Marketing Expert Reveals Secret For Building an Audience That Buys | Seth Godin

#90 How can you transform your marketing approach to create meaningful connections and lasting impact? In this episode, Seth Godin shares his wisdom on redefining marketing, emphasizing the importance of empathy, understanding customer needs, and leveraging AI as a supportive tool. Erika Kullberg and Seth discuss the balance between consistency and creativity, the significance of professional resilience, and strategies for building a loyal, engaged audience in a rapidly evolving digital landscape.
Timestamps:
00:00 - Intro
02:09 - What you should do to be a better marketer
05:10 - Is there such a thing as “natural marketers”?
07:37 - How to become irreplaceable by AI
10:19 - Seth’s biggest failures that he’s proud of
12:59 - How to show up even when you don’t want to
15:50 - The importance of focusing on one platform
31:11 - What people should look forward to in content creation
37:27 - How to stay relevant in your content
42:36 - Time spent on content creation vs. marketing
44:31 - Deciding to work solo: career evolution and career decisions
52:01 - Balancing impact and earning in marketing
54:08 - Your homework as you start marketing
54:41 - Seth Taught Me
Get Seth Godin's book "The Practice: Shipping Creative Work" here: erika.com/the-practice
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[@FragranceCraft]

Seth Godin seems to be a very kind and wise person ❤ Thank you for having him on your show Erika. Love your 6 steps 🎉

[@layla8647]

“Being charismatic does NOT make you a leader, but being a leader makes you charismatic”. POWERFUL 🔥🔥🔥🔥🔥

[@doortovalue]

Grateful for Seth’s general replies to Erika’s specific questions tying to her own business. Not everyone is in personal finance business so it was nice to hear his perspective to marketing. Love how he teaches! I could sit in his class for hours

[@tatianasalazar4188]

You have impact on KZbin but it's the algorithm 's fault at that time and even now. You can't blame you for the system manipulation on your service. You're still providing totally useful information for people who need it. Thank you for that! 😁🤗

[@GillianLarmond]

One of the many gems that standout for me is Seth's take on authenticity: "Professionals do great work even when they don't feel like it" (12:20). This resonates with me so much!

[@dr.gladysngetich]

Have read all Seth Godin’s books. Great to hear him speak. I always take away a new thing. Thanks Erika! You’re a great host🤗🥰

[@SideHustleLane]

So many gems in this conversation. That distinction between free lancing and being an entrepreneur was a good insight

[@leoneducates]

You got the marketing GOAT on the show

[@filmingyu6623]

ERIKA! I loved how you personalized your questions. They seemed raw and vulnerable as if you are trying to fix leaks in your business today. Very relatable!!! Thank you.

[@Passport2Pleasure]

Focus on the impact you want to have and share from the possibility of that reality! Love this!

[@Lisa-gi8vu]

I just started reading "This is Marketing" by Seth Godin. So this interview was great timing. I was impressed with his view of helping people and not all the other stuff.

[@skincarecookbook]

I found you because I've been watching Seth Godin interviews but this was by far my favorite. You asked the questions that I would have. Thanks!

[@upper9052]

Any time I see Seth Godin I’m always in for a treat. Always has excellent advice!

[@Themarketingguy2450]

Same here

[@AstridAC-jn1vj]

This is such a gorgeous conversation and thank you Erika for opening up so vulnerably as a creator. I would argue that yes, one can want more impact but seeing that you have 2,1 million people which is many stadiums full of people, here. Can that be the pure focus and that the attention is put on the best quality? As a consumer of content, I am finding that the accounts I keep referring to people are the ones where the quality is unbelievable and where I also see the person grow, which I and hopefully everyone does over time. Just to say that you have SOOO many people you are already impacting, just please never lose sight over quality and depth

[@KelvinTroyJohnson]

I love when people get the expert on their show to get personal coaching for their business. I don’t blame you one bit. I would do the same! 😂 Great show.

[@imadassi4240]

Respect to honesty and modesty!

[@dawnwebbmusic4837]

Thank you to you and your guest! My first time watch and look forward to hearing more..treasures in this conversation.

[@Wherepigsflyfarm]

Great interview! Thank you. 😊

[@paulrugarber1887]

Erika, first time i heard of you. Love this interview. Well done - thank you for the content.

[@calmhubb7865]

I enjoyed from start to end🎉

[@xaviertchana]

Erika, you seem like a very sweet lady, but this was a squandered opportunity to interview a legend! for me, there were too many “how should I…” questions which came across as too personal/selfish. love seth ❤ thanks for interviewing him

[@skincarecookbook]

I disagree. I'm not in finance but found her questions very helpful.

[@tracydavis148]

Thank You ❤

[@heatherrantz2899]

Thank you that was an interesting perspective.

[@dannebarrett9421]

Do both!! The 60 seconds might inspire them to go to the Blog!!

[@aarsethdiane853]

Given the persisting global economic crisis, it's essential for individuals to focus on diversifying their income streams independent of governmental reliance. This involves exploring options such as stocks, gold, silver, and digital currencies. Despite the adversity in the economy, now is an opportune moment to contemplate these investment avenues.

[@bradfordemily2577]

The pathway to substantial returns doesn't solely rely on stocks with significant movements. Instead, it revolves around effectively managing risk relative to reward. By appropriately sizing your positions and capitalizing on your advantage repeatedly, you can progressively work towards achieving your financial goals. This principle applies across various investment approaches, whether it be long-term investing or day trading.

[@nobuhlerodrigocath2755]

I agree, that's the more reason I prefer my day to day investment decisions being guided by an advisor, seeing that their entire skillset is built around going long and short at the same time both employing risk for its asymmetrical upside and laying off risk as a hedge against the inevitable downward turns, coupled with the exclusive information/analysis they have, it's near impossible to not out-perform, been using my advisor for over 2years+ and I've netted over 2.8million.

[@lucybentzcrystal4440]

I think this is something I should do, but I've been stalling for a long time now. I don't really know which firm to work with; I feel they are all the same but it seems you’ve got it all worked out with the firm you work with so i surely wouldn’t mind a recommendation.

[@nobuhlerodrigocath2755]

I definitely share your sentiment about these firms. Finding financial advisors like Monica Lisa Payne who can assist you shape your portfolio would be a very creative option. There will be difficult times ahead, and prudent personal money management will be essential to navigating them.

[@lucybentzcrystal4440]

Monica has the appearance of being a great authority in her profession. I looked her up online and found her website, which I reviewed and went through to learn more about her credentials, academic background, and employment. She has a fiduciary duty to protect my best interests. I sent her an email outlining my objectives and also booked a session with her; thanks for sharing.

[@MichaelWilliams-lo3ix]

Awesome

[@BusinessAuthorAcademy]

Yes, do the 'great work' on your podcast, which helps build trust and from that trust offer something cool then comes your welcome email.

[@samtx5518]

Seth 👏

[@allisondiller7676]

I'm super curious what city you had this conversation in. I remember hearing Seth mention on his podcast that he wouldn't take in-person events because he wouldn't fly. Was this interview there in NY?

[@Nourishwithdevin]

The follow up is key**

[@HanZuyderwijk]

Erika, 10 years from now you will rewatch this video, and you will get Seth’s message.

[@Sketches8]

Yaaas

[@thealexgonzalezbiz]

Erika's videos contain great content. And she's ridiculously cute!!

[@user-iu3hv2yi4w]

EARLY

[@ginafleener3962]

Hi 😊

[@vladarodic9683]

Seth is speaking from intellectual side there is huge emotional distance.

[@Presiustajah]

I would change the title of this video. "Seth explains xyz" instead of his name last.

[@Divy91311]

Hey there , really nice video ! I was wondering if I could help you with more Quality Editing in your videos and also make a highly engaging Thumbnail and also help you with the overall youtube strategy and growth ! Pls let me know what do you think ?

[@DivestedConfessions]

Get on her emailing list and send her stuff!!