajordan6813]

Omgosh, yes! Thrive is my holy grail but so expensive. I'm getting one for my daughter and one for myself. She tries to steal my thrive daily. Thank you sooo much! Also ulta has a 10 to 20 dollar off coupon. I got 2 malani dupes , a free travel size, and r.e.m. lipstick for 30 bucks.

[@cherylmast]

Whoa! Great deal!

[@Mariakayc]

I’m excited to try it! I just wish they’d make dark brown as an option at Walgreens or Ulta. Brown mascara makes my eyes look more green and softer.

[@lorirapp8581]

No kidding! Back in the day all of the make up companies had a brown option or at least a black brown option. Then nearly all of them went to black for some reason. Now whenever somebody comes out with a brown mascara they are always sold out so why don't these companies take a clue?!?

[@justinerose3642]

I tried the Milani highly rated tubing mascara - it's my first tubing mascara but I love it! Usually by 10 am my regular mascara is smudged under my eyes and I look like a raccoon. This does not smudge even when I rub my eyes. It's like magic!

[@nallya9018]

I think the Milani side looks prettier and less clumpy than the Thrive side. Most mascaras smudge or smear over time on me. May have to give tubing mascaras a try. Thanks, Jen!

[@1liberaldem]

I haven't used a tubing mascara in years, but have been using the Milani Antigravity one, and that one is amazing for curling, volume and length. Now, I can't wait to try this new one!

[@lisarauschenbach9959]

Jen, I have LOVED seeing your daily videos! I wish Vlogmas would last longer! 😘 Thank you for all your hard work getting this great content out to us.

[@jennvb6625]

Yay!!!! So exciting that the drugstore is getting on the tubing mascara train finally!!!!🎉🎉🎉🎉🎉❤❤❤❤

[@gavone1980]

Yes! I put this in my Ulta cart the other day & was waiting for your review before I pulled the trigger. I'm so excited to try this! Thanks so much for your review & comparison. This is why I love your channel so much!

[@allih8021]

PUTTING THIS IN MY CART RIGHT NOW! The Thrive is my holy grail mascara too so I cannot wait to get this! Merry Christmas to me! LOL. (And Merry Christmas to you too Jen!)

[@wendyschnapa7582]

Love thrive’s mascara for my short, sparse and straight Asian lashes. I will try milani’s as soon as I am done with it! Thanks Jen!

[@jessbeness808]

I love the Thrive mascara!!! It made me fall in love with tubing mascaras but I don’t splurge on it all the time. I LOVE that there is a dupe. I will probably still buy from thrive though once in a while since they are a smaller business and they support women/charity.

[@mimimoon6082]

Oooh. I'm ordering this right now! Thanks for reviewing for us! ❤️

[@jodis3783]

My first thought when I saw this mascara in my Milani email today was that I hope Jen will do a review of it!

[@tedoymisojos]

Who knew Milani had nice mascaras. Ive always been solely focused on Maybelline for some reason. I really like their Highly rated mascara too, which rivals most high-end mascaras I've tried. I curl my lashes, wiggle at the roots, and then sweep upwards to cover the rest of the lash. Looks great.

[@UnpurrfectRobyn]

I am so excited for this! I tried Thrive a couple of years ago and LOVED it, but couldn't justify the price to purchase continuously. I will definitely be getting this!! It looks like the Milani is less clumpy and is curling and volumizing them even better than Thrive! EDIT: I just ordered two tubes because I'm afraid it will sell out and I want to have a backup!

[@JenPhelps]

I did the same thing...I tried it over a year ago and loved it but I waited until Black Friday to buy it again because I just couldn't justify the cost. I'm so glad to have an alternative now!

[@noemimatias3729]

I have been looking for a Thrive dupe for the longest time. I’m so glad you found one! 🤩👍🏼

[@caitlinbriggs3256]

Mascara is possibly my favorite makeup item…well, that and lip gloss. Can’t wait to get my hands on this one! 🙌🏻

[@l.c.8798]

Nice!!!! I hate paying for the Thrive one, but I've never found anything that makes my lashes look as good!!! 🤩

[@BlingyBea]

Wahoo, thank you Jen, I had 2 Thrive mascaras in my cart yesterday and read in the comments from someone asking you yesterday if you had seen this new tubing mascara from Melani and you told them you had ordered it and would be reviewing it as soon as you got it. I decided to wait to hear your review before buying Thrive, so glad I waited, Just ordered it at Ulta and will go to my Walgreens tomorrow to see if they have it.❤❤❤

[@JenPhelps]

I checked all of the stores near me and none of them had it in stock yet. Hopefully you can find it!

[@BlingyBea]

@@JenPhelps Good thing I have one coming from Ulta.

[@LifeChanging22]

I will definitely be trying this new mascara! Ty Jen for finding this great dupe.

[@shellteresa778]

I saw this on Ulta's website and was hoping you'd do a video about it. I will definitely give this mascara a try!

[@meitalkabeli509]

I just ordered the Milani mascara from Ulta thinking about you and your love for the Thrive, can't wait to try mine out when it comes. They even have the similar color like Thrive, this looks amazing.

[@makeupnmedicine]

Nice!!! I am new to Thrive and I could NOT believe how it didn't bleed under my eyes. Gotta try this one. Thanks!

[@emilywest1116]

Thank goodness you made this video today. I was just about to place an order at Thrive. Now I know I only need to stop at my local Ulta or Walgreens. 🥰

[@gmerie4551]

Now I have 2 mascaras to try under your recommendations! I still want to pick up the new L’Oréal and now this one ❤️

[@bethford6884]

The Milani side looks way better as well. I'm going to get this mascara!

[@LenaSheppard]

Wow. I think it looks better than. Thank you for keeping us company !

[@cindyb9830]

OMG! The Milani looks beautiful on you! Your lashes are so much longer than the Thrive. I am so in to get this.💚

[@loverofchrist4662]

I love how thorough you are. Very clear to understand & I appreciate that! Cannot wait to try it! I’ve never tried tubing mascaras, many YT’ers talk about it but I’ve never heard it explained like you did here. NEW SUBSCRIBER 🙋🏾‍♀️

[@sharonhardy7187]

I have really enjoyed your Vlogmas videos. They are really helpful and I look forward to them every day and will be sorry when it’s over. I’m sure you will be ready for a break though. I just went to the Ulta website and added it to my bag, thanks.

[@BuyFelicia.]

Your blush color and placement in this video are *chef’s kiss*. You look amazing

[@georgiastewart4479]

Wow! Thrive is my favorite, and nothing is really like it.... until now. This is awesome

[@gingersnaps5979]

I have a subscription to the thrive because it’s amazing but now I’m gonna have to try Milani! Thanks for the recommendation!

[@sundaysommers1476]

I prefer Ilia Limitless Lash because it lengthens and lifts without clumping. Incredible with Lancome lash primer, and outrageous with Dior primer.

[@Lorimars319]

Thank you sooo much I was just about to order the Thrive cosmetics and I came to see a review on it and you’re the first video I watched so I ended up ordering them Milani one! Thanks again! ❤️

[@lstone3633]

Thanks Jen. If I can get this in Canada I need to hop right on it before it goes viral. I've been using the Caliray and loving it but ooh she's pricey here. And wow! You've been just killing it with your content lately!

[@tinabushi4768]

I recently found the highly rated anti-gravity mascara from Milani at TJ Maxx. WOW. I picked up a back-up on my next trip bc they're 4.99! I hope it doesn't mean this is a replacement bc it is one of the best mascaras I've ever used and I'm very picky. Now I can't wait to give this one a try!

[@Chumpymunky]

Yay! Thank you. I only do tubing as everything else smears.

[@tonybake62]

I was hoping you would talk about this mascara. I've been wanting to try a tubing mascara, but started to get confused with the different ones out there. This review simplified that. I'd like to try the Milani now.

[@juliewhiting3017]

Hi Jen. I'm definitely going to try the Milani tubing mascara. I've been unsuccessful in finding a mascara that doesn't fake and or smudge. Thanks for the dupe! Have a great week!

[@Joyet88]

Thanks for sharing! Looks promising! The look you have today, both makeup and hair is just very beautiful! You look angelic..perfect color and textures! ❤

[@jenikat]

Omg!!! I never hear anyone talking about my favorite mascara, the Thrive one, let alone finding a dupe for it! Im so excited Milani did it right, so when i finally run out of this last Thrive tube, I won't have to justify dropping $25 on more mascara. I've avoided trying any other tubing mascaras since they are never waterproof. So glad you made this comparison for us!!! Thank you!!!!❤❤❤❤❤❤❤❤❤❤

[@findthatwhimsy]

I’m going to have to go hunt for this mascara. I was about to give up on tubing mascara. The ones I’ve tried weigh my lashes down and get to the tarantula lashes quick. I’ll give it another go for this one!

[@angelathanasiu]

WOW...big difference! I amnot going to milani lash extension tubing mascara myself and i am going to stop buying thrive mascara. Thank you so much for this video Jen..your saving people like me $

[@margeling4718]

I have not used a tubing mascara so far. But your enthusiasm for this one tempts me. It looks exactly the same on your lashes!

[@luzcartagena6869]

I agree, the Milani side looked longer. I can't wait to try it.

[@yesimthatlisa]

Awesome! Thanks for sharing another mascara that I’ll be buying next time I need mascara! ❤🎉

[@sfeliciano1984]

When I saw this the other day on ultas site I knew you were going to test it out. Another one I need to buy

[@Iryna_T]

OMG! Yey!!! I love Thrive with my oily lids, have gone thru many tubes. Also like the new Tarte, especially that I can pick it up at a local ulta. But this is awesome, cheaper and hopefully available in stores when the excitement dies down

[@karenberk5407]

Love tubing mascara. can’t wait to try this one

[@JennK86]

I just bought the Milani, it is amazing! I don’t think I’ll ever need another mascara 😮

[@bernerandgoldenmom7143]

I'm a little late to the party on this video, but sooooo glad I stopped by! I am a fan of Tarte's tubing mascara, but Thrive was going to be my next try because of all the raves about it. Not now!! Thanks a million, Jen! So great to SAVE a little money (especially these days) without sacrificing quality!! XOXO!!

[@baileydubs]

Oooooo I can’t wait to try it! I always have to order thrive one in bulk to skip shipping costs

[@olga7193]

I use thrive because it doesn’t have parabens and is clean. It might be expensive but it is safe to use

[@neneg.4264]

as soon as I saw that Milani had released a tubing mascara a few dys ago, I knew your review was coming, you're always on top of new releases, and it seems like we have a winner! 🏆 I've never tried the one from Thrive and I probably never will after watching your video 🤣... thnx so much for the review! loving your vlogmas... hugzzz 💜🤗

[@chamorrojen1905]

Just ordered 😘 Thanks, Jen! I've absolutely loved all your videos this month and especially your cute intro! Thanks again for the great recommendations and content! ❤

[@jkschnik6952]

I've never tried the Thrive mascara because I can't justify $25 for something that has to be replaced every 3 months but I will definitely be trying the Milani because Avon used to have a tubing mascara & I loved it.

[@enhunter82]

Hourglass has my favorite tubing mascara. I think I’ll have to try this to see if it compares.

[@terrilabeth]

Best release of 2022, at the end?!!! 😱 Thanks Jen! ❤️

[@naturalPaths]

OOooo, I have Got to try this. I've never used a tubing mascara. This will be the one. Thanks!

[@stephanieribar5724]

Thank you so much for the advice on wiping the brush of the Milani mascara. Before I did that I hated it and almost threw it out. But after wiping it off I ended up LOVING it! 💕

[@sandybowers5085]

Oooh I really want to like this dupe!!!! Watching with great anticipation ‼️‼️‼️‼️‼️‼️‼️‼️‼️

[@smagurugals]

Tubing mascaras, and the Thrive in particular, are my go to. Can’t wait to try this one! Thanks 😊

[@olinayoung6287]

Thrills ville!!! Thank you beautiful sweet Jen 💕🤩!!

[@cath3rine9]

Omg I can’t wait to try the Milani one!!!

[@mandijones4995]

Thank you so much for this video. My last tube of thrive mascara doesn't seem right. I can't get it to build up. This is my 2nd tube. My 1st one was great. Thrive is just not affordable right now. I need to save money. I can't wait to try this Milani mascara. I didn't even know it existed. Thank you Jen ❤️

[@reginaroza3154]

I never thought the Thrive was anything spectacular in terms of what I paid for it lol I'm happy to see Milani come out with this it's really good!

[@julic-k2241]

Thank you for comparing!

[@shanncimakasky6836]

Omg I always wanted to try Thrive , but Omg need that mascara.. thanks for trying for us .

[@WendyDahling3]

Totally getting this. I like the new Tarte tubing mascara.

[@jacquelynwolanski970]

Wow the milani looks better just went and got the l'oreal now I'm gonna need to get this one.

[@ellanderson5171]

What is the Loreal one called?

[@jacquelynwolanski970]

@@ellanderson5171 telescope lift.

[@agirlyhasnoname]

Ohhhh perfect I only have 1 tubing mascara half caked or something. It's good, however I want to try this eventually. I feel like now all I get excited for is new mascaras and single eyeshadows from indie brands

[@lynnesachs2330]

You are right. I was about to try thrive. The Tarte is really good. I forgot the name but I tried a mini to be sure. It’s really good. I think I will try your dupe

[@jennyjatkola7094]

Thank you so much for a good reccomend! Congrats to you on a new find for yourself!

[@Skincaringmom]

I just picked this up and the new tarte tubing mascara which I love! I’m excited to try the milani cause I bet it’s just as great!

[@traceyflater]

Yay! Jen is the undisputed Queen of Dupes!

[@korrinarobinson1805]

Oh, my god! I’m buying this right now! Thanks Jen!!!!

[@tamianderson123]

Thank you for this great video. I am all about Dupes!

[@CobraDove1111]

YES, YES, YAAAAASSSSS! THANK YOU!!!! AND THE MILANI looks way better!!! Now I have to figure out how to get this in Canada

[@meghannpalmer7417]

Ughh agreed and 13 dollars is a cheap drugstore price for mascara here. 😂

[@PinayChicky]

Thanks so much for this video! I was about to try Thrive but now I can save my money and get Milani instead 😁

[@R.L.Maverick]

Wow! Identical! That amazing! I haven’t tried any tubing mascaras yet but I will try the Milani one based on your review! You are one of the very few content creators that I trust your reviews!! 😀

[@womanofacertainage5892]

I think the Milani actually looks better (which to me means less clumpy.). Thanks for trying this out for us!

[@christineb6841]

Listen, Jen, we've already talked about this! First you got me with the new Elf mascara, then you hit me with the L'Oreal mascara and now you're telling me there is a dupe for the Thrive cosmetics mascara I've heard about all year but have been too stingy to spend the money on?!?! Good thing I'll be at Ulta tomorrow!! :)

[@kelly82485]

Yayyyyy! Finally!!! I just ordered it! I had $10 in rewards at walgreens and its free shipping if u ship it to a walgreens store so I just paid $4.36 for it! Yay!

[@Chaucer129]

Thank you so much for this review! I love Milani!!!

[@Ktbasket]

Looks great! I’m keeping my eyes out for this one.

[@janetryder172]

I am definitely going to get the Milani mascara.. my lashes are getting thin and Maybelline is not cutting it for me lately .. Great Video and thank you for this tip ❣️

[@ashvinirawal5359]

Hey Jen❤ Thanks for inspiring us continuously :) Would like to watch a video of you sharing your makeup removal routine in some quick steps maybe, specially removing the mascaras and eyeshadows carefully,.I love wearing mascaras like crazy but I honestly feel so scared 😂 when at the end of the day I need to wear it off. Feels like my lashes shouldn't come off 😢😵‍💫just wanna see you sharing a proper night skincare or makeup removal routine maybe ❤ maybe if it's your choice to make a video on it. Thankyou :)

[@kathyahaines4749]

Thank you Jen for duping thrive !!! I definitely will be buying the Milani version and one for my daughter to try. I’ve been telling her the tubing mascaras are so nice !! Have a great weekend 💜💜

[@denisemarie6131]

So happy there’s another drugstore tubing mascara choice!

[@mainecoonmomma3]

WOW!!!!! This is amazing!!! Thanks for a great video, love!!

[@mistytells]

Added it to my cart as soon as you showed it.

[@rabbiroz3806]

I think the Milani looks even better! I ordered a tube from ULTA and can’t wait for it to arrive. I may have to run over to a Walgreen’s and pick it up sooner!