E65 | It's NOT about luxury - It's about Making A Difference

In this episode of the podcast, the team discuss the concept of luxury branding in the photography industry. They debate whether photographers should position themselves as luxury brands or focus on creating emotional connections with their clients. The team explore the perception of luxury brands and the role of confidence in charging higher prices. They also discuss the importance of providing a unique and immersive experience for clients. Ultimately, they emphasize the importance of making a difference in clients' lives and building a brand based on the value and connection they provide.
In this episode, you'll hear:
✅Why Photographers should prioritize emotional connections over luxury branding to foster deeper client relationships.
✅Understand that the perception of luxury in photography stems from the photographer's beliefs and confidence.
✅Offer unique and immersive experiences to enhance the value and connection clients feel with your photography brand.
✅Why the ultimate goal is to make a tangible difference in clients' lives while building a brand based on meaningful connections.
Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

[@GerryKirwan]

Good stuff Brad time to set up a new religion. How about the church of Experiencology !!!!