Electric Scooter Startup Ather Energy Doubles Down On Expansion

Ather Energy plans to sell more than 1 lakh electric-scooters by the end of 2022.
Nishant Sharma takes us inside its production facility and chats with Co-Founder Tarun Mehta in this selfie interview.
Read: bit.ly/3alRab9
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[@nikmat]

I hope there is a universal charging port for all these EVs, like in Europe.

[@ravirk2918]

Think of like our ATM banks at first you can only withdraw from their own banks but once a ecosystem is created they will consider to support a universal system

[@008tejas]

I test rode it and the experience was fantastic but here's the catch --(PRICE)-- Find some way you could increase the range atleast 100km and set up charging station on every Petrol pump and decrease price at least 20-25K without compromising quality. Trust me guys this scooter would be PRESENT and not FUTURE.

[@nautiualsooraj2960]

Please add more range...and remove that expensive screen..just give simple negative scene with reasonable price

[@mahmoodsait116]

Price cut is required give it a taught

[@anubhavsays]

Yeah we need to get subsidies for switching from petrol to electric

[@MAC-vi7fy]

Tesla strategy. First sell expensive car like roadster, model S, X and then sell affordable models like model 3

[@ocean8740]

Honestly the rate is justified. The current electric ecosystem in India needs investment. Ab wo bande expansion m paisa lagenge ya sasti gadi bechkar loss khaenge. Ather is the chance for India to build a world class electric autmobile company.

[@wishfulthinking1530]

There is not enough range to justify the price. That's the problem

[@ocean8740]

@@wishfulthinking1530 i agree to that. But they need infrastructure. If they are not capable enough or industry leader any foreign company will over shadow them.

[@gaminggun1000]

Instead of trying to bring down the cost of ather 450 ,he’s increased the price even more

[@gowrish868]

ather 450 is discontinued only 450x is available

[@MAC-vi7fy]

Tesla strategy. First sell expensive car like roadster, model S, X and then sell affordable models like model 3

[@bvscar]

Its because of subsidy... they want us pay extra and then give us subsidy. Just like discount sale

[@Ashuisback]

As they have build it from scrach.prices are reasonable.

[@naveenkc8606]

Because they don't want give subsidy to customers which is announced by central govt

[@Parthy15]

OMG..... Introduction itself was erroneous.....the plant is in Hosur near Bangalore..but it's in Tamil Nadu....he claims it is in TN's outskirts.....Pls do some basic research.....😒😏

[@sadathaddu]

Ather right now right this moment have a very good opportunity to find investment and bring one or two models in mass market (80000 to one lakh rs range). If they won't do Japanese giants will bring up. Then a fight from this tiny company will be hard. Market won't wait!!

[@sadathaddu]

@Aravind P there are millions of users who use scooters for short trips. Let that be the focus. Millions who stay in homes In rural. Looks like ather have people who grown up on cities they don't see the rural India properly.

[@southernrailwaylocohunter4596]

If they launch ather 450X for 1lakh it should be good deal

[@amitlahekar]

Wish just they don't sale it to any leading manufacturers...🙏

[@KPZivot]

Tvs already owns them I mean they invested already

[@Sammy58328]

@@KPZivot 3:40 The reporter talked about Munjal Group's investment which means Hero Motocorp.

[@amitlahekar]

Oh. Thanks for the update guys 😊

[@Rprakaash]

I had a great regard for this guy till he introduced 450x and jacked up price to 1.6L. He took a negative trajectory unless he innovates on cost optimization. Everybody thinks they wànt to be tesla

[@jayantakarmakar8745]

And how do you think cost optimization will happen? They have to generate revenue so they can invest in it. Remember creating an economic version is the hardest part. No one respects the prospect of r&d in India, investing in an original product! No, always the cheapest one and that is why shitiest or old vehicle becomes the best selling car in India. Even tata couldn't build a car by themselves in India(by which I mean there own platform, r&d and engine ). Their best product comes from the JLR platform and honda engines. Ever wonder why that happens?

[@richaasenthil]

Similar mistake that flipkart made when saying only app. Hope that this guy don't destroy the company or have to been thrown out...

[@Rprakaash]

@@jayantakarmakar8745 If I have to build an EV especially for Indian market, i will put cost as a main aspect and my r&d will be based on that as well. We all know India has a huge market and you need to lure them first. Why should i pay them to build their neural network

[@Rprakaash]

Time will tell about this company. Smarter startups are on the way. I really wanted to partner with Ather. But Tarun really disappointed me

[@naveenkc8606]

@@Rprakaash my advice will be go with new start up ,ather is not promising ..their price on higher side ..market don't have competitor as of now for ather ..once start they will feel the pain

[@arvindynr]

too pricy and low range.

[@akshatjindal6012]

Range in quite good considering its a ev

[@rohankhare894]

Features are what drive the cost up. There are a few glitches, but the experience of owning one of these is awesome! The whole product with the features and increasing petrol prices justify the price. P.S: I am an ather 450x series 1 owner

[@mukundanvaradharajan9590]

Poor guy he says 1.twenty lakhs. Don't know how he became reporter

[@ameyabakre4609]

Why does he take pride in not telling sales figures..?

[@TechnoTamilPrime]

Why can't you guys provide removable battery packs, even though I have deep interest in this scooter I cannot buy due to your incapabilities to charge battery inside my apartment

[@Akshay_p_kumar]

Because the battery will be as heavy as you gas cylinder. Are you ready to lift it up everytime in your apartment?

[@gowrish868]

and it's over priced as well

[@tinguzz]

Every new technology comes with price, it will cool off with time. Search for Ather videos in youtube, you can charge in apartment building, it is not a problem. Even regular charger will also work.

[@TechnoTamilPrime]

@@Akshay_p_kumar why is is required to provide a single heavy battery pack, ola etergo scooters provide 3 battery pack with mileage of 80kmph per battery

[@TechnoTamilPrime]

@@tinguzz Nope u misunderstood, I'm ready to spent whatever price, not every apartment association allows it. Not every flat owners allows it. To buy this incapable technology I need to fight for my rights and instead I will wait for ola etergo scooter which comes with 3 removal battery packs

[@navneet7075]

We need Indian companies... ❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️

[@dk-._.-]

They first have to try open outlets or partner with existing outlets to see that the reach of product is more.

[@ankit8480]

We have 30000 subsidy from gvt but they hiked the price by 30000 then slashed 30000 🙄

[@ramanathanb1283]

Good photo coverage through the drone.

[@AMUabdullah]

Good entrepreneur. Congrats.

[@humanlife9915]

where is swapnil jain

[@alexi2460]

Let's have a story on the recycling efforts of metal, plastics and ba batteries. TN will pollute its ground water beyond recovery if recycling is not a priority. Indiasare so hungry for money and good p.roducts they flat out refuse to clean up.

[@KishoreKumar-cs6dd]

We can also supply this to other south asian,south east asian countries..

[@higlytoxicgirl8837]

Unless they address the scam of insurance & spare parts availability... This EV dream will remain a dream.

[@drsrinivasbhaskarchaganti3653]

Very important is this topic. Please share with your friends. Dear friends, I think 100% people don't know the practical applications on grid . Please understand what is the every day grid transmission , what is the actual traffic on the grid on peak hours and off peak hours . How much electricity is required for water pumping applications , how much electricity is required for commercial purposes and industrial applications. Like this if we consider each sector and it's peak and off peak hours total requirements. What is the total power generation and distribution one should understand. In India the per hour power generation is 317000 MW and in India there are minimum 100000 petrol pump outlets on pan India basis or in 28 states and 8 union territories and in India there are 230000000 vehicles running on roads and registered in RTO'S of India. If we consider each one individual petrol pump or outlet with a minimum storage capacity of 20000 litres of diesel or petrol then each one litre will have only 3 kWh or units of energy stored. So each petrol pump has 60000 kWh or units stored energy or 60 MW stored energy. Total petrol pumps outlets are 100000 and each petrol pump has 60 MW stored energy then it will be 6000000 MW of energy supplied to these 23000000 vehicles running every day on the Indian roads so where is the energy or electricity to supply for these many vehicles. If each vehicle battery is charged with in 35 seconds then where is the electricity generation. How can grid function on this sudden imbalance and over balancing of the sudden requirements from various sectors. Please understand this generation and distribution or transmission and where are the extra lines to take the extra load . Dear sir greetings, Story of India. India is having 78000 petrol pumps outlets and are selling petrol and diesel and gas and each petrol pump has a 20000 litres of liquid per bunk and this is having 60 MW energy. So India requirement is 5000000 MW of energy. Please understand this ground realities. 230 million vehicles on Indian roads 1 million is 1000000 230000000 vehicles If each vehicle gets minimum 5 kWh or 5 units charge then per hour India needs 23 00 00 000 vehicles X 5 kWh or units 1150000000 kWh or units per hour 1150000000 kWh or units per hour if each unit is sold for 10 rupees 11500000000 rupees revenue generated 100740000000000 rupees per year This is the revenue generated per year Sir these are genuine figures On ground reality If we convert this to hydrogen then please think about the ground realities Please understand the importance and value of the flywheel technology and invention I am the only person to work on Flywheel power generation technology and Flywheel power storage technologies I am the only person to work on power Multipliction technologies I am using hydraulic applications pneumatic applications batteries operated motors in-pipe cascading power generation technology etc for power storage and power generation and power Multipliction I have sent to mukesh ji , like this I have sent to all important people in India I am doing my marketing and advertising and branding I am open to all people of the world HYDROGEN story From where can India get the input electricity for making hydrogen Where is the water , where is the input electricity. Can any one answer? For an input of 100 kw only 70kw is coming So for 1000 kw requirements how much energy is spent 1428 kWh spent and 1000 received So my question is from where can they get this energy This is just for 1 truck energy requirements per 500 km run India is having total 23 crore vehicles running on Indian roads Out of this half are trucks ,buses So how can we get so much of input energy For storage , transportation and distribution how much more energy is required In the bus sector :- In India there are 350000 busses and if each bus gets an investment of 1428 kw then 350000 busses should get 1428 kw investment per each one individual bus = 499800000 kwh electricity per every single charge so if we convert this into MW then 499800 MW per every charge . AND For rest of the TRUCKS please think out of 100000000 trucks registered with Indian RTO from 28 states and 8 Union Territories. Please think what best can be the real time situations. World First fuelless power generation technology developed by Indian scientist couple. Absolutely free energy technologies www.kammagearflywheelpowergeneration.com Just 4 batteries and running a submersible pump, a welding machine or a lath machine or a industrial heater etc mechanical load and electrical load like halogen bulbs kzbin.info/www/bejne/eabXaYOsZ9OKeMU kzbin.info/www/bejne/m2fTemOcmtt0Y68 kzbin.info/www/bejne/mZWQgoqQd7N_q9E kzbin.info/www/bejne/rWOogqyclLCVjc0 kzbin.info/www/bejne/qIG1e6Kcq7SMpbM Federal government of India has accepted this technology and invention and incorporated Flywheel , compressed air and pump storage Thanks Like this there are many unanswered questions. Thanks Dr Srinivas Bhasker chaganti Scientist 91-8555045244

[@sravan495]

God bless u ather team 🙏

[@yarraramuyarraramu4540]

I'll definitely buy when they realise 150 km per charge in eco mode model...

[@prathapgp570]

Its too expensive. The correct price of vehicle should not be more than ₹40000

[@jeettrivedii]

The battery pack alone costs around 50,000/-. You didn't know?

[@hritikjuyal5484]

Don't compare electric scooty with petrol engine scooty.

[@karsuniverse9178]

Can you tell me which scooter or bike comes within Rs40000 ?

[@sarthaks83]

Hahaha...Which stuff are u on ? Maybe 80-90k should be the best price A competition to all the scooter market in India as Indian Scooter Market falls in this range

[@gaminggun1000]

Bloomberg quint,they have stopped ather 450 long back ji

[@Tbonefozzy]

Only issue I have presently with ather as of now is there service network.. Selling is one thing after sale support is my concern.

[@jitendrakumarparida8942]

Why this background music is so loude!

[@RAAJKAIMAL]

Price should be 25 % above petrol versions, you could see the jump ,also start focusing on toned down versions which will cater middle age people ,current one is a Duke on electricity

[@ankitjhala7737]

Too much price

[@karsuniverse9178]

People are complaining price is costly . Maybe the company wants premium positioning of product and that is completely all right.

[@parthchaudhary7186]

Premium shit

[@venkatbesthavemula2292]

Not sure why electric vehicles are soo pricey even Govt giving subsidy.

[@bharathj.k8380]

It will affordable within 2 years....

[@himanshuu141]

Video is informative but seems that Anchor is not in the factory it a good idea.

[@newdawndecends2357]

We the people of Eastern part of India are not getting Ather Electric scooter dealer. Why don't you expand your dealership network?

[@binushetty2708]

To expensive compared to other brands like TVS etc.which have better brand image and durability and trust worthy.

[@siddharthvishwanath]

Lot of people talking about how expensive it is. But it is what it is, it is the most genuine and innovative ev company in India at the moment with cutting edge tech and performance. I mean, even Bajaj doesn't use 2170 cells.

[@anshraj2509]

Bhai jharkhand me kab aayega ather please comment 🙏

[@Amuzic_Earth]

1:40 The map is wrong. First of all, Ather has yet to be present in all these 27 cities, that's part of their immediate plan. Second, In West Bengal Kolkata and Siliguri will have Ather and you put Siliguri at least 400 Km from its location. Siliguri Corridor is a world famous location, chicken's neck of India...rings a Bell? Why am I upset? It's my hometown.

[@teja9676]

Excellent videos

[@mdmehboob4443]

Too much price. Today kabira sport bike launched in just Rs. 1. 30 lakh

[@MAC-vi7fy]

Tesla strategy. First sell expensive car like roadster, model S, X and then sell affordable models like model 3

[@RamaKrishna-ox6qg]

@@MAC-vi7fy Tesla Cars are becoming cheaper day by day. But ather increased prices without any reasonable upgrades.

[@arunrajap]

How can you compare a cheap low quantity rebranded chinese crap like Kabira with Ather? Kabira won't last 6 month on Indian roads.

[@abhijeetmohanty2495]

Too much expensive..but it is good in features as compared to other EVs...

[@prasadmagdumagricultureinf6962]

Where i will buy ather 450x

[@newdawndecends2357]

The price should not be too much .You must know when Hero cycle was first launched the price was only Rs.300.But now they have emerged as a leader of Bicycle production in India.

[@uditagnihotry8149]

too shaky video. But valuable information

[@vikaschauhan8884]

Is 450 available or 450 plus & 450 X

[@stukagamerxtreme]

Need better suspension

[@mukeshsharma4450]

हरियाणा में कब आ रहा है ये ather

[@balat6234]

great music👍

[@chandranshpandey1929]

Ev scooters gonna destroy active and Jupiter. TVs and honda is in trouble

[@hrushipatel8844]

That's why companies needs to innovate or they are gonna destroy.

[@surendravn413]

Better if price is brought below 1 Lac mark without compromising on the quality so that ATHER should be affordable to everyone. 🙏

[@mohaseensubedar]

Not showroom here

[@rajdawson2800]

the background music is not neccessary

[@NickMaverick4]

They only have scooty or bike too..??

[@vigneshan9164]

Price cut+ at least range of 250 km + fast charging stations - this company can complete with activa and other gas scooters

[@varundesai344]

Outskirts of Tamil Nadu ?

[@madan3286]

@Adjective it's in Tamil Nadu

[@nikmat]

Please make the replacement of batteries cheap.

[@amolborgaonkar501]

Two points: 1. This post purchase subscription thing has to go away. The cost is already very high. The overall cost can at best come at 1.2L. 2. When are you coming to Mumbai!? Set up a charging infra at corporate complexes like in bkc or Goregaon or Fort or Worli, the moment people see a ‘Ather Charging Facility’ board in their office compound, demand will shoot up. Suck some more of Hero’s money, people will lose interest if you make them wait too long.

[@jayveerpatel1562]

Dealers at Vadodra gujrat

[@johngulbarga9913]

How to get dealership

[@arunkartha888]

It is sad how India people thinks! If a chinese or american company makes a shitty products we form a line and buy it. But when an Indian guy takes the pain and effort and build a world class product then Indian are like are price cut karo bhai....... Ather is the Tesla of India. Support Indian companies if you want our country to grow and prosper.

[@vinayjadhav5969]

Who is the reporter?

[@wangkheimayumumesh2503]

This is india not USA

[@krishnamurthygdmurthy7313]

Prices is very very hi

[@rajenpatel9856]

it just assembled. may be.....

[@senpaixd5796]

no they produce their own battery,esc,other key electronic parts and motors rest parts are sourced from vendors.

[@sunilyennam4439]

Too expensive, but I guess it's worth it.

[@gowrish868]

no it's not

[@arjunsavanur7242]

Yes it is. Long term

[@gowrish868]

@@arjunsavanur7242people will go for alternatives options as there will be huge competition in the coming days

[@shafiazshafiaz]

It's too costly

[@wishfulthinking1530]

Its not. Not with the range their models offer

[@Bharathsujay]

Everything is 👌🔥 Except pricing 😐

[@thebeast8144]

How to get job here , pls tell me

[@manjunaths936]

1.10 lakh 1.20 lakh what is that I am confused.

[@daschanel4485]

1.50 lakh

[@himavansiddhartha9918]

😂😂 I agee

[@basudevadhikari3853]

1.10 lakh means 110k

[@ArunKumar-sp7bw]

They should reduce their price and sell there vehicles on 1 year money submission dates.

[@mediatek8505]

Indian company?

[@Loganatha_K7]

Yup

[@shivpratapsolanki4033]

Pls edit long aaa before uploading

[@ankushkedar5028]

All the best your are made in india that's why it cost more... But a very good product.... Not like Okinawa ampere kabira... Revolt shits 💩💩💩fooling indian customer by importing chinese bikes.... All the best for your journey

[@harsha6655]

Bro revolt and Okinawa is made in India(assembled)

[@jo0766]

I want Fast charging

[@helplessfellow3095]

When ather is coming to west Bengal ❤️

[@psanair7902]

After you guys remove Mamta

[@helplessfellow3095]

@@psanair7902 haha really don't make it political issues bro ❤️

[@anbuvelsankar]

Bro it will happen don't worry👍

[@bvscar]

Price is high... and flexibility to remove the battery is needed , or else its a cumbersome task to charge in appartments. Now a lot of ev are available, you ppl charge us extra by telling us about subsidy at the end of the day your price on ather remains but customers are getting fooled.

[@PVAR1983]

This is not a factory, it's a godown

[@karthickthirunavukkarasu5025]

Have you ever seen the automonile factory ?

[@ithalsquotes1676]

Over priced scooter

[@stukagamerxtreme]

👍🏻

[@drbean00760]

They need to cut down prices.. with 1.6lakh cost I can buy yamaha mt15, and by adding 30k I will get bullet instead. Indian people's conscience thinks abt price only, quality is given secnd preference, though it's understandable that the company is recovering it's R&D cost, price should be somewhat equivalent to pleasure, activa to give competition.

[@ArunSharma84]

Dude, you should probably take a tri-pod with you instead of selfie stick.

[@johngulbarga9913]

Quint be professional Use gimbal

[@gajju6222]

Ev is the future

[@vijayrangarajanramakrishna318]

Outskirts of Tamil Nadu...or Bangalore...

[@MrNishu99]

Hosur comes under Tamil Nadu not Karnataka.

[@vijayrangarajanramakrishna318]

@@MrNishu99 I know...But I don't understand how it's correct to state "Outskirts of a state" which doesn't make any sense...In a way Hosur is a suburban town for a Big Megalopolis of Bangalore!!..so Outskirts of BLR is what made sense

[@MrNishu99]

@@vijayrangarajanramakrishna318 the Hosur the company says is in Tamil Nadu not in Bangalore. I had the same confusion, google research helped

[@vijayrangarajanramakrishna318]

@@MrNishu99 Agreed...But my main call out is that "How can a state have outskirts"...isn't it grammatically incorrect...I'm of the belief that "a City can have outskirts not a state"...that's the moot part of my comment sir!!

[@Arun-tk4jt]

Hi guys I'm from kanyakumari i plan to purchase ather 450x if i purchase from chennai showroom how can i get this scooter to my native is ather deliver to my native place pls ans if anybody knows any detail

[@Darkman3366]

Drive drive drive...

[@Darkman3366]

But there is a problem...u cNt go to chennai for service...don't forget that ..

[@ganeshkannan8857]

Take it in train or omni bus

[@jayveerpatel1562]

Reviews in Hindi

[@ibrahimabdulrazak1772]

Normal Activa scooters cost 50%less and future fuel prices will go down dur to too many electric vehicles So y buy costly electric scooter Better buy low cost electric vehicle which is less than 40,000

[@ramkumarbaskar7937]

Because they are eating all govt subsidy

[@gowrish868]

ather is a greedy company

[@vijeshsingh3731]

Ather bikes tooooo much costly and its bad to see they are not encouraging its not at all budget friendly waste of money

[@kannas-vv9cj]

Over price, over price, over o over

[@NaveenJain-bi2wj]

साला इतना महंगा कौन खरीदेगा।

[@senpaixd5796]

sold around 4000 units in year 2020(even though it was pandemic).

[@jayveerpatel1562]

Review hindi

[@kumarmithilesh1886]

the future of Electric bikes will be something like this - kzbin.info/www/bejne/aGKmk4t3Zrx4i9U , as they are not efficient enough.

[@gaminggun1000]

Overpriced

[@binushetty2708]

I visited their show room at Indiranagar. And found their staff very arrogant and not coustemer friendly.

[@deepeshchetwani6250]

Copying Tesla...