Effective Marketing Strategies For 2024 l On Brand with Donny Deutsch

Today's video is an interview I did with the amazing Donny Deutsch on his podcast On Brand. We discuss the evolving landscape of social media and its impact on marketing strategies. I share insights on the transformation from traditional advertising to organic social media content creation, highlighting how this shift demands a new skill set and approach. I also delve into the inefficiency of corporate meetings, the significance of authenticity, and the potential for individuals and small businesses to compete with large corporations through effective social media use. Hope you enjoy!
Timestamps:
0:00 Intro
1:36 Are long meetings effective?
2:44 The Jets pick
3:07 Business and politics
5:38 The power of social media in 2024
8:15 Following the underpriced attention
10:34 This is what's required to win on social media in 2024
18:30 Do awards matter?
19:18 Marketing has changed over the past few years
20:23 Consumer segmentation
23:30 Understanding how social media really works
29:21 Is TikTok going away?
31:13 You have more opportunity now than ever
34:21 Advice for youngsters
36:18 Important values to teach your kids about
Check out my new book - Day Trading Attention: garyvee.com/dta
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Thanks for watching!
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Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: www.garyvee.com/keynotespeeches
Gary Vaynerchuk's thoughts on NFTs, Web3, cryptocurrencies and more: www.garyvee.com/web3nfts
Life, Business, and Career Advice l Gary Vaynerchuk Original Films: www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company's CEO l DailyVee: www.garyvee.com/dailyvees
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.
Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.
This year, Gary unveiled his seventh book, "Day Trading Attention" where he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle” (set to be published on July 16, 2024). The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy - a crucial skill for their future success.
Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.
Gary is also the founder and creator of VeeCon - a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms.
Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water.

[@choppaa4204]

I love when Gary gets tactical like this instead of vomiting out motivational one-liners

[@rajkushw]

True man

[@littleredmage]

Real talk.

[@taylormorgan9785]

Application and motivation are both essential…

[@buyandselldope]

Gary what ever happened to the Lyrical Lemonade NFT from VeeCon?

[@philmaturanodrums]

i really appreciate what Gary is doing! Life changing

Excellent! Especially the organic marketing opinion 🙏👍🏻

[@maxiprimo]

The Greatest Advise Every! Thank You!

[@vikv4785]

Love love love ❤

[@illfunk1967]

Quality nuggets dropped by Gary 🙏🏾 so many of them ❤️

[@LouisDillard02]

An important insight I've gained is that personalized marketing is all about making your customers feel like you're speaking directly to them.

[@usapangreligion]

wow i learned so much. thanks

[@rjrex826]

Well I personally thoroughly enjoyed this1

[@goodefoodsfamily]

Hey Donny and Gary. That quote "Ahhhh huh!" is from Coming to America i believe. One of the characters that Eddie Muprhy was playing the barbershop

[@DailyReadMotivationHub]

great one from the great gary.

[@clinthaupt2634]

Thanks I did not know much before I watched this,thanks guys

[@barianpixandvids]

So good AGAIN!!

[@justinchilcott]

Donny is the man

[@shoki5271]

Great convo!

[@kari2099]

Gary has incredible energy ❤

[@bxbuys]

Some real nuggets in here...

[@REINVENTION_7]

Attention is the number 1 asset! 🎉

[@giviandzoe]

Amazing

[@Steven-Thompson]

Great insights!

[@bizzibody]

I love GV University!

[@eswarimuthu8700]

Upfront payments for quality leads and marketing are too pricey, and I can't afford it. I need a service where I only pay for results. Any ideas?

[@gayathridevi1007]

I understand the struggle. I started using Corpoz, and they only charge for results. It made a huge difference for my business!

[@Twominutedevotions]

From now on, every single video I make, I will make sure I hit em with the best I’ve got in terms of audio, visuals, etc. in the first 5 seconds of the video, focusing on something jarring in the first second.

[@olubeking3580]

I love Gary's hat

[@RoleyChiu]

I started watching Gary V back in the day when we were all young. Now, I'm on track to hit 7 figs within the next 2 years.

[@AndreiPascu]

nahh bro was NOT here to get interrupted by Gary 😭😭 just joking great value

[@devgatling]

🔥

[@delmixedit]

“Coming To America” is where that , “ah ha” line is from 26:59

[@erichwiegand2274]

“Waiter, will you just taste the soup?!” “Where’s the spoon?” “Ah, haaa…Ah, haaaa”

[@ScottLara]

Love you Gary.

[@BenjaminBalog24]

🙏🙏🙏

[@DiegoM_Gomes]

Market highs can sometimes be followed by corrections, but predicting the timing and extent of it is challenging. I've heard some analysts talk about a 'massive' correction. It makes me wonder if it's time to adjust my $2M portfolios or maybe even consider some defensive investments.

[@TimothyBoyd-i3x]

A lot of folks downplay the role of advisors until being burnt by their own emotions. I remember couple summers back, after my lengthy divorce, I needed a good boost to help my business stay afloat, hence I researched for licensed advisors and came across someone of utmost qualifications. She's helped grow my reserve notwithstanding inflation, from $275k to $850k.

[@DanielleGarner-o]

@@TimothyBoyd-i3x How can I participate in this? I sincerely aspire to establish a secure financlal future and am eager to participate. Who is the driving force behind your success?

[@TimothyBoyd-i3x]

Her name is. ‘JENNIFER LEA JENSON’. She is my lnvestment advsor

[@DiegoM_Gomes]

How can I reach this advisers of yours?

[@TimothyBoyd-i3x]

Just research the name. You’d find necessary details to work with a correspondence to set up an appointment..

[@givesy123]

Dude just go with your audio for you and his audio for him!

[@moneymaverickstv]

🎉

[@VioletRobots]

❤❤❤❤

[@gavincblee]

The rest is great

[@VictorRROfficial]

I love my india ❤❤

[@ProcopyObinna]

First minute is gold. I better work on my channel

[@TheRwdyAudi]

16:30 big data!!! You that so real I was just talking with friend about there being a hole generation who does know what phish is I remember when that was high school basic computer science. 🤔🤦🏽‍♂️

[@lenabychkovska4691]

Thank you for asking the question about Ukraine. The answer wasn’t very clear unfortunately, but even having a question is so important. Yesterday russia destroyed the biggest children’s hospital in Ukraine…We need to bring people’s attention back to what truly matters.

[@OHANA-Beach-Suites]

GIVE MORE THAN U TAKE MF, AND U WIN BIG!!!!

[@Thebeekkeeper]

Giving people stress instead of taking 😂😂

[@gavincblee]

The captions in the beginning on here suck. If I wanted to watch TikTok then I’d watch it.

[@Chucklebox09]

This guy Gary no offense although he has great energy which he utilises to talk about how he achieved xyz things. This is a kind of marketing strategy to grow on social media and ultimately reach out to more people.

[@Thebeekkeeper]

And that's why my video's doesn't get any clicks , let's see if this comment does the job 😅

[@DigiDuck2024]

didn't last 5 seconds. Gary's voice is so winy its hard to watch.

[@getgooddad]

Bro doesn't know that comes from Coming to America... I can't take anything he says seriously 😂

[@hendrixhussle]

Great podcast I didn’t like all the F bombs however