Erewhon Hauls Are Out-Of-Touch Overconsumption

[@AccessoriesAddict5528]

Ice balls for $30.00???? 😂😂😂 Apparently, being rich also means being an absolute idiot??

[@mindy5769]

But don't you know it's made from water hand drawn from a 2000 year old glacier that's been blessed by a shaman (who is definitely real)?! Clearly that's worth even MORE than 30 dollars 😂

[@sevenpenceLOLZ]

@@mindy5769 man that just makes the water even more fresh! 😂

[@OnePoetWanderer]

I was watching another video of someone mocking Erewhon and one of the influencers literally just put an ice ball in the sink to see how long it took it to melt. So she bought her $$$$ ice and then just rinsed it down the drain. I think that almost made me madder than anything. Because sometimes I kind of think 'well, it might be fun to spend a stupid amount of money on a smoothie just as a treat to see what it's really like' but 'well, it might be fun to buy some ice and then let it melt' is not a thing that would even enter my mind.

[@riak321]

Definitely since they already exist in a fridge

[@WildArtistsl]

​@@mindy5769😂 staahp not the shaman

[@user-cq5gl1ri7q]

tbh at this point I'm just genuinely impressed by erewhom because their whole thing is simply "influencers and rich people are stupid enough to waste money on something they could get for 1/10 of our price but we make them feel special so they fall for it" and it works perfectly 😂

[@cinnamonsparrowdesigns]

Wish I thought of it haha I wouldn't feel bad taking money from them honestly.

[@TheCouchPotatoWatchesTV]

Excellent observation! I agree! Companies and corporations are just manipulating all of us!

[@BubblyViolin11]

ESP when LA has INCREDIBLE farmer’s markets! If you’re gonna spend more on your produce, get it from a local farmer! If I could afford erewhon, I’d spend it at my local farmers markets before an overpriced corporation.

[@ritz_rr]

Exactly, a bag of 8 ice balls for $30 is so ironically funny of them 😂

[@myb4649]

Capitalism at its finest! If you’re foolish enough to pay it, I’m smart enough to accept it

[@beasttitanofficial3768]

You know the world is fucked when people are flexing normal-ass groceries.

[@NoSauceBoss-sm6zx]

Lol yes

[@oromtitiwbo5078]

Lmaooo right what is happening

[@fredo_credo5689]

Nah it just seems to be the US

[@kristinakurk8291]

Except the prices aren't normal.

[@Kaloapoele]

Yeah this it's particularly dystopian. Like diamonds and gold went out of style you guys are now flexing.... cauliflower? God we're f***ed lol.

[@tina8493]

I'll never understand how spending $40 on maple syrup is a flex. Congrats, it's not even the real deal and you could have gotten 3 of them for the same price at another store.

[@gamespc-zi6zo]

ikr, like thats just insane. Same with the ice balls, just go to walmart or the gas station and get a bag of ice for 3 dollars, like 30 dollars is insane for 8 pieces of ice.

[@jadexplores2100]

8 of them from Trader Joe’s.

[@TheCouchPotatoWatchesTV]

@@jadexplores2100trade Joe’s maple syrup is SO GOOD! And it costs like $8! Who tf needs $40 syrup???

[@kristinakurk8291]

Most 1 liter maple syrups will cost almost $20 at a regular grocery store, so you'll get 2 for that price, unless you get something smaller. But maple syrup should not even be considered a health food, it's just a natural sweetener. The best deal you can get is getting 1 liter of maple syrup at Costco for $10-$13.

[@kristinakurk8291]

​@@jadexplores2100only if you get really small ones, maple syrup is expensive everywhere.

[@guyaaa]

1000$ for a sundae that looks like someone vomited it out inside a bowl and served it to you???

[@eryabolonha]

😂😂😂😂

[@OnePoetWanderer]

I am absolutely not ruining ice cream by putting that crap on it.

[@kathleenmarie2024]

@@OnePoetWanderer Exactly. Chlorophyll is DEFINITELY not one of Baskin Robbins 100+ flavors. lol.

[@reneedennis2011]

Exactly.

[@riak321]

What happened to ice cream, chocolate sauce and sprinkles for sundaes

[@FrogOnWiFi]

I would go to Erewhon just to walk around and gawk/chuckle at everything like a museum exhibit

[@Jennifer-my5dm]

Point and laugh.

[@Cupcakekyxn]

RIGHT

[@SpookySal13]

It'd be like a reward

[@saturnthemirrorball]

it’s like omegamart but worse because it’s literally just late stage capitalism 😭💀

[@jenniferibarra7737]

Same

[@Smogget]

Not only are these influencers out of touch, they're being scammed. No matter how healthy or organically grown the food is at Erewhon, the margin of nutritional value between it and what you can get at a normal grocery store probably isn't that wide. Those people aren't paying exorbitant amounts of money just for the food, they're also paying for the presentation.

[@spartan8696]

Absolutely, i can get alot of these same products at health stores, or even at a basic grocery store for less than half the price.

[@ishathakor]

exactly. like you can get that kind of organic food from like... whole foods. for a small fraction of the price they're paying at erewhon. it's genuinely confounding like why do you WANT to pay more than necessary? you're not buying a better or more luxurious product. it's the same thing they sell in walmart but in different packaging.

[@Smogget]

​@@ishathakor You can get those things at local farmer's markets too, if you have access to one.

[@anaisanais4626]

Plot twist: they're all in debt

[@nommingmochi]

@@anaisanais4626i sure hope so tbh

[@withoutaname-u3m]

wonder how much of that perfectly good food gets tossed out every day. wasteful, disgraceful, and disgusting.

[@rosaetereo9495]

There was a video that went viral of their dumpster FULL of perfectly good produce

[@reneedennis2011]

Exactly!

[@reneedennis2011]

​@rosaetereo9495 🤯

[@elleshak621]

$30 for a bag of ice and $25 for a bottle of water. Erewhon shareholders must be laughing all the way to the bank. Business model where the shtick is that you’re expensive. It’s like a satire of capitalism 👌 PS liking the new hair colour!

[@jadexplores2100]

Yes that hair color is 🔥 on her!!

[@chappellroanmemes]

@@jadexplores2100 the bangs are so amazing on her

[@Kaloapoele]

Satire capitalism and the store being named after a satirical book has me curious. I wish they were donating all the money to build homeless shelters though... that would be real satire.

[@Hevendemo]

This is a big chunk of the luxury industry. This is luxury groceries, doesn't necessarily mean irs better. It's the image that is sold, not always quality.

[@Shanaemiami305]

It is so disgusting to think about how with all of the various financial crises going on that people could seriously take pride and going to a grocery store solely because it is expensive and it makes them feel “fancy”. Truly dystopian times.

[@PHBRNTGGR2]

It’s also disgusting that they have “fans” that view their videos.

[@kamilahbarraza4794]

@@PHBRNTGGR2 the thing is if these items weren't considered a luxury then people wouldn't really be interested right? she explains this in her video. influencers need to seem better to influence.

[@reneedennis2011]

Yup.

[@Kaloapoele]

Being proud of it is so embarrassing!! haha

[@Kaloapoele]

@@PHBRNTGGR2 Agreed

[@DarknessDust]

"Think Gwyneth Paltrow's GOOP but in grocery store form "...I have never been more unsettled by a sentence

[@emilysind3676]

I saw the goop store in person in Brentwood/ LA (it’s basically Beverly Hills but more trees) and the cringe grrrrr. I basically walked by it and I was like who tf names their store goop that j sounds gross.

[@helenarichard]

Wonder if they have the candle

[@DarknessDust]

@@helenarichard oh probably xD Otherwise no one would believe it's a real GOOP store xD

[@DakotaCrossed]

She also made vagina scented candles so really I don’t have a lot of time for her

[@xMeowTheCatx]

She impulsively bought a 42$ water bottle. How tf do these people survive more than a year financially.

[@flan6449]

Having rich parents

[@maritveeber9397]

She has over 4 million subscribers on KZbin and her own makeup company,

[@theMerryMonarch]

A lot of them are just in debt

[@l_a_u_y8916]

Easy its a tax deductible for them….cause its a business expense for their content…i bet u..they dont go there

[@eo0-g9j]

Cause she’s rich.

[@biviygranew4605]

girl this is why I'm not moving out of my parents house and saving so much while I can, not till the housing market fixes itself, id rather help pay for a family that is all bringing in income than being alone and struggling

[@chae2074]

fr, i don’t understand parents who throw their kids out the moment they turn 18 as if they got their shit together?? it’s like they want them to struggle 🤦🏽‍♀️ i understand independence and allat, but we’re in a middle of a housing crisis so it don’t hurt to let your kid stay.. 🤷🏽‍♀️

[@taniaortiz6555]

​@@chae2074 I agree, my son is 21 and still living with me. He wants to move out on his own but has been holding off exactly for this reason. He can stay as long as he needs to, I'm not kicking out my own child. And yes, he helps out.

[@Jennifer-my5dm]

@@chae2074 Yep. I left when I was 18. That's how it was done back then. And I hated the town where I grew up so I was desperate to leave. But I really wish my parents would have helped me out more and would have been more understanding when I was struggling.

[@jenniferibarra7737]

I’m with u 😅 I’m not even engaged to my boyfriend anymore we are prob going to get re-engaged when we can actually afford the wedding 😅

[@hobisdimples94]

I'm 26 still living with my parents....I'm a bit ashamed but it has been a damn struggle and our family has gone through alot if shit together...but I pay rent and cook and clean and help take care of my disabled brother so my mom always says I'm welcome and that she needs me. It's fucking hard out here in rural, small town America fr

[@neonradius]

My mom once told me that there’s two types of people in this world: People who brag about how much money they saved, and people who brag about how much they spent. The second group are easily scammed.

[@Kaloapoele]

Mom's right

[@disneytoysr4fun975]

The first group live boring lives and die without using their resources to have the life experiences that the second group had

[@uneducatedtrash9193]

​@@disneytoysr4fun975 HAHAHAHA YOU'RE SUCH A CLOWN 🤡🤡🤡

[@Lostouille]

​@@disneytoysr4fun975 yeah but the second one will be in deep shitt when a big crisis emerges. (Remember we got covid out of "nowhere") :)

[@driley5004]

Mom is 100000% right

[@spaceandcashmere]

I have never been prouder to be an Aldi shopper.

[@glorWaterson]

Oh my goodness. I love aldi,i get excited to shop there😭

[@palemeadows]

its so cheap! i dont get how people are struggling! do americans not have asda, aldi, lidis?

[@spaceandcashmere]

​@@palemeadowsI'm lucky to live near one of these stores, but a lot of people do not. Other grocery stores in my area charge two and three times the amounts

[@frogperson883]

​@@palemeadowsLidl rules

[@cricketandgraham8644]

@@palemeadows where i live in america we have like one lidi and a pretty good amount of aldis, which is also the store my dad shops at.

[@eeveum]

Has anyone noticed it’s become ‘cute’ or funny for people (especially women) to make bad financial decisions and be aware of it?

[@itskindofemily]

Yeah, it's a whole personality. Maybe they think they won't get judged for it just because they're self-aware

[@sevenpenceLOLZ]

⁠@@itskindofemilyreminds me of this thing some cartoons have when they criticize something that happens in the story so they automatically think that no one else should criticize that. seems like exactly what they’re doing

[@awsome182]

That's where this whole "girl math" comes from. Gosh, I hate this trend.

[@so.many.obstacles]

That’s why people like Caleb exist.

[@tsrocks2029]

They have nothing to offer, brag about making poor decisions, and still think they deserve the highest tier men lol

[@egghead_felix]

About the diet culture: it reminds me of something I read in my costume design class. When there is a food deficit, being thicker is beauty standard. When there is a food surplus, being thinner is beauty standard. Interesting concept really.

[@OffPuddinGirl97]

It’s always to seem different then the trends

[@Yihwa-G__]

I remember a TV host telling the world-famous soccer player Zlatan that rich people don't shop at IKEA, and Zlatan replied: “No, but smart people do”. Zlatan has all the money in the world, but he buys things like normal people. I don't think he's the only one. Erewhon is mostly for influencers, celebrities and wannabes who will never get rich wasting their money this way.

[@jeanneann3545]

I think the truly rich dont even bother to go grocery shopping, i certainly would have my maids and assistant go on grocery trip for me, heck i wouldn't even keep track of what to buy, that's their job not mine! But even then im sure they would nitpick about the cost. If they buy 25 dollar water they are just asking to get fired. Makes me wonder what the staffs think working there, probably mocking the customers in their heart.

[@GogiRegion]

@@jeanneann3545Donald Trump thought you needed an ID to shop for bread. That statement really made me realize how few rich people actually do normal things like grocery shopping. I saw one thing showing that the disposable income gained by many in the 1% is so high that even a nice restaurant would be like paying for a $10 meal, so many just eat out constantly.

[@vvitch-mist20]

I love how this is the Great Depression all over again. Like if you look the 1920s was exactly like this. The flappers everyone remembers were the rich, affluent influencers, they weren't normal lay people like us.

[@kyu398]

Yep. The lay people were the factory workers, the street musicians, the ordinary households struggling under corruption...

[@sirlou57]

The Spanish Flu 💀 everything is a cycle

[@taryndancer29]

​@@sirlou57I'm just hoping there's no World War in the 2040s 😅

[@OnePoetWanderer]

They say that if you look at the wealth gap we've essentially hit the same disparity as the Roaring 20's for the first time since the Great Depression. So you are not wrong.

[@vvitch-mist20]

@@OnePoetWanderer We have a plague, and fascism running around. I'm not all to shocked tbh. You think people will start popping up houses in Central Park again?

[@Rei-xq3zm]

What irks me is these people being OUTRAGED at these prices like…. You bought it? Why are you mad?

[@madeleinejones4406]

Fake outrage for views to try and appear less out of touch, whereas the rest of us are struggling to afford Walmart.

[@KKimmu88]

Attention seekers. That's all. It gets them views.

[@Eddysig]

GIRL THANK YOU FOR TALKING ABOUT WEALTH DISPARITY AND FOOD INSECURITY!!!! It has BEEN a problem but the past few years have brought this next level. Things feel so dystopian right now. So many out of touch people don't realize HOW BAD it is right now. Or if they do realize, they don't care and that's worse.

[@Gretelsbetterhalf]

The apathy is astounding

[@reneedennis2011]

​@@Gretelsbetterhalf Exactly.

[@elenakalliste]

They think they’re impressing people but they’re really just embarrassing themselves. Gross 🤮

[@laurapeterson12]

Reminds me of people who drive Hummers

[@Aleera616]

I actually think a good portion of it is rage bait. Gets clicks and engagement and apparently it works

[@Kaloapoele]

@@Aleera616 Same. And it worked I'm mad lol

[@sd.092]

i’m sorry but anyone shopping there is completely out of touch with reality

[@ihcf]

It is their reality

[@pinkiishgirl]

erewhon isnt just a grocery store, its a status symbol

[@so.many.obstacles]

Like how Starbucks cups are an accessory. I’ve literally a look book with an outfit put together with a freaking Starbucks cup. Why? I just rolled my eyes.

[@Kaloapoele]

Yeah but a status symbol should be like knowing how to install a food forest in your back yard and be good at investing. I feel like these people have less braincells than normal.

[@Kaloapoele]

@@so.many.obstacles I like that they're tanking now. It's honestly poetic how by the time a majority get a stanley cup or whatever it trends out and they look like dorks now. It's a capitalist propaganda churn.

[@cricketandgraham8644]

@@Kaloapoele wtf is a food forest

[@Badtz2]

​@@cricketandgraham8644a purposefully planted forest where every plant is useful, mostly as food but also for medicinal purposes (or to get fiber, wood...). There are different levels like low grasses, medium shrubs, tall trees, vines...so there is maximum return for occupied space. You can go there and find all the fresh fruit, vegetable, herbs you need without tending too much to the plants because being a forest, it is planned to also self sustain (association of plants that help eachother to keep humidity and repel harmful insects, not disrupting the soil once the plants are installed means falling leaves and plant matter keep the soil fertile, etc ..)

[@rootsm3]

I worked at Whole Foods for a long time. I could go on a very very long rant on what an absolute scam "healthy" foods are. These people are essentially wasting their money and it's comedic for me to watch. Buy what you can afford. As a nurse, just watch out for saturated fats, sodium and added sugars. Get as many veggies in as you can. What they're selling at Erewhon is a joke.

[@momoirorabbit5137]

It’s actually the unsaturated fats that you have to watch out for. Unsaturated fats such as canola oil and rapeseed oil cause inflammation.

[@biancalucia8388]

In Latin American countries, the produce is better than these conventional gmo produce in the US

[@GogiRegion]

@@momoirorabbit5137Only if the oil is heavily oxidized like deep fryer oil. If you’re doing regular cooking, not enough should be oxidized to cause any notable inflammation.

[@אריאלברקוביץ-ת5ס]

dude, your whole education is a lie. you should do more research

[@WildWhispr]

Organic homegrown veg is actually many many times more nutritious than pesticide ridden nutrient devoid intensively farmed veg. However it shouldnt have to be that expensive!

[@idkheheMemeMaster]

Here in Puerto Rico this situation is even worse. Being a colony of the US, not only do we import most of our food only to get the leftovers when it comes to healthy food, but we’re ONLY allowed to trade with the US. No other country. Because of this the cost of food, especially healthy options, tends to be higher in Puerto Rico due to transportation costs and import tariffs. And so as prices rise in the US, they rise here. Man I literally eat Wendys every single day after I come home from school😭

[@ilenamutis2245]

Hace poco he pasado unas semanas en tu país y me pareció tremendamente caro. Una locura. La gente me contó lo mismo que has escrito tú y me horroricé.

[@morganniciomhair8284]

A LUTA CONTINUA

[@Kaloapoele]

Sad. Hawaii is similar. Grow food

[@msKita43]

That's terrible. Puerto Rico needs to just be a state. Or y'all should be allowed to make better trade deals

[@g.i.520]

❤

[@Aliensanonymous_]

So glad I’m not influenced by mindless influencers or illogical trends. So out of touch it makes my stomach hurt.

[@cjray04]

I’m lucky enough to live with parents that knew this inflation crisis would happen 20 years ago and saved up so much and worked and sacrificed so much for us to be able to afford basic human necessities. I’m a dietetics major and it pains my heart to see that normal humans cannot even afford to feed themselves let alone breath on this planet. I just hope that the world fixes itself and I talked to my mom the other day abt this and she thinks all we CAN do as a society is register to vote!

[@Iquey]

Voting is the of democracy, not the end all be all.

[@cal6137]

I sell plasma to afford groceries but my protein gets low and I sometimes cannot donate....and I can't afford the food to get the protein....

[@youallstolemyname]

I know that struggle 😭 I'm sorry you are going thru that..

[@EvolutionofEva]

me selling my eggs tobe able to afford temperature control & groceries but sometimes they'd find this current harvest was not (more than )majority fertile but for my eggs to be fertile I can't sleep whilst shivering nor can I consume undernourished meals... but to get those things, I need to sell my eggs.... 🙃

[@adoxgraphy101]

I'm sorry. Are you able to go to your local food pantry. Food can be one of the easier things to get assistance with but the process can be stressful

[@CuteAnimalVideos2580]

steal it

[@mundanea1]

Eggs and beans are great to eat right before. I donated yesterday for rent help. Hopefully you’re not like me and your body rejects the eggs. 😭

[@melindagreen8639]

Anyone who says IF YOU KNOW YOU KNOW is someone you DO NOT want to know.

[@Grandma_Jizzzzzzzard]

Erewhon is like the physical version of California Instagram posts. Looks amazing on your phone, but what happens when the camera ain't on? 😏

[@Bloom2Grow]

What? I don’t get this comparison

[@emilymooradian130]

@@Bloom2GrowI think they mean when the camera is off and they aren’t flexing in front of people, it’s just a place that is really expensive to live and many people are struggling (like the beginning of the video where people are finding it hard to even afford regular groceries)

[@Bloom2Grow]

@@emilymooradian130 ohh ok

[@Sugar_s_spices]

Im 30. I grew up in Southrn California(SOCAL) and left packed up my car, with barely any money in my pocket, right before the pandemic in February of 2020.... Everything was already getting out of hand with the prices of housing. Once I started living in another state/culture.... I realized Southern California, is like living on an island. A bubble. It's a distopian nightmare. A lot of the people are brainwashed to think its the best place to live in but.... With the way the economy is in hell, the homelessness rates, the fakery.... Southern California isn't reality. Not to mention the politics and the squatters rights.

[@Bloom2Grow]

@@Sugar_s_spices it’s what you make of it

[@christinem1458]

I used to work for really wealthy people. They were worth millions, but not like Elon Musk or Jeff Bezos sort of rich. Their money came from businesses their families built for generations (most were real estate, some were stocks & bonds sales, lumber, boat sales, one of them had a local franchise of pharmacies). They were unassuming and you wouldn't have known they were loaded because they never showed off, treated others kindly, and were conscientious with spending. Meanwhile, the wives of family friends I had that weren't rich spent their husbands' O-1-O-2 salaries on Louis Vuitton, Balenciaga, and other designer stuff just to flex. Next thing we'll hear, they resent each other and they're either cheating or on the brink of a divorce because of money problems. Made me think actually rich people rarely showed off, while the ones who brag about riches are probably in debt.

[@jessicastickney7163]

That’s why I love sprouts and Trader Joe’s. You can get good quality food and somewhat try to not break the bank, but it’s very hard nowadays.

[@NoSauceBoss-sm6zx]

Yup

[@erinhausmann7838]

I hate paying for an overpriced drink at a bar I would die spending money on overpriced things from erewhon

[@daft_j]

shit, i would die too! either or hear the voice of my mom being like, "why did you spend so much money?"

[@AylenRodriguezMalaver]

What THE F is an ORGANIC SPRINKLE?!

[@sevenpenceLOLZ]

i didnt notice that until you mentioned it 😭😭😭

[@themischief420]

it's just buzzwords to trick dumn rich people and it works

[@kaylawaters2691]

Right. Smh.

[@themischief420]

@@AylenRodriguezMalaver free range pesticide free sprinkles

[@KKimmu88]

Vegan food made from animal poop (fertilizer)😂😂😂❤❤❤.

[@Insomniacs.]

I swear Erewhon is a social experiment

[@B-Real-Pshh]

Owned by the government so they can continue to tell us how great the economy is

[@Amuratas]

Los Angeles is surrounded by farms, and some are organic. Go to Underwood farms, it's only 40 min to an hour drive. Pick your own, cook your own. Fresher, healthier, and cheaper. Plus, it's fun.

[@madeleinejones4406]

Oh girl if I lived out there I’d be at the farms EVERY WEEKEND!!

[@karakask5488]

Underwood is awesome!

[@mstiffeny2009]

I think the main problem is we as a society/human beings need to stop engaging with their content. That’s how they get paid. They spent 500 in erewhon they gonna make it back and more with that post. The reason why you see more of these vanity and bragging posts is because it’s what people are watching. Plenty influencers post about fixing world hunger how to save money how to eat healthier but compare how many people watch their content to how many people watch these influencers brag. These influencers are not dumb at least not all. They know this is what’s going to get them the most money. Not posting about world peace or how to help the unfortunate.

[@MeeYeeWeeWee]

Some of it is rage bait, they know people will comment and give them engagement by sharing it and making angry comments. The angry people who engage with the content are actually making the problem worse. They don't care that you're insulting them because they made money from your comment and view.

[@Cassie-xx5fb]

The only time I'm buying water that's way overpriced is when I'm stuck in a concert. ㅠㅠ

[@Kaloapoele]

This is the only time it's usually rational

[@winning3329]

I rather drink my urine

[@lara1777]

Or the airport

[@lunar_moth]

I just took a loan out on my 401k because I can’t pay my rent. And I realize I’m one of the lucky ones, because at least I have a 401k. The world feels like a sick joke right now.

[@Beetdabot]

I’ve been there before. Sad but yes still very lucky. Hang in there!

[@gwenm3846]

Same here. I just did the same thing.

[@Jennifer-my5dm]

I have a decent job, and I have quite a bit of money saved up, but I'm still so afraid my life is going to fall apart again like it did in 2017. I just can't face digging myself out of a hole again.

[@CuteAnimalVideos2580]

I shoplift 90% of my groceries because fuck corporations lol

[@stephanied6711]

Same

[@annas4277]

that $1k ice cream sundae barely has any ice cream it it and it looks fucking disgusting 😂 chlorophyll and mushroom powder as ice cream toppings, my ass

[@themischief420]

exactly, imagine spending all that money and you don't even get good ice cream out of it

[@MYuee]

I wonder what a typical Erewhon employee salary looks like. Somehow I doubt their salaries are that great. The people working there most likely can't afford to shop at that store themselves. Capitalism working as intended.

[@LeleSM94]

I believe the minimum wage is $18, but it could be dependent on location as well.

[@jenchrollin6035]

Isn’t it ironic that LA has one of the most socialist cities in the US? 😂

[@EmiL_from_NieR]

I’m a Kroger employee and I can barely afford to shop at the store I work at. I meal prep for gym goals so I eat very very simple and it’s helping me afford food. Thank god for seasoning 😂

[@Ccl2tb]

I wonder if you have to be really attractive to work there,

[@helenarichard]

Dont be blind folks. There is a hidden message behind this. They are trying to normalize the prices as the normal supermarket. A monthly budget of $ 1200 for groceries for a family of four? Way too much. This is not normal. This is what we used to spend in a year.

[@SAA-hr9gr]

I know Switzerland has higher earnings but even here grocceries are starting to really kick butt. You easily have to pay 1000 a month for grocceries for 2 people and that's shopping in Aldi. And then I hear prices in other countries and at least think "well damn it can still be way worse"

[@satellafelix4597]

wonder how much of the good taste is psychological, like, “i paid so much so it HAS to be good!” also, some of those influencers are definitely trying to fake it til they make it, and going into so much debt 😭

[@Muffin420man6]

did that cake say 80$??!!?!? i am not wearing my glasses and had to zoom in and everything bc i cannot believe that. A SLICEEE

[@themischief420]

genuinely lmfao rich people are so goddamn gullible

[@nataliemesbah1639]

I wonder how much goes to waste because how many people will buy an $80 slice of cake?

[@Allison-jj1vq]

That 25 dollar water is probably Crystal Geyser. That broccoli is probably that same stuff sent to HEB , Schnucks, Ralph’s, public’s etc……. .

[@the25thprime]

Yep just repackaged

[@Bluhajs]

im sorry that 80$ for ONE CAKE SLICE?!?! 18:05 is insane. i can feed myself for probably a week for 80$.

[@goosewithagibus]

I feed myself for a week on 80 or less, usually around 60. It's insane lol

[@KKimmu88]

Now you know why these people are constantly in need more money. They don't at all bloody know how to spend money the proper way. Cheap is not bad. Expensive is not good or better anyway. These people are dumb. Wasting money like this is sad, pathetic & disgusting.

[@straightnochaser239]

Just wait until the bottom drops out of all of this social media nonsense.

[@Jennifer-my5dm]

I can't wait for it.

[@the25thprime]

Please lmk when it will because it hasn’t stopped in the past decade, give me an accurate prediction on how this would happen or get out ❤😂 bc I can’t deal w this dystopia anymore

[@kinakomochi_cats]

That raw meat smoothie sounds disgusting! I guess it could be a healthy treat for dogs and cats, lol. Are we sure it's for human consumption? 😱😅

[@sevenpenceLOLZ]

thats exactly what i was thinking!! who would drink that shit?

[@themischief420]

​@@sevenpenceLOLZliver king lol

[@the25thprime]

Yeah, same w the raw milk.

[@tobennaokoli4450]

What happened to praising places for being cheap? How are people buying MORE things from a place just because it’s MORE expensive? How are we in an era that simultaneously praises TEMU for being super duper cheap while also hyping up Erewhon for the EXACT opposite?!?!

[@thenamesilkmoon1366]

Some of us still live with our parents because of how much we can't afford for a simple place, yet these influencers get to easily buy 1,000$ in Erewhon? How can someone be so out of touch? Look we're not saying to not do what you want but for the love of fuck, be fucking mindful, be compassionate, and know that it's not a fucking Flex

[@lushpapaya9932]

They can only afford that shiz because people keep watching their "content"

[@Jennifer-my5dm]

@@lushpapaya9932 And they probably grew up privileged and have parents who spoil them.

[@eo0-g9j]

Don’t hate the rich influencers, hate capitalism and wealthy men making the decisions

[@goosewithagibus]

I honestly don't blame the influencers. They make money off of flexing. It's the idiots who follow them that I blame. The influencers would have no power if they didn't have an audience.

[@awsome182]

I'm not from the US. I recently recreated a grocery haul from 2020. In 2020 I paid €97.00 and in 2024 I paid €146.00. For the exact. Same. Products. Smh. And it's not even fancy products or a fancy grocery store 😭

[@madeleinejones4406]

RIGHT like how tf am I spending 80 dollars at Walmart every week and a half on the absolute BASICS. No meat, no fresh fruit or vegetables, living off rice eggs yogurt and frozen broccoli every damn day!!! Coffee and canned tomato sauce are my LUXURY ITEMS!!! I don’t even get chips, snacks, candy, nothing!!

[@KKimmu88]

Neither am I from the US. Food prices all over the world has risen to a disgusting level. It's not luxury types also. Just normal stores. Just basic food that has gone up all after Covid. SAD BUT THIS IS A PROBLEM THAT CONTINUE UNTIL WE ALL PASS AWAY.

[@THETOTALME76501]

It went from Sephora to Temu Stay-at-home mom to Trad wife From Grey interior to Biege ONLY The Stanley Cup to the Sprayground Backpack Craze From Whole Foods to Erewhon WHAT’S NEXT?

[@flan6449]

Stayground was never a status symbol unless you from the hood

[@jessica1580]

Wait… who is choosing temu over Sephora???

[@Soonhun]

Just putting it out there, Dollar Tree doesn't sell eggs anymore.

[@alexiswagner5388]

That's what I was thinking I've never seen eggs at dollar tree when I would go there

[@favouro6344]

They used to​@@alexiswagner5388

[@morganniciomhair8284]

WHY

[@cynicalsenpai]

Never seen any here in Michigan

[@madeleinejones4406]

@@morganniciomhair8284too expensive these days for them to sell at their low price

[@angela4119]

My mom and I extreme coupon. For a family of five, it takes hours to make our list. And of course we can only afford it at all because of food stamps and money-back sites like ibotta. The frivolous stupid spending of money for, as you showed, WATER. It’s absurd.

[@the25thprime]

That dude def has a sugar daddy, hope s3x pays for more than just groceries

[@SAA-hr9gr]

Man at least you can, many countries forbid extreme couponing aka you can't combine coupons anyway

[@WaynesPokeWorld]

There’s a big difference between being rich & wealthy. Rich people brag, waste their money & spend it on designer clothes. Wealthy people do not.

[@iridium7554]

Well said, except for the part about GMO. Claims about it being hazardous were debunked.

[@itskindofemily]

Omg thank you, I HAD to stop watching and make a comment too, GMO ≠ bad

[@madeleinejones4406]

@@itskindofemilyGMOs provide amazing health and environmental benefits to us. Literally every domesticated crop and animal (rice, wheat, chickens, cows) are technically considered GMOs because domestication essentially artificially changes their genes. Modern GMOs are bred to have increased vitamin content, decreased need for pesticides, decreased water usage, decreased need for space, and increase in size. All of which are essential for the health of our earth’s large population to feed us and prevent the destruction of our environment. Not every single GMO is produced with good intentions, I understand this, but overall GMOs provide immense benefits for human and environmental health.

[@thecolourfulpill]

I'll never understand flexing the price of something. I'm the type of person to get excited when I get something super cheap and I'll tell EVERYONE about how lucky I was to find it.

[@arnaecummings]

She does know that they got those same water bottles at Walmart for a fraction of the price??? 👀

[@tina8493]

But then you don't get a cool slip of paper that says you're a dense rich person!

[@ShynellStanton]

The way a lot of these brands can be found at trader joes or whole foods for cheaper..is ridiculous. I love the boujee environment of whole foods, but I used to cry a little when I would see my bill.. but this is next level rich snob overconsumption insanity.

[@julieamo3847]

When I see these people showing their purchases from this ridiculous store, I automatically think idiot. Sometimes money lasts a lifetime, sometimes it's only temporary, don't waste it on frivolous crap.

[@madeleinejones4406]

I would honestly bet money that most of these influencers are paycheck to paycheck, spending more money to get more views every month, anything extra goes right back into content. Increasing money, but no increasing wealth, and when their socials finally phase out, they’ll have nothing to show for it. Being an influencer is such a coveted career but it seems to me like a career that would destroy you from the inside out and not something I would ever pursue.

[@thelostremainunfound]

6:57 that EXACT brand and size of syrup is like $14 at my local cheapo grocery store. Even at the more expensive grocery store in town it’s like $18. They’re literally tripling the price just because they can, it’s insane.

[@adrianghandtchi1562]

1:31 23.99 for a box of organic strawberries. Absolutely insane. I made unhappy noises.

[@thejammiestjam]

I live in OH and this is the first time I've heard of this store. Like, sure rich people, spend your money how you want. This store has stupid prices because it knows those rich people will pay those prices just because they can. But flaunting this is so gross. The margin between these rich people and even the "middle class" just gets wider and wider.

[@katiewoods2146]

I used to live in the Los Angeles area. At one point I was so broke I was skipping meals and eating out of the break room trash at work in secret. This actually makes me angry.

[@the25thprime]

Sorry this happened to you❤relate when I had to live in my car in college bc of my hoarder roommate and the ‘low cost’ housing I couldn’t afford

[@TheEthericAlchemist]

Wow lol. Did not know Erewhon was even a thing. Just finished purchasing my meals for the next few days at the DollarTree cuz that’s just how it is right now…and then I see this video 🤯 Such an important topic. Thank you for speaking out.

[@laurapeterson12]

I paid $10 for 5 lbs of Michigan blueberries (in WI). Was actually cheaper than going to a local farm to pick my own. I never wish bad on people, but I might make an exception in this case. You could make a sundae for $13 and donate $987 to a local food pantry. And shame on celebrities promoting this crap.

[@the25thprime]

We pick and freeze them, just made blueberry muffins this weekend

[@laurapeterson12]

@@the25thprime I just took a chest freezer from my parents that they didn't need so I can have a meat/butter freezer and a fruit/veggie freezer :)

[@Missfoxtooyou]

I’m glad I’ve learned to budget, and buckle down on my expenses. I have my four walls covered, my mortgage, car, utilities, and food. Yes it limits me in going out , shopping and travel, unless I set aside money for that. But I’m able to save for an “emergency fund” and buy what’s on sale or generic in the grocery stores. I’m trying live below my means, and don’t care to follow a person that may have debt or higher income due to their social media persona.

[@angelacatlover8610]

buying bottles of water literally doesnt make sense to me especially if its 25 bucks

[@vvitch-mist20]

Some people don't have drinkable tap water.

[@crimsonsnow0017]

There’s a bit of gray area between no drinkable tap water and 25 bucks bottle of water

[@so.many.obstacles]

Only if it’s unicorn tears will it make sense.

[@CuteAnimalVideos2580]

makes sense if your tap water is gross and filters dont work on it. not $25 water tho

[@vvitch-mist20]

@@CuteAnimalVideos2580 I didn't get to that part, when I made the comment, but people do shame others for like buying normal bottles of water.

[@Muffin420man6]

having a 500+ grocery hall used to be for big families. my mother used to fill her cart to the brim and it would be

[@palemeadows]

seriously? is america so bad now? i get two big bags for 60!

[@Елена-ь7ц6л]

the video was really educationg for me. you don't value access to green food until you are reminded how many people do not have it. Thank you, Ashley!

[@palemeadows]

same here! it was shocking that people spend so much for a bag of groceries in normal shops!

[@Tenshii_Artii]

I have to admit, my family are well-off. But When i told them about how apparently influencers would spend $1,000 on Nachos and $25 for bottled water. They just laughed. We all found it so hilarious, because we couldn’t comprehend how people will splurge on a water bottle that almost equals to the price of a full dinner meal. Ain’t no way we are spending high price on Ice either. Freeze cubes at home, done. Nothing wrong with a simple bag or Doritos for the party occasions from time to time. Just don’t over-eat you know?

[@sofiastj]

Why are people flexing poor financial management?

[@Bumbly_Vee]

Unfortunately, those people have others hyping them up, and so they keep making these foolish decisions.

[@maddawg02]

Thank you for talking about the Rosanna cake video. I watched that after it being recommended to me and learning about Erewhon. That video definitely made my head spin because it was so one sided… sick.

[@halosane4170]

Half of the people who shop there wouldn't if social media didn't exist. They literally shop there for the purpose of bragging to us that they were there😂 which is a bit pathetic

[@eo0-g9j]

And yet they still make money and not complain about being broke to other rich people.

[@andetag]

It’s so funny when that one Erewhon shopper says sth along the lines of “the produce is so expensive, but it’s also sooooo good, the best!!! Give me the 14 $ sliced cucumber!!” - I’m sure she actually thinks that. If something is expensive, it will most likely trick your brain into believing that what you’re buying MUST be better than the cheaper alternatives, even if it’s not.

[@EmiL_from_NieR]

This is why we shouldn’t tell the white rich influencers about H Mart. They’re building one in my city rn and I’m so excited for it to open! I went to a concert in LA recently and like 75% of what we ate was from H Mart and it was delicious 😂

[@citrine_parfait]

Lol to be fair, they say that about everything they review 😂 its all life changing and the BEsT1!1!

[@thxharvey9522]

I think you are my new favorite KZbin channel. I love that you are calling out the ridiculousness of this, and all the other in-your-face spend pushing across social media and beyond.

[@hannahnicold7455]

girl the way you present information makes it so accessible to me, someone who doesn’t understand the fancy terms that can sometimes come along with class consciousness. your channel is so valuable to me, thanks for everything you do!!!!! :) 💕💕💕

[@RamenzillaX]

Erewhon is a success(?) story in marketing. Use all the right buzz words, have a pleasing aesthetic, and garner support from rich pretty people. Trader Joe's appeal is largely similar (they have organic and "non-organic" produce, aesthetically appealing packaging/store layout with a LIMITED number of options, and a generally younger skewing crowd), yet TJ works directly with manufacturers producers for their branded products so they can sell it at lower prices...which helps with retaining customers. Erewhon's prices come from the image Erewhon built (amusement park), not from the cost and quality of their actual products. Ironically, both well known despite not seeming to invest much in advertising (or parking space in TJ's case). Their customers do it for them.

[@charV2622]

Having money and spending it very recklessly really isn't a flex. Can't wait for the new content on how their all go broke.

[@randomharts]

I wish your content would reach more people…something in our world NEEDS to change! The road we are traveling is crumbling from the underside and most people are unaware of just how unstable it is🥴 Everyone should grow “something” to eat, be thrifty when they do purchase, and look for quality products. We’ve forgotten how to be good stewards of planet and our own bodies😢

[@lmattsonart]

I lived in LA for a while. It's a complete and utter dump of a city. I left the very moment I could and went to the midwest to live in a safe, walkable city. I'm happier, the people here are happier, and the cost of living is doable. I can justify paying a little more for goods at a small town grocery co-op that has food from farms literally down the street but stores like Erewhon have little to no place in a community of normal people.

[@Missfoxtooyou]

I agree, I lived there too. I hate having people stop and asked if I was a musician or an actress, just to try to network with me. I would tell them I’m not able to help their status I work in the service industry and no desire to work in entertainment. 😂😂😂😂

[@laurynnnsmith]

THANK YOU for pointing out roasanna, I remember commenting on that video and saying how that turned me off from her because she was basically promoting this unnecessary and unrealistic lifestyle

[@RacheliRozenman]

don't forget, some fo those influncers can't afford shopping there. but they can write it off ass business expenses

[@kittycodding4183]

You're right. It's false wealth. I have a few wealthy family members. They still shop at Walmart and Costco. You won't catch them showing off on tiktok.

[@rosebutcher90]

Needed to say... Just discovered your videos and I am LIVING. Your knowledge and insight to societal discourse is absolutely refreshing and is seriously something more people need to consume. Keep doing what you are doing. 🧡

[@kozad86]

The hilarious thing? They wouldn’t be able to afford that grocery store without the TikTok views to support it. If people didn’t watch, those people would have to go to Safeway with the rest of us. 💁🏼‍♂️

[@eo0-g9j]

And they can still afford it and get rich off it.

[@alyzu4755]

20 years ago I lived in L A. Once in a while I shopped at Erewhon. It was similar to shopping at Whole Foods. I NEVER spent these amounts. Price gouging and corporate greed are driving up prices everywhere. But Erewhon is... ridiculous doesn't begin to describe it.

[@grace.1123]

I felt guilty buying myself a $15 cocktail (including tip) today that WAS way overpriced but damn I feel a little better knowing at least I'm not buying $25 water

[@cheslxy]

So they can't support local farms and get it fresh instead of wasting their money on some random trendy grocery store 😂

[@itskindofemily]

Aren't there some items you can find elsewhere, that aren't exclusive to Erewhon, that are just overpriced like on purpose? It's just like buying "luxury" bags, this type of thing makes normal people feel "rich" 🥴

[@Whateverhana449]

I feel like LA is such a strange dystopian place…I was there for like vacation in 2018 and it was weird even back then but now it seems even worse

[@the25thprime]

Elaborate pls, it seemed a bit more sane there

[@tchaikca]

If I follow or watch any influencers who do anything “erewhon “ I will immediately stop watching . This makes me think of “the emperor’s new clothes. Anyone who pays these type of prices (especially for WATER AND ICE) is DEEPLY STUPID-and should not be navigating the world unsupervised.

[@Rattyfanboy]

This is genuinely infuriating. I can't even afford a bag of chips as a little treat.

[@extra6033]

this is just unreal wow...great vid tho!!

[@shockwavecg]

You mentioned food deserts, so here's an interesting experiment they did: They opened up a very affordable grocery store in a food desert and made sure to fill it with fresh vegetables, fruits, etc. and had it run by locals. It was in an accessible location, they heavily advertised it, had a grand opening, invited people, everyone in that area knew it was there and that it was affordable. They left it for ten years, making sure it was supplied daily. Ten years later they came back and found that only about 2% of the population of that area used that grocery store. Just something interesting.

[@WillmobilePlus]

This happened in my city as well. Two activist types did this and it didnt even last a year.

[@theanonsisters]

I hope non-influencers realise that these people get their investment back in views/payout from various social media sites. True rich people would never shop at a place like this and neither would the influencers - I highly doubt Sabrina Carpenter wastes her money on on stupidly inflated groceries. They're targeting the young and impressionable.

[@norajones5284]

That purple smoothie looks so beautiful and delicious and it’s full of COW ORGANS WHATTTTT

[@faith-o8w3j]

It's giving let them eat cake

[@the25thprime]

6:12 good for you, you don’t have to. Please continue to being you and not sucked up by this!

[@Kagrenackle]

I drove by Erewhon once when I was in LA for one of my richer friends' weddings and I could feel it trying to make my money disappear.