E63 | Facebook -v- Google for Lead Generation

In this episode of the podcast, the team discuss the effectiveness of Google and Facebook for photographers' marketing. They explore when Google works, such as for genres of photography that people naturally search for, like weddings and newborn photography. However, they argue that Google Ads are not as effective for scalable businesses and that proactive marketing, such as Facebook ads, is more reliable for consistent work. They emphasize the importance of being in control of your business and making a difference to clients through proactive marketing. The team invite listeners to join the Difference Maker Impact Level for a free 30-day trial to learn more about proactive marketing strategies.

In This Episode, You'll Hear:
✅How Google excels for sought-after photography genres like weddings and newborns, driving organic visibility.
✅Discover why scalable businesses thrive with Facebook ads, ensuring steady workflow.
✅Learn how proactive strategies, especially through Facebook ads, empower photographers to control their business and attract quality leads.
✅Understand the pivotal role of proactive marketing in crafting a successful and profitable photography venture, making a difference for clients and the bottom.