ESAM | Nota talks music industry, Nasty C, Cassper Nyovest, Def Jam Africa, Black Coffee, Politics

[@lindakhumalo172]

Dope interview, the bros drilled this man. Valid questions were asked.. Well done🔥🔥👏🏽

[@EverythingSAMusicTV]

Glad you enjoyed it!

[@MegaTheMessiah]

Why did NOTA show you DaLes certificates instead of Kwesta's because Dakar II also went Gold? Or they were also capping?😂😂

[@tanti0979]

Very informative interview. I was born in 1979, so I dont expect the kids of today to listen to what I was listening back in the days. In my house I play music that is distinctively South African and African. That is what my parents did when I was young. That is how I was introduced to the AFRICAN BEAT. It all starts in the household. One can get inspiration from anything and anyone in the world. It is important as an individual to know the HISTORY of your respective country, so that you are informed and educated about people in your country that have played a pivotal role in developing things, political activists, etc. My son was born in 2006, but if you ask him about the South African history, you will be surprised the amount of knowledge he has. I am informing and educating him, so that he can make a sound decision one day. So lets not put it against Nasty C, that he found inspiration from T.I. That is what he was exposed to. We can not blame him for that, but what we should be doing is informing him of our South African STARS. What he does with the information, it is up to him. I understand your point regarding us as AFRICANS claiming our identity through ART. I fully agree with it 100%. Yes, it is important and vital to make sure that our kids know and take pride in our AFRICAN CULTURE.

[@lionelnyamz4747]

I'm not a Nota liker because of his incredibly high sense of self centredness. But I will address the honesty he speaks of. Longevity is key.

[@linkenmash4976]

Nota contradicts himself at times. In one of his interviews he mentions that his favorite artist is Elaine. Does Elaine make music for South Africans?

[@lavidaNOTA]

Your stupidity is a contradiction to human intelligence... No man is supposed to be so foolish. You lack comprehension and you’re never going to find a quote of me saying what you’re claiming.

[@blackodd4921]

@@lavidaNOTA Nota bro, I'd like to know since when is it wrong to be inspired by someone who is not from your country? Thats just down to a process I'm sure you know called Cultural Globalisation. The first Eminem song I heard was more exciting to me than the first Zola 7 song I heard, and that does not mean that Pro Kid etc are not legends. For instance my heroes are Amancio Ortega, Cristiano Ronaldo and Ryan Serhant and Bob Marley and that does not mean that I think people like Mr Motsepe or Alito Dangote are not inspiring to me. There is a spectrum bro.

[@blackodd4921]

" I told people that i was going to be the next Puff Daddy". You even said you studied them and manifested it, why didn't you tell people that you'd be the next Oskido or Robbie Malinga ?

[@wolfgangsizz]

@@lavidaNOTA what does it take to be mentored by you bro?

[@tebohomokoena8340]

myb elaine turns him on

[@tshego3740]

Nota and Scoop are the only two people in the industry that are willing to die for the truth✅

[@Facts_Only_SA]

Juice Back was Nasty’s first song that elevated him, the song that made us buy his music, the song that made everyone love Nasty C...and that song sounds American tight? Cuz that’s what he’s good at, that type of music he was exposed to. Why should he stop doin what his fan love to impress Nota? We have Candice Pillay from Durban who was featured in Dr Dre’s album she wasn’t singing in Indian language. Kwesta must go represent cuz he does what Nota wants. Allow people to do what they want. YoungstaCPT can do what he want, Big Zulu will continue do what hes good at.

[@justbrian7216]

Facts only, Nasty is doing what he has been doing and he is best at it, even Areece recently stated that there's no problem in rapping in English, Hip Hop was started by english speaking people

[@qhamabutsi6249]

the first time, I heard the song i thought he was american

[@musicvibes6104]

speak for yourself bro we listened to him before juice back and we saw that he was going big

[@loratomothudi4985]

@@qhamabutsi6249 me too bro

[@brightonmlilo9555]

Dude might be well informed but the hypocrisy is high too... Hip hop is an American culture.. Why can't you advise Nasty differently... English speaking Blacks hating on a English rapping rapper

[@lextrodamus4493]

It's ridiculous

[@loratomothudi4985]

Word!!!

[@erosivy]

Fr

[@khahlisom_music]

Hip hop is not American! Its roots were inspired by Africa. Do your research papa...

[@erosivy]

@@khahlisom_music 🤦🏽‍♂️yes that's true but it was only inspired by the drums that's it the rap flow ect. It's still american because they revolutionised it but i do agree that this guys being interviewed is a plain hypocrite.

[@muzimoyo5028]

"Thuto is a classic even though they try to belittle it".

[@sbabalwenkukwana2173]

Mxm TitoMboweni

[@duncanram]

@@sbabalwenkukwana2173 did the numbers

[@MaTT-ovi]

@@sbabalwenkukwana2173 stop talking out of ur ass,,The are a lot of Classics on Thuto

[@sonwabilentsonta7925]

Not even his best album. Sweet & Short is.

[@cheseya1061]

@@sonwabilentsonta7925 cap

[@keamogetsemakaepea8370]

Nota dropping Gems and showing us how to get this paper but people are too stubborn to listen.

[@masegodipela]

Nota is going to make Nasty C the greatest artists we have ever seen. This kinda hate sharpens people. There is no dying Nasty C's potential to rock the whole world.

[@mynameisgift]

I clicked cause I saw NOTA😂

[@93events28]

Nami 😂🤣

[@Oudda_shape]

Same 😂😂😂

[@lithabinta]

Plz subscribe bf2

[@aphiwelivi9873]

All of us😂😂

[@manelisigwala9322]

You already know it's about to go down 😂😂🙇🏿‍♂️

[@princeruhode2477]

Learning a whole lot bout the industry from this one interview than ive ever learnt in idk how many years

[@lebogangsetlhaba7391]

Use one audio from one camera, for consistency in sound quality

[@nomattergezanimakondo]

Nota's point of view is on another level

[@LSGTVSA]

Poor sound quality but the depth of knowledge for South African music from Nota is on another level.

[@_tellavision]

What other level bro? Just because someone is logical it doesn't their speaking facts

[@siyaskhosana195]

You're dizzy

[@Thobicsa]

Nota and Slick Talk must just marry each other.

[@lindanikhumalo4783]

True that 🤣

[@juniormotsoko2709]

Facts😂😂😂🤣🤣

[@selatswadavid1842]

😂 😂 😂 True Dat

[@calardstv5221]

😂😂😂😂😂😂😂😂😂😂😂

[@esihlemondli4627]

True

[@thokozaningema2532]

We need this self made leader with such confident in this country, trust me. Its not hate but facts and knowing one self and client as well as the quality of your product, keep it up champ

[@mengezinxumalo9276]

Nota is too much for these young boys. His wisdom is of the game and love for it is unmatched...

[@muzimoyo5028]

Cassper is the greatest of all time in hip hop. This guy always tries to throw shade at Cassper fill up series by dragging Brenda fassie and Yvonne chakachaka. Even in terms of streams and sales, he drags lucky dube to belittle Nasty c. Anyway it's good he compares them to legends✨

[@lavidaNOTA]

I’m showing you that they don’t compare to what we’ve seen before...

[@Oudda_shape]

@@lavidaNOTA my brother how can I contact you. I tried on Twitter and Instagram but I don't think the message got to you...

[@lavidaNOTA]

@@Oudda_shape hit me up on IG.

[@potsisomocheke3586]

@@lavidaNOTA It was gonna make much more sense if they were doing the same genre. Honestly speaking, you are comparing a rock and a Banana bro!!!

[@lavidaNOTA]

@@potsisomocheke3586 greatness doesn’t have a genre it would be best if you shut up and shove your opinion where the Sun doesn’t shine!

[@justbrian7216]

At some point Nota make sense, but this hate he has for Nasty C is getting old, he is way too deep on hate for the youngsters who are making names for themselves, he has this idea that he think everyone must follow which is way too narrow minded from my point of view.

[@saru6897]

You're right

[@lavidaNOTA]

You don’t know enough to make that assessment!

[@justbrian7216]

@@lavidaNOTA Pardon?

[@kgalaleloseepamore3040]

Its not hate, its a warning nobody giving him that advice...Nasty C gon be remembered for being a copycat

[@lavidaNOTA]

@@kgalaleloseepamore3040 good coaching!

[@Facts_Only_SA]

Nota needs to understand that Nasty C didn’t choose to listen to TI or Wayne instead of Zola but it was music that was played in a bus on his way to school. As a human being you don’t choose who or what inspires you.

[@andreanderson7751]

True. If they don't want us to be inspired by artists outside Africa then they shouldn't play them in our TV and radios.

[@mrlutheriddler]

The interviewers skills were not dope at all, but Nota’s content is always golden 👌🏾

[@siyamdaka3170]

Seconded, they should get someone to conduct the interviews and work behind the scenes

[@potsisomocheke3586]

@@siyamdaka3170 Nota is old news bro. He's just tryin to be relevant and all. He must rest.

[@qapelabeadwork]

I feel like every time I watch a Nota interview I always want more. I see why people don't like him because he is not yes man

[@qapelabeadwork]

I feel like every time I watch a Nota interview I always want more. I see why people don't like him because he is not yes man

[@kabelomosolina8236]

This is my kind of guy! Very knowledgeable and honest. The interviewer gave him time to express himself freely.

[@blacksupermansa8556]

Honestly nna I believe this man, we're always quick to label people as "haters" or "crazy" when they speak a bit of truth. He's saying stuff a lot of people in the industry want to say but because they're nurturing relationships they are too afraid to speak up. Keep talking your talk grootman.

[@bn8579]

Nah there’s truth and there’s arrogance. Nota is arrogant AF! He’s obsessed with Nasty C it’s uncomfortable to watch

[@gontsekoboyankwe6830]

“Local content must be played more” true king 👑

[@ponotshabalala8742]

yah nor there is something wrong with this guy

[@siphosethucandice1938]

Inkulu sana🤣

[@lefakopotja9128]

80% of the time the interviewer could not even finish asking the question, before Nota Jumps in. says a lot

[@thickleeyonce853]

The interviewer is so unprofessional 😂😂😂🤣🤣it’s entertaining

[@lavidaNOTA]

Wena you need to start living in reality instead of perpetuating lies for the internet. What have you accomplished in life except compromising your health?

[@lethabodakalo2826]

😂😂😂

[@bhekithembazwane2620]

@@lavidaNOTA Awuthetheleli futhi awufune kthandwa 😂😂😂😂

[@amukelanimkansi2024]

@@lavidaNOTA 😂😂savage af, wow 🤩.. I’m out of here.. but I think she has this fake confidence.. she must practice a healthy lifestyle and reduce her calories

[@travelwithviva8418]

" I am a multimillionaire, I dont have to ware it to show it" 🤧✊

[@yaddahmehluli8307]

Wear*

[@buntumgxotwa3137]

It’s the ‘I did it better than Puff Daddy’ for me 😂😂😂

[@zanothandongidi3819]

that's when I lost it

[@lavidaNOTA]

I never took artist’s publishing...

[@buntumgxotwa3137]

@@lavidaNOTA Mase was paid for his publishing. It was not taken for free. Also the 90s were different . Also you were partners with the artists, Puff signed the artists. He is the sole owner, I think

[@duncandeeks3639]

He did because all of diddys artists aint shit today and most of them hate him because robbed them and enriched himself your blinded by fame and money thats why its that part for you

[@buntumgxotwa3137]

@@duncandeeks3639 you don’t get it. Artists were paid for their publishing. You don’t know how labels work , Nota does . Artists get given advances when they get signed. They also get given budgets for music videos and production. The label has to then recoup that money back through sales and publishing. They can either make a loss or a profit, it’s a gamble. Where they make a loss niggas just walk away but when they make profits beyond what they initially imagined then they want to re- negotiate. Even Kanye is the biggest hypocrite, demanding his masters back while owning other people’s masters. With Nota, him Kwesta and Kid X were partners. They probably all contributed money for the production of the music and everyone had an equal share or a share proportional to their contribution. It’s a different situation to Puff’s. Kalawa, 999 and others had the same model as Bad Boy. Everybody did

[@charlesndimande5109]

This guy is arrogant, "we should support Ambitious, it black owned" the same company robbing black people

[@rosembwambu2627]

How are they robbing people who were suppose to read their contract

[@Nokss_20]

Explain robbing?

[@dreamersreign1910]

This is a really dope interview, this guy has been in a game since way back and know a lot and I respect that🙏 but I feel he needs to humble himself just as much as he wants others to be humble

[@lunganimntungwa772]

"We don't need the help of the government to make somethings of ourselves" 🙌words SAns youth really need to live by.

[@SiyaNxele]

Thank you for the AKA story on Cassper, thanks again.

[@lebogangmeshackmoseru1928]

The passion I see on his face when he talks about Nyovest...... He nearly scattered the whole set up..... 🤔🤔

[@xolanibooi5356]

imagine no people like Nota exist,we will be in trouble. Keep telling the truth and we know you are not mad

[@rethabile4127]

He just wants to see the youth succeed. He doesn't kiss ass to anyone. He doesn't idolize any of these celebrities.

[@mokgeledisekowordoflyf968]

Nasty c is doing good this far ...that guy think he is something else ...

[@gotdamnimin]

No, he's too arrogant

[@themburoyalty2179]

Nasty C has succeeded and he has a choice to be inspired by whom ever . Zola is not a rapper

[@joelnyuswa1759]

The Authority!

[@mluda01]

😂😂😂🤞

[@lyndxnjoel6917]

Outside of the merited bravado, this man's heart and vision is huge. Inspirational 💯

[@passion4creativity1]

Nota is such a breath fresh air in an industry where most of the artists lie to us, I love that he tells it like it is. Awesome content bro and I definitely loved the interview

[@namexwithheld]

Oho

[@dopethenerd]

Nota is definitely one of the most passionate people in S.A. hiphop, no doubt. Only problem is he sees almost everything from his own perspective, honestly not everyone feels how he feels so I don't think he can speak as if he is the only authority for S.A. hiphop

[@gotdamnimin]

"I run South Africa"😅😅😅😅 The pride and ego on this brother is exceptional.

[@mlunghisitlemo8041]

It's confidence :)

[@bn8579]

@@mlunghisitlemo8041 it’s arrogance

[@namexwithheld]

@@mlunghisitlemo8041 it's self-centeredness

[@Mlondii]

Black coffee "drive" The audio has 35 million views on KZbin alone... and for those who been around long enough you know coffee is the real deal... just to clarify things...

[@mahaseseleso1402]

Nota: I don't have government ties, my family has ties Also Nota: The premier is like my uncle, he braai'd for me

[@jonahbenisrael4602]

No Cap!!! NOTA speaks like a DON📍👑

[@calardstv5221]

Interviewer:Why...... Nota :(already answering) 😭😭

[@tiisetsolekale6404]

He's an AKA fan

[@manelisigwala9322]

😬😬😭😭😭😂😂😂😂😂

[@mphotaukobong6273]

Nota is an EP.. Enemy of progress

[@puymao]

The transparency is what needed and with people, in leadership positions, like Nota, the music industry will be better.

[@mlondibulelwamemela]

Prolly not and it's not only the music industry but entertainment as a whole, check A-Reece behind the story how Ambitious hook him up after finishing school... This the fourth branch used to control the minds of people free thinkers are rare and you bearly survive because relevance is kinda hard to mantain mau spit I Vaari

[@sinayemdiniso2761]

What a great interview, lord protect this man 🙌🏼

[@njongomato]

I think I may have found my new favorite Mzansi YT channel. Keep it up!

[@EverythingSAMusicTV]

Welcome aboard!

[@mlondibulelwamemela]

Plazi ke... No Fakhi❗❗❗ uvumelekile 🤣😂

[@promisepebane5255]

I love this nota guy no doubt.

[@melnatic5742]

I really enjoyed this interview🙌🏽

[@KlusterKing]

"i did it better than P Diddy" he didn't mean money wise obviously but he meant ethically

[@themburoyalty2179]

If he wants the be homegrown he he must not compare himself with international artists

[@siyaskhosana195]

This dude is clearly suffering from delusions of grandeur. How the hell does he think he's manifested being the next P. Diddy or Jay Z?

[@TheTriology]

Saying "That's Cap" is his favourite line, The Irony...

[@lukhanyisobrukwe5980]

Its the way he said "I run South Africa" for me

[@lehlogonolopapo3119]

Nota has mastered trash talk.

[@vusimokubung2875]

This interviewers are agreeing with everything Nota is saying they not ready to for this... next time do research and ask hard real questions guys.... now we here listening to Nota tell a story.

[@Ta_Lash]

Nota is rich and behind the scenes

[@sanelemkhize2763]

whether you ask hard question on not nota will tell the story

[@amandlagqotso4201]

These guys can't investigate coz they wack

[@lithabinta]

Plz subscribe bf2

[@AndY-yv7qn]

Nota’s a comedian😂😂

[@highandmightyqueen79]

Nota needs his own podcast giving up insight into the music business

[@tinyikostanley8880]

i agree

[@mlondibulelwamemela]

Mfeeeee2 👍🏾...

[@ntobekojestar376]

I like this guy NOTA, he is brutally honest..

[@mastermind1852]

He is one of the reason why artist are broke (NOTA), but i like his mindset when it comes to investment

[@SA_Insights]

Thank you NOTA . Again thank you please continue telling the truth not everyone will understand sometimes the truth is dissapointing .

[@Zamokuhle]

this boy is always capping .... he must stay off drugs for starters

[@Enders.paradise888]

i dont think he's on drugs relax old man, hes just a very negative person

[@tebohodiboke1929]

You can love him or hate him ... but you will respect him ... period

[@mlondimpontshanesphelele5116]

Nah you brainwashed

[@Samueltrapstar2]

This not an interview but a conversation. But then anyways, thanks for the information

[@elninostudios4120]

This guy is full of himself, this guy is here to divide the culture.

[@flexy203rsa3]

He is doing drugs

[@mokgeledisekowordoflyf968]

Facts....

[@whatsmyname1481]

He is real.

[@outkastxlok3y798]

What's the use of sparing a culture that is made of shitty gimmicks and not growing in a positive way??

[@justking1577]

Listen more closely. No division his shaking u th snow globe

[@classicgodlo9168]

"I Run South Africa...Yeah, that's it"

[@trystenstreak2352]

We need more Nota’s in this world bro

[@neo.rabaji]

I’m a fan of Nota

[@elviskgori7294]

you just useless like him he goes after are youngster

[@tshepolekgetho4419]

Protect this Nota guy!!!

[@kway_zar0152]

Lol this guy has secret services watching over him. I don't think he needs us to protect him

[@lungisadaba7886]

@@kway_zar0152 😂😂😂😂

[@Nqontsonqa]

I am a Nota fan bruh! Super fan too.

[@SchumizMona]

Voices like these are rare, fearless niggas. ain't no dickrider for nobody. Of the latest interviews i've seen from the people he critics, they can't back it up. SPEAK ON IT NOTA!!!

[@sbabalwenkukwana2173]

Damn Notas intro dankie Nota

[@TheBlaqMac]

Isn't Nota Stretching this Security thing??🤣🤣🤣

[@thabothapedi1147]

One of the good days, Kwesta will speak and clip Nota's wings

[@usiphilentshobane9895]

True bro

[@thandomatutu3731]

My man its true Nota, Yanga and Kwesta go a long long long way, Nota with Yanga gave everything to make Kwesta pop, even after leaving Buttabing they struggled together, all Nota dreamt about and was moulding Kwesta's career, I know he talks alot, but I was there and saw it my brother. But Nota is emotive communicator.

[@tshego3740]

55:19 just that part till the end✨...so profound🌹

[@siphombiyo8704]

He even came for Black Coffee😂😂😂

[@a-reecetyopo2252]

I’m always surprised when Nota is bashing Nasty c for sounding American when hip hop it self is American... wouldn’t we feel disrespected if an American took Maskhandi and made it sound American... come on now what’s up with all this hypothetical mind set.

[@saru6897]

Smart is what you are

[@lavidaNOTA]

You’re a fool if you think we’re still at the copy catting phase. SA Hip-hop evolved and established its own identity. You’ve never even been to the USA nevermind having a Visa. Binneplaas yappie!

[@nanogudukah988]

You made so much sense I couldn't help it but fully agree with you?

[@nanogudukah988]

@@lavidaNOTA Maar how is the VISA and going to the USA point supporting this argument here? Othorithi uhi pandisa tinhloko.

[@a-reecetyopo2252]

@@lavidaNOTA 😂😂😂 do your research hun ... I’m a citizen in both countries... plus South Africa does not have identity in rap ... no one thinks of our country and thinks hip hop so learn to embrace your identity ungeka lahleki

[@vhuthumashige358]

This guy is not okay ..... this is not normal 😅🤣

[@9kelastnumberpapa635]

His right about a lot of things this guy.

[@gomolemomacdonald8806]

Nota speaks a lot of truth, it's just that these kids can't stomach it because they're "stans"

[@burnsidegz257]

NOTA THE TATA OF THE INDUSTRY

[@amraykock620]

EVERYTHING SA MUSIC This is the content we want ,Keep steppin ur game up

[@s.peacemusiqsurviverzlyf1593]

ill rather be under his label his wise i see ill be rich with him

[@mdukhanyile4160]

Nota is the Junior Khanye of music

[@collenmchunu7739]

I don't think so

[@tonymasedi3179]

😭😂 lmao don't finish me Mdu 😭😭😭

[@lithabinta]

Plz subscribe bf2

[@nestatonik]

I like this guy. Speaking nothing but facts.

[@shmerudatv3107]

I see nota I have too click 🤣🤣🤣🤣

[@sbabalwenkukwana2173]

Damn dankie Nota speak

[@molai6160]

Someone put nota and scoop in the same room.

[@dantagoswartz4978]

Why are people hating in this man... He is talking facts your favorite rapper is not that big as he seems come on numbers don't lie... It's oky if your favorite rapper does not make the numbers he claims.

[@videoviewer502]

More peeps should watch this video

[@mantapelatlomatsana7550]

interviewer: "Do you feel obligated to tell the truth everywhere?" haibooo everyone is, innately.

[@simnikiweleonmahonono5961]

The interviewer agrees with everything Nota is saying, taking sides lol

[@fezilemakaula1823]

The man is an authority.

[@MrXolaX]

Nevermind the anger, pettiness and condescending tone he speaks in, this was a lecture about the music business. I'm going to listen to this again and sift through the beef,

[@lithabinta]

Only Facts✌

[@djbozay8156]

Nota is so smart that he already knows what the interviewers are going to ask and he answers before they get a chance to ask haha. S/O to Nota though. He has definitely held it down for the culture no lie! I love his vision. He is a powerful dude too. The fact that he was able to get Nasty of the nominations is crazy! I also enjoyed how he how he handled Cassper on this one. Enough with the cap!

[@zuluthechosen_one]

This guy is smart

[@duncanram]

define smart?

[@zuluthechosen_one]

​@@duncanram it's having or showing a quick-witted intelligence

[@_tellavision]

No, he's too narrow minded.

[@juscolmemax7211]

After the MacG interview all these other interviews r jus...meh...