Email marketing for artists! How to start and build an email list (MailChimp tutorial)

Sick and tired of the social media hustle? There's a better way. In my guide + workbook Calm Marketing, I show you how to effectively market your creative business, without overwhelm or burnout: www.louisestigell.com/product...
I write a weekly newsletter about becoming a better creative, without burning out or going insane. Subscribe here: www.louisestigell.com/subscribe
MENTIONED
MailChimp: www.mailchimp.com
HubSpot email marketing stats: blog.hubspot.com/marketing/em...
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TIME STAMPS
00:00 - Intro
01:14 - Why artists and creatives should have an email list
02:21 - Bad vs. good email marketing
03:59 - Who email marketing is (not) for
05:16 - How to create an email strategy
07:38 - How to set up your list in MailChimp
12:16 - How to create opt-in forms/sign-up boxes for your email list on your website
15:08 - How to create a landing page for your email list
18:08 - How to create a welcome letter for new subscribers
20:01 - How to create an email template
23:20 - Showing you my real MailChimp account (stats, welcome letter, example email) + how I send emails
27:45 - How (and why) to create a welcome gift/lead magnet for new subscribers
30:25 - How to get people to sign up to your email list
ABOUT
Hi, I’m Louise: an artist, writer & creative solopreneur from Sweden. As a multi-passionate creative, I have spent my entire adult life avoiding traditional employment and instead making a living off of my art.
On this channel, I talk about everything I've learned along the way: About art making, creativity, mental health, and making a living as a creative. Dealing with perfectionism, fears, and overwhelm. Staying sane and productive among stress and distractions. And much more.
LEARN WITH ME
Pencil Sketching for Beginner Artists - A simple, stress-free roadmap to radically improve your sketching skills. In weeks, not years: www.louisestigell.com/pencil-...
Portrait Drawing for Beginners -
Learn how to draw any face you want, quickly, accurately, and in your own style: www.louisestigell.com/portrai...
Watercolor For Absolute Beginners - Learn the basics of watercolor in a playful, relaxing, and non-intimidating way: www.louisestigell.com/waterco...
Watercolor Birds - Learn all of my tips and tricks for painting birds in watercolor: www.louisestigell.com/waterco...
SHOP MY ART
Fine art prints: www.louisestigell.com/shop/fi...
Canvas prints: www.louisestigell.com/shop/ca...
Originals: www.louisestigell.com/portfolio
MUSIC
All music is from Epidemic Sound.