Email Marketing Secrets - Here’s What’s Working in 2023

Email marketing secrets, here's what's working in 2023. In the marketing world, there is a virtual ATM. You know those machines that you go to and take out money? You put in a card, put in your pin, and cha-ching, you're getting money out of your bank account. But on the internet, your email list is considered an ATM. Every time you need more income, all you have to do is send out an email. And I didn't come up with this concept.
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Tip number one, scrub your list. This is how I get my open rates above 30%. When you keep sending emails to people and they don't open it up, what do you think Gmail and Hotmail do? They put it in the spam box. Even if the person hasn't clicked spam, they put it in the spam box. So to avoid your emails going to the spam box like when I send you an email, you're reading them, you're getting them.
Tip number two, use casual subject lines. It usually increases open rates by 12% from my test. In other words, if someone was really proper with their subject lines.
Tip three, use your email list to get followers on your social platforms. This will help with the rule of seven. See in marketing, there's something called the rule of seven. When someone sees or interacts with your brand seven times, they're much more likely to evangelize you. It helps you build that brand and just helps you grow. By doing this, you'll get more followers on all your networks, more engagement. You'll continually be in front of people and you can continually promote to them.
Tip number four, follow up when people add stuff to their cart, but don't complete. This usually reduces abandonment cart rates by up to 18% by one simple email for example, "Hey John, I noticed you added this toilet paper. "It's almost out of stock, there's only two more. "Check it out." Probably doesn't work as well with toilet paper but it could work with t-shirts or scooters or bikes or whatever you're selling.
Tip five, keep your emails short and to the point. We found that short emails that are under 200 words tend to have a higher click-through rate by seven to 38%. That's a massive difference. So instead of having really long emails, keep them short and to the point.
Tip six, send your emails early in the mornings. We found that when you send your emails around 6 a.m. for the time zone that your subscribers are in, you have a better chance of having your emails opened up because when they wake up and check their email inbox, you'll be at the top versus being at the bottom. If you're at the bottom, they go through a lot of at the top and then they don't keep going and then they're done. So send them out early in your time zone. We usually find that 6 a.m. works the best.
Tip seven, add value even when you are selling, it just creates better customers. There's a site called Legion Athletics. And what Legion is, it's a fitness supplement brand. They generate a lot of their revenue through emails, more than 10%. And the way they do this is they don't just sell you protein powder or supplements, they also show you how to best use them, the best workout routines and how you can get fit, better and healthier all while taking their products.
Tip eight, resend to unopens. This typically adds an extra 8% to your open rate. I do this all the time. If I send out a hundred thousand emails and only 25,000 or 30,000 open them, I know that I can get roughly another 8,000 to open up the emails if I resend to all the unopens and I change the subject line. The key is change the subject line. If you don't change the subject line, it doesn't work as well.
Tip nine, add countdown timers within your emails. And I've seen this increase sales by roughly 19% the last few times that I did it. Now you only want to do this when you're selling something and it's a promo and it actually is running out.
So I wouldn't put a countdown timer in my email if the promo lasts forever, but if the promo lasts for 24 hours, I would add that countdown timer to the email because it works.
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• Email Marketing Secret...
#SEO #NeilPatel #EmailMarketing

[@unmiss-com]

Thanks Neil! As always: helpful, informative and understandable.

[@neilpatel]

My pleasure!

[@josephbarberphotography]

Gold!! Never thought about Scrubbing my list. Thank you Neil!

[@neilpatel]

Happy to help!

[@Kalinem12]

Neil, You must give more information for free than most other people charge for. I am so appreciative of this! Your content is always so helpful and easy to understand-no wonder you are the best in the biz!

[@neilpatel]

I appreciate that! Happy to help :)

[@giselle-cursosonline7578]

As always very usefull and to the point tips ! Thank you

[@neilpatel]

Glad it was helpful!

[@harishvarun9906]

Thanks Neil. Noted your tips for my future reference.

[@neilpatel]

Glad it was helpful!

[@hamzayahya11]

Really informative

[@SocialChamp]

Superb! Email marketing is truly the most profitable & cost-effective. It should be a key pillar of your digital marketing strategy. Not doing any email marketing is like leaving money laying on the table. Tips 4, 6 & 7 are the most important ones!

[@neilpatel]

Absolutely!

[@ngserve-io]

Love Legion Athletics! Mike is the awesome!

[@neilpatel]

And they do great marketing :)

[@pickersgrip]

Good tips, thanks!

[@neilpatel]

My pleasure!

[@teejaynews]

I am going to bv use these strategies asap. Thank you once again

[@neilpatel]

Let me know how they go!

[@parisfostiras8067]

Excellent tips for probably the most effective marketing channel in terms of ROI yield.

[@neilpatel]

Thanks for watching :)

[@KZWavy]

So helpful thank you

[@neilpatel]

No problem!

[@dougc3529]

Hey Neil, When it comes to putting out great content you are a freaking animal! Been following you for years and you have helped me scale three small businesses. I'm starting a new blog about Chicago and I thought it would be a good idea for my blog's SEO to give it a GMB. Have you heard of this done before and if so how in the heck would I go about doing it? Thank you kemosabe

[@neilpatel]

I appreciate that! Also, if your business is local to Chicago then it is a good idea to start a GMB. neilpatel.com/blog/optimize-google-my-business/

[@sampamba517]

Hey Neil, Love your channel, many thanks for your genuine in-depth knowledge. You have recommended in your earlier videos, I don't recollet now, which are the best email marketing tools/ systems you recommend.

[@neilpatel]

Here are some of my favorites: neilpatel.com/blog/best-email-marketing-services/

[@lemlist]

Great advice!

[@neilpatel]

Glad you think so!

[@AyeolaAyodejiAwizzy]

You give so much value

[@satoshiscorner5886]

So true !! 😎✔😎

[@neilpatel]

Thanks so much :)

[@mylearningcentre601]

Great Video!!!

[@neilpatel]

Glad you enjoyed it

[@ThaoNguyen-bw9ph]

Neil Patel: tks for share

[@neilpatel]

You're welcome

[@freelancerthoughts]

Fruit full information thanks

[@satoshiscorner5886]

Awesome ! 🤞🤷‍♂️🤣

[@neilpatel]

Welcome :)

[@Actimomes]

Thanks for the tips Naim! Another question : single or double optin ?

[@neilpatel]

Either but I'd choose single if it were me :)

[@Actimomes]

@@neilpatel thanks a lot !

[@heydearrr]

Hi, I'm still new to email marketing, and I am curious to know if the strategies and insights shared in the course, comprised of 7 videos, are still effective in 2024.

[@SherifaNakalema]

Thanks!

[@neilpatel]

No problem!

[@mylearningcentre601]

Great Video.

[@neilpatel]

Thanks!

[@sarahshealthyrecipes]

This was so helpful! Thank you so much, I can't wait to see the improvement!

[@neilpatel]

You're so welcome!

[@MarketingHarry]

Having an email list is crucial! These tips are really helpful to boost you SEO traffic. Tip 3, 5 and 7 are the ones I like the most 👍

[@neilpatel]

Glad it was helpful! :)

[@ManojAgadi]

Good Information Sir.

[@neilpatel]

So nice of you

[@omorosenaturalproducts1458]

Thanks for this information. 🙏🏼 I have a list of 832. I have not been sending emails consistently. I want to get back on track sending at least 3 a week. I’m not sure of how to get them engaged since I’ve been MIA lately. I make and sell natural hair care products. Thanks!

[@neilpatel]

You got this! I offer a free email marketing course here neilpatel.com/training/

[@shimulahmed2009]

❤️❤️❤️ Hi bro! You are my Favorite Mentor. ❤️❤️❤️

[@neilpatel]

I'm honored :)

[@shimulahmed2009]

@@neilpatel ❤️❤️❤️I will be very much benefited if you give me your email address. To communicate occasionally. I hope you will give me the email address❤️❤️❤️

[@angeliquecampos2662]

Thanks for this video! Saved up your tips on my phone.

[@neilpatel]

Glad I could help!

[@mtndewme99]

I'm curious to any alternatives for list scrubbing. As the iOS 14.5 update with app tracking transparency skews open rates and is a huge metric for understanding any beginning of email flow automation.

[@neilpatel]

I'll have to make a video on this to dive deeper!

[@damianplasencia2708]

Hey, list hygiene and verification doesn’t have much to do with the latest apple image/open privacy debacle, within this comments context. Both are important in their own right and you should always practice good list hygiene practices no matter what! Hope that helps clear your worries and questions on the matter.

[@satoshiscorner5886]

Dear Neil, .... I dare you to answer our request (ESI BUSINESS SCHOOL Paris) today!! --> Could you offer a free or "Low cost" conference on email marketing to our school, soon ? 👌👌

[@1516Ortega]

It sounds like a challenge Mr Patel.

[@julienbertrand-aubin782]

Good idea

[@yacinialaouchedi9174]

That would be amazing!

[@neilpatel]

Shoot me an email and we'll see if we can work it out :) [e-mail]

[@sivaraman5392]

What is scrub your list means ? Can you explain me

[@VICKKKKKKKKKKKK]

🔥🔥🔥

[@neilpatel]

:)

[@andyandy5808]

Thank you

[@andyandy5808]

Big

[@neilpatel]

You're welcome!

[@andyandy5808]

Yes right

[@qudiransari]

Hey @niel Which is best bulk email sending tool?

[@neilpatel]

MailChimp is good!

[@AbdullahKhan-is6jw]

Nice

[@neilpatel]

Thank you!

[@carlruppert7324]

Hi Neil, what criteria do you use for scrubbing your email list? So in other words, at what point do you decide that a certain subscriber has become too much of a liability? Thank you in advance!

[@neilpatel]

If they haven't opened any of my emails in a few months

[@blizco92]

Hi Neil, What is your opinion on the word count for marketing emails? Most people say it should be between 50-200 but I think it's hard to sell something and add value or be informative within that range. That's just my personal opinion so I'd love to hear what you think about it.

[@neilpatel]

The ideal email copy length is between 50 to 125 words.

[@blizco92]

@@neilpatel Thanks 🙏🏼. Would you also recommend 50 to 125 words for relationship-building emails too? Had to ask because I see some big marketers sending 600-100 worded emails which is crazy btw 😂. Sorry if I sound repetitive.

[@content4free99]

Hello, Neil, I am wondering know if google workspace could works like Mailchimp?

[@neilpatel]

Yes it could!

[@content4free99]

@@neilpatelThanks for letting me know! Neil, I am exploring more google workspace advanced functions.

[@DominicJean03]

Best thing I learned, was find niche, create client, and hire contractor, then get paid, and create team! Scale!!!

[@neilpatel]

Nice!!

[@shrutibansal3144]

Sir plz make a video on platform for freshers in social media marketing

[@neilpatel]

Will do :)

[@shrutibansal3144]

@@neilpatel thank you 😊

[@RishabhsDoggyDiary]

Can u pls help to how to write a short and attractive email

[@neilpatel]

Here neilpatel.com/wp-content/uploads/2020/08/Content-Marketing-Unlocked-Email-Marketing-Templates.pdf

[@lucky10x]

😍🙌

[@neilpatel]

:)

[@Sunilrai42]

Global

[@joanakubiak3953]

I have a client who has never culled their list or looked at performance reports. It seems likely many of their emails are now in spam. It's hard to cut that list when it is unknown if the subscriber is interested, it is just in their spam now. Is it possible to reverse being in a spam folder, even just to ask if they still want to hear from them?

[@neilpatel]

If it's in their spam, remove the email from the list.

[@joanakubiak3953]

thank you. I would have wrung my hands about this without your advice.@@neilpatel

[@vanessaroper3028]

This depends if it’s b2b or b2c

[@neilpatel]

True!

[@paarthsingh]

neil do you think , this works in india , like email opening , bcz some people dont open email regualarly , any takes on this , dying to know , + you are awesomeness my bro

[@neilpatel]

It's going to be different region to region so that definitely is something to keep in mind! Know your audience :)

[@reneejones2627]

I need help with my emails. Had it for over a year, no funds yet 😭

[@neilpatel]

I offer a free course here neilpatel.com/training/

[@straitjacket231]

Only a youtuber can understand a fellow youtuber

[@neilpatel]

It definitely helps :)

[@shadmina2093]

How do we know whether or not they opened the email?

[@sumanbasnet7481]

Well i have the same question

[@neilpatel]

Whatever email tool you're using should be able to help you with that :)