6 MYTHS about email marketing for artists

Sick and tired of the social media hustle? There's a better way. In my guide + workbook Calm Marketing, I show you how to effectively market your creative business, without overwhelm or burnout: www.louisestigell.com/product...
I write a weekly newsletter about becoming a better creative, without burning out or going insane. Subscribe here: www.louisestigell.com/subscribe
TIME STAMPS
00:00 - Intro
01:49 - Myth #1: "I don't have followers, so who's going to find my email list?"
03:57 - Myth #2: "Email is dead/No one reads newsletters."
05:23 - Myth #3: "You need a BIG email list, or you won't make sales."
06:22 - Myth #4: "You need to be a great writer/write really amazing emails."
07:07 - Myth #5: "You need to be a pushy, salesy sleazebag."
09:08 - Myth #6: "Email marketing is too expensive."
12:19 - Conclusion
ABOUT
Hi, I’m Louise: an artist, writer & creative solopreneur from Sweden. As a multi-passionate creative, I have spent my entire adult life avoiding traditional employment and instead making a living off of my art.
On this channel, I talk about everything I've learned along the way: About art making, creativity, mental health, and making a living as a creative. Dealing with perfectionism, fears, and overwhelm. Staying sane and productive among stress and distractions. And much more.
LEARN WITH ME
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Learn how to draw any face you want, quickly, accurately, and in your own style: www.louisestigell.com/portrai...
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SHOP MY ART
Fine art prints: www.louisestigell.com/shop/fi...
Canvas prints: www.louisestigell.com/shop/ca...
Originals: www.louisestigell.com/portfolio
MUSIC
All music is from Epidemic Sound.

[@OrrieInBetween]

I don't like getting emails, but I like getting your emails! 😊 They're a nice way to see what you're up to and it feels more personal than Instagram. PLEASE make a video about selling your art, and not your soul. It's a difficult subject and if you have some light to shed on it, as a fellow introvert, I'd be grateful to hear it :)

[@LouiseStigell]

Awww, thank you! That makes me so happy to hear. 🖤 And yes, I will definitely talk more about that. 😊

[@LaLeeLeePerformance]

she’s not selling art. She’s selling instruction.

[@fuzzydragons]

i do think the main reason i havent started a mailing list is because I just dont want to bug people, even tho I know it would be people that signed up to hear about what is going on with me and my art

[@mage3313]

at least with Gmail, marketing emails go into a separate inbox so your normal personal or work correspondence isn't buried in 20% off sales. I like checking in that inbox a few times a week to catch new product launches and sales although I would hate if my phone constantly alerted me about them

[@gewoonzijnkarin]

thank you for this beautiful video. I'm going to start with my emails. I just discovered your channel and feel grateful ❤

[@elwirastadnik]

Selling for the wast majority of women is challenging as they fear being rejected in general. Once you stopped being afraid of being rejected, you'd become a great seller of whatever you sell. Ppl do not buy from you - it's not that they don't buy your value. They just don't buy your product/s bc they don't need them. Quite a paradox but "productising" ourself should not be personal:)

[@jaroslavaart]

I just yesterday received your newest newsletter in my inbox and subscribed to marketing newsletter right away. I am really inspired by your content. I am an art student and looking for a way to make money from my art. Thank you!

[@moriahmylod]

Louise you are inspiring & we are simpatico. Your emails are so interesting & yes, they feel authentic. I aspire to be more open in my newsletter, it’s hard as a creative to decide which direction we want to go because a creative there are multiple avenues of doing the task. Nonetheless thank you for work and the art you place into the world. You are art. 🌹🌹

[@calmerselfambientmusic]

Great video! Thank you for your honesty!💖

[@francineh.7825]

I'm excited to hear about your course!

[@neyptune]

Thank you Louise ❤ Your content and thoughts always make me reconsider things in a different way. You are such an inspiration.

[@nephtaliejalbert]

This was definitely helpful! I’m excited to hear more about ways of doing email marketing and how I can make a brand for my art.

[@theroxannedyerart]

Hello Louise, I'm really enjoying your videos, such great advice. Your artwork is beautiful 🥰

[@VeraGolosovaArt]

Such a pleasure to listen to you again

[@LouiseStigell]

Thank you, Vera. 🖤🙏🏻😊

[@VeraGolosovaArt]

@@LouiseStigell finished watching it, as always - very reassuring video which gives me a lot of support and hints for my upcoming letters

[@sofilind6037]

Thank you🌻

[@erikafischer3049]

Hey Louise! I'm glad your podcast is seeing success. As an administrative note, I had trouble finding the link to your website from KZbin. I expected to see a link in the expanded text under this video or in the "about" section, but I had to dig around in the footnotes of other videos to find it eventually. Thought you'd like to know. Best wishes!

[@Clem-Villatte]

Just discovered your channel today, what amazing content! You calmed my soul and triggered a breakthrough for me today, and I thank you 🙏🏼 It's too easy to get caught up by the fast-food content, the fight for attention and the fast-paced world- while there is a beautiful world right here, called PRESENT MOMENT. This sparked a renewed desire to return to KZbin as my primary, if not exclusive, content platform and to start taking it easy again. I'm curious about your content creation process. I've been using teleprompters a lot, because I tend to drift very far, but in the meantime, I'd like to feel authentic and think out loud too... Do you have a script, a plan/outline or just a topic?

[@ENUFbyMNT]

Thank you! I have been struggling to get started. I have 7 friends and family on my email list and I am terrified to send out my first email because I don’t want to bug stuff. I need to just go for it.

[@TmHudsonArt]

I started one but haven't written one for months because i really struggle to think of something to write about. My life as an artist is pretty mundane lol...

[@elementalmover]

I follow a person that simply sends "5 Things Worth Sharing This Week" emails on Fridays. I'm sure you could do the same.

[@heatherniemisavage]

I have had plenty of bad experience with email lists, from both big companies and individuals (though not all.) Now my inbox is inundated. My efforts to unsubscribe go ignored. I imagine other people have these same problems and have become averse to signing up for email newsletters. So, how do we get people to sign up for our email newsletter? It seems the bad apples are ruining it for everyone.

[@anikhossain-bo7er]

nice

[@vegan-mom]

Which email company do you use? Do you like AWeber?

[@terezeandren1699]

Jag ska börja med newsletters vid nyårsskiftet - men är som du säger inte en skribent - eller tycker att jag har något att säga :S Är rätt nervös för detta. Har 5 adresser som jag fick i Oktober :S men inte skrivit ngt än, hoppas att dom kommer ihåg mig :S Ser fram emot dina kommande avsnitt om hur man bygger en större lista m.m /Tereze