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The Enterprise Ireland U.S. Industrial Team recently hosted an insightful event tailored exclusively for Irish companies focused and scaling in the U.S. Agriculture market.
Attendees were joined by Tom Kelly, Enterprise Ireland’s Industrial Divisional Manager to provide some opening remarks on the fantastic innovation & capabilities coming from the Agricultural sector in Ireland.
The event highlighted the key pillars for companies to find success from their Agricultural marketing efforts in the United States. We were joined by Chris Brulatour, James Arnold & Karen Pfautsch from Rooster Strategy who took a deep dive into:
• Building a brand in the US Ag market
• Identifying the right goals that align to your scaling plans
• Precision marketing
• Effective media channels
• Farmer media habits
• Industry examples
Listen back to the event to gain invaluable insights and learn about successful pillars for brand awareness & precision marketing in the U.S. Agriculture market.