Episode 4 Customer Science
Рет қаралды 173
Jimmy DeGroot and Peter Smith take on a variety of topics including DeBeers recently announced spending campaign in the US, branding lessons from Coke to Diamonds, and the power of of consumer loyalty, as referenced in Alexander Chernev's book, Customer Science. Join the boys for an engaging and spirited talk on our business.
Jimmy DeGroot is a retail sales trainer specializing in relational selling. Learn more about weekly sales training via video and Sales Management Master Classes at trainretail.com
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