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The language of cinema and video is an integral part of our lives. How to use this language in a transformative perspective? Thiago Guimarães is a screenwriter, videomaker and creator of the Ora Thiago channel, where he publishes video-essays on pop culture, politics, philosophy and small contemporary issues. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx