Ep 3 - Is Marketing in Your Community Worth It?

Today, Lacie is joined by Mary Katherine Vonpotts, the Marketing Director for Scenic City Orthodontics in Chattanooga, Tennessee. Mary Katherine shares innovative ways to serve your community while marketing your practice. She emphasizes the importance of community involvement with schools, which has paid dividends in her office. Mary Katherine also reminds listeners to remember the Dentists who refer patients, and she has a proactive way of making those Dentists feel appreciated. After listening today, you will see the importance of keeping your brand visible in your community.
IN THIS EPISODE:
[01:58] Mary Katherine shares what type of community events are most beneficial for their practice.
[03:48] Mary Katherine speaks about events at health fairs, and she defines a successful community event.
[08:25] A listener asks whether there is anything that a patient keeps from swag or if a sway gift is a waste of money, and Mary Katherine responds.
[12:37] A listener tells about marketing success in her community.
[13:31] Mary Katherine talks about their relationships with the schools.
[18:32] Mary Katherine discusses doing deliveries to their local dentists.
[21:25] What are the A, B, and C list referrals?
KEY TAKEAWAYS:
The success of a community event may not be realized directly by your practice after the event but instead shows up down the road because of “brand” awareness.
Asking the school what your practice can do for them is a great way to make inroads into that school.
When you are intentional in the service you provide or the gifts you give as marketing tools, it is noticed and appreciated.
RESOURCE LINKS
People + Practice - Website
Mary Katherine Vonpotts - Email
Practice Talk Podcast - Free Downloads
BIOGRAPHY:
Mary Katherine is the Marketing Director for Scenic City Orthodontics in Chattanooga, Tennessee. With over six years of orthodontic marketing experience under her belt, she can't think of a better job than making people smile! Mary Katherine makes sure that patients have the best experience from the first time they even hear of SCO. When she's not talking teeth, you can find her shopping at any local farmers market with her husband and two-year-old son!
QUOTES:
“There's not just one way in marketing to do something. So, I don't like to put all of our eggs in one basket just based on whether a patient came into our office and started treatment with us from that one event.” Mary Katherine Vonpotts
“So we spent twenty-five hundred dollars on that event, but we've already made that back. So, it is tangible. Someone's looking for an orthodontist; whether they know it or not, they're looking for you. So, it's nice to be able to see those results.” Mary Katherine Vonpotts