Chomsky on Edward Bernays Father of Propaganda

[@MoChoudhury91]

Can we appreciate what a great question it was? Very well worded too.

[@tonedowne]

Happiness through consumption. Create demand through propaganda, sell things to meet that demand. Ramp the process up as hard as possible so that people are so inundated with material desires, that fulfilling those desires becomes all consuming as they can never be fulfilled. There is always new stuff that the propaganda tells you that you need.

[@Dman9fp]

Yep, if mass consumption truly made you happier, we'd notice developed countries have super happy people and "less developed/ 3rd world/slum" (or whatever you call them) nations would be super unhappy. That's not the case at all, and perhaps the opposite

[@uvwuvw-ol3fg]

@@Dman9fp Looks like the government as a byproduct of agricultural/pastoral revolution will always be in need of more consumers, wage-slaves and cannon fodder regardless of ideologies such as antinatalism based on consent. Inherent optimism bias and terror management theory always helps.

[@davedavidson9996]

Watch the Century of the Self documentary by Adam Curtis and the BBC. It focuses a lot on Bernays but also how this stuff applies to politics. It covers the Anschluss and talks about Nazis using propaganda and crowd psychology. Incidentally, Chomsky says Nazis used US corporate advertising techniques. Also their generals had attended US sporting matches and noted the frenzy the crowd got into. Anyhow the Century of the Self concludes that Americans are much more easily controlled when they pursue their happiness through consumption.

[@fukyutube2279]

A brave new world indeed.

[@Aprilforevergreen]

I really admire Chomsky's attitude- just say what you know

[@giriyy]

Odd thing to admire really, because its the most natural thing for any human being. However it does speak volumes about twisted psychology of educated westerns.

[@Spiral81C1]

I don't know that my politics align entirely with his, but I love hearing and reading Chomsky. Much adoration for the man.

[@erikserum9519]

Vote for the Democratis and republicans then come back to me if u see positive changes in your life ..if u are worker and poor u get screwed but if u are rich.enjoy your life longer than a lot of people in your city.

[@aboogie797]

He was a professional liar and deciever basically.

[@jamesram4869]

yes

[@lizzy__brock]

The original Mad Man convincing us to consume and consume for happiness aka pacifism. Chomsky hit the nail on the head on this one.

[@fsw6330]

That may be true, though he was an experimentalist who trailed many of those social trends as experimental research (before the use of active deception or a more aggressive approach to research, etc). It obviously grew substantially once the social cigarette research provided to be more than just a ‘social experiment’ which gave way to a variety of methods, some (a lot) of them considered inhumane, wrong and pervasive.

[@moodle41654]

SPOILER ALERT: The woman caller was Eddy Bernays daughter. Listen to other videos where she does interviews ... she’s very direct and inputs an expansive amount of knowledge in a short 30second sound bite

[@P________]

She probably watched "The century of the self" by Adam Curtis

[@gustafhannibal]

@@P________ she was in it

[@donnymoney4222]

@@gustafhannibal lmao i was about to say "wasnt she in that one?"

[@gregsmith6139]

Jewish manipulation. Chompsky, bernays and hid daughter

[@michaelkulman7095]

The opening of his book (no, not Chomsky): "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet."

[@nabeel164]

Wow, this is actually a terrifying image

[@sisino4471]

everyone's trying to sell me something, an idea a belief a way of life. is there anyone out there like me that just doesn't care to be anything but a spectator?

[@adammorse5264]

If you have that outlook you are the exact product of what Bernays was trying to socially engineer. Resist being dumbed-down - there are still working class intellectuals in America.

[@saadtazili8953]

Can't you be free and try to build your own beliefs by yourself ?

[@isnotmimi]

They're out working towards change instead of watching youtube videos.

[@wito6998]

Sure, but often the spectators become the useful idiots, the sheep. Look at sports: you’ve got the rich owners and the rich players. Who’s looking out for the poor fans having to pay ever increasing prices for concessions, parking, a nosebleed seat, etc. Maybe the fans or spectators need a union?

[@germanalvarez4851]

intelligent minority, chuckle chuckle.

[@84Terminator]

Chomsky’s name will last for generations ahead, as an outspoken intellectual that never hides his ideas to the favor of the dominant ideologies.

[@cavejohnson4054]

well, this aged well

[@Billllyubbda]

I love the term, "Intelligent Minority," of how the "Ruling Class" see themselves. Genetics not money that gives them power.

[@Billllyubbda]

Roman Pivonka English?

[@Billllyubbda]

Roman Pivonka Thank you for getting me "more" up to speed. Never heard that phrase. Thought it was Latin or something.

[@7550375503]

LOL!

[@DEVILSBELONGINHADES.]

@@Billllyubbda the reason you've never heard that phrase before is because you probably have intelligent people in your circle and not ignorant animals.

[@aboxintheblack9530]

Bill E Both do

[@7550375503]

All souls in this forum are the intelligent minority.

[@alexcarter8807]

Hell I remember adverts in magazines in the 70s encouraging women to smoke

[@ropersonline]

At 6:45: "He's famous at Cambridge for a campaign to-" WHAT?!?

[@slightlyjamaicanman]

domesticate pigs and turn them into guard dogs

[@ropersonline]

I'm not sure if this is supposed to be some kind of joke, but I could find no source to that extent.

[@CastleVaniak]

Save sycamore trees. kzbin.info/www/bejne/n2ixpaBrgr6Jmrc it's at 39:40

[@Sky-properties]

Public was ignorant and still is 😊

[@boutchie06]

The Public Relations Industry has become over 65% women . Why did this happen and what kind of effect has it had in this country and the rest of the world?

[@tonedowne]

Actually its women who make most of the consumer spending decisions

[@bethbartlett5692]

boutchie06 Those are pretty much Marketing -PR ﹰProfessionals, ﹰI was one for long time. Publicist and ﹰPress ﹰReleases - Announcements The point of the use that is scary is: Rothschild is the controlling owner of All MS News Media, including the AP and Also the Federal Reserve - while maintaining the family business of World Banks and War Loan Source (Both Sides). Neith a US Citizen or Resident. His use of this applied to our news, and politics is creating challenges among out public and weakening the country while he profits off of produced drama. It all began with Woodrow giving them our Federal Reserve. See "Century of Self" copy on KZbin - Why we let this happen - ? He is the richest man/family on the planet Trillions and controls all the gold and silver.

[@karamlevi]

Eliseville women being told don’t make a healthy young family is the new start smoking campaign. Awaken•

[@dharmaqueen7877]

Karam Levi - I believe young males are being told the same thing. The propaganda is no longer that it is enslaving for women to have children, but that it is bad for the planet to have them. That's why more and more males are also saying they don't want children.

[@antoniolima1068]

@@dharmaqueen7877 we can clearly se how our fathers , brothers and m a l e friends are being treated by the laws, enjoy your cats.

[@projectmalus]

It's interesting what Chomsky says about Bernays doing it for the peoples' own good. I recall a talk by Isaiah Berlin in which he says the same about Rousseau, whose philosophy was then used by Lenin to establish communism in the former Soviet Union.

[@tertiary7]

full interview: kzbin.info/www/bejne/n2ixpaBrgr6Jmrc

[@thetransmogrifer2522]

If one has to be sold on something, rather than using your own judgement; one might want to reconsider. PR is something to dissuade you doing your own research. I am almost sure that Freud/Bernays dreamed up MKULTRA @ the TAVISTOCK INSTITUTE in London. Always remember that evil is the most lucrative and beautiful undertaking imaginable.

[@fisharepeopletoo9653]

"Known as the father of public relations," That statement says so much. No, he's known as the father of propaganda. Its not so crazy today to not know the difference between propoganda and public relations, but it is something that should really be taught.

[@nunyabusiness7858]

Propaganda was a neutral term before Nazi Germany.

[@venmis137]

@@nunyabusiness7858 No it was neutral before WW1. It's association with WW1 propaganda gave it a bad name, and that reputation further plummeted after the Nazis.

[@forstcroh6233]

public relation and propaganda are the same thing. They both manipulate public opinion. The propaganda that bernays did for the war in guatemala as a public relation agent shows it all. There is a clip of bernays saying that after the germans used the word propaganda they had to come up with a new term and public relation seemed appropriate.

[@jamesray9680]

Just to repeat Forest Croh, because it is important, propaganda and public relations are the exact same thing. They changed the name to make it more digestible to the public. Just like they changed the Department of War to the Department of Defense. It is the same thing with a more palatable title. Dont look at them separately.

[@TeknoSquirrel]

@@venmis137 I know I'm late to the party but Bernays' book titled _Propaganda_ was first published a decade after WWI.

[@bannerman3553]

Interesting to see the tribe criticise each other... Bernaise would have loved the current covid mass psychosis.

[@louiswilliamson5937]

Yeah, that psychosis is very much evident with the anti-vaxx crowd

[@ryanedgemon8050]

Question finally ends at 1:48

[@davidgo8874]

That was a question? I thought it was a biography

[@ryanedgemon8050]

@@davidgo8874 😂

[@declan3906]

"Famous at Cambridge for a campaign to ... ?"

[@P________]

tell me omg

[@seansmuts]

The Evil that men do

[@williamwalter4992]

Same thing happening now with the Ukraine war with Russia.... Both left and right and banging the war drums

[@JF-cd5hc]

War is big business for the USA.

[@colinburroughs9871]

this is funny, they're ideologically very similar, besides tactics, two guys pulling for the same crap when all of the cards are down

[@casebarreoltt5990]

Adolf was a Bernays character.

[@ObeySilence]

Is there a difference between fake news and propaganda? I wondered why everybody is speaking of fake news there days. Seems pretty abundant that term.

[@thetransmogrifer2522]

Fake news is 2 syllables whereas propaganda is 4 syllables. That's cerebral ecology. LOL

[@mrjones7222]

Great

[@debandnick1962]

Does your bottled water contain fluoride?

[@whittakerdanielj]

For the benefit of society? Um...

[@karamlevi]

Daniel Whittaker its a great idea but a great idea used evilly making it worthless to happy and truly energized living-

[@bobbyunavailable]

There was a question in there somewhere.

[@Aprilforevergreen]

She sounds like me - : ( need to zip up sometimes

[@СаламАлейкум-н3ы]

Kate North it’s ok just practice on it experience will greatly help to solve your little issue

[@danilthorstensson8902]

What do you mean?

[@infinitafenix3153]

I'd like to listen to the whole interview. Please, where can I find it?

[@elwrongo]

kzbin.info/www/bejne/n2ixpaBrgr6Jmrc

[@0penthaughtz]

Just so people know,propaganda is still being used today in almost every subject there is.

[@YeetoLavito]

We are being inundated from dawn till dusk with it now.

[@drilldrulus1235]

The intelligent minority 😂

[@fukyutube2279]

Sociopathic narcissistic scum more like.

[@IkeTomas2010]

Chomsky's a gate keeper.

[@armin38822]

There is something that bothers me about Chomsky just the way he speaks and I can't quite point it out.

[@heidisanderson7768]

It's You not him.........

[@johndawhale3197]

He is a reptilian...

[@Callamatteomatisch]

It's because it makes you feel like you have the IQ of a banana

[@GaryMcCaffrey]

Why did this lady turn her question into some sort of embarrassing demonstration of what she knew of Bernays.

[@boutchie06]

Typical know it all.

[@ZeranZeran]

It was Peggy Hill

[@Mr.Jasaw13]

for the same reasons chomsky did it ... the question was .. did u meet him ..

[@LibsRockU]

Gary Mc Well, at least you can see she was conveying what she knows. Why you spent zero time contemplating the meaning of it is another question you will ignore. Obviously, Mr. Chomsky was entirely comfortable w/her perspective & wording.

[@leonanthony1000]

coldflame excellent point. Pseudo intellects always want to act superior. Thank you for calling this ass hat out.

[@owlnyc666]

The scary thing is that it appears Bernays might have been right about Democracy, essentially in the USA. 🤔😉😥

[@xisting4me]

It's in use

[@DuMontague]

trying to explain EBs whole story in a question...smh...did you know him?...no. Lippmann wrote 'Public Opinion' before Bernays wrote 'Propaganda' so why is he not coined 'father?'

[@provarcisempre]

I don't know Lippmann, but Bernays was involved in a huge deal of events shaping of the 20th century

[@ryleexiii1252]

LADY GET TO THE POINT

[@revolucionarionacional623]

2:12

[@spencerm5913]

Maybe this is the propaganda

[@sgordon8123]

Real Bill Nye look up Bernays and smoking ... Women ... See what he did ...

[@ryleexiii1252]

MUH TORCHES OF FREEDOM

[@usmang.a7770]

Poor bill doesn't know what propaganda is.

[@spencerm5913]

Usmas As poor usmas doesn't know what a joke is. Maybe your mom shouldnt have drank so much booze when she was pregnant with you.

[@spencerm5913]

S Gordon oh, I know all about bernays.

[@peteorthmann3183]

That woman sure knows how to talk. Imagine being married to her. LOL

[@vincenjones4915]

that would be HELL

[@DavidAKZ]

I am.

[@7550375503]

He very well could be (Chomsky).

[@elgireth]

weaklings can't "handle" or appreciate an intelligent lady

[@timothylegg]

I think it was directed to her because it took her so long to reach the actual question. In my mind, I'm thinking, "okay, nice words, hurry get to the point, I'm here to listen to the professor's thoughts." They finally hung her up...

[@mudchair16]

Wow, it turns out Edward was Jewish. Total coincidence.

[@karamlevi]

Schlomo Weissbergman-Goldsteinwitz, Ph.D. His wife smoked, got cancer and died before his eyes and he regretted that very much. One must lie so much they believe the lie and let their wife smoke. This way they can feel honest. Then there harmed by the reap and sow karma.

[@constantintofan2346]

@SSJG Yes they did, Goebbels had Bernays in his collection, even after the book burnings of - ironically fitting - "jewish propaganda books". Even more irony: I know that from the prologue in a german issue of Bernays book "Propaganda".

[@noamber]

What a great demagogue is Chomsky. As always he speaks softly and lengthily, and sprinkles around many interesting facts, but somewhere in the middle he drops a baseless accusation which portrays his opponent as a villain: "He (Bernays) turned women into smokers". As if Bernays deliberately exposed women to lung cancer. Chomsky omits the fact that nothing we know today of cigarettes was known a hundred years ago. At the same time he fails to give Bernays even the tiniest credit for supporting women's fight for equal rights. Smoking in public - orchestrated by Bernays - was one more step, some even say a significant one , in their long struggle for personal freedom.

[@noamber]

@@Trueace21005 oh, the "real research" argument. I understand you've never read "The anti-chomsky reader". Please refer to where Bernays "told" his wife to "not smoke". Doris E. Fleischman was a feminist activist, and the first married woman to be issued a passport in her maiden name, which also did not designate her as "wife of" her husband. So it's hard to believe Bernays "told" her what she can or cannot do.

[@noamber]

@@Trueace21005 if it's his daughters than it was long after the 'women smoking in public' gig, so maybe he learned something about cigarettes over the years, or he hated his wife smelling like an ashtray. by no means it proves he deliberately caused women to get sick for greed. i have no intention to defend Bernays here, just to point out Chomsky's inclination for character assassination of his rivals - ad hominem.

[@noamber]

@@Trueace21005 i don't think him being critical or overcritical is the issue. i think he's over-hyped as a great thinker. his argumentation is flawed, and some of his ideas are quite dumb - for example his critique of Cartesian dualism or the notion that hired work is a form of slavery.

[@urbanstuff9950]

Chomsky is NOTHING more than a linguest and a quasi historian revisionist who is best left for the crowds in overpriced liberal arts colleges who can squeeze some chomsky in between their marxist preachings. Listening to this leftists on the economy is like asking an economist to teach you a language. BTW, Chomsky, great predictions on Venezuela (a linguist predicting economies...).

[@andyhall9069]

Wow! Impressive rant there Urbanstuff! U must b very popular with the 12 yr olds hangin out at the 7 11

[@jpgrumbach8562]

@@ShawnJonesHellion , you are a bore.