Etsy Fees and Charges Explained FAST 🤯 How To Price Your Etsy Products For Profit

[@StarlaMoore]

📈 Get eRank for Etsy: bit.ly/GetErank

[@misterETIO]

I am a brand new seller - my 2nd week on Etsy. At the first glance the fees seem quite decent. But then comes in the Etsy Marketing fees... Those ones are the real buzzkiller. So far i have had 780 EUR in sales and 147.50 EUR in fees. That's insane 18.85 % in fees. Further, I will need to deduct 21% of add value tax which is 163.8 EUR and about 150 EUR in shipping costs (i offer free shipping) , i am left with 320 EUR to cover the product costs. be warned, people! ;)

[@Claire_Multipassion_Creative]

Thank you so much! Etsy is tempting but I’m pretty broke lol maybe I will do woo market on my website to start I’m still torn on how to sell my digital products but appreciate your insight!!! 💚✨

[@mountainlightwoodcraft]

You're a natural on camera, Starla. Great info. Have to admit, it's a bit disheartening to learn Etsy will be getting nearly 22% of my sales revenue, but I guess it is what it is.

[@joycecooper2604]

Your video helped me to understand ETSY's fees. Thank you!

[@StarlaMoore]

You are so welcome!

[@chamiekazi]

this is wonderful! I see so many posts where people are confused or angry about their etsy fees. this will help!

[@GreerTownsley]

Wow this helped so much! I’ve been selling for a month and have been confused where all the fees came from 😂

[@StarlaMoore]

It can definitely get confusing when you're first starting out. So happy the video helped! 💛 Congrats on your new shop!!!

[@loriwostal8684]

Subscribed! Great content, thanks for making it fun, quick, and quirky!

[@StarlaMoore]

Welcome aboard! ❤️❤️❤️

[@Ziplock9000]

Thanks. I've used this to make a spreadsheet to calculate costs.

[@CJ-wg7ei]

Thank you for the explanation clearest one I've heard so far. Just got your book today very excited to start reading it.

[@StarlaMoore]

OMG!!! Let me know if you like it (or if it makes you hate me because it's VERY stressful, lol!)

[@Cosmikeuminatedcreations]

I love your break down this helps so much :)

[@StarlaMoore]

You're so welcome!!! 💛💛💛

[@darleneshannon3194]

Starla's video's never disappointing, always on point!

[@shannonyoogin7022]

Thank you! I've been watching your videos for a couple months now to help grow my Etsy page and they are always so helpful :)

[@StarlaMoore]

Happy to help!

[@kondtvkondular]

My store is in holiday mode :( Could it be due to authentication? The problem has not been resolved for 1 week even though I sent my ID. What could be the problem??

[@StarlaMoore]

Etsy is really slow at responding. I would keep emailing them. Sometimes it takes a few times to get their attention. 😊

[@kondtvkondular]

@@StarlaMoore How can I access your e-mails? Thank you very much for your reply :)

[@PaulaJimena]

Hi! Thank you so much for the video, it was super useful! I have a question, does the 15% of the off-site ads include the 6.5% of the sale or is it an extra 15% on top of that?

[@lisfzacarias]

Wondering the same thing..

[@nildadel9795]

Extra ! I had an experience with this and it’s not worthy. I turned off . I

[@hannahassan2574]

How do turn it off

[@Simonvintage-u1l]

Etsy Fees: (per order shown on etsy finances page) 1- Processing fee = 4% + 30 cents 2- Sales tax paid by buyer 3- Transaction fee 6.5% 4- transaction fee postage 6.5% 5- Vat transaction 6 - VAT shipping transaction 7 - VAT processing fee. Now i cant see a 15% ad fee, i presume this will show if i sell items when someone clicked on Ad offsite. What really is frustrating for me, i can not see INDIVIDUAL fees per item. If someone knows how i can see this, that would be great!

[@unboundbytiffany]

Ty!

[@linethjauregui4767]

Amazing calculation tool! A lot of useful info in this video!

[@StarlaMoore]

Glad it was helpful!

[@cmm4325]

You have such a great voice, you would be such a great narrator for ads, videos, etc. You have a similar sounding voice to Siri.

[@reneepagano2631]

Thanks Starla! Your videos are always on point.

[@StarlaMoore]

You are so welcome!! 😍

[@MP-cq2yc]

this may be a silly question but if I put shipping in what the customer pays on the calculator do I need to put that down in what I pay as well

[@aurejajocaite9144]

I have a question. When i come to the card information i see that i need to pay 27€ as a first timer -fee. I thought it was free to set up an account. Why is it like that ?

[@StarlaMoore]

The start up fee is a recent addition, which tool place long after this video was initially posted. Here's an article my team at Erank has published about the new fee: help.erank.com/blog/understanding-etsys-new-15-setup-fee/

[@honeymirouwi]

is it still the same now on Mei 2023? Thank you so much

[@StarlaMoore]

Yes, Etsy fees have not changed since this video was published. 🙂

[@EnH24]

Awesome breakdown! Thanks so much!

[@StarlaMoore]

You're so welcome!!!

[@southernyankeewoodworks]

Great info, Thank you for the video

[@StarlaMoore]

Glad it was helpful! 💛

[@southernyankeewoodworks]

I would love to talk with someone from your organization to get some help gaining traction on my new Etsy store!

[@BrightEyesCatering]

Thank you for the video! very helpful

[@StarlaMoore]

You're welcome! 👻

[@lenayoung1497]

I charged $30 for an item Etsy took $14! Which bonged me out! You made it sound so simple. I didn't use their labeling but was charged... I really like to list my items, My questions is, does Etsy have a customer support? And do they have an itemized billing so you can visually see what you are charged?. New to the channel, thanks in advance 🙂

[@StarlaMoore]

If you have an existing bill (for example, your listing fees - which charge every 4 months for renewal), then this will deduct from any money you make during that sales period. So you would not have been charged $14 for a $30 sale. You likely already had a small accumulation of fees in your seller account (under your finances tab). You can attempt to reach out to Etsy support via the contact tab in the bottom right of your seller dashboard menu but as I said, this was very likely just your usual monthly fees.

[@lenayoung1497]

@@StarlaMoore New to your channel, which have inspired me to give the Etsy platform another try. The information was enlightened but it was my first and only sale, only been on for a week or so. Like you suggested I'll reach out to Etsy support. Thank you kindly

[@VLee-md8pv]

The same thing happened to me. The customer paid a total of 30.92, and I got a deposit to my bank for 15.94

[@ThatVideoGuyTom]

So, raise your price 20% to cover everything, which then prices you out of the market. Etsy is robbing people.

[@StarlaMoore]

If you have to price high, so do your competitors. The playing field is equal for all sellers so pricing yourself out of the market isn't quite possible. There will always be sellers who are willing to sell what you do for less. But as I always say, it's easier to make one $100 sale than one hundred $1 sales. The sellers who aren't pricing profitably are the sellers who will burn themselves out.

[@RTJ9T9]

@@StarlaMoore That's really good advice!

[@nothingme]

@@StarlaMoore i got a sale with 3.4$ they took 3.2 and send me 0.2$ bad company

[@unboundbytiffany]

@@nothingme wait what? How did that happen?

[@nildadel9795]

@@unboundbytiffany probably she sold the item through a Etsy off advertising. Basically they take 17% fees if you add all the little fees together. It’s 17% of the total

[@sarahgibbons1027]

When Etsy remits sales tax for each state does this mean that Etsy pays each state their taxes?

[@IamSallyLo]

Heyyyy Starla, love the videos ! its clear for beginner to understand what they get themselves into. Thank you so much for the explanation on Etsy. Theres some questions I wanna to ask. 1.If i dont live in the state and I didn't see my country on the list , does that mean I couldn't sell on Etsy ?

[@saram4011]

Your country could be not eligible for etsy. You can use an eligible bank account if you have a relevant living abroad who could help you and ship from your location.

[@605elizabeth]

There's a lot of mix feelings about this topic that let me confuse but you as always Starla were on point. Thank you for explaining it. Also, I haven't use eRank's profit calculator. Now I have another new favorite tool to add.🙂

[@StarlaMoore]

It's absolutely awesome and such a time saver!!!

[@Ever-ir4wc]

do you pay the listing fees as soon as the item is listed?

[@StarlaMoore]

No, you'll be charged at the beginning of each month. 😊

[@Siuuu_Cristianooo]

In the example you've included 20cent in the deductions, but that will be for 4 months irrespective of sale. So should the calculation be done while including that price in products price or we can even distribute the price, like if we expect min 5 pc sale in 4 month we could distribute say .04cent on article price which sums to 20 cents . Could and should we do that

[@StarlaMoore]

0.20 will be deducted after every sale, and/or every four months assuming the item does not sell during that period. In short, listings renew after each sale OR after every four months when a sale does not take place. And each renewal will cost 0.20. If you made 5 sales in four months, your sold listing would renew 5 times total over that four month period, equating to $1.00 in total listing renewal fees. Because this listing renewed after each sale, it would not renew automatically at the four-month-mark, since this four-month-renewal will only happen if a listing does not sell in this time frame.

[@Siuuu_Cristianooo]

@@StarlaMoore thanks that helps

[@nyn2k259]

Really nice video. Tell me that $.20 to list an item does that $.20 come out after a customer purchases the item or before? Thanks

[@StarlaMoore]

The 20 cents is as soon as you list the item and then every time you renew the listing after that.

[@viktorijamedeina]

I got charged more than 60% on VAT seller fees for selling digital products (UK shop) and that leaves me nearly 0% profit. I can’t find any information why the vat fee is so ridiculously high?! I haven’t submitted the VAT ID…

[@Yonatan..]

Hi, big doubt here, printify charges me a sgipping fee of 10,49 plus cost if production 34,16. Big question.. ok for thr 6.5 from etsy but does etsy charges also shipping??? Im trying to calculate.. hard

[@AllEventEntertainment]

Thank you! Excellent video…. I do have a question. I made my first sale. T-Shirt priced at $24. Printify took $19 (production and shipping and Etsy fees were twice what you describe in this video… $5. Does Etsy charge .20 or other fees every time you edit listing in printify and publish Even if it’s the same listing that has already been published? How do others sell a shirts for $15? I am not on printify premium yet as I was told to get a few sales first….

[@StarlaMoore]

Your $0.20 listing fee only applies again if the listing expires and renews (4 months), or of the listing sells. Are you sure you're not seeing the sum total of all your fees added together? Many sellers start their shop, make a few sales, then see their total bill and assume it all came from fees associated with the sales they made. In reality, it's often listing fees and renewals. If you've reviewed your fees and you still see inconsistencies that you can't explain, I'd message Etsy support and ask.

[@AllEventEntertainment]

@@StarlaMoore thank you so much for the reply! I only have eight items listed for sale in my shop thus far, and I do believe part of the fees were the total of all of those listings not just the one item that I sold. Having said that, does Etsy take their fees monthly or each time you list an item do they take a .20 fee? I can’t seem to find how they bill that listing fee? I do have payment information on file as well as auto pay turned on, so I thought this listing fee was taken from my account every time I posted a listing?

[@StarlaMoore]

No, the fee will add up and withdraw from your payment account at the end of each month. So it sounds like you're seeing the fees for those 8 listings and your normal fees from the item you sold. Now that your items are listed, you wont be billed anything additional unless they sell or if they expire, which happens if the item does not sell within 4 months. Every time the listing renews, you will be charged $0.20. And your listing renews every time it sells, or if it expires after 2 months of no sales and is reactivated again.

[@funwithkenleyanddylan1055]

I’m just curious if my print on demand is listed in US $ but I’m in Canada, how do I figure out what to price as Etsy is asking to my to list in Canadian $

[@StarlaMoore]

Your currency will be set to wherever you set your location/currency when you signed up for your account. So you'll need to get with Etsy support if you want to change it, as you can't change this within your personal settings. As for figuring out conversions, you'll likely just need to google a currency converter. Either way, your customers will see the price listed for whatever their set currency is.

[@imtiazkhan9646]

if i have 20 units of same bag is my listing charge $0.20 or $4?

[@muece]

are the 6.5% charged from the sale I run or the original price?

[@TranquilWanderer]

Starting an Etsy store fries my brain 🤣🤣 but hopefully its worth it loool

[@petchberry4456]

Is listing fee is deducted only when the item is sold or post on sale?

[@StarlaMoore]

Listing fees accumulate per item listed, even if they do not sell. Your bill is due every 30 days.

[@coppertonegoddess8271]

Im losing profits to etsy. Thank you for the info👏🏽

[@StarlaMoore]

Glad it was helpful!

[@josia3788]

Thank you so much! :)

[@StarlaMoore]

You're welcome!

[@CorkTheRealCapital]

When I list something for 67.99 on Etsy why then does the total come out to 83.63 on my listing page? I’ve had a few viral TikTok videos of what I’m selling but only a handful of sale’s because of etsys extra charge why is that

[@karenleigh2786]

Thanks Starla..this was great of your to impart your knowledge...doesn't Etsy also charge a fee for the labels purchased through them?

[@StarlaMoore]

Yes, but Etsy does get you a slight discount on labels. Since utilizing Etsy's labels is optional, I didn't include it in the video, as there are other services such as PirateShip that sellers can use instead.

[@karenleigh2786]

@@StarlaMoore then you, and I'm really a Rube, but what is pirate ship?

[@StarlaMoore]

PirateShip is another shipping service where you can print labels. 🙂

[@TamMinhThai]

So ex: 20$/products, after every 4 months, the relisting is charged. It means the products should increase the price?😊

[@StarlaMoore]

Are you asking if you should increase your price because of the 20 cent re-listing fee? You should have the fee factored into your original price.

[@JaTreon]

I sold an item for $63 and only got $39 out of it. that's a bit extreme

[@akshitasrivadlani4075]

What about Indian country price I didn't find it in list:(

[@TulipWife]

Do all these fees include printify if your using them?

[@StarlaMoore]

No, you'll need to check your individual margins for POD. These are just Etsy's side. Printify will allow you to set your own margins based on the specific distributor who is printing your items (as Printify is made up of multiple small print companies).

[@TulipWife]

@@StarlaMoore So more fees. Not sure if this is a good move for me. Man...and I was so excited.

[@StarlaMoore]

On Printify's side, these are not "fees". It is the expense of the printing as well as the cost of the item itself, as they have to charge you for the materials and printing, otherwise they would not make money. You can learn a bit about their margins in this article, as well as their pricing calculator: ecommerce-platforms.com/print-on-demand/printify-pricing

[@TulipWife]

@@StarlaMooreSo they just deposit the profit right? Because they mentioned something about charging me then me sending them back what they are owed then I keep the profit. So I'm a confused.

[@StayLinkedUpFashion]

Great video just hit a like

[@nildadel9795]

You mean : $15-2.35= $12.65 cup’s price after all fees! The shipping price is for usps so basically doesn’t count as your total price .

[@HERETOABSORB]

Hey Starla, great video, thank you! 🌟🌟🌟 Quick question: I'm using Printful for POD products. I'm in the UK & Hoodie costs £28 + shipping (between £5.50 - £13.65). . Selling at £49.99 (to include Printful cost + average shipping) . When I add to Etsy, the price on my store front also has tax added, making the total selling price £56.39 This seems really high....(even if I run a 10% sale, the selling price is still £50.75) . This doesn't even take into account Etsy fees 😬 . Is there a way to opt out of this? Or is it standard practice? I've checked a few other shops and I can't seem to replicate the same tax issue. . P.S. I understand certain US states charge tax, but it feels like it's making the selling prices way to high to be competitive and profitable. Thank you in advance. Mel 🤔

[@AnimeAlchemistCafe]

Hello, I'm curious about the fees and how they may vary for digital products.

[@StarlaMoore]

Fees for digital will be the exact same, aside from fees associated with shipping the item. There is no difference.

[@AnimeAlchemistCafe]

@@StarlaMoore great! Thank you so much

[@Liz-ic6jb]

Great explanation. Thanks! I will probably use Erank solely because I have been looking for software or an app to "cost" my materials and labor. Now I will get the added bonus of Etsy seo tools.

[@StarlaMoore]

Glad it was helpful! Best of luck Liz!!! 💛

[@laurenbednar257]

Do you have a suggestion regarding pricing when it comes to selling shirts and sweatshirts? I am having a difficult time figuring out pricing since each size and color are different costs

[@StarlaMoore]

There's no magic recipe. Price for profit, even if your variations need to be priced differently. I also sell sweatshirts and tee shirts, and I have to charge more for larger sizes, as they cost more to produce. Customers tend to expect to pay more for larger sizes, so just price for what you need to in order to still make a profit. 🙂

[@pepilm]

I have a question. If i add the fees to my price then the fees will be higher. If if want to sell my item for 20 dollars. I add the fees,. For example, 2 dollars. Now the 6,5 % of 22 is not the same than the 6,5% of 20 dollars.

[@StarlaMoore]

You are correct. That was a mistake on my part.

[@pepilm]

@@StarlaMoore thks starla! i find pricing so hard.

[@StarlaMoore]

@@pepilm the erank calculators help SO much. Definitely try them out if you haven't already! I just updated the video so the error should be cut out now. 🙂 Thanks for letting me know!

[@Neonapi]

Thanks!

[@JoyceCollinsDLVJ]

Thank you!

[@mrpensive7341]

I was wanting to watch a video where someone could show me the easiest Etsy calculator, where to put what, etc, plus taking free shipping into consideration, ill keep browsing😜👍👍

[@StarlaMoore]

Pretty sure I covered all these things. 🙂 Sounds like you didn't watch the whole video

[@ellieisbusy]

I'm sure your calculations are all correct, but I made a sale of £19 (total, with shipping) and Etsy charged me £4.46, which is around ¼ of my total :/

[@unboundbytiffany]

Lower the item cost, higher total percentage because it's percentage on top of flat rate fees. :/

[@ellieisbusy]

@@unboundbytiffany can’t, my items are priced according to my work and my own website’s shop 🤷‍♀️

[@rahmatajat6085]

A big thanks for your explanations...really appreciate...guess i have to postponed my intention to open my etsy shop....😂😂

[@heatherheisler3885]

Are etsy ad fees billed directly to the seller on a monthly basis or do the fees for etsy ads come out of your sales? I've been trying to find this out forever 😩

[@StarlaMoore]

Money from sales all go into your Etsy payment account, and fees are deducted from your payment account each month. Whatever is left gets deposited to your bank. If you do not have money from sales to cover your Etsy bill, they charge your connected bank. 🙂

[@AllRecipeOrg]

How can a Nigerian participate? Can a Nigerian participate??

[@fragrantrascal]

Hi, do these shoutouts not affect the conversion rates? If a lot of people visit and no one buys? Won't this affect the quality score of the shop/listings? I've read this so many times. Even on a blogpost of erank. I'm asking because I've seen you reply on one of the commenters here that it doesn't affect quality score and thus also not the ranking in the search results.

[@StarlaMoore]

Your conversion rate has no effect on your shop, rank, or listing quality score. It is a metric for your reference only buy has no impact on your shop. If it was eranks blog where you saw this we'll need to go editi it, as it's a huge myth that conversion rates have any impact at all on your listings. Feel free to link me if you can find because if one of our guest writers did publish this, it'll need to be edited asap. Conversion rates are for your reference. They hold no weight over listing quality, shop quality, or rank.

[@StarlaMoore]

I actually just found the blog post you mentioned and I'll be bringing it up with our team today because it is quite misleading. It's not the conversion rate that has an impact on your listing quality. It's the sale itself. Not making a sale does not harm your shop. But making a sale does help. So it's the sale, not the overall conversion rate itself, that has an impact. This is outlined in Etsy's article, "How Etsy search works", help.etsy.com/hc/en-us/articles/115015745428-How-Etsy-Search-Works?segment=selling&_ga=2.150131198.995970481.1659094743-1726786246.1658437102 Thank you for brining this to our attention!

[@makaylawilson5890]

Im a new Etsy seller and I’m super confused about the whole pricing because I sold an item for $42 and got $19 profit

[@StarlaMoore]

You likely had listing fees that accumulated, which would have taken from your overall sales for the month. You'll pay $0.20 per listing every 4 months or every time a listing renews after it has sold. This bill will always deduct right from your profit.

[@unboundbytiffany]

That's alottt of 20 cent fees accumulating right? Ouch

[@KristinD27]

Will Etsy take the fees from your profits, if you've made enough to cover them? Or do they always do the payments and fees separately?

[@StarlaMoore]

If using Etsy Payments, they will take them from your profits and you will be paid out the remaining balance.

[@eye95records]

Thank you

[@jessakent2049]

I realize this question isn't on-topic but you're the Guru so I had to ask. Do keywords in your title matter more than the same keyword in your tags, or are they given equal weight when someone searches? I *know* you had a video talking about this but I can't seem to find the answer. Did I skip past it in your SEO vids?

[@StarlaMoore]

This is likely the video you're looking for: kzbin.info/www/bejne/iX-9eWl8f7CVhKc From what we've observed, titles are the most important ranking factor, followed by tags. Both are important. 😊

[@TheGingerJoye]

Im listening but okkkk brows!!!! 😍

[@StarlaMoore]

I always say, "Gotta make em sharp enough to kill a man". 😂🔪

[@TheGingerJoye]

@@StarlaMoore 🤣

[@utubeblackbat]

I sold a pendant today for $86, then etsy sends an email saying they are sending me $60 direct deposit,,are they kidding me??

[@StarlaMoore]

Did you also have an accumulation of listing fees? If so, those would have deducted from any sales that you made.

[@utubeblackbat]

@@StarlaMoore I don’t think that’s why I only have about 5 items listed, but thank you

[@PrincessHiyahA]

There is an alien behind you. lol Thank you for the information!

[@StarlaMoore]

That's Roswell. 😂 👽 In my more recent videos, he's actually adopted two little green babies. 😍

[@PrincessHiyahA]

@@StarlaMoore aww love it

[@nildadel9795]

Total Etsy feel will be 17% if you add all this little fees !

[@Houbaraoutdoors]

I earned 100k and I have approx 33k to etsy

[@yuly2917]

So advertising in Pinterest for example is not worthy at all

[@StarlaMoore]

I didn't say that. Regarding advertising on any platform, you have to decide what works for you. Ads are great for some shops and not for others.

[@yuly2917]

@@StarlaMoore I am sorry I should explain better , I am a new Etsy seller and I just make a sell and Etsy take out 2.95$ I didn’t have club that this Advertisement will cost me that much, it was basically my profit since I trying to compete with prices as a new seller . You never said that , I said that !!! lol

[@PaulinaKrimpeFranco]

its asking me for 15 dollars for the first time opening a shop

[@StarlaMoore]

It's Etsy new program. You can read more about it in a recent eRank blog: help.erank.com/blog/understanding-etsys-new-15-setup-fee/

[@oceanwares]

I have been watching you for years, I watch all your videos, even ones for newbie’s even though I have been selling for about 8 years.

[@StarlaMoore]

Etsy is always changing things so I try to stay on top of it all, that way everyone else doesn't have to decipher their craziness. 😂

[@strallent]

👍👍👍👍👍

[@LoribethClark4]

Oops.... I think your math is wrong. If your absolute bottom line is $20, adding $2.35 to cover the fees won't do it because the fees will also go up. Your fees for the $22.35 would add up to $2.57 giving you $19.78 as your bottom line on that item. You'd have to charge $22.60 in order to get the $20 bottom line you need on that item. Sorry...

[@StarlaMoore]

You are correct. That was a mistake on my part.

[@StarlaMoore]

All fixed now! 💛

[@alessandrobianchin9947]

Someone should marry you and make you the CEO of the company ASAP

[@StarlaMoore]

First, I'm already married. Second, why would I need to be married to be the CEO of the company?

[@Tonystarkes888]

Already sounds better then eBay fees

[@darioscomicschule1111]

Thank you!

[@gravitywellpodcast8330]

Great info, Thanks!