ENGINEER EXPLAINS SECRETS OF MAZDA ENGINEERING // HOW MAZDA DEVELOP & MANUFACTURE CARS

Automotive Engineer David Chao explains the secrets behind Mazda's unique engineering philosophy and methods. Mazda's Jinba-Ittai and Kodo design principles, for example, bring unique characteristics to Mazda's vehicles in terms of drivability and quality. Watch as David explains this in "University" style in his recent presentation to a group of business students at Mazda's latest Hofu factory in Japan.
Automotive Press is owned and managed by David Koichi Chao, a global expert in the field of automotive evaluation, engineering, and strategy. With over 35 years of engineering experience, David is able to review vehicles from unique perspectives utilizing technical and specialized methods. David is a board member and a director at AJAC (Automobile Journalist Association of Canada).
David is known around the world as an authentic specialist of Lean/Agile Thinking, and travels all around the world to review vehicles and teach latest engineering methods. Born and raised in Japan, David has an engineering degree from University of British Columbia and post-graduate education from MIT and Harvard Business School in Boston.