Elon Musk Spends 0$ on Marketing - Tesla's Marketing Breakdown

Elon Musk may be one of the hottest CEOs right now, with Tesla, SpaceX, The Boring Company, OpenAi he has his fair share of experience with marketing. This video tries to explain Tesla's newly revealed $0 social marketing budget! They spend nothing on Facebook, Instagram, Twitter and even youtube. Their whole goal is to create enough media interest that they provide all the advertising required.
Connect with Us:
►Discord: / discord
►Patreon: / thoughtcatalyst
►Twitter: / topsciencefacts
Music by Epidemic Sound www.epidemicsou...

[@ThereIsNoSpoon678]

Tesla's marketing strategy is to make its products so cool, that everyone advertises for them.

[@Zylonity]

Who would've thought that if you make an original idea that people like, people would hear about it?

[@dakotawhitchurch5183]

He also makes designs that people either love or hate and that makes people talk about them

[@Robotomy101]

yes that’s kinda what the video said lol

[@Kiwinov]

@@dakotawhitchurch5183 Apple has the same plan along with ads

[@DavidGarcia-nx2gj]

@@dakotawhitchurch5183 not only that he make the world knows that he fucking wants to save the fucking planet he says Tesla is a step to 0 emition he wants people to buy more electric cars. He free up their patents who would ever do that???????

[@jeffalong]

Elon is smart. Instead of showing himself and his products on peoples faces he simply made himself liked by people. Engaging with the community, making jokes, being more human.

[@Grace-iv1ho]

All hail Elon sama

[@medhavimonish41]

Not like mark

[@Dynastone]

I am 99.99999% certain that Mark is human. He drank the fresh water beverage. As a human I enjoy doing that

[@medhavimonish41]

@@Dynastone that was to cool down the nuclear power plant in his body

[@user-ql4ti9hm5c]

elon makes his employees work as slaves

[@tomasdanielnieto5398]

Memes is the future of advertising

[@HuslWusl]

You sir, are absolutely right with that!

[@zageous]

Yes, and maybe the future from now historians will examine our memes 😂

[@nichl474]

*Memes are

[@kehbab]

The thing is, it can be Altered easily and boom your brand is in a bad spot

[@Sana_H]

@@kehbab nothing takes off like a meme though..

[@Pwn3dbyth3n00b]

I dunno I'd say launching a Tesla Roadster into space is more than $0

[@SiMo_OfficiaI]

I get what you're saying but it was meant to be a Test flight not an ad. They just needed some dummy payload so why not a Tesla? It was a bonus and a lot cheaper than just launching a rocket for an ad.

[@TheSpacecraftX]

That was my gut reaction too but the rocket was going to be launched anyway. As long as the mounting hardware cost less than a concrete dummy weight being made and mounted it's advertising cost functionally zero.

[@michelstronguin6974]

Gotta put some payload in a test flight anyway, so it was either loading up a big block of concrete or loading something else that is heavy enough to prove that the falcon heavy can carry the load to orbit. The Roadster was Musk's own car (on which he payed full price as he always does), so it cost the company zero dollars to do this, yet it shattered the internet:-)

[@TheDiscrazy]

Also, Tesla didn’t pay for anything. The car was Musk’s and the launch was paid for by SpaceX. So, yes, $0.

[@cornholio777]

That Tesla roadster was more like a Lotus with a battery.. It has to go far away!

[@LemonsRage]

Tesla and spacex are literally the only companies out there who seem truely human. No paid socialmedia team. Just one dude with a vision. Elongated Muskus.

[@MuerteBolonesa]

Fr

[@cobwal]

Muskrat

[@lancomepotatoes5753]

I am a Musketeer

[@ceoofchonk]

muskysmell

[@krybling]

lol are you complete oblivious?

[@jorianx2197]

Free marketing 101 1. Interesting stories for the press = free publicity 2. Have a CEO that engages with audience on social media to build more of a personal relationship with them 3. Build your brand around solving revolutionary problems 4. Create brand advocates that are passionate about your brand and what it stands for

[@ericww1993]

Free marketing class right? 😁

[@JackLem653]

Like Trump 😳

[@jorianx2197]

@@JackLem653 exactly

[@LunnarisLP]

Step 1: make a product so good while so cheap, that none of your competitors can offer anything similar. Both Tesla and SpaceX are first of all a revolution in terms both in terms of the technology to create the product, which lowered the cost a lot, but on top of that the products themselfs are a revolution. Self driving electic cars with a range long enough so it would be a reasonable car for your family or as a business car (not to mention not looking like shit like the BMW car lol).

[@ezioauditoredafirenze5003]

5. Make a great product that people love

[@yousufabrar8768]

Followers: 29.9 Million This guy: Nearly 29 Million

[@MrAwesomenaut]

I think he meant to say nearly 30 million

[@clou09]

More are added to the horde day by day.

[@guggi_]

cloud08 he might have recorded be4 he recorded the twitter page, hence the discrepancy

[@frankfreaksout7736]

He took the screenshot 5 minutes after his recording

[@manuelplavsic9973]

Coincidence? I don't think so.

[@mayuravirus6134]

He is very marketable because he is making himself relevant by following memes

[@TheDeadMeme27]

"And that's a fact!" -PewDiePie

[@dandanthedandan7558]

You just reminded me of the time he showed up on meme review and thus making the dead deer is a dolphin a meme

[@eclips_total2215]

Pewdiepie can make meme review killing Tesla memes.

[@ballersonly2851]

Not only following memes, but creating them. He knew the cyber truck would become a meme, and letting people put down $100 deposits on them only strengthened this strategy because people were trying to flex their deposit on them

[@Hyraethian]

"How does this man advertise so well?" Meanwhile Musk is leading a group of people who want a better future instead of next months revenue to increase.

[@aisir3725]

Well, you thinking that indicates that they do advertise well

[@Hyraethian]

@@aisir3725 I guess your right, Word of Mouth advertising has been fully utilized.

[@budgetadventurer9387]

@@aisir3725 I mean we do not mind cool ads, don't we?

[@NoName-nf5xl]

Tesla: Zero advertisers. KZbin channels: Hi!

[@Rebornedi]

Its simple, Tesla has success and doesn't need marketing because they are offering quality, authenticity, and innovation through their products.

[@Wolfgangernst1999]

But are they having success tho?

[@Rebornedi]

Wolfgang Ernst Is this rhetoric? Have you seen their stock? And they had the most sold sedan in 2019 (the model 3)

[@johnlemon5904]

@@Wolfgangernst1999 They are absolutely having success. Maybe not much profit yet, but they are successful.

[@erikhernandezzz9272]

The Infernity Tesla is the future

[@johnlemon5904]

@@erikhernandezzz9272 *Tesla is part of the future.

[@takkischitt]

Was the Roadster a new one? I thought it was Elon Musk's own personal Roadster that he launched up there?

[@thinkspeed6787]

Yeah I'm pretty sure it is he just got it wrong

[@fionnbarrett1030]

These things are ancient . Tesla's first electric car.

[@raphaelv8062]

No, the Tesla that was sent to space was his 2010 roadster, one of the first Tesla vehicles ever produced.

[@LunnarisLP]

@@raphaelv8062 yeah, it was rather outdated too, battery probably not the best after all those years either. It wouldn't be wrong to say, that this car was more of a test car for tesla and musk, rather than a competitor for other cars on the market. I watched a video about it, where they said you might get one if you already own multiple cars, but never as your main car and that is totally true. The specs, especially the range were rather bad, so launching it was really the best thing he could do :D

[@cornholio777]

The parasite middleman dealers are not happy getting cut off by Tesla😂

[@cameronf3343]

Everyone else is though, including me 😄

[@illuminated2438]

Lack of dealers is Tesla's biggest problem. Dealers provide enormous value, but I don't expect ignorant, bitter people to understand that.

[@somethingsomething619]

@@illuminated2438 How so?

[@vijaz5559]

@@illuminated2438 no need for some stupid lying dealer to advertise a quality product

[@JP-wk7cc]

Illuminated the type of people who are interested/inclined to buy a Tesla, would rather order it online and have it show up in a couple months than deal with a dealership. Not even about the cost savings, it’s convenience. Don’t want to spend hours shopping in dealerships and filling out paperwork.

[@Zico7878]

He just tried (and succeded) something barely anyone has in buisness world: honesty and having a fine and a revolutionary product.

[@tyto125]

This sounds like an advertisement...

[@ladyhaha7548]

thats tesla for ya

[@wiraydh]

Tesla marketing strategy: Spend billion's on ads: ❌ Host meme review: ✔️

[@KyleDB150]

it wasn't a brand new roadster, it was his own one from years before

[@Pluxei]

Kyle Brown yeah but shh it sounds better

[@KyleDB150]

@Alex V just correcting him, not every comment has to be groundbreaking

[@NicolasOliva17]

And this channel only has 17 500 subscribers?? What's wrong with KZbin's algorith?

[@passiveliabilities]

Totally agree... such great content, well narrated and so much potential. I feel so bad when I see channels like this, so undervalued.

[@berni2905]

It's relatively new, uploaded only 3 videos within the last two years (and all recently, so basically he didn't upload for 2 years) and has like 20 videos overall. Makes sense now?

[@adamdonaldson6201]

The trick is that the vehicles speak for themselves, traditional auto makers have to try to sell you the same vehicles every year. Tesla made a good car first and let that sell itself.

[@SuperSMT]

0:49 actually, a 10 year old Roadster. It was actually serial number 1, Elon Musk's personal car

[@novaenby7823]

Why doesn’t this have more views? This was amazingly done and edited, you just earned a subscriber

[@KrispyDips]

Came here from r/youtubers subreddit. I gotta say, your content is amazing! the quality for a channel of this size is mind blowing!! Here's what I think that could improve your content: Faster commentary. Often times while watching this video I felt that you were talking a bit slow, I would suggest you to talk a bit faster. Just my personal opinion. cheers!! #QualityOverQuantity

[@ThoughtCatalyst]

Hi there, thank you very much for your kind words! Means a huge amount!!! Thank you, we have been playing around with how we want our voice to sound so may take that into account!

[@kenyoki2106]

Elon: makes himself a meme The entirety for reddit: SPACEX AND TESLA

[@tommalfoy8539]

I'm glad I found this channel early

[@ThoughtCatalyst]

I'm glad you enjoyed our content! Hopefully will get our next video out there soon!

[@XNK--C]

Same

[@itsudemo3893]

i thought elon's marketing strategy is through memeing about his products

[@alr1819]

Sub Same😂😂

[@iKingRPG]

Basically you just make a really good product and people will promote it for you, got it.

[@ninjabieber7695]

iKingRPG what are u talking about lmao ?? Elon musk owns spacex and Tesla. He promoted his own product

[@dominiclander5338]

They don't need advertising Elon Musk is the advertisement

[@AsianDrag0n]

Literally every single car company: Were gonna spend a good amount of our budget on advertisements Elon Musk and Tesla: Here, hold my beer.

[@daftar2850]

Make videos like this bro, your subscribers will fly off high. Original content and meaningful. Keep it up.

[@verebellus]

"a brand new tesla roadster" no, its actually not. it was elons personal roadster from the first version of it

[@GenesisOnMoney]

Great stuff! The essence of Tesla's virality with every marketing move is well captured.

[@rogerlowford1578]

Extreme Video! Wouldn't surprise me if this video went viral.

[@azazzelx]

This is a good presentation about a smart way of marketing with authenticity. Lot of traditional marketing consumes a lot of $$$ that may or may not work. That $ would otherwise be invested more about the product/services.*there would be exceptions of course*

[@XNK--C]

Mahn !!! Your channel got alot potential ❣️ Keep it goin ❣️

[@passiveliabilities]

Keep the great work. Very nice edit and narration, you are up to something big. Keep the hard work and the rewards will start coming.

[@Sam-xn2ie]

Apple themselves are getting into memes now. Everything they do are memed then people share it now it's publicity for them.

[@rolfj.7798]

Impressive Video! Wouldn't surprise me if this video went viral.

[@darkraihs]

4:48 Who else noticed the “SUBSCRIBE TO THOUGHTCATALYST” that he did with inspect element

[@notjesua8267]

This video was a free ad for Tesla

[@bojokowski]

For a second I thought this video was about the genius of Nikola Tesla. Ya know he’d roll his eyes when seeing us still burning stuff for energy 100 years after his time

[@TwikirizeSwitzin]

This "free media promotion equation" can also be seen with other people...Kanye (controversy/Music Innovation/Hype), Billie Eilish (style/fashion choices/DIY approach to making music), Joe Rogan (medium/lack of structure/Controversial guests) and Steve Jobs (Personality/Driving cars without license plates/personal story)

[@martensamulowitz347]

The quality of this video is astounding

[@cleison.]

I find curious nobody pointed out that 2 years ago tesla was struggling to manufacture 5k cars a week, a goal that meant the company was profitable -- you can Google that easily. They had a long waiting list. Maybe (I honestly don't know) they didn't really need new customers at that time.

[@jaytaylor5876]

Elon Musk is one of the smartest people I have ever seen. His marketing is unbelievable. For example, his following on social media and his jokes on Twitter. One less talked about marketing campaign was when he broke the window on the cyber truck. Do you really think that they wouldn’t have tested that it wouldn’t break? He likely did it so that people just wanting to watch for the meme would watch the whole thing and they get free advertisement.

[@marcaganhajogo2932]

Very interesting reflections over a nice produced video, congrats

[@HansAnonymous]

When this video in itself is also pretty much marketing for Tesla

[@rogerlowford1578]

Illustrious Video! Very glad I checked it out.

[@nlpwrs]

That subtle plug at 4:46.

[@_verge5990]

You can’t forget the use of memes. The Cybertruck is a prime example

[@subialijaz7823]

Breaking cybertruck window on purpose live was also an example of $0 marketing. That window memes spread like 🔥

[@Hshjshshjsj72727]

I am 518 into it. And it did not say anything yet about how Tesla's target market is vastly different than say Toyota. That is a big reason why Tesla does not have to advertise the same way.

[@caesarg418]

Yeah look at the cyber truck, not one single ad but it managed to become a meme

[@sexorswag]

This is an ad aswell.

[@ernestsbarons8429]

Amazing how you managed to plug yourself in the midst of Elon's tweets (4:46) - outstanding move, partner !

[@rlanning4717]

Bruh it’s even more meta than that because you’re advertising them while explaining their ads

[@adamr.1104]

Man, your voice has potential to be a great narrator... With a little practice and age I believe you would get there. Thanks for the video!

[@Sneaky_Steak]

4:45. Thought you were slick eh. I saw that sub to *ThoughtCatalyst* tweet.

[@matasremeika4007]

they didn't send a "brand new tesla roadster" as far as I'm aware, it came out in 2008?

[@geektechnique8233]

0:45 seconds into the video, there is incorrect information. The roadster that was launched was not brand new, it was Elon's personal car.

[@vijaz5559]

i dont think musk is a genius in marketing. he's just a genuine person with genuine passion and a genuine way to express it

[@mayeullatreille8894]

this is really an underrated video. huge props to you, its dope af.

[@iopvixens]

nobody: Elongated: S3XY Tesla.

[@simeonbates_]

Elon posts dank memes that get more attention than a Ford’s Facebook campaign

[@ahmedoji9608]

So the way he spent marketing is by creating lotsa products that are the solutions to hot causes, leading the solutions he made into massive organic engagement like a snowball effect, causing all of the companies he led to also benefit from the effect of his solutions. This is super clever. He really created a system that revolves around utilizing the best of organic engagement by solving causes, creating a massive hit that lasts for like forever

[@jarski0]

Elon is probably the MOST funny and cool CEO ive ever seen

[@TriangleV]

I like how doug demuro made a cameo like Thiss is the 2017 tesla model 3

[@rolfj.7798]

Enormous Video! Very glad I checked it out.

[@toddster1380]

Great video but I think the biggest you missed is when they intentionally broke the window of the cybertruck. That was the smartest marketing ever

[@lilfr4nkie]

One could easily argue that the test flight *was* the marketing strategy, which cost the company a little bit more than $0.

[@luisrodriguez5433]

And this video also promotes tesla,elon is a genius

[@lorenzociancio9809]

This is a great video and great channel. Very educational and entertaining. Keep up the great work!

[@arthurg5966]

Yes but if I only have a car company then I can't do it for $0, to do it I first need to build a Space company and a rocket to do that $0 advertising. It's like Google sells it's Pixel smart phone by advertising on Google website whereas Samsung has to spend on marketing because it does not have a search engine website like Google.

[@RJoho]

I really enjoyed this Video! You're doing all great videos lately.

[@hieroja9774]

Holy shit dude you got some solid videos! I was sure that I am watching a big channel but how the heck you have so little subscribers is mind blowing. I am 100% sure you will grow big with this level of content! Subscribed.

[@papavoine1]

Tesla is so cool that even their marketing strategy gets free advertisement.

[@RJoho]

Complete Video! Thank you

[@HDBnB1]

I am proud to be a new Tesla M3 owner!

[@ninjabieber7695]

HD BnB Yesir !!

[@krybling]

what about just ride your bike. you have nothing to be proud of

[@Hei102]

I looked a bit around the channel and i can say that those videos are of quality.

[@Nerva_7]

The secret of making a successful product is to make it actually good wow

[@kingali1606]

Well technically Tesla does have an email marketing component, that costs money to maintain, I don't know if that counts, but great video!

[@RJoho]

Notable Video! Fantastic job on this video.

[@samuelfortin8103]

I think Elon is just doing what he said he's been doing,that is, he's living life as though it was a game. He just does cool stuff for the sake of it. We just get to enjoy his labour and the labour of his colleagues.

[@webhosting5960]

Illustrious Video! Great work.

[@toughluck8012]

Elon musk is the most important man of our generation

[@GabrielPohl]

Tesla: $0 advertising Also Tesla: LAUNCHES A ROCKET INTO SPACE WITH A CAR

[@notlian6279]

Now that I think of it I've never actually seen a Tesla Ad

[@michaelsonsarmiento5943]

Larry Ellison's entry into Tesla is the inflection point that will complete the Tesla Revolution. Chanos didn't see this coming.

[@changleon7441]

A brand is something that consumers are willingly taking selfies with. You buy a pair of shoes and you put it on, that’s a product. You buy a pair of shoes and you put it next to your face to take a picture and post it everywhere, that’s a brand.

[@crypteddata4206]

Awesome insights on the value of authentic values to serve and how it is the key to success...more like this please!!!and a million thanks to you.

[@jgmortim]

The graph around 2:20 is misleading. For every other company, the graph is comparing percentages of advertising budgets not the actual budgets or even percentages of yearly budget. It also appears that Tesla was not a part of the original graphic given the font is of a different size.

[@user-jk8pl6hb5t]

This Graph at 2:13 is so misleading since only relative values are shown what makes the gap seem bigger than it is. It would be better to just show absolute values

[@harshmajra]

Cybertruck's Unique design and then Breaks its glass = Free publicity.

[@Jayyy-7]

4:45 I see that self promo you snuck in there

[@guitarlessons769]

Unlimited Video! Thank you

[@renalxdo]

Tesla's only advertisement is Elon Musk himself

[@jarivanmarrewijk9951]

Good video, earned another subscription today!

[@rogerlowford1578]

Weighty Video! Wouldn't surprise me if this video went viral.

[@teyibmhd9797]

Good job.......

[@RolfJoho123]

Excellent Video! Fantastic job on this video.