Email Marketing Secrets for Beginners: Here’s What’s Working NOW!

[@victoriaburgess700]

This was great! Simple explanation and you were not click crazy that I could not keep up with what you were teaching. Excellent!

[@WesMcDowellInc]

That is wonderful to hear, thank you Victoria! 😊🙌

[@susantower]

Your channel is my new favorite for up to date marketing tips! I appreciate how continually relevant your ideas are! Thx so much for putting it out there!

[@WesMcDowellInc]

Awesome! Thank you! To more relevant videos!

[@paarthsingh]

Hey wes Loved your content , i will touch your feet if u answer this ... lol . I am facing this huge problem . I am a music band , and we perform in weddings , What lead magnet can i use to attract customer and eventually convert them . A lead magnet like 5 best live babds for weddings is not powerrful enuf . These people have a next year marriage or 3 month later marriage . How shud i get their email and what sequence shall i them 😟

[@WesMcDowellInc]

Hey Paarth, yep, a "hiring guide" like you're describing isn't a good lead magnet. How about a quiz that helps them land on their perfect first dance song, or a pack of complete playlists that will pack the dancefloor?

[@johnravi3887]

Hi Wes, It was an amazing share! I am a marketer and a startup owner, email marketing is one of the important jobs that I do almost daily. I read a lot of guides that can help me refine my process and increase the conversions from email marketing. I am so glad that you shared this video, I learned a lot from it, and gained so many valuable insights that will help in my process. I will be implementing all your tips into my process, and hopefully, I can gain benefits from them.

[@WesMcDowellInc]

Thanks John, happy to share all this stuff with ya! Cheers :)

[@paigeokelley3744]

This is great! I learned a lot in your past two videos. Thank you!

[@DrumTipTuesday]

Excellent segue as you transitioned into the convo concerning segues, lol ...and very helpful content, thank you!

[@WesMcDowellInc]

Glad you enjoyed it! 😆

[@DripCampaignSecrets]

Another amazing video right up my CRM and Drip Campaign alley! Thanks Wes! You Rock!

[@WesMcDowellInc]

You rock too! Thanks! :)

[@scottmartin01]

Lot of valuable details i found. Small details makes the biggest impact.

[@WesMcDowellInc]

So true! Thank you for watching 😀

[@yurii_boiko]

Thanks for your advices! That's really helpful!

[@WesMcDowellInc]

My pleasure! Glad that my videos are helpfu!

[@padigar123]

Perfect….thank you for this video

[@WesMcDowellInc]

Glad you liked it Padigar! 😃

[@thecontentcoachkim]

This was GOLD! I have been ignoring my email list and just cleaned out about 2k subscribers the other day. But I could always improve my open rates and I also coach creative businesses to digital marketing and your tips will help them immensely right out of the gate so that they can be more successful in their email marketing. You are my new favorite channel for email marketing info!

[@WesMcDowellInc]

Nice work Kim! It always feels good to do an email purge 😎 and thank you for watching!

[@iulianbarbulescu7587]

Great video, man! Thanks! You are a great content creator.

[@WesMcDowellInc]

I appreciate that so much Iulian 😊👍

[@arturonavarrete8768]

Thanks for new tips, very useful!

[@WesMcDowellInc]

Glad you like them Arturo!

[@SaroDogTraining]

Happy New Year Wes. So much valuable tips here. Thank you so much for sharing them. I am going to clean up my email list. New Year, new list. New strategy.

[@WesMcDowellInc]

Happy new year to you Saro! Hope the course is going well for you, and yes, get that email strategy in place... super important for service businesses and course creators alike!

[@creneemugo94]

If you have online software do you think having a login with facebook button which does have features to get their email will help conversions and info?

[@magtrimdesigns1240]

Honestly the best channel On you tube !

[@WesMcDowellInc]

😊 Thanks so much for watching!

[@adrianadico]

Thank you very much Wes. I learned a lot!

[@GordanasMusic]

Wes! Ur amazing! Kajabi or convert kid???? Pls say something to this, it’s keeping me up at night.

[@WesMcDowellInc]

For email marketing, I would suggest using Convertkit. You can watch my latest Convertkit tutorial here: kzbin.info/www/bejne/q3SbmmCIrp1qa5I

[@abiola3307]

I'm a beginner and this is very helpful. The first video I'm seeing from you and I gained a lot. Thank you. I'm subscribing and turning on my notifications. I'm Never missing any of your videos 😹

[@WesMcDowellInc]

Awesome! Thank you Abiola! 🙌

[@kenryoung]

Thanks for all the time you spend making these videos Wes! They really help!

[@WesMcDowellInc]

My pleasure! Thank you for watching Kenny!

[@quentin-tarant]

Thanks for the great video Wes! Happy new year!

[@WesMcDowellInc]

Happy new year!

[@salahaldinwjkheira8751]

Thank you Wes, I really appreciate you, this video helped me a lot. What do you think about jab-jab right hook method where you send 2 valuable emails and 1 promotional email? Is it effective? I wanna hear your opinion regarding this method. Again thanks!

[@WesMcDowellInc]

Love the question Salahaldin... I actually prefer more of a jab-jab-jab-right-hook. 3 or 4 value emails BEFORE promoting. Love where your head's at tho!

[@rstell589]

I keep rewatching your videos as they come up in my algorithm because your insights are just so good.

[@WesMcDowellInc]

Happy to hear that Riccardo, I really appreciate your watching!

[@fiffrelin]

Very interesting video ! Thank you very much ! I am wondering how people do to be on top of their website, social medias, blog, email list, short term strategy, long term strategy, and of course their actual job... it's a mystery for me ahah.

[@WesMcDowellInc]

You don't have to do all of it! Just pick what you can commit to and go all in!

[@isfirajensen6591]

Great video, as always!

[@WesMcDowellInc]

Thank you Isfira! Cheers!

[@simonhuber6859]

So much value, just WOW!

[@WesMcDowellInc]

That's awesome to hear - thx so much Simon! 👏

[@adrianmgarza7371]

Excellent content, thank you Wes!

[@WesMcDowellInc]

Thanks Adrian for watching!

[@astravelercom]

Great video! "I am not gonna lie" - every third email is now starting with this line 😀

[@WesMcDowellInc]

It really is a great line!

[@catemcm]

This was excellent. Thank you!

[@WesMcDowellInc]

Thanks for watching Catherine!

[@kevinglennon2370]

Super content Wes! Thank you very much, very interesting and useful.

[@WesMcDowellInc]

Glad it was helpful Kevin!

[@paulbiznessworld4910]

Kevin Glenn it's indeed superb. You may want to check out my tutorial too👍

[@causa04]

Nice tips, I was going to Pretty up my emails but you are right, it looks like it is trying to sell something.

[@WesMcDowellInc]

Glad it was helpful!

[@yuchanseong1461]

Very instructive video thanks you !

[@AliciaDAsher]

Great job brother

[@WesMcDowellInc]

Thanks Alicia! 👍

[@Entity9009]

So much amazing, helpful content!! Thanks!!

[@WesMcDowellInc]

Thanks a million Natalie!

[@mercurious6699]

such great value - immensely appreciated, thanks

[@WesMcDowellInc]

My pleasure!

[@Sam_kashyap]

which email service provider is best according to you? For Ecommerce and For Service businesses.

[@WesMcDowellInc]

Hey Sam, I personally use Drip. For a more affordable option, ConvertKit is also great. I'd steer clear of Mailchimp. Cheers!

[@SED22]

@@WesMcDowellInc We use Mailchimp at work. What's your quarrel with them?

[@maryannantonelli6031]

I’m curious your opinion about purchased list with can spam laws - how else can I utilize the list?

[@shallommkj9162]

You can run an email verification process on all of the mails on the list. Was the list purchased from someone trusted?

[@justinraypounds397]

I am so glad that you shared this video.

[@garywilkinson5380]

Thanks for the video Wes. Great tips with new and updated spins on the traditional email marketing posts. Where do you go for your Gifs to include in your emails? Thanks Wes

[@WesMcDowellInc]

Thanks Gary! I just go to giphy.com for them!

[@garywilkinson5380]

@@WesMcDowellInc Great. Thank you

[@jordanleath131]

Can you email market this same way for an engineering and iiot company? Our sales process is more complicated, so I am unsure the best way to email market to gain sales!

[@WesMcDowellInc]

HEy Jordan, yes it works across the board, especially when the sales process is more complicated. Just educate them on what they need to know, and you'll hit the mark. Cheers!

[@abdnourbelalia2085]

What do you think about real time 'time count down'? Are they effective?

[@WesMcDowellInc]

Like timers? They're effective if you have an expiring offer, sure. I use them in my sales emails.

[@abdnourbelalia2085]

@@WesMcDowellInc what specefic tools are you using? Countdown monkey?

[@strongdima9343]

Thank you

[@raphii5952]

Thanks

[@WesMcDowellInc]

No problem Chideraa!

[@cheshahale]

Thank you for the Great information! I’m not understanding about the emailing them after they opt in. You said, you send a question rather than have them opted in. I thought they already optin for them to receive the email. Please help me understand 😅

[@zoekeating2744]

Absolutely value packed content, thank you. I now have a Email To Do list to work through in Jan. Keep em coming Wes.

[@WesMcDowellInc]

You can do it Zoe! So worth the time :)

[@cincykaplan500]

Do you have videos that relate to product base businesses? This seems to be far more geared towards service based businesses

[@WesMcDowellInc]

It is Cindy, that’s what I specialize in…Sorry!

[@justinjbolyard]

This was very helpful!

[@jeffb8824]

Great video - super informative and succinct! Unrelated to the topic, what do you recommend for adding the text and titles as you do for fcpx? The slide in box from the side, and the text overlay look great and add just the right amount of visual interest. Do you have a plugin that you use? Also, do you do your video editing yourself or do you outsource it? Thanks again for all the great content!

[@WesMcDowellInc]

Thank you for your kind words Jeff! We outsource our video editing so they would know best about adding titles for fcpx.

[@MichaelWilliams-lo3ix]

Thanks Wes

[@WesMcDowellInc]

Any time Michael!

[@artcerda1211]

So much great information!

[@WesMcDowellInc]

Thanks Arturo!

[@mekhimccarthy9720]

Dude, you just gave me more information than any video that I've watched on youtube. This goes for everyone, the videos with less views are the ones that will put you onto things that high view count youtubers can't. Great Job!!!!!!!!!!!!!!!!!!!!!

[@WesMcDowellInc]

Awesome, thank you Mekhi for watching! That's always my goal to give the most info in an efficient way 😎

[@appleorchard3838]

I see every email marketer throw that stat around of $1/$42 - So if I spend $1000 on email marketing I can get a return of $42000? Tesla spends $1k and someone buys a Tesla?

[@WesMcDowellInc]

If you do it right, then yes. Cheers!

[@thegrantkennedy]

Turning 1k of marketing into 42k of revenue isn’t crazy. If I pay a copywriter 500 to create me a drip campaign and another 500 for some SEO content and that brings in 12 new clients, at $3500/website, that’s $1 turning into $42 right there.

[@garrettahlberg9813]

Hey Wes! Thanks for the great content. Quick question: what if your business isn’t a personal brand? In your examples, the email is coming from you so subscribers would expect great and useful content from you in the future. But our brand doesn’t have a “specific person” attached to it. Who should the email come from? The brand name or a specific person? If it’s a specific person, doesn’t that ruin brand recognition as the person isn’t really attached to the face of the brand. Hopefully this question makes sense

[@SED22]

If you don't have a 'face' for the brand, you'd use the brand name. Within our brand at work, we have a few people that we send emails from with 'personal messages.' This is similar to how you'd get a 'Letter from the CEO' email from different businesses.

[@troyhargrove7302]

Chuck full of Fire

[@alfath80]

Thank you Wes. I came to this video from your email marketing. Definitely works! Haha.

[@WesMcDowellInc]

Nice! Thank you! :)

[@navigatorofthevalley]

Right on time! Thanks man.

[@WesMcDowellInc]

That's awesome, glad the timing worked out! (Always the right time to focus on email marketing in my humble opinion!)

[@annamaharaj3614]

Amazing value

[@menhalsheikh3034]

hello! So I sell a pretty niche product, and I think the email content you recommend is educational - how do you do that if your customers don’t really look to you to be educated?

[@karenabartob9971]

It was a great share

[@WesMcDowellInc]

Thanks Karen for watching!

[@internetmarketingacademy888]

One way to build a mailing list is to do ad swaps with other list owners.

[@shawniquaguillory4588]

I am wondering how people do to be on top of their website.

[@robertrodgers3427]

good video

[@WesMcDowellInc]

Thanks for watching Robert!

[@EricRobb]

Thanks :)

[@WesMcDowellInc]

No problem Eric!

[@jamieuhrin8159]

good

[@WesMcDowellInc]

Thanks Jamie!

[@Admates]

Cold email is 🤑 So is list building

[@WesMcDowellInc]

I don't know about COLD email, but emailing your list of ppl who opted in is definitely money in the bank.

[@jacquiblue9596]

If I hate marketing emails and quickly unsubscribe as soon as I realize they're trying to sell me anything - no matter what it is - how am I supposed to be able to force myself to do this when I hate when people do it to me????

[@WesMcDowellInc]

Don’t sell stuff. Give them content. Then sell SOMETIMES

[@ngreat4390]

Is apple trying to start it's own ad platform? They should get on with it instead of silly updates everyday.

[@WesMcDowellInc]

That's exactly what they're gearing up for... and agreed!

[@ariela_]

My biggest worry is that people will only sign up for the lead magnet and then unsubscribe

[@PatrickHallScreenwriter]

👍

[@randallschumacher4944]

The traditional email marketing posts.

[@perryborritt]

hi

[@pulltheskymusicgroup4475]

✅

[@ImpossibleTrades-dl9be]

Apple's going to open my emails for me ? Hmmm, can't see a problem here ..............

[@btntetatainment]

My name is Magnet hi!

[@sebastianshine4262]

Hey wes, Got a question to the Last Tip: "deleting after 90 days No click on CTA" Wouldnt it make more Sense to Just Put those people in a different Segment and Just Email them every 90 days to Check If they are still interested in that topic? There we're serveral Times in my Life where i wasnt interested for months and months because i Had No Time but then again went full ham on a certain topic I Imagine that If i Segment them differently, they wont get all my Other E-Mails. Meaning that they wont have a negative Impact on my Open Rates and therefore Delivery? Or does it still make a difference for Email Providers? Other than punishment from Email Providers i dont See ANY value in deleting them. Even a Person who isnt responsive, but who Response at least once, is probably more likely to be interested in that topic again than a 100% cold lead, right? Edit: PS: and If i Just react by deleting my Most important Asset because of punishment from Email Providers, isnt it Just counter intuitive to the Most important Advantage that Email Marketing Has? The Independence. And the following Up until they are dead or unsubbed. I would certainly Not react by deleting that Asset Just because a company tries that on me. There has to be workarounds. Like the one mentioned above. Am curious If you dont See it as a Solution to the Problem and If so, then why. Thanks

[@jk-5688]

Thank you for this

[@WesMcDowellInc]

My pleasure!

[@clarafernandezmezzadra69]

Thanks so much for all the tips!

[@WesMcDowellInc]

You are so welcome Clara! 👍

[@beckybrown1698]

Thank you

[@WesMcDowellInc]

You bet!