Every Filmmaker Should Know These Two Things About The Movie Business - Jeff Deverett

[@Michlwhtn]

Identify your audience. And target them intensely! Nail your audience to the core!

[@StayFractalesque]

humans, mostly

[@errolmichaelphillips7763]

Identify your niche.

[@stijnvdv2]

yeah, it's funny how these people know what to do.... but when it actually comes to doing it.... they produce NOTHING that the audience wants to see. It hasn't been more easy for a movie producer to make money then it is today. Everyone is sitting at home because of covid, everyone craves entertainment and escapism and all movies suck with their political message.... to the point that Godzilla vs Kong made big money coz they actually give audience what they want, which is not to say it's a good movie; it's a terrible one but when the rest is complete utter garbage, it's going to sell anyway and big time. All you need to do is make an entertaining movie; even one that might have been mediocre 10 years ago and you sell like crazy.

[@davemckay4359]

Destroy them completely.

[@WordsPictures997]

This was such a great breakdown. I absolutely love the comparison of mainstream filmmaking to a public company and indie filmmaking to entrepreneurship. I wish this was taught to me earlier 😅. I valuable light bulb just went on.

[@AKN8V]

I always feel that along with “Theme” a screenwriter should be thinking about viability. Is it a project that has potential for making a profit. The profit can be financial compensation or artistic adulation (awards). If I don’t see one of those two things then I know my screenplay will fall flat. It’s the entertainment Business and to flourish you need to recognize that reality.

[@AKN8V]

@BLAIR M Schirmer “regular people” watch to be entertained. I tell stories to hopefully bring people together to laugh and have a good time and as a Native American I try to pass on the wisdom of my elders. I don’t know who Jeff is but he seems to get it. A new or unknown storyteller has to think of viability or they will never get their story produced.

[@corpsefoot758]

Amen. It’s a sad reality that most screenwriting advice nowadays only boils down to “how to finish a script”, whereas a very necessary follow-up instruction for any aspiring professional should be “how do I move this idea from my bookshelf onto actual screens”

[@James_Bowie]

Hollywood studios have always been in the Me Too business. As William Goldman famously said, in Hollywood nobody knows anything.

[@LookAroundFilm]

Great advice. Thank you. One pertinent question to Jeff would be: How did you raise money for the films you have produced? That important question is missing in this one.

[@filmcourage]

Wait until you hear his process for pitching investors. This is our first segment with Jeff and there is a lot more to come.

[@pizzaiq]

I'd like to hear him answe that one too. I'd like all filmmakers to talk about that openly.

[@kenphused]

I'm enjoying this channel so much, thanks for all the hard work! Me being pedantic - India is in Asia so Indians are Asian.

[@normankelley]

I caught that, too. Thanks.

[@derekk2708]

Another extremely informative video from Film Courage !. ; )

[@TheBadLiutenant]

Love listening to the interviewer's voice, really soothing and she asks great questions.

[@ThomasLuca]

👍 THINK IT. MAKE IT. SELL IT.

[@Afishionado1]

It's not a movie studio, but I once worked at a tech company where the specifications for all new products were written by the sales department. So, yeah.

[@Joshua_N-A]

Does it fly or flop?

[@pizzaiq]

There's a very good reason for that.

[@JOAOAUGUSTODIASABREU]

I've learned this the hard way during my earlier independent production years ago. I knew the creative and technical process of film-making, the right cast and crew, the targeted audience, etc, but not the business and its misleading vampires who own the business (accountants, distributors, politicians and all sorts of pricks who creates nothing but milking your money out of your wallet).

[@rocketrollsvlogs7625]

This interview was golden. I'm glad I don't need to make money on this hobby but I still want to identify my audience.

[@alexhasnobudget]

Apart the fact that Indian people are Asian this is brilliant!

[@davelash8699]

I'm a musician and I fell into this KZbin selection. I have to say that much of what he is talking about can directly be compared to the music industry. I think the music industry has even less transparency however the culture of film companies and music companies are essentially the same. The huge divide between the artist and company is still very wide. Slightly silly really because if both parties were honest with what they were after the ability to be more profitable would be better on both sides without the exploitation.

[@stevemarra268]

Great, great interview. Thank you, Jeff Deverett.

[@filmcourage]

Cheers!

[@shockadelic]

Cultural trends aren't absolute. Months after disco was supposedly "dead", Lipps Inc's Funkytown and Diana Ross' Upside Down were smash hits, because they were so irresistible. And of course "disco" just morphed into "dance music".

[@MikelGCinema]

Some years ago i had a meeting with some studio producers and it was hilarious, at some point of the conversation prior to meet the decision makers, one of them told me in private, whatever you say just avoid the word art or artistic, you will not get funded. Heads up. Lol

[@filmcourage]

Thank you for watching! Very interesting. Did they say why those words might hurt you getting funded?

[@MikelGCinema]

@@filmcourage Yes they did, hence the word art or artistic. In the end, the financing came from a private investor.

[@jonathanmartin-ives8665]

I like this guy. I wanna work with him when I grow up👍

[@filmcourage]

Do you care whether your movie makes a profit or not?

[@eswaralaxmiramadhenu3763]

First satisfaction then only profit

[@kekekaelin]

Absolutly!! I'm not doing it just for fun. If your pictures make a profit it's much easier to raise money to make the next one and so on. If you've made 5 pictures and they all profited double their cost you'd be doing great.

[@thereseember2800]

The spiritual and temporal responsibility of all owners of studios, CEOs, MBAs, artists & shareholders is to keep habitually realigning themselves-and collectively the audience-back to only ever laws of holiness that govern one’s holy, Infinite, transcendent nature (whose sovereign laws naturally supersede all man-made laws). Always attune one’s motivations and intentions to be holy, pure, transcendent and unselfishly generous. Do not ever allow motivations of selfishness and greed to ever contaminate you nor any innately eternally creative holy spheres. Above all, always guard your door that is also inherently holy. If a motivation is having an inferior effect upon you or others, immediately return to a holier motivation and then proceed.

[@RocketPunchHero1]

You'd be surprised how many "filmmakers" fail to understand the business aspect of making films. That's what separates the men from the boys.

[@southlondon86]

Excellent interview, all great points. I’ve given trends a huge amount of thought over the years and everything he said is true. There has to be one filmmaker who takes the first risk in making something unique that starts the trend. I’ve always wanted to be that person and will! Since horror and superhero films are the big films these days, the best option for any filmmaker wanting a career would be to make a film in either of those genres but do their own unique spin on it. One that is different but can easily be marketed/have broad appeal. Thank you for a great interview!

[@LYCANCLANTEAM]

i swear ive seen ur comment on sharon stone's intrview on david letterman

[@creativevit5961]

Beautiful interview. Cheers

[@JustTooDamnHonest]

Have your left eye open to the business part(audience, environment, people, influences etc etc) Have your right eye open to the entertainment part(genre, actors, atmosphere, emotion and feeling) These are 2 simple things that anyone needs to know going in the film business and people like Tim Miller, Kathleen Kennedy, JJ Abrams and Rian Kohnson never learned and that is why the ST is a fauliure and that has been true both on the creative side and the finance side(yes I have seen the rates on that and it is not good on Disney's part neither and that is why more then several investors left). Just because Disney has all these IPs doesn't mean they understand the fandoms that they center around and that has been shown and proven time and time again. The more they gain is more that they have to lose.

[@kanudoss]

Great resource - this channel

[@TheFeelButton]

Stacks of cash can be a real trip hazard so why not tidy up the joint with an unprofitable movie?! Cheers Film Courage!!

[@CyraNoavek]

So interesting. Thanks for posting.

[@JonathanEBoyd]

Interesting Interview some great insights . I think most filmmakers would care or should care if their movie makes profit even if it's a little indie with your own money or it takes a long time to recoup .because if you're in it for the long haul you won't be able to make many more films if you don't make a profit or break even you want all the investors to get their money back at least . it's an interesting topic for sure art and business

[@matahari1576]

Excellent interview with very valuable information presented in a very understandable instructive way. Thanks a lot. But why is this excellent host kept completely anonymous? A little look at (you) her would be very much appreciated.

[@catchdacraze]

Great content and information. 👍🏻

[@bond12]

It Cost a Lot of Money to make movies. Hence, a Return on Investment is Important.

[@Felix-z2r]

Good interview. I think if one is young and single and has 'another job' you can 'pass over making a profit' but if one is say, married and with kids- well, bring home the bacon is paramount( pardon the pun) Also how do you finance the next film.. if you are constantly not' breaking even' or making money -as an independent -just sticking to selling the script -if you can- is the easiest route- or turn your script into a book- as I do, and have at the least the satisfaction of seeing some income.

[@WordsPictures997]

To your end question, when I was younger " I just wanted to create art. " The more I " Adult " the more I realize the things I spend most of my time on need to be able to make a decent living. Art for arts sake can be my hobby but I need to be more intentional with making the distinction.

[@bunyaminburak]

Great videos! Fresh information!

[@filmcourage]

New one coming tonight at 5pm PST.

[@paulcharisse7746]

Fascinating

[@techstructmedia]

Great teacher

[@Feelmey]

I fixed my genre - Comedy

[@NeogenCorp]

yes

[@Wordsley]

These Rock!

[@dtay46]

It has clearly happen on several movies. It's almost standard in the superhero genre. They have double-down on those movies to the point where there is no content being addressed. Every comic book ever made is movie now. Disney has majority of there new streaming content centered around it. Damn people see what your comic con has started...

[@zachkh]

Rooney Mara looks good here

[@ericwilliams626]

No, they want star wars to be risked by 20th Century and if its a hit they have another star something movie waiting. Zero risk

[@bigtip8371]

Hi I'm Olivia Wilde actress, director, mom, blindsider...

[@JCResDoc94]

☼ 12:00 area 51 hapnd. cow boys and indians - wow film still hasnt been around long. gr8 vid.

[@350daysthemovie7]

I really enjoyed listening to this checkout the 350 Days Documentary

[@ericwilliams626]

Blair Witch was a great marketing campagin but they sold a piece of shit. You can do that in media. The customer will buy anything because its a small ticket item. But the follow ups and likeminded movies will not be bought because they are shit as well. The first one to make the piece of shit wins.

[@thecandcake]

Psst...India is in Asia.

[@YT2024Hayward]

This is like telling a kid with a plastic race car to understand the NASCAR business. Let’s talk about filmmaking as creative outlet, not a business.

[@RemScanProducts]

Dont you need film to be a film maker? How about making videos!?

[@maxgirouxpro]

Where do you think India is? ANTARCTICA? - Daniel Nainan

[@filmfelineadmin]

lol

[@robwilson7324]

If a movie is popular other people will do it too. That’s trending. Some of these answers are way too long.

[@asiaprude5828]

If you're not paying me you don't have permission to use my content

[@TekkLuthor]

No-one asked

[@asiaprude5828]

@@TekkLuthor exactly my point. Just hacking a creators devices stealing their content and selling it, letting them collect the evidence to prove it.

[@viswagunasegaram]

This guy lost all credibility to me when he said Asians might like Indian food

[@Joshua_N-A]

He should try Borneoan delicacies.

[@stijnvdv2]

no, that's just bias, to me all these people on Film Courage have NO credibility AT ALL because they talk about 'salability' of a product, and knowing it's gonna make this and that profit and you need to think in terms of profit..... nothing wrong with that, except THAT THE ENTIRE MOVIE INDUSTRY IS FAILING BECAUSE THEY SUCK!!!!! IN GIVING AUDIENCES WHAT THEY WANT AND ARE MORE BUSY WITH STUFFING PROGRESSIVE WOKE POLITICS DOWN YOUR THROAT INSTEAD OF MAKING A MOVIE PEOPLE WANT TO SEE!!!!!!!! And then you see studio's taken over to avoid bankruptcy like James Bond Too Scared To Release. You see the same thing in the book publishing industry. All these authortubers that give you 'sound advice', they then publish a book that's practically unreadable and took none of their own advice.

[@Iron-Bridge]

@@stijnvdv2 Yup. Like the popular Jenna Moreci.

[@Topic_____542]

It’s called sarcasm 😂

[@einsteindarwin8756]

Fashion and film are both a rip off for black consumers in my opinion.

[@gb8437]

How so? I'm interested in your opinion

[@einsteindarwin8756]

@@gb8437 selling products people don’t need when they should be connecting with others.

[@PeresNewton]

Whats wrong with this guy loooooool. I read a good book that said dont focus on the money if you love doing something and this guy is popping up on my home page trying to make me focus on money. Gtfoh. Im not watching this crap 😅