"People will believe me more if you call me a doctor"
@vusalaliyev5001 Жыл бұрын
fascinating
@AL_THOMAS_777 Жыл бұрын
Thats exactly why titles are worth millions and can be bought !
@kingmj8718 күн бұрын
Old man was witty as hell. Still, it's disgusting what he supported in Guatemala, even after turning down so many other dictators.
@muziklvr77763 жыл бұрын
This was the guy who helped the Aluminum Company of America (Alcoa) and other special interest groups to convince the American public that water fluoridation was safe and beneficial to human health. This was achieved by using the American Dental Association in a highly successful media campaign.
@fredachase51933 жыл бұрын
Thus the people of the USA are so incredibly dumbed down
@GaryG633 жыл бұрын
One of many from Bernays ideas
@SaintSoldier842 жыл бұрын
Most people don't know that Netflix Cofounder Marc Bernays Randolph is his great nephew. The propaganda lineage is alive and well.
@I_Am__No___One2 жыл бұрын
That and every other thing you have ever believed in, desired, or dreamed of.
@EarlyAndLate2 жыл бұрын
I have a portrait tattoo of Bernays on my shoulder that says put the Pro in Propaganda
@adamhanna14523 жыл бұрын
Notice the no smoking sign when he first walks out, Ironic.
@TheJonnyEnglish Жыл бұрын
Fantastic catch.
@AL_THOMAS_777 Жыл бұрын
😁
@imkharn3 жыл бұрын
The opening of his book: "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet."
@raigervasi20703 жыл бұрын
in the uk we have a department of the government called the behavioral insights team. their job is the psychologically "nudge" people into certain behaviours.
@Dont_tell_me_to_relax2 жыл бұрын
@@raigervasi2070 sounds like fascism
@alessahdro2 жыл бұрын
It's incredible how the words "manipulation" and "democratic" stay in the same sentence. From excess laughter I think Mr. Letterman and the audience aren't aware of what this man did, and who used his services and applied his theory. They say Goebbles had a copy of his book "Propaganda" on his night stand.
@Dkthearn2 жыл бұрын
Beautiful he literally tells you himself
@Dkthearn2 жыл бұрын
In fun fact everyone has the ability to draw it's literally just if you can get your mind to believe what your eyes see which is interesting
@bradmacarthur38103 жыл бұрын
Wow. I can't believe Edward Bernays was on Letterman.
@vdotme3 жыл бұрын
I am wondering why he did it.
@SkateAwayTheDay3 жыл бұрын
Vim de Zim his entire life was about PR
@wakenow76123 жыл бұрын
Edward bernay's great nephew, Marc Randolph bernays invented Netflix. More propaganda.
@donaldquirk7801 Жыл бұрын
@@wakenow7612 Crazy how brainwashed we all are. I wonder if Bernays had a hand in what was being programmed on Letterman?
@parkforest4346 ай бұрын
You don’t have to be Jewish to be a Zionist!
@docgray50043 жыл бұрын
I feel like the people laughing at 3:19 thought that Freud being his uncle was a joke.
@GaryG633 жыл бұрын
There are some enlightened people after all
@wakenow76123 жыл бұрын
@Johnny Xander yup Marc Randolph Bernays. Really Sums up cuties now doesn't it?
@wakenow76123 жыл бұрын
@Johnny Xander I know people who cancelled Netflix after that, and I also know people who are seeing the hypersexual children's programing on there. LgBLT agendas for kids. All bernays.
@wakenow76123 жыл бұрын
@Johnny Xander down for a chat sometime?
@pitchforkpeasant62192 жыл бұрын
@@wakenow7612 ive spent over 30 years studying bernays and the like and over fourty studying propaganda and establishment of belief systems. Question what you believe. Seriously
@UnnLykley Жыл бұрын
laughs as he gets interrupted by commercial is hilarious for many reasons
@divingduck19703 жыл бұрын
If you haven't seen "Century of the Self," do it now.
@divingduck19703 жыл бұрын
@@MichelSarmento I heard some of it on the radio, and you're 100% correct, it's all theater.
@HesGay3 жыл бұрын
Century of Self....Great video. Learning about Public Relations changes your life and worldview, no doubt.
@Misssie13 жыл бұрын
I second this
@Themultimediaguy3 жыл бұрын
That's what brought me here. Fascinating to see this.
@davideldred.campingwilder64813 жыл бұрын
Cheers, mate. I was looking for that and couldnt remember the title...
@_cm33 жыл бұрын
funny that he was cut off by a commercial
@AL_THOMAS_777 Жыл бұрын
What ELSE . . .
@ronbridges39333 жыл бұрын
The man is 93 and Letterman wants him to come back at another time.
@Petrovftd3 жыл бұрын
To be fair, he lived until 104!
@edeliteedelite19612 жыл бұрын
@@Petrovftd they all live unnaturally long
@Petrovftd2 жыл бұрын
@@edeliteedelite1961 they?
@edeliteedelite19612 жыл бұрын
@@Petrovftd yes.
@JayTX.2 жыл бұрын
@@Petrovftd elitist trash
@DeadBeatShitHead3 жыл бұрын
“I don’t use the word image ,image is a shadow “
@jsrecords20233 жыл бұрын
My professor played this in our Media & Society class today.
@johnpick83363 жыл бұрын
The Father of Propaganda as in his famous book by that name. Thank you for posting.
@b.g.tercero23512 жыл бұрын
THANK YOU. I've looked for this multiple times, most recently right before you uploade it. I can't believe it's not "lost"! I already have my copy before watching it!
@jhall22812 жыл бұрын
Clearly the Mr. Burns character was created after him.
@SuntechPowerEurope3 жыл бұрын
This is one of my all time favorite clips. If you think of it that Bernays was born 1891 and talks about his work in the 1920s that is fascinating.
@gabrielle-d1b3 жыл бұрын
An evil man
@tlatosmd3 жыл бұрын
Born when Bismarck had just been dismissed, died under President Bill Clinton. That's quite some longevity there!
@wakenow76123 жыл бұрын
What a piece of garbage. His nephew Marc Randolph Bernays who invented Netflix is a piece of garbage as well. Netflix is also garbage just like the propagandists who made it.
@TheJonnyEnglish Жыл бұрын
Bro do you know absolutely anything about this man?
@SuntechPowerEurope Жыл бұрын
@@TheJonnyEnglish I know quite a lot about his life. I know what he did to promote horrible causes. PR professionals are like attorneys, they can work for good causes and bad causes, some of his techniques today are used by labor unions, non profit organizations, grass roots organizers, NGOs etc.
@Ryan-on5on3 ай бұрын
Mr. Bernays has got to be the one guest of Dave's who can say, in all earnestness, that he worked for the Woodrow Wilson Administration!
@alexrichter13623 жыл бұрын
In other words: Why you shouldn't trust your feelings.
@krunkle51362 жыл бұрын
The genius who made smoking cigarettes fashionable for women by phrasing them as "Torches of Freedom".
@joeharris3297 Жыл бұрын
Wow, I have never seen a 94 year old that sharp. Stood out to me more than anything in the interview. I’ve dealt with a lot of old people and havent met anyone over 80 who was that sharp
@christopherlee9184 Жыл бұрын
G Edward Griffin is 91 and still pretty sharp
@ephlis013 жыл бұрын
These kind of videos are why this remains my favorite You Tube channel. As a life-long Letterman fan, I am so grateful that you make the effort to properly curate this incredible archive of a brilliant career and in an increasingly maddening world, this is my place to clear my head and remember a time when television was much smarter than it is now. While I love the clips of famous celebrities, it's the oddball guests that bring the biggest smile to my face when they are uploaded. Keep up the good work. You are appreciated.
@dongiller3 жыл бұрын
Very much appreciated. Thanks!
@britt44373 жыл бұрын
@Thereis Hope I never heard of Edward Bernays until this Letterman show. I was very impressed by the way he thinks! He clearly thought out all the steps that had to be done in order to influence the thinking of the American public. He did this by understanding people's thought processes. He understood emotions and how that affects motivations, thoughts, beliefs and behaviors. He was a genius! His uncle was Freud. It doesn't surprise me that he analyzed people's emotions, thoughts, beliefs and behaviors. I enjoyed the story about how he came up with an idea that boosted sales in Ivory soap. Making soap fun for kids by having a soap sculpting contest with sculpting artists as judges changed the negative feelings that children had about soap getting in their eyes and stinging, making them not want to use soap on their face. That was brilliant! It worked and he knew it would! He even said the Dow Jones records proves that sales of Ivory soap went up after that. I also enjoyed his story about how he improved the reputation of President Coolidge when running for office. He had to make Coolidge seem like a likable man. The commercial of Coolidge being interrupted during breakfast with a bunch of "ecstatic dancers and 40 others" and saying "I'm busy!" changed people's opinions about him. Now they respected him and liked him. It worked! It was a simple idea that changed his reputation and helped Coolidge win the election! What a genius!!! His ideas seemed to come naturally to him as a brilliant man with good thinking ability and not from higher education. Thanks for that video! I appreciated it!
@britt44373 жыл бұрын
@@dongiller I really appreciate this video you made. It was very interesting and I enjoyed it! Thank you!
@waslaughing3 жыл бұрын
@@britt4437 You're impressed by the way he thinks? Are you insane? Who thinks like Edward unless 1) they want absolute power and 2) they literally hate people?
@AskAlice1123 жыл бұрын
Great comment. How influential his "Nudge" has become.... The sad part is that there are more Woke people these days than there are AWAKE!
@小雪はなこ3 жыл бұрын
mr. corb, if you should see this, thank you soo much!! your work is awesome! have a great day and much success on your and our way! thank you also to the person who has uploaded this!
@faisalsyahreza4377 Жыл бұрын
his uncle is freud, is nephew is netflix co-founder, his grand nephew is freud comm's founder
@scurtij3 жыл бұрын
Don, thank you! That is an incredible segment. I knew nothing about Bernays and loved every minute of it. You are the best!
@josephhughes72473 жыл бұрын
Wow, Letterman cut him off before Dr. Bernays got into the dynamics of marketing. He mentioned that people were had been condition against using soap and he changed their conditioning by having a soap sculpting contest.
@josephhughes72473 жыл бұрын
@@britt4437 Dr. Bernays wrote a book in 1920's called Propaganda. It's only 129 pages but detailed.
@britt44373 жыл бұрын
@@josephhughes7247 Okay, thank you. Where can I find it online?
@josephhughes72473 жыл бұрын
@@britt4437 I would do a google search for it. I'm still old school, I got mine at a small book store in San Jose.
@tone.rec_55573 жыл бұрын
@@britt4437 if you think Bernays was a good man, I recomend watching Adam Curtis - Century of the self. I assure you he was not a good person. He changed the world in a very negative way.
@ad21813 жыл бұрын
This is the guy that influenced women to smoke.
@noochinator10 ай бұрын
Learned of him through the Adam Curtis documentary 'Century of the Self'
@moncorp1 Жыл бұрын
Its easy to dismiss this segment, but know that this guy basically invented public relations. His story is fascinating. He changed the breakfast foods we eat, made women smoking in public acceptable to sell more cigarettes, got disposable Dixie cups accepted and used by correlating unwashed drinking glasses with communicable disease like VD and on and on.
@winonafrog5 ай бұрын
what a hero 😒
@seanpatrick70193 жыл бұрын
A master of the Talmud.
@mightyea3 жыл бұрын
He sold us on Spreading Democracy around the world.
@wakenow76123 жыл бұрын
Bernays tricked everyone into eating bacon and eggs for breakfast when the jchews don't even eat pork, what a sick twisted joke in itself
@Wuub1e3 жыл бұрын
thank you for this obscure gem
@jlall44672 жыл бұрын
Speaking of gems, remember 3 months of our salary should go towards an engagement ring
@ziggystardust9113 жыл бұрын
@ Don Giller... ..I was beginning to look through your collection again, searching for something I hadnt seen in awhile... ..I glanced down at the second-most-recent upload (Eddie Van Halen), and I noticed it'd already reached over 600, 000 views....in just six days ! ..so, I got curious as to whether any of your videos had crossed the coveted Million mark... ..to my surprise, the first collection of Meg Parsont was over one million viewers....yet, the first collection of sweet, funny, lovable, adorable, popular ("..and one fabulous babe...") Teri Garr was nowhere near one million..??! ..I glanced through more of your videos and found others which had been watched by at least a million viewers, including Sonny and Cher, Trump, Eddie Murphy, Kaufman, and Jim Carrey... ..since you have all your information (and I dont), could you make a list of your 'Hall of Famers'....those videos which have been seen by at least a million viewers..??! ..I'm curious as to who's 'in'; those who will eventually make it (such as Eddie Van Halen); and those who havent made it yet (but should have), such as Teri Garr..!?? 🤔
@dongiller3 жыл бұрын
I plan to do something like that when the channel reaches 100 million views, which is projected in around a month. The most-watched upload so far is Jim Carrey’s first LN appearance (a stand-up) from July 25, 1984 with 7,225,422 views.
@britt44373 жыл бұрын
@@dongiller I can't wait! I'm going to subscribe now and get notifications so I don't miss out.
@timmcleaners19873 жыл бұрын
"children love soap". ~Bernays
@winonafrog5 ай бұрын
Just more legendary Don Giller footage…
@jordanrioscreations Жыл бұрын
One of those silent figures in history that made a huge impact in many ways
@iamhere4443 жыл бұрын
what happenes to his face expression on 6:49 ?
@activeoneaudio77929 ай бұрын
The father of PR was interrupted for a commercial :D
@filmjazz3 жыл бұрын
Someone watched an Adam Curtis doc then requested this. Safe bet!
@dongiller3 жыл бұрын
I had uploaded this three years but as Unlisted. Then began getting occasional requests for it, so I just now made it Public.
@filmjazz3 жыл бұрын
Don Giller you are my hero with this channel, so thank you thank you thank you! Adam Curtis discusses Bernays in one of his documentaries, although I forget which one. Might be The Century of Self.
@brandenrobinson94113 жыл бұрын
Or was reading Noam Chomsky...
@dbg12343 жыл бұрын
I just finished watching Century of the Self today - what a coincidence!
@account_null3 жыл бұрын
@@dongiller Many thanks! Is it full version? Or there is longer one?
@huizdeeze10753 жыл бұрын
torches of freedom
@GaryG633 жыл бұрын
Exactly
@otrdriverchrisАй бұрын
I've heard this man is to be reviled, but why?
@RealKuty3 жыл бұрын
It looks one man came for Edward Bernays. Who is James Corbett?
@liamsparling2 жыл бұрын
🤌🤌🤌
@emmadezwaan10 ай бұрын
How ironic Bernays was interrupted by commercials.
@cygnustsp3 жыл бұрын
I want to be this guy in, holy shit, it's only 45 years
@yasminerivera91513 жыл бұрын
What this man did is NOTHING to be proud of,
@saadtazili89532 жыл бұрын
You want to be this guy?!? WOW!!
@Dont_tell_me_to_relax2 жыл бұрын
Such a silver tongue lulling you into his control, right up into old age. Never lost his talent for manipulation...
@VashTheDamnFiend2 жыл бұрын
@@Dont_tell_me_to_relax yup
@MatthewCaruso-ky4uz Жыл бұрын
I gotta say, I oddly respect this demon
@winonafrog5 ай бұрын
Few can claim to have done more to corrupt ruin and demoralize society but he’s definitely a good interview, the little grifter 😅
@dunexapa10163 жыл бұрын
*THE* most influential man in American history ... and now only just more than 23,000 views? Search KZbin for 'cute make-up tutorial' and there will be many such videos with millions of views.
@wakenow76123 жыл бұрын
Influencial? More like indoctrination and brain washing. Dude was a huge scumbag.
@dunexapa10163 жыл бұрын
@@wakenow7612 , Influencial? No Influential - Yes ... Difference I hope you do not vote. BTW, indoctrinating and brainwashing people *IS* influencing people ... whether you are aware you are being indoctrinated or brainwashed or not or regardless of who is doing the indoctrination or brainwashing.
@wakenow76123 жыл бұрын
@@dunexapa1016 except knowing about the manipulation techniques and using cognitive and critical thinking and propagandist extraction techniques inevitably helps avoid this fake influence. Voting lol. What does a false political paradigm have to do with your ineptitude?
@dunexapa10163 жыл бұрын
@@wakenow7612 , Yeah, except when you *LEARN* about manipulation techniques and propaganda techniques you usually learn who are the *MASTERS* in employing these techniques *AND* when you do not learn who are the masters you are usually pretty ignorant of the techniques. You did know who Bernays was and what he was famous for I presume ... Sooooo, ... you don't engage in this fake paradigm then? Well, ... good ...
@wakenow76123 жыл бұрын
@@dunexapa1016 I know who the Masters are, I'm part of them. That's why I know about this stuff. The hilarious joke of it all is that Bernays got people to eat bacon and eggs for breakfast... absolutely hilarious 😂😂😂 we, your masters, don't even eat pork! Jokes on you buddy.
@timfeleppa31563 жыл бұрын
Thanks Don
@tobyradenbaugh896511 ай бұрын
Only the good die young
@winonafrog5 ай бұрын
😅😅😅 thanks for a good laugh
@rafail33 жыл бұрын
Thanks for the upload. Mr. Bernays wasn't that shadowy then, as Curtis wanted to present him. A very sharp mind at 94, no wonder he was so successful.
@fredachase51933 жыл бұрын
Oh he was a manipulator...this makes him incredibly shady!!!
@saadtazili89532 жыл бұрын
So successful? A man responsible of killing millions of people is successful?
@Dont_tell_me_to_relax2 жыл бұрын
Bastardizing psychoanalysis to create an elite social class that exerts power over the general population, I guess you could say he was "sharp"!
@ThisNinjaSays_ Жыл бұрын
Tell that to the Guatemala people.
@the.mylooo2 жыл бұрын
Why he said I don't use the word "image" but I use reputation ?
@AntonioDrakeTV2 жыл бұрын
... is it just me, or was Letterman a little dismissive with this one? Lol... his energy was just sorta like 'blahhhh haha... we'll get to ya later'.
@INTERNATIONALvids2 жыл бұрын
It definitely seemed letterman was dismissive.... Or jealous or something... He was talking to a legend that influenced everyday lives for hundreds millions of people even today. I don't agree with everything Bernays did, but the guy is a legend.
@jonathanhouser63102 жыл бұрын
Oh yea totally. That’s sort of his thing though. But this man probably singlehandedly made consumerism what it is today.
@LilAligator10 ай бұрын
maybe he didnt want to give him much room to talk you know. Could have said some things.
@rb5519 Жыл бұрын
What brought me here was a KZbin called "A Brief History Of The Man Who Brainwashed America: Edward Bernays" from the "A Day in History " channel.
@jadedone690011 ай бұрын
I'm watching this and can't help but be charmed by this man... even though he is the cause for such so much of our current bad spending habits by figuring out ways to manipulate human nature and use it for corporate profit.
@JF-cd5hc2 ай бұрын
Psychopaths are often very charming and personable.
@lucianofigueiredo48773 жыл бұрын
Nostalgia lendario doutor
@naorifred3121 Жыл бұрын
You need only one minute to know his genuis
@donaldquirk7801 Жыл бұрын
Interesting how the audience thought S. Freud being his uncle was a joke.
@TheManWithNoInsides3 жыл бұрын
corbettreport.com sent me here
@ziggystardust9113 жыл бұрын
..the Letterman staff should've had this guy on when he was much younger (maybe when he was 70 or 80)....and, they should've had him as a regular guest ! ..or, even devote 30 minutes to him at a time ! ..just imagine the wonderful, fascinating stories he could tell..! 🤣😂🤣😂 thanks for posting this, Don ! 😉
@dongiller3 жыл бұрын
Bernays turned 70 in 1961, 80 in 1971. Late Night debuted in 1982. Ergo...
@pahwraith3 жыл бұрын
Johnny carson should have done it. Lol.
@pattytaylor93832 жыл бұрын
Stories he could tell about manipulating people? No thanks.
@charlesodonnell29932 жыл бұрын
He is the man....
@b.g.tercero23512 жыл бұрын
Hey 94 year old sitting in a television studio with state of the art equipment recording our conversation, why don't you come back another time so we can continue recording this conversation. Next time you won't get bumped by Mr. T.
@TheAnimeist Жыл бұрын
This guy's schtick is to display a stunt where everyone accepts whatever is being sold. It works on the gullible. Sadly there are too many that are gullible.
@winonafrog5 ай бұрын
And he helped keep them that way
@fatmanfromtheholler7467 Жыл бұрын
Sigmund Freuds nephew so amazing
@GaryG632 жыл бұрын
What a wasted opportunity to interview a man who has impacted the world in so many ways…
@harryfire4113 жыл бұрын
Smoking is glamorous
@INTERNATIONALvids2 жыл бұрын
Smoking is gross .. But Edward Bernays convinced the masses that smoking is glamorous. He didn't smoke and often tried convincing his wife to stop smoking
@ms.matinian1072 Жыл бұрын
@@INTERNATIONALvids at the same time telling his wife and family to NOT smoke. Evidence at the time pointed to the ill effects and harm of cigarettes. Evil
@b.g.tercero23512 жыл бұрын
Weened on a pickle.
@collegeman198811 ай бұрын
When it comes to advertising, Edward Bernays would make Don Draper green with envy on how to effectively advertise to the public.
@its_not_it_apostrophe_s3 жыл бұрын
This interview really reminds me of a Bob and Ray sketch.
@MyHelpWanted3 жыл бұрын
2 legends.
@gabrielle-d1b3 жыл бұрын
You are the result of his propaganda
@MyHelpWanted3 жыл бұрын
@@gabrielle-d1b you are the result of a test tube.
@NoOne-fe8tr3 жыл бұрын
Do u now the dark history of this man?
@GaryG633 жыл бұрын
Yes indeed they are products of Freud’s discovery (the egoic mind) and Americans exploiting it …
@wakenow76123 жыл бұрын
Enjoy your torches of freedom, have fun with your bacon and eggs, and don't forget so sit in front of the Marc Randolph Bernays invention we call netflix and never leave!
@kaleidojess2 жыл бұрын
Those who know the history, I don't think we should demonize him, he's also a result of his upbringing. There's a history of abuse in his family. Not to mention how useful the information he provided in psychology is, the industries and government might use it against the public but just imagine if it was used for good. It's a double edge sword.
@X66966 Жыл бұрын
True, I believe that if we all read his books we can have a better understanding of how the world (the matrix) really works.
@kaleidojess Жыл бұрын
@@X66966 That's a good point
@nl396 Жыл бұрын
That doesn't absolve him of all the harm and evil he commited, Bernays deserves to be seen as a monster.
@jadedone690011 ай бұрын
He knew what he was doing. He did it on purpose for money. Sounds pretty evil to me.
@winonafrog5 ай бұрын
Many are abused and decide to be Good, not manipulative little devils like Doc Bernays