Ep. 29 A Struggle Called Cadillac: Part I

A classic car connaisseur gives an overview of what started American luxury brand Cadillac's great decline, and how they tried and tried and tried to revive their once legendary name.
Hold onto your butts, because this is only part one of a two-part episode!
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Enjoy!

[@ivaniii9707]

I think now more than ever I need a classically oriented Cadillac. A obscenely padded bench seat, 15 inch wheels with massive rubber and it to be removed entirely from sportiness. Today even luxury cars are too harsh and they try to be sporty.

[@rogersmith7396]

Its a new move back to traditional luxury. Recaro seats are a bitch in a daily driver.

[@nickrustyson8124]

Here's the thing, no one is going to buy it, the people you're marketing to are either dead or too old to even enjoy that low of a vehicle, and the younger crowd are too worried about their image, they don't want to be seen as a old man,. Though the Escalade is pretty similar to what you distribe

[@mattmarchese5141]

I bought an 89 fleetwood, it’s so comfortable. I can’t recommend buying a caddy enough.

[@rogersmith7396]

@J Richter Until its time to replace the seals.

[@ivaniii9707]

@@mattmarchese5141 How do they do in wet and cold climates? I imagine like with most cars of the era rust can be an issue and do they start in -10C?

[@tazkrebbeks3391]

I once met a gentleman at a car show. He had a Rolls-Royce. As he was explaining stuff to a another person. I kid you not! He said this is the Cadillac of rolls-royce's.

[@thecianinator]

Now that's just funny

[@O-plaat]

Actually before the oil crisis in the70s the only manufacturer that sold more luxurious cars then Cadillac was Mercedes-Benz. Rolls-Royce and Bentley were miles behind.

[@jackkruese4258]

@@O-plaat That might ve been because RR deliberately kept production numbers low to create exclusively.

[@rogersmith7396]

In the 50s Cadillac was seen as a superior car to the Rolls and there was not a lot of price seperating them.

[@andrewallen9993]

@@rogersmith7396 Not much difference in price but a huge difference in quality in favour of the Rolls.

[@jon-paulfilkins7820]

They are like a band that was really good in the 60's and 70's that coasted on past glories in the 80's and became a joke in the 90's an this century, coasted on the retro revival circuit ever since.

[@rogersmith7396]

You mean KISS.

[@k.c.slawncare6046]

@@rogersmith7396 I’m not sure you can use a better example.

[@rogersmith7396]

@@k.c.slawncare6046 Well not really a 60s band but the makeup and costumes and general lack of talent reminds me of GM. If you get technical maybe the Rolling Stones.

[@charlesjames1442]

No vision for the business. All the MBAs talk about it but they just shave costs instead. Utterly reactive rather than revolutionary. They just keep chasing the ball that others hit.

[@charlesjames1442]

@@rogersmith7396 : Stones will get you home. KISS will get you towed.

[@chrismarasco2008]

My 90-yr-old grandfather never liked Cadillac, even though he’s a GM guy through and through. Born and raised in rural Oklahoma through the early 50’s, the general attitude towards Cadillac among his peers at the time was that it was an old man’s car. I guess some things never change. When his kids grew up and left home, he went with a Continental Mark IV and never once considered Cadillac.

[@KenanTurkiye]

This video is blasphemy! Cadillac never struggles, it was the pioneer, the benchmark setter. And to you sir above, your 90 year old grandfather and the peers [good wishes to them all :) ] are wrong, just because we humans of the world, usualy, are poor when we are young, and many of us even when older lol, does not mean Cadillac is an old mans car. Give me the money and I'll show you all how a young one drives a Cadillac. Ok, my rant is over, best wishes to you all. :)

[@KenanTurkiye]

Btw, I'm not one of those ''youngsters'' in 7:20 and if your grandfather is the gramps in the following picture vielding a shotgun, I take my words back. :p

[@KenanTurkiye]

Jokes aside them 3 assassin ninjas were deadly 10:22

[@geraldscott4302]

Nothing wrong with a Continental Mark IV or V. I'm 63 and partially disabled. I'm also 6" 240. I want a BIG comfortable car. They don't make them anymore. Even a Rolls Royce now has 30" GHETTO PIMPMOBILE REEHUUMS without tires.

[@Onlythetruth88]

Your grandfather is a pinhead.

[@person.w9780]

TBH Cadillac is in the best position they've been in for a while. In the past decade we've had the escalade getting better and better, CTS-V, ATS-V, CT6-V and the Blackwing cars.

[@O-plaat]

Those cars are fine, but they are American attempts at building a BMW 3 series, 5Series and 7 series. Yes some are better then the Germans they copied but they aren't 'The Cadillac of Cars' and the sales aren't doing it for them either. The Ciel convertible concept car was close to the market they should be aiming at, but they decided to just build more SUVs and continue to copy the Germans.

[@InFlamedParlysis88]

Success is measured in profits, not performance and that's why the escalade is considered a success. Cts, ct4, ct6, ats ... All consistently sold fewer and fewer each passing year.

[@nothanksguy]

Good cars don't make a successful company. Profits make it successful company, and while the Escalade is profitable none of Cadillac sedans have been as profitable as other companies. That's why Cadillac is not making sedans anymore after 2025

[@rogersmith7396]

I heard their sales have been in free fall for years and there was talk of discontinuing the brand.

[@nickrustyson8124]

@@nothanksguy And honestly I don't blame them, why bother making a sedan for a market that has been dead since the 1990s, why try to tread old wastelands while you're doing find in another lands

[@deanchur]

Cadillac: Makers of the world's greatest concept cars. Imagine where Cadillac would be if they put their concept cars into production.

[@nickrustyson8124]

So they would be either dead or known as that company who made stupid looking cars at one point

[@intorsusvolo7834]

To this day the Cadillac Sixteen is still my #1 favorite concept car since it was revealed.

[@NeoGraena]

​@@nickrustyson8124 Caddy should've put the Cien Concept into production as this "Lambo or Ferrari" Supercar Competitor IMO. Since it just honestly looked really good

[@nickrustyson8124]

@@NeoGraena See here's the problem, Ferrari and Lamborghini don't do well, they never do, they're only alive because of the image their name brings, Cadillac does not bring that imagine, they haven't since the 1950s, and honestly I think they're happy in not doing the whole Super Car thing, way too much work for little to no profit, where their form of luxury car is all about profit

[@the48thronin97]

They actually made one of their concepts, the xlr. It was the prime example of their new “arts and sciences” design language. Very high tech, and very new looking. It didn’t sell very well.

[@almeisam]

My second car was a 1967 Cadillac Coupe deVille. And yes, it really did feel like I was driving a boat.

[@urbanoteal6334]

I love the idea of a 1970 Eldorado or Coupe DeVille, because that was luxury. Everything was padded, everything was well designed and the ride was incredibly comfortable. “Luxury” cars of today are too focused on being sporty to be luxurious, even the Alpina B5 (a BMW M5 modified by Alpina) which markets itself as a more comfortable less sporty M5 us still too much. In my opinion the best two door luxury coupe is the Rolls Royce Wraith, necause it captures the luxury and the ride without focusing on the performance aspect too much. It isn’t slow but it isn’t a sportscar either.

[@robbarnes9047]

I agree with everything this guys says. Especially the part about the RR Wraith. The best part about being filthy rich is all the comparisons between high-end cars and brands of caviar we get to do. Am I right??

[@ianperkins8812]

Ed's Auto Reviews: The Cadillac of Car Videos on KZbin

[@garvitchaudhary1]

GM has consistently been on the cusp of greatness, but f#$ed up that moment royally that too consistently again and again and again.

[@obelic71]

GM stands for Great Missery. Short term profits only, and they use up managers like a machinegun bullets.

[@emilyadams3228]

Snatching defeat from the jaws of victory.

[@garvitchaudhary1]

@@emilyadams3228 🤣🤣yeah, that sounds about right for the GM executive and marketing department

[@Sevenfeet0]

I'm in my mid 50's and I'm driving my SEVENTH Cadillac. I grew up watching my relatives drive them....my mother had a 1979 Seville. My mother's parents had a '74 Coupe DeVille and a '76 Sedan DeVille when I was a kid, and my father's mother drove a '77 Sedan DeVille. My first was a 1980 Coupe DeVille that I got used in college. The second was a 1993 Sedan DeVille I bought from my mother, which was her last Cadillac. Not that she passed on...she's very much still alive. it's just that her local Caddy dealer treated her like she was a idiot when it came down to negotiation (she was and is a school executive in a large US city) and she stormed off and bought a Lexus. Now her NX300 is her 5th Lexus. Such is another Cadillac problem....they had dealer network problems where they couldn't even keep their legacy customers due to screw ups like that. But I continued with the brand next buying a 2003 CTS. The first year CTS still had the Catera's engine but the my car had the FE3 suspension so it handled really well. The interior was not up to snuff though. The story goes that GM spent a fortune on that interior and it still looked cheap. I even pointed out to my dealer all the places in the interior that should be changed. Still, my wife and I liked the CTS for its handling but kids arrived and so we sold it and bought a 2005 SRX. I had that car longer than any car I've driven before or since....nearly 10 years. When that car died, I convinced my wife to let me buy a 2015 CTS V-Sport my dealer had that was a demonstrator model. I LOVED that car. it was fast and nimble. The 420 HP twin turbo V6 made speeding tickets easy. I upgraded the tires and it got better still. But this was my only leased car and when the lease expired, my wife didn't want to buy out the car and I ended up taking a 2013 SRX off the lot to save money. What a downgrade. Another average mid-sized SUV with barely enough room for my increasingly growing family. I really needed an Escalade but my wife wouldn't have it (size, fuel economy). But then last year a dear family friend needed to part with his 2018 XTS AWD since he's too old to drive it now. So I sold the SRX and bought his XT5. The XT5 is far nicer as a 3rd gen replacement for my original 2005 SRX. But it doesn't make me smile like the CTS V-Sport did. So why am I still with the brand? Some of it has to do with practicality. My extreme height (2m10cm) limits my options for vehicles and Cadillacs have worked more often than not. The second issue is that I have a great dealer who is owned and operated by a friend of mine for 30 years. His dealership was so good that they literally chased the other dealership in town out of business (the one that lost my mother's business to Lexus) and that dealership closed after being in business since 1915....105 years! But when you have a good dealer experience where everyone literally knows your name, you don't want to leave it.

[@mrnobody3161]

Hey I own a 2012 CTS4 Ltd Luxury Edition Cadillac Sportwagon. I couldn't be happier. Very rare model, less than 200 sold worldwide. The AWD is simply amazing with the sportmode transmission option in all kinds of weather. I only wish it had an adjustable ride height for city, country, highway driving, This car is a keeper for me so I might get that upgrade done. I've driven commercially and learned GMC vehicles were the most reliable over the long haul if regular maintenance is done.

[@donaldstanfield8862]

Great story of loyalty to Cadillac!

[@pjpredhomme7699]

I have similar background - my dad would not ever have a cadillac - it was a status thing to him - he always had a 98 olds but my mom had sevilles - until the early 80s - the quality was getting poor and the styling were all boxes - she got that remake Riviera in the early 90s - it was beautiful looking but was trash too - the dealers were a big issue - especially service wise - When lexus came out they had done their homework and built an entirely different experience into that ownership experience - and really kicked Cadillac and Lincolns - ass they killed the goose that laid the golden egg

[@drlawson]

Sounds like you need to trade in your wife lol.

[@EdgyNumber1]

Cadillac should've moved further up the value chain, like an American Rolls Royce, Bentley or Maybach. But guess what? GM corporate devalued it.

[@21stcenturyfossil7]

GM's real customers are the dealers. Dealers want to sell cars, lots of cars. There's alot more volume in selling fancy Chevrolets than Rolls Royces.

[@exoroxx]

@@21stcenturyfossil7 And GM wants both with that brand: Volume *and* luxury. Otherwise they could easily discontinue this brand (like they did with Plymouth, Saturn, Oldsmobile) and rely on Chevrolet, Buick, Lincoln, Holden for the Australian market, Vauxhall/Opel for the European market etc. But they tried to get in this small gap - and failed in both sides of view. I guess they should have make it like an American Rolls Royce, but I really like what Cadillac is today. They are different in the line-up - even if we didn't ignore the fact that some Cadillac like the BLS were following the same mistakes.

[@EdgyNumber1]

@@exoroxx The biggest damage really occurred in the 90's with so much badge engineering and lack of distinction between the brands (Bob Lutz tenior.) There is of course nothing wrong with platform sharing but doing a 'British Motor Corp.,' by simply changing the nose of an ordinary car and fobbing it off as a Caddy, significantly held back the brand's ability to move up. Fast forward to now and they have to compete in a crowded sector, direct with BMW, Jaguar, Lexus and Merc, when it could've been so much more, and placed further up to the ultra premium market.

[@dabnisbrickey6527]

@@exoroxx Plymouth wasn't a GM brand. It was owned by Chrysler.

[@exoroxx]

@@dabnisbrickey6527 Yes, you're right. But there are even other brands of GM which they let go.

[@marqbarq5977]

Seriously one of the most entertaining car channel on KZbin. Keep it up Ed. My father had, and loved, an ‘86 Cadillac Brougham. Then went to a Lincoln Mark IV. Land yachts. You didn’t park them, you moored it. Oddly he was not old, he was 6’6” and had no taste.

[@THROTTLEPOWER]

Yep, it's a great channel Mark!

[@kristianpopivcak6744]

You made me burst into laughter with the last sentence, thank you Mark.

[@hadjiioke]

I'm surprised you didn't mention the American hip-hop scene and their love of the Escalade in the late 90's and early 00's. Put some spinners on them and you were hot shit!

[@petercrowl9467]

In about 1978 after my 1952 Buick got totaled while parked I bought a 1965 Fleetwood Brougham from the original owner for $600. That was a fantastic car!

[@HomerJ1964]

When I graduated college in 1986, I bought a 1983 Coupe DeVille. It was nothing like the classic Cadillacs of the 60s and 70s, but I loved it. It felt good to drive it. I liked being a 23 year old driving a big luxury car. I still miss it.

[@floridaboiwoody]

Thank you Ed. You understand American auto makers better than anyone I have ever seen present this subject before. Really, thanks, I appreciate all of your videos.

[@uncinarynin]

Opel actually participated in the upper class with the Diplomat and Senator in the 1960s to 1980s. Success was moderate as it was perceived more as a mass-market brand so upper management didn't find it prestigious enough, even though technically they weren't that far behind the luxury brands of the era. The common history of Opel and GM ended with the Opel Insignia / Buick Regal, now in the middle class.

[@RichieRouge206]

Great video Ed! It’s sad to see how Cadillac fell so far from grace. Ironic isn’t it that suddenly everyone had Cadillacs. Fast forward to the 2000s and the roads are littered with crap 1-series, A1/A3 and A-class - cheap cars for the masses for whom image is the No.1 buying factor. I personally hope they all suffer from their own popularity - sick to death of seeing them absolutely everywhere - they are no longer the same cars as they used to be.

[@christopherkraft1327]

"Best Of All, It's A Cadillac"!! I really enjoyed this fun video!! 👍👍

[@mikecooper3017]

Love it when you post a new episode.

[@Trnaveric]

As a French Cadillac ATS owner (one out of 25…), I’m looking forward for part II ;)

[@goncalo33]

Is there an owners' club?

[@eumoria]

RCR released a CTS V review this morning. I'm getting my fill of Cadillac today! Keep up the great work!

[@jamesslick4790]

I know right, I saw that (I think it was the 3rd CTS he reviewed) When I see a new RCR video...I BUST. 😂

[@eumoria]

@@jamesslick4790 I heard that Tommy Fenstamocker had a Nokia brick for a while but when he played Snake?.... He BUSTED

[@solo8734]

@@eumoria Right? I heard that Tommy Fenstamocker rode to his Mom's house in a tricycle.. on the way there he was made fun of by some college girls and he BUSTED

[@eumoria]

@@solo8734 AW MAN! That dude busts everywhere, dude, I heard Tommy Fenstamocker still takes Flintstone Chewables and he busted them out at breakfast...... and then he BUSTED.

[@jamesslick4790]

@𝚑𝚎𝚕𝚕𝚘👇 KZbin bots make me BUST.

[@donaldstanfield8862]

The Continental Mark II is still stunning, what a iconic design.

[@95blahblahhaha]

I absolutely love what Lincoln has been doing recently, they haven't tried to compete with the Germans or Cadillac they just make beautiful comfortable luxury vehicles they don't try to pretend to be something they're not and I think that they're beautiful

[@usagijojo]

Bring back the tailfins and all the chrome, that'll make everything better.

[@nickrustyson8124]

@Samuel Gu Also style wise, they're a fucking joke, they have been a joke since the early 60s and that idea has not changed a bit since

[@dr.elvis.h.christ]

Yes, make a Homermobile.

[@CharlesCoderre-yv1cu]

@Samuel Gu every part of an autobile body is a safety hazard-you have fallen for one of Nader's fabrications

[@donaldstanfield8862]

LOL, yup, the USA went to hell when they took the fins off the Cadillac!!💥💨

[@m.s.patrick2863]

cimmeron= sim-ah-ron I love your videos' and having lived in Germany, I can still remember calling home to tell my parents about the fancy Mercedes-Benz trash truck that came to our barracks every Tuesday morning before dawn. I'm a Buick guy, my 1973 Buick Riviera could only be truly compared to my 1996 supercharged Buick Riviera in class and sheer acceleration. I'm a big fan keep making vides!

[@donaldstanfield8862]

❤ 73 Riviera!

[@asteverino8569]

Thanks “Ed”. I like your style of reporting.

[@CountryFarmBoyUSA]

Lincoln had a great commercial in the late 90's I believe about how the Cadillac looked like a Buick and a Pontiac and a Chevy. A guy is getting his Cadillac from a Valet and a guy says hey isn't that my Buick and another guy says no its my Chevy. Then a Lincoln pulls up and the valet gives the Lincoln guy his keys and says here's your Lincoln. They all looked at it and thought wow, that's different. It looked like totally different from the Caddy. Great commercial. 8-)

[@nicholasfield6127]

Very accurate lol

[@CountryFarmBoyUSA]

@J Richter Yes, a Chevy Nova, was the same as a Pontiac Ventura, as an Oldsmobile Omega and a Buick ???? in the seventies, just change the fenders, grill, hood and tailights, the customer will not know. My Olds Omega did have an Oldsmobile engine though. Then GM got sued when they put a Chevy engine in an Oldsmobile. Now the brochure says a GM engine will be in your car. 8-)

[@CountryFarmBoyUSA]

@J Richter Yes, they each had nice styling and the Cutlass at one time sold a million units in a year in the seventies. My dad had one and it was pretty cool looking. Of course the Turbo Buick Regal was really BADASS. Those were the days, a lot more styling, now every SUV pretty much looks the same. We had a GM Acadia and once my wife tried to get into the Ford version as she couldn't tell the difference!

[@nickrustyson8124]

@J Richter Yeah because the Lincoln Town Car isn't just a Crown Vic, no no no the Town Car is not on the Panther Platform and always been on it since day one, no that isn't true

[@nickrustyson8124]

That was from the late 80s, and that ad literally can be used against Ford too, since the Lincoln at the time was a on the Fox Body, same body most of Ford was on too

[@brandbryce]

Good one Ed, I can't wait for part 2! The way you slaughter some of the names is hilarious

[@rustybearden1800]

I grew up in Cadillacs so I'm a bit biased. Most of the Cadillac models you waved off became favorites of mine (and others) so let's not get bogged down with " who did what to who...." The Allante was (and is) like many expensive hand built cars - some were better than others and most need a good going over to correct flaws and make them "right" again. Still, the Allante (and in my opinion) the '71-'74 models Eldorado and Coupe de Ville are today's automotive costume jewelry waiting to be elevated to vintage collectables. A warm summer day cruising in one of these convertible Caddys is a dream come true for me!

[@pjpredhomme7699]

dude - you know how to live - those classic early 70s convertible Eldorado with those plush pillow seats - - - on a warm spring day - it doesn't get any better than that

[@steven.l.patterson]

Great video. I know Cadillac called itself the standard of the world, but that seems laughable to me. My parents (1929-2008 & 1931-2006) were part of the generation that aspired to have a Cadillac. In the late 50s or very early 60s my dad got my mom a year or two old Cadillac. This was after a Desoto Adventurer. My mom hated it, too big. To hard to turn. They got a new VW Beetle instead, then a New Plymouth Valiant - the car they had when I was born in 1967. Growing up neighbors had new Cadillacs and Lincolns, we had Mopar products. Finally my dad got a used Hyundai Excel - top of the line model (still an Excel). A Honda Accord, Toyota Camry, and a Subaru Forester followed. I still remember when the neighbor up the street got the brand new Seville. She was in her 50s at the time. It was perfect for her, it was smaller than her son’s Cadillac across the street from us. The Seville failed to attract younger buyers of Mercedes & BMWs. In the 80s as I was starting to drive I wanted an old Volvo and found it amazing that new Cadillacs didn’t have a rear defroster as standard equipment. They also didn’t have 4-wheel disc brakes, rear 3-point seat belts, headrests positioned behind your head, alloy wheels, console & floor shifter. Cadillac built cars to compete with Lincoln, and some degree to Chrysler. After decades of excess they couldn’t avoid the iceberg. For me the image of a Cadillac has always meant a car for old people who don’t care about design. No matter what they make in the future I’d never ever consider their produce for myself - even though I’m now mid-50s myself. Looking forward to part 2.

[@andrewallen9993]

It actually WAS the standard of the world, that's why it won a Dewar trophy. Today? It's a POS.

[@pcno2832]

I have to say that some of the things that made Cadillacs seem dated, like column shifters and bench seats (at least the split ones with power adjusters on at least the driver's side) are things I miss about old American cars. And alloy rims, though a status symbol, don't make a huge difference in the way a car drives. But it was odd that Cadillac didn't make things like cruise control, tilt-telescope-wheel and rear defrosters standard, even on the Seville, until the very end of the 1970s. The lack of a defroster might have been standard practice in the U.S. I remember buying a 1986 Lancer with most of the options checked, but no defroster and I got a huge discount on it; I have to guess that it was destined to Arizona or thereabouts and somehow got stranded in New England. GM was also very stubborn about seat recliners, offering manual ones only on the passenger's side for years; I assume they were afraid drivers would pull the lever at the wrong time and cause a crash, or sit too close to the wheel and get the brunt of a the next crash.

[@steven.l.patterson]

@@andrewallen9993 ok, so they were in 1908 & 1912 - 110 years ago. Post war Cadillacs weren’t the standard.

[@steven.l.patterson]

@@pcno2832 my very basic ‘84 Dodge Colt had a rear defroster. Volvos since the 70s had a rear defroster. Yet new Cadillacs in the 80s and maybe even 90s didn’t.

[@h.mandelene3279]

@@steven.l.patterson Depends. My 78 Old Delta88 has rear defroster. Other 88's didn't. I think you might be looking at a caddy that was made for sale in the southern states which would not need the feature.

[@Ahoderasan]

OH Ed you can't do this to me...you can't end the video like that!!! I'm waiting very excitely for the next one!

[@bardigan1]

Little known fact... up until the pandemic, Cadillac's Escalade plant in Texas had been for some time the single most profitable auto assembly line in the world.

[@dicksanders8206]

I once owned a 1975 Cadillac Sedan De Ville. My wife had a 1973 Coupe De Ville (In red with red leather). We loved those cars. Bumper to bumper, almost 40 feet of Cadillac!

[@daroachdoggjr188]

I love the Escalade, they prospered in the luxury SUV market and really helped make a name for it. (I know Lincoln happened first, but Cadillac was more successful towards the end based on sales charts)

[@O-plaat]

The days where having a escalade with lambo doors was the pinnacle of bling culture are behind us. Never seen the reason to buy a less useful Suburban.

[@rogersmith7396]

A great Pimpmobile.

[@nickrustyson8124]

@@O-plaat I mean even then it's still a nice SUV

[@daroachdoggjr188]

@@O-plaat i personally own a late 2000’s Escalade, I absolutely adore the 6.2 V8 in it, it rides nice and has many luxury features still desirable and enjoyed in modern cars today.

[@boowiebear]

I cannot believe the Allante was $150k in inflation adjusted dollars. So much of that cost was tied in things the customer didn’t value.

[@frankneser6055]

You forgot to mention that Northstar engines were introduced with a terrible design flaw: the head gaskets blew even on low mileage, leading to very costly repairs. Also there were oil leaks at any part of the engine. The update came only after a few years.

[@RC_928]

That’s what pretty much hurt Cadillac’s reputation

[@MichaelLovely-mr6oh]

Yeah, the only time a Northstar engine was even remotely reliable was when it was in the Buick Lucerne.

[@donaldcrabbe7404]

I know I'm going to enjoy this; it begins, with a Johnny Mann music bed!

[@paulsemeraro]

Your videos just keep getting better and better. Thank you!

[@hondofourfivetwo9347]

I remember being a new tech when the Cadillac Caterra came out and I had to buy a bunch of new tools I really couldn’t afford yet just to work on them because everything was Torx and triple square and I was still struggling to build up my metric & SAE tool kit out. It all would have came in handy again with the Saturn L series cars but I was gone and doing other things with cars at that point. I remember when the Escalade first came out it was a very big deal and pretty much the only Caddy popular with the under 60 crowd 😂 it was also one of the vehicles I blame for the big azz wheel crazy (aka RIMZ) of the early 2000’s when everything was rolling on dubs then 22’s 24’s 🤦‍♂️ soccer moms driving otherwise stock Suburban’s and Expedition’s with at least a 20’ chrome wheels on them 🙄 It also started the luxury SUV Craze we’re still dealing with now.

[@Henry_Jones]

Great vid. You could say the groundwork for cadillacs fall was laid as the 30s with the sloan ladder model being compressed more and more through the 30s and 40s. Blame the great depression and gms constantly persuing higher sales. In the 20s a cadillac cost as much as 4 chevys and you had the other gm divisons in between. By 1950 a caddy was only 50% more than a chevy and you had to fit buick pontiac and olds within that gap. This is when they lost their exclusivity and the germans prob woulda stolen their markershare alot sooner if it hadnt been for the fact they were still rebuilding from ww2.

[@jasonbeallie5535]

I love your statement "dead, or nearly dead". If that doesn't sum it up, nothing will.

[@evanthompson8925]

My dad was a GM engineer during the 1950s-1960s and commented that there was different tiers of quality at GM, the top was Cadillac. That all went away during the 70s.

[@CalvinsWorldNews]

I'm from Scotland, living in the US, thanks to pop culture I aspired to buy and thus looked at Cadillac (having grown up with high expectations). It was just the same plastic rubbish as Chevy were selling except for 3x the price, but you get a different badge and some electronics gimmicks like a year of Sirius radio. To be fair, Lexus are the exact same (just up-priced Toyota models) and it's real shame. There's still sure a market for traditional basic luxury like large leg-space and interiors that aren't limited to dark grey plastic? The interior is what really gets me, all plastic, all dark grey. If you have kids then you instantly spot that the silver buttons are that same fake plastic silver that they use on childrens' toys.

[@scottyrobot]

i always thought the 1992 caddy STS was a good alternative to a japanese or even european sports luxery sedan

[@nickrustyson8124]

Especially today given Japanese Luxury of that era are super rare since you had like 3 options, and European Luxury of that era are hot garbage

[@doriftuh7331]

U though wrong

[@turnne]

@@nickrustyson8124 Mercedes rolled out the W140 S class in that time period.... it was a techno marvel with pages of firsts Not sure what you mean by hot garbage?

[@nickrustyson8124]

@@turnne I mean hot garbage in the same way the Northstar was garbage, sure when it was brand new it was the bees knees, but jump ahead to 5 to 10 years laters and all of the problems start coming out

[@turnne]

@@nickrustyson8124 I guess I am confused and need more specifics...you specifically called out the European cars as hot garbage but havent given any example So..I will give one. The Mercedes W140 came out about the same time as Cadillac introduced the Northstar. That Mercedes introduced a myriad of features..such as multiple air bags( that had not been seen before) , stability and traction programs that were a first, self closing doors, seat/mirror adjustability that was far ahead of anything out there at the time, etc etc It took many luxury cars 5-8 years to catch up , if ever, with its feature set As far as I can tell today, Mercedes still has that with the latest S class. People in the United States buy them in big numbers

[@dbassman27]

Watched American Pickers last night. The first part of the episode featured a rural property with a number of "barn finds". The boys ended up buying a '57 Eldorado.

[@EdwardCheek]

Excellent video. Truly the Cadillac of Whatnot! I've owned a 1970 Cadillac Fleetwood Brougham d'Elegance and a 1973 Cadillac Coupe DeVille. Enjoyed them both very much.

[@Henry_Jones]

Gm hubris. Plain and simple. Gm was #1 for so long its insilur culture literally couldnt see it any other way. Growing up in the 80s every gm car that drove by screamed hubris.

[@Stormin2548]

Great watch Ed! I owned a CT6 with the twin turbo V6. Awesome car . . . I owned a BMW 650i for three years prior to my Caddy. The 650i may have been sportier, but it was expensive to maintain and deprecated through the floor. The CT6 had a better interior, was quick, beautiful, and held its value better. BTW, I am well under 72.

[@johnfloore9799]

same here. I had a CT6 as well. Great car. Once drove it back to back with an e class mercedes (that had a higher sticker). The Caddy mopped the floor with it in every category (not just handling and hp, but interior build quality, materials etc.) Even my friend (whose Mercedes it was) said the cadillac is "clearly superior." I wonder if the car buying public had already given up on cadillac when the CT6 came out. It's a real shame though: they FINALLY built a car that could beat MB and BMW at their own game, but by the time it came out everyone was buying SUV's. Oh by the way I was 35 in 2016 when I took the keys to new CT6 (my first cadillac.)

[@grandcouncilorvarmon4495]

I can't get enough of this channel, keep it up man!!

[@nomad802]

I want your videos to never stop. I want to binge watch it like they do Netflix. This content is so awesome!!

[@ezraboren2069]

Im really excited for the part 2, cadillac definitely made their mistakes but i really think if they continue on the path theyre going itll work out really well. I use to have a 2014 ats and I absolutely loved that car. The interior was nice, (maybe not the highest quality but i had the base model and picked it up for 8k so im not complaining at all), the 2.5 lcv was super reliable and the handling was something out of this world. I hit 110 on a windy back road one time (that was a horribe idea and i recommend that to no one tho). Especially with the new blackwing coming out im super excited and hope that they will change their brand name and succeed in the future. Also the new escalade while ive never been in or driven one ive heard really good things about and while it might not make sense for Europeans those cars are the main ones on the road in america so they can have a huge chunk in the luxury suv market.

[@robertstone9988]

Cadillac just used the first letters of the old names and just added TS to it. The TS stood for touring sedan. CTS stood for cutara touring sedan STS stood for Seville touring sedan DTS stood for DeVille touring sedan and so forth and so on.

[@NHL633]

My favorite - and I still want one - is the El Dorado touring coupe - the ETC. I'd tell folks it was my Roman Chariot, the etcetera.

[@robertstone9988]

@@NHL633 was that the electric one?

[@jameshicks914]

Once again, great job Ed!! Keep up the fabulous vids!!

[@andresrossi8744]

this is perhaps the 20th video i've seen since i discovered your channel three days ago. as a latin american with a market flooded with small and medium sized cars i've never quite understood north american car design philosophy through history until now. i cant thank you enough, the videos are tight packed with information and the writing and pacing is great

[@adamroberge1201]

Greate presontation I saw that there was an opening for a Cadillac concierge position in Boston even though there are many Cadillac models left Great work with what you said about test driving the CTS for your first car and you made a great choice in the end with the Hyundai I can definitely say it’s a top tier card that most people don’t see it as

[@Cas_55]

Excellent video yet again. Your history series is exactly what I like to watch on yt

[@DJL78]

Quickly becoming my FAVORITE car channel. Damn! 👏🏼👏🏼👏🏼

[@HXXIIA]

Another great episode, please never stop doing these!

[@ppeller3]

Hi Ed it's your friend from Detroit. I love you style and your editing skills. Just one thing...it's pronounced Sim - a - Ron .

[@chooseymomschoose]

The Spanish will want a word with both of you...

[@paulsto6516]

I think the V8 6 4, and the diesel engine made out of a gas engine block were two major failures for Cadillac.

[@NikoKourouklis]

If you didn’t know, the CTS is actually the second generation of the Catera. The CTS name stands for Catera Touring Sedan if I remember correctly.

[@pcno2832]

I think the German Catera could have succeeded if GM just upgraded it to fit the expectations of luxury car buyers, especially in the areas of engine power and interior fittings. It was also not known for its reliability, which might have been as much because domestic dealers were not trained to maintain Opels as because of the car itself. Also, in the 1970s GM had the opportunity to make the Opel Diplomat, a very cool car with an American V8 and a Di-Dion rear suspension, into its "small" Cadillac. They could have imported the body shells and filled in the power train and interiors here. But they chose to polish-up the clunky, creaky, Camaro/Nova platform instead. The Seville they created was amazingly quiet and smooth given its underpinnings, but it was no "Euro-sedan".

[@bluelithium9808]

Great assessment. Love Love your sense sense of humor.

[@pcno2832]

3:26 Cadillac's record-breaking sales numbers during these years were the beginning of the end for them, and they knew it. These records were accompanied by yearly declines in the price differential between Chevrolets and Cadillacs and by ever-increasing mean and median ages for Cadillac buyers. Even the increasing sizes of the cars was more a sign of desperation (at first to offer the illusion of improvement, but also to keep up with bumper and crash regulations); by 1973, many people couldn't fit cars this size into their garages. The Cimarron and HT4100 were both hail-Mary-passes that failed, both intended to keep up with a market GM didn't seem to understand. They eventually got the 4100 to stay in one piece, just before enlarging it a couple of times, but the Cimarron was never a passable Cadillac, even with a V6, though if you wanted the nicest Cavallier on the block, a slightly used one probably wasn't a bad way to get it. The nich Cadillac had was literally dying off, and they needed to find a new one.

[@pjpredhomme7699]

cimarron -was definite marker - I remember - i was living in ct - at the time - and the first time one rolled up to the country club - and someone looked and said - that is a Cadillac - they were screwed - that was a brand killer i dont know if they realized it - but they absolutely shit on that emblem when they put that car out on the street

[@johnandersonjjr]

You failed to mention the main reason the alante failed ,aside from it having an under powered slug of an engine.It was of all things FRONT WHEEL DRIVE!!!.FWD is for small econoboxes but in its wisdom and interchangeably GM saddled it’s halo car with it.Everyone knew this except the automotive press apparently ,because they poured uncritical praise on it.It was also too small and it had bland styling.I remember thinking why didn’t the base it on the corvette?Later when they tried that they used a ruler to design it and chopped off the rear 1/4 panels (while leaving a bumper that would fit a 74)another failure.

[@NHL633]

One of the cars in my fleet is a 1992 Cadillac Allante. Great car. Handles well, peppy enough and draws a crowd. I tell people it will put a smile on your face and make you think you are 18 again.

[@edwinwise6751]

Love your stuff .. cleverly written , great delivery and graphics thanks

[@mikemasiello9625]

I can remember going to my Aunt and Uncle's house in the mid 60s. We drove up in a Dodge Dart. The garage was always opened and sitting inside were his and hers Caddy's. All 5 of of us would stop for a minute and admire those car's. I'm sure they left that garage door up on purpose....

[@nico.c97]

Im going to be completely honest, i would LOVE to have a 90s DeVille.There. I said it. Hate me

[@rogersmith7396]

I have a 70 Eldorado. Its fast and handles OK.

[@nickrustyson8124]

I honesty can't hate you given they are a pretty good car for it's price, they're cheap, and they're really comfortable

[@kimharbison5277]

Cadillac started going downhill when it became obvious they were nothing more than a Chevrolet Caprice with a tuxedo on. FYI, the Chevrolet Cavalier rebadged as the Cimmaron is pronounced Sim a ron.

[@O-plaat]

Tell that to the VAG group. They have been stamping Audi logo's on Skoda's and VWs and selling them for double the price for the last 20 years. It made them one of the most successful manufacturers out there. Hell they'll even sell you a VW touareg as a Lamborghini or Bentley.

[@nickrustyson8124]

@@O-plaat Also plus Cadillac always been platform sharing, they were always sharing the C Body with Buick, Olds, and any Fullsize Wagon GM had, actually the funny thing is the only time Cadillac had it's own platform for it self was the FWD V Body in the 90s for the Allanté, and guess what, it's a bad idea to make a platform for only one car Also the K Body (basically just for the Seville), I always forget that because the RWD ones are really similar to the X body for the Nova, and the FWD ones, well the the 80s Seville always look like a Eldarodo so I just assume they used the same platform

[@marklittle8805]

The Allante was nice to look at but in the end didn't do anything well. They were a little ahead of their time in where they wanted to go with Cadillac. The modern Caddys I like.. they are more like the competition

[@intorsusvolo7834]

One of my life goals is still to own a Cadillac.

[@BEACHGUY10]

Brilliant ...Episode 29; Can't wait to watch Part 2.. You are such a GREAT master in your Series; your production and editing and commentary is so entertaining..... So Much fun to watch. Great Information.. So appreciate the Time watching...

[@mushijian7839]

And what is most interesting is that Mercedes is now stepping on the same rake as Cadillac. As soon as a brand appears that will excel in quality, luxury, ride, variety of models, competent and timeless beautiful design and, most importantly, brand status. Then all the rich will forget not only about Mercedes, but perhaps even Rolls-Royce and Bentley. And what is most interesting, the brand that fits the description now comes from South Korea under the name "Genesis". Of course, he is still weak, but who knows, maybe the events taking place in the future will make him the new king of luxury cars.

[@dr.elvis.h.christ]

Yes, I've read stories of a big decline in Mercedes quality. Meanwhile BMW seems to have gone from elegant design to cars that are just hideous over the past 20 years, fugly even by the awful 21st century standards.

[@nicholasfield6127]

If Caddy wants to be like they were, they need to move further up market. They don't really seem luxurious at all, maybe premium? Last time I was in a caddy it had a lot of interior bits from a cheap Chevy. Not very exclusive and luxurious.

[@rogersmith7396]

GM does'nt want to build low volume cars. Even the Corvette is pretty high volume.

[@nicholasfield6127]

@@rogersmith7396 this is very true.

[@kellingtonlink956]

Great story so far! Thanks for the video.

[@Tizn100]

The LA Noire Soundtrack at the Beginning... very nice! Cole should fire up the 1947 Cadillac Convertible more often... wait, I can play the game after watching this video

[@zenithcoinsandhobbies]

Grandpa had a 63 Cadillac that he loved. He traded it for a tractor when he got into fruit farming. To replace it he bought a 1978 Seville. It's still sitting in the barn, a lemon since he bought it.

[@Ernestas0001]

I honestly liked your old picture. There was humor in it. Now it's just your face.

[@rogersmith7396]

Yes. Would rather see Johnny Depp as a pirate.

[@rileyanderson6146]

Should have covered the Escalade SUV. It basically revived the company temporarily in the late 90s all the way to the 2010s. The Escalade was considered a status symbol and a pop culture icon.

[@luisdaroczi8181]

the last good cadillac was the sts seville, i have one here in the UK and its just a pleasure to drive.

[@confusedcoco5947]

Hello I hope part 2 covers the Lyriq, It looks cool Also, GM should keep ONE- Buick or Cadillac

[@acatsforklift]

I’ve seen this a bit, keep one or the other. I don’t think it’s going to happen though. Cadillac is climbing back up pretty good and Buick is having a field day in China. I’d say more attention is going to China for Buick as there’s only a small handful of crossovers for the US market. And as a small but interesting historical note, if GM killed off Buick, they would be ending the oldest American car company; yes, older than Ford.

[@brokenursa9986]

@@acatsforklift GM already killed Oldsmobile almost 20 years ago, and they were the previous record holders for oldest marque in America.

[@nicholasfield6127]

Not really. Buick should be what Cadillac is now and Caddy should move further up and be on the level of Mercedes

[@acatsforklift]

@@brokenursa9986 Didn’t know that. Buick And Olds we’re pretty much direct competitors for the brand between Chevy and Cadillac. I guess Buick was doing better so Olds went to the chopping block.

[@brokenursa9986]

@@acatsforklift For a long time, GM had a sort of 5-tiered ladder for their cars. Chevy was at the bottom, obviously, followed by the sportier, but still affordable, Pontiac. Olds was the third tier, keeping Pontiac’s sportiness, but adding more luxury to the mix. Buick was generally considered above Olds, with an even more luxurious interior and a more comfortable ride. Finally, Cadillac sat at the top as the pinnacle of American luxury, as all of us spent 15 minutes learning about in the video.

[@kailahmann1823]

I had to laugh hard, when you called a Mercedes W126 "sporty"… There's very few in Europe, that's more a dull driving land yacht - and still compared to Cadillac… Well, there the problem starts. The other problem: Europeans don't define "luxury" just by an expensive brand or by a absurd power output. Yes, you can buy a road legal BMW M4 GT3 - but the more typical BMW is a 318d with a 150 hp diesel engine. The luxury however comes from a design without experiments, from build quality and from parts that don't look like expensive materials but are expensive materials.

[@rogersmith7396]

Rolls, Bentley, and Rover are crummy cars which cost a fortune. They are pure prestige. It works in Europe too.

[@kailahmann1823]

@@rogersmith7396 They are also about decadent interior - but still that's a very very tiny market.

[@nickrustyson8124]

@@rogersmith7396 Plus they were literally cars from the 60s being sold well into the 90s, even Jag did this with their XJS

[@rogersmith7396]

@@kailahmann1823 Which is why Cadillac does'nt want to go there. Packhard in the 20s and 30s made beautiful custom cars. They were always a small manufacturer. About 50,000 cars a year I think when they closed. Rolls and Ferrari do about 20,000 a year each.

[@rogersmith7396]

@@nickrustyson8124 GMs problem was and is between its ears. They got onto the bigger is better bandwagon and still are with Escalades and trucks. It still appeals to unsophisticated people which is why sophisticates have totally abandoned GM. They are stuck and see no way to get out of this business model. Now they have to scrap all their big sellers and go electric. They are truly a short sighted hapless company undeserving of taxpayer funds. Ford looks like a ballet dancer by comparison.

[@hoomanAdnan]

Nothing can beat Cadillac heritage 🔥❤️ always love this car 🙌🏼

[@jetsons101]

1961 was a very good year and also CTS-V wagon... Thanks for your time and work.........

[@darwinskeeper421]

5:05 I can't help but disagree with this. The rise of imported luxury sedans (from Volvo to Mercedes Benz) wasn't so much a reaction to the gas crisis but the continuation of an awakening that started in the 1950s. After World War Two, European cars started being imported into the United States in quantities that were large enough to get the attention of American drivers. Some curious souls purchased the sleek two seat British Roadsters, the curious looking VWs and Porsches and the conventional but solid Volvos and discovered a whole new world of driver involvement and, in some cases, superior engineering and build quality. By 1960 there was a new class of drivers who would rather drive a VW than a Ford or Chevy and aspired to move up to a Volvo or a Mercedes Benz as opposed to a Buick, Oldsmobile or Cadillac. While the American automobile was defined by land yachts and muscle cars, the underground European enthusiast movement grew. Some of the folks who started out in VWs moved on to Volvo, Mercedes Benz and BMW (which made a huge splash with its boxy Nieu Classe sedans). Other people who were turned off by under engineered, overstyled American barges discovered the charms of the new imported cars. By the 1970s this movement had grown to the point that the American industry wasn't able to ignore it any longer. Many of the people who had frequented the Maliase era Volvo, Mercedes and BMW dealerships had never owned an American car and had little interest in Detroit's bloated offerings in the 70s. This had less to do with fuel efficiency than driving experience. After all, Cadillac may have been a standard of America, but BMW was the ultimate driving machine.

[@rogersmith7396]

European cars were crap until the 1970s. Fiats and BLMC cars were crap longer than that. Not a whole lot of people lined up to buy BMW Isettas. The early Hondas and Toyotas were crap too. It was the oil crisis which forced Americans and I say forced them into small foreign cars. Why does everyone buy 6000 pound pickups and SUV? Its because thats as close to a land yacht as they can get today. The Foreigners all make land yacht trucks too.

[@nickrustyson8124]

Also plus I notice a lot of Automotive Historians are like this, they think the US only means California, you notice this a lot when they're talking about the Oil Crisis and how Japanese Cars Took over the compact market even though that wasn't true at all for the country, it was true for California and it's neighboring states in the late 70s, but for the rest of the country, you were still in Pinto and Chevette Country

[@mikeblatzheim2797]

@@rogersmith7396 That's an awfully simplistic view, wouldn't you agree? No, not all European cars used to be shit. Mercedes arguably had its peak in the 60s, and even within mass market brands there were many solid cars. They might be small, but there's a reason why the Mini and Beetle remained in production for so long. The "Foreigners" make huge SUVs and trucks because that's all that sells in the US. SUVs are generally one or two sizes smaller in Europe, and have a much smaller market share when compared to the US. Instead, Hatchbacks, Saloons and Estates sell in large numbers. European brands sell many US-exclusive models which wouldn't sell in Europe. As for trucks, they're generally used for their intended purpose: being work vehicles. So inbetween all the vans you might see a few VW Amaroks or Ford Rangers (which are compact trucks by US standards, if I'm not mistaken). Of course, there is still the occasional idiot with a Ram 2500 on chrome wheels, but they are few and far between. And no, a pickup truck or SUV isn't the 'closest one can get to a landyacht'. They're big, and that's about it. You're not going to tell me that a Ford F-150 is luxurious, are you?

[@rogersmith7396]

@@mikeblatzheim2797 Well no I stand by what I said. I can't comment much about German or French cars. The French have never had a reputation for reliability. I had a French taxi in Egypt which I thought was quite nice looking. Peugot I think. The mini was and is total crap. It was the cheapest hunk of junk Morris could make to compete with the subsidized Beetle and try to get some of Englands poor on wheels. They were rust buckets. The new ones are unreliable with idiotic prices. I think the looks suck. They must have totalled those cars used in "The Italian Job". If you have ever driven a Beetle 1200 or even bigger you know what a hunk of junk that was. Once again designed for the impoverished as an alternative to shoe leather and bicycles. I love the spare tire windshield washer. My friends threw a rod one time on the freeway. My brothers Scirrocco was a POS. Currently in the US VW sales are in free fall due to low quality and high prices. Italian cars have always been junk. Rust buckets, can't run from one week to the next. I like old Alphas but I would never expect one to be reliable. The British had a class action suit against one Italian rust bucket. Lancia I think. I guess 124s were built for so long they managed to get most of the bugs out of those. Fiats were once again something for the impoverished. Oddly I own a Jeep Fiat. So far so good. Watch Top Gear UK. All driving around in massive Rovers and pickups while telling you Rovers are shit quality. I have seen Rovers with rivits showing through the body work because they forgot to putty them in properly. Of course they should'nt have been riveted in the first place. Lots of defective paint. And you may not understand the American truck market. I have no doubt you can spend $125,000 on a truck here. If you got the money they will put anything you want in it. If you wanted an F 150 to Bently conversion they will do it. $50,000 trucks are quite common here thats why everyone builds them., Guy down the street has a Kenworth pickup truck conversion. maybe $200,000. The landlord has a 70 foot tractor trailer RV conversion. Yeah trucks are idiotic but thats what sells here. If someone wants to drop dime on an F 150 they will get a 250 or a 350 or a commercial 450 or 550. See how this works. Hitler liked SSKs, so do I . There is a considerable gap between that and the 1970s when Mercedes became a thing in the US. As far as I know Americans pay twice what Germans pay for these cars. Its unfortunate we don't have any Mercedes garbage trucks running around here like in Germany. Maybe that would help people put things in perspective.

[@brokenursa9986]

While I do like most of the designs Cadillac has been coming up with for the last 20 years, I still feel like Cadillac has that association with being your grandpa’s car. As a young guy myself, if I had $80,000 to throw at a car, I’d rather have a BMW or Audi than a Cadillac. I could even be tempted with a Lexus or Infinity before I picked a Caddy.

[@vassa1972]

Great stuff my uncle Tony used to own a early 80's Fleetwood brougham

[@milgeekmedia]

I do enjoy your videos Ed. Very entertaining, thanks.

[@larrylaffer3246]

1st? Well hot dog!

[@rooseveltbrentwood9654]

you show up as the fifth comment. your comment is labeled “2 min ago” and there are four comments with the “1 min ago” label as of writing. Yours is the third comment claiming to be first, but the first one to say anything more colorful than “first!”.

[@larrylaffer3246]

@@rooseveltbrentwood9654 Well at least I'm somewhat original then. In my defense when I wrote it there wasn't any other comments, it said there was one view "which I thought to be mine", and when I refreshed no others were shown. Perhaps there was a lag that didn't show the rest until later? Oh well.

[@rooseveltbrentwood9654]

@@larrylaffer3246 Definitely lag lol, but at least your not boring.

[@johnschnellbach986]

Cadillac destroyed themselves in the 80's and 90's with horrible quality and never recovered. Basically they sell dressed up Chevrolets. They have not been the standard of the world for some time now. If they are still want to be relevant, GM needs to free them to be innovative and catch up and hopefully surpass the Germans at Mercedes and BMW.

[@O-plaat]

Every Audi is a dressed up VW or Skoda accept for the Audi R8, that's a rebadged Lamborghini. At VAG they'll even sell you a VW Touareg as a Bentley or a Lamborghini. I can't seem to understand how the same thing that made VAG and Audi great destroyed GM.

[@rogersmith7396]

GM needs to get rid of all the legacy styling especially grills and tail lights and start with a blank sheet of paper. Have the Italians design it if needed. There is no point in reminding people they are buying an old design nobody wants.

[@nickrustyson8124]

@@rogersmith7396 They literally did that for the Allanté

[@deanstyles2567]

@@O-plaat Easy way to put it is that Audi and Cadillac compete in a similar market/price range now. 50 years ago I suspect that wasn't the case, and the Cadillac was then considered much more upmarket.

[@bmw320540750]

Amazing review. Enjoyed every second

[@currentsitguy]

I learned to drive in my grandparent's 67 Calais. Shortly after getting my license I got the job of driving them and my parents from Pittsburgh to Jacksonville, FL to visit my aunt. Where the old Caddies really exceled was on long road trips. Very comfortable, not a lot of road fatigue. I ended up driving 17 hours straight through with just a few bathroom and meal breaks and I really wasn't all that tired when we got there. I was 16 then, now I'm 53 and I suspect if I repeated that drive today I'd get out a virtual cripple.

[@tazkrebbeks3391]

I hate saying this. Cadillac sucks. I want my land yacht again

[@HighSockDavid]

Then buy one form the 50s

[@tazkrebbeks3391]

@@HighSockDavid I always wanted a '72 Eldorado. Red with a white convertible top & red leather interior.

[@rogersmith7396]

You could have one if battery powered. Call Elon.

[@johnashleyhalls]

Cadillac got the fame in the 1950's because 40ish years earlier it introduce precision interchangable parts. The Brookland's demonstrations that were competing with Rolls Royce when both Rolls and Royce were still alive.

[@AmeerHamza-VaPr]

Lover yer channel Ed! Thanks for another fun video

[@charlesjames1442]

My Dad was on the road a lot for business. He favored big GM and Lincoln/Mercury sedans. His last car was an ‘84 Seville, which he kept till he died 12 years later. Even he acknowledged that the Caddy’s V-8 was junk. When he got near the end, he wanted a car for Mom that would be trouble-free. So he bought a Buick Park Avenue Ultra with the 3.8 liter V-6. It finally gave up the ghost 23 years later.

[@NeurodivergentSuperiority]

Thank you Ed for such a wonderful birthday gift!

[@courtneypuzzo2502]

I have a soft spot for Cadillac's as my grandmother drove a 1979 Coupe Deville when I was little before she had a 1990 burgundy/maroon Toyota Camry with those old Caddy's you could fall asleep in the backseat and not have to worry about being Jolted awake when you went over a speed bump/pothole particularly in New England where we're from. a fully optioned Coupe Deville for that model year cost 13,753 which would be 53,300 now or about similar to a CT5 V where as a fully optioned Seville of the same model year would cost over 82,000 in todays money

[@BrettLeMans]

Half Of A Show...just like Cadillac. ;)

[@mikedavid7168]

Love your show. Ahhh Cadillac. Have so many of them but Cadillac went bad when the bean counters came Into GM. They still don’t build nooks cars.