Every Marketing Trick Explained in 10 Minutes

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*The codes won’t work on bundles because they are already discounted.
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Every famous marketing trick/technique gets explained in 10 minutes!
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-- TIMESTAMPS --
0:00 Planned Obsolescence
0:06 Loss Leader
0:13 Vendor Lock-In
0:20 Anchoring
0:43 Rebranding
0:49 Forced Free Trial
1:00 Point-of-Sale Display
1:06 Decoy effect
1:27 Slow music
1:34 Razor and Blades Business Model
1:45 Seeding Trial
1:51 Blind Taste Tests
2:06 Subliminal Advertising
2:11 Hidden Advertising
2:20 Stealth Marketing
2:27 Ambush Marketing
2:35 Foot-In-Door-Technique
2:43 Behavioral Targeting
2:48 Call to Action
2:56 Book Signing
3:04 Healthy food positioning
3:13 Channel Stuffing
3:24 Chemical-Free Marketing
3:34 On-Hold Messaging
3:40 Doorbuster Deal
3:49 Home Staging
3:57 Introductory Rate
4:04 Unique Selling Proposition
4:12 Tie-In Work
4:20 Wait marketing
4:28 Not Sold in Stores
4:35 Flyposting
4:46 Word-of-Mouth Marketing
4:54 Four-Wall Distribution
5:05 Free Lunch
5:14 Military Grade
5:21 Essentials in the back
5:31 Advertising Slogans
5:42 Annoyance Factor
5:50 Attack ad
5:57 Celebrity Branding
6:06 Cereal Box Prize
6:15 Consumer-Generated Advertising
7:04 Co-promotion
7:14 Kid Height
7:23 Continuity Marketing
7:34 Cross Merchandising
7:48 Data Onboarding
7:58 Direct Marketing
8:08 Outdated Promotions
8:18 Drip Marketing
8:30 FUD
8:40 Earned Media
8:47 Small Floor Tiles
8:59 Google Bombing
9:11 Mojave Experiment
9:23 Merchandising
9:31 SEO
9:42 Predictive Buying
9:48 Stunt Casting
9:56 Shockvertising
-- SOURCES --
en.wikipedia.org/wiki/Categor...
en.wikipedia.org/wiki/Categor...
en.wikipedia.org/wiki/Google_...
imtb.org.uk/hidden-advertisin....
mailchimp.com/resources/ancho....
en.wikipedia.org/wiki/Decoy_e...
www.savethestudent.org/save-m...
-- DISCLAIMER --
Do not use this video as your only source of information. This video is for entertainment/edutainment purposes, and some information could be too oversimplified or incorrect. This channel's goal is to spark your curiosity and let you do your own research on these topics.

[@ThePaintExplainer]

Check out Manta Sleep here tinyurl.com/ms252jbr and make sure to use code THEPAINTEXPLAINER for 10% off your order! *The codes won’t work on bundles because they are already discounted. #mantasleep #ad

[@LavaCreeperPeople]

ok

[@axie.yt.channel]

congrats on the sponsor

[@alex.g7317]

I love how you’re telling me your marketing secrets and still advertising to me.

[@MDLuffy1234YT]

There couldn't possibly be a smoother ad read.

[@quintonconoly]

Ok

[@derrickstorm6976]

"Military grade" is actually a really ironic claim, because the military basically always has to choose the cheapest option

[@The_CoomSlayer]

Not to mention most militaries use decades old tech.

[@Dusk_Shade]

Which is honestly quite strange, given the amount of money the US throws at their military.

[@conservativedemocracyenjoyer]

​@Dusk_Shade I mean not really, we keep using them because they still work (also replacing thousands of fighters would take dozens of years). For every F15, A10 and F16 we still fly there is an F4, A4, or F111 that has been scraped.

[@allergy5634]

@@Dusk_Shadecorruption isn’t cheap

[@teenagegringo393]

Anyone remember Rumsfield's missing trillions?

[@RobertoWhyyoucare]

Y'know, I appreciate you putting the sponsor segment where it's relevant!

[@cumcumcum148]

Also, it employs some tactics that were discussed previously

[@rafirakapradana1077]

This is also a marketing trick. It's called "making an actual good and useful content"

[@SpicyMang0s]

Ummmmm sure

[@thnx]

Now it is... The more subs, the less effort you have to put in.

[@KirosanaPerkele]

Made me think of the meeting meme where the one guy actually making a good suggestion gets thrown out the window.

[@BryleMilan]

what is the purpose of the word an in your sentence

[@Toadey2012]

​@@KirosanaPerkele Yaa Imagine if the boss threw ALL of the employees off the building XD

[@gamemasteranthony2756]

A lot of these tactics are the reason Ad-Block programs exist. Especially since internet advertisers tend to engage in what I call "invasive advertising", or advertising where they treat the ads as more important as the content, often to the point where the ads are more in the way of the content rather than helping to support the content. Such advertisers tend to forget that people come to the net to search for things...not to have things thrown in their face that they have no interest in.

[@Draxynnic]

There's been at least one complete cycle of this too. There was a point a couple of decades ago where sites realised that if they asked to be whitelisted in exchange for keeping the ads reasonable and kept that promise, people would be willing to do that and they'd make more advertising revenue overall. When that policy became widespread, people stopped using adblockers because they generally weren't worth the effort... and then advertisers started pushing the boundaries until we got to the current situation where adblock use is increasing rapidly again. Hopefully that moment of realisation will come soon. I do feel guilty using an adblocker and I like advertising in moderation because sometimes I am interested in what's being advertised, but if I whitelist a site and suddenly I have half a dozen videos popping up all over the screen obscuring what I'm trying to look at... sorry, I'll be removing that whitelisting REAL quick.

[@paveldisgutich9665]

This is due to the fact that main purpose of advertising is to reach as many potential buyers as possible, content is a must have but compared to ads it is a secondary need, if your add sucks no matter how good a content is, nobody will see it anyways because they will skip it, but if the ad is successful people are much likely to perform a target action despite the bad content. By the way, in most businesses 8 out of 10 customers come from advertising, only 20% or less are from organic traffic

[@Draxynnic]

@@paveldisgutich9665 I'd question whether making ads more intrusive actually helps, though. An old-fashioned banner ad can get the message to people who'd be receptive to the advertisement. Ads that do things like expanding to cover half the screen, by contrast, carry a risk of annoying the visitor enough to get them to avoid the site (at least not without an adblocker). And the rise of malvertising is just making the pressure to use adblockers by default greater.

[@froggman66]

I love how this is inadvertently an ad for Adblock itself

[@Nitecookie]

@@froggman66 ublock origin on top

[@itermercator114]

I love how you sound like you're getting more angry by the end due to all the manipulative techniques lmfao

[@masyhfarhady]

I love it when independent content creators casually reveal the secrets of the universe

[@gwak1189]

First ad I've watched in my own time that didn't bother me, Great timing

[@atig51]

Straight to the point, on topic, and quick. Right on!

[@silvervortex2441]

This channel’s gonna hit a million subs in no time! Mark my words.

[@EEE-1409]

I bet so

[@owen6376]

I hope, he's singlehandedly saving us from a real-life 1984

[@tableturtle6663]

Yes

[@leaDR356]

Marked

[@krate3_797]

this man is speedrunning algorithm so hard while being actually entertaining

[@spedicy]

There are so many copies of this channel! But the OG is always the best

[@AddinRoyale]

Paint Guy for example.

[@PeriluneStar]

​@@AddinRoyale Paint guy is pretty good actually, but yeah he is a copy lol

[@unums]

Just don’t *oversaturate* and you will continue to keep doing great!

[@B3Band]

Yeah listen to this guy with 20 subs. He clearly knows better than you.

[@citrosoda5370]

@B3Band Honestly pretty impressive for having zero content

[@cate01a]

@@B3BandWhat a stupid comment. You don't need to be a youtuber to critique youtubers. It looks to me that unless you're making brainrot fortnight skibbidi brainrot for toddlers, most youtube users crave "high quality" engaging, thoughtful, interesting videos. If paint explainer devolves by continuing to repeat the same things over and over, padding out the video length without adding any real substance, he'll probably continue to grow, but would quickly hit a stopping point. It's important to be vocal about your opinions because despite their intelligence and access to an incredible amount of data, they can't read minds, and can easily forget their core values

[@Infact77]

​@@B3Band yeah its called constructive criticism

[@Goat_gamering]

@@B3Band Ah yes, because numbers explain every single detail of every single thing no matter what.

[@That0neSkrub]

The tile one is actually one of the ones that surprised me the most. I know about alot of marketing tactics but that one was new to me. Fascinating

[@Draxynnic]

Not technically marketing, but it gets used on roads as well - regular minor bumps approaching an intersection, pedestrian crossing, or something else you're supposed to slow down for, growing closer together as you approach as a subconscious hint to slow down.

[@stickman1695]

"We actually do have one sponsor in this video..." 💀

[@StageYoutube]

underrated comment

[@leaDR356]

There is something about this format of explanation that I really really like but cannot explain why.

[@andrevanderlinden8722]

People these days have low attention span, so this is quick and easy

[@leaDR356]

​@@andrevanderlinden8722yeah I guess

[@gxalcremieshiny4229]

@@andrevanderlinden8722not just that he is quick to the point and explains everything easily way better than content creators spending 10 mins to explain a singular thing

[@ILikedGooglePlus]

Adhd

[@Jell_DoesStuff]

​@@andrevanderlinden8722 I feel that it's more of the explanations being quick and straight to the point, and people don't like it when someone goes off-topic mid explanation

[@Quick2Get]

Another video I didn't know I needed! Keep it up 💪

[@ragdude7323]

HMMMMMMMMMM Your both great btw

[@transfoogel3725]

This should be youtube content No filler Entertaining 100% informative 100% honesty

[@mapron1]

3% ads

[@creativevortex155]

I don’t know why but your first video was recommended to me and I’ve been hooked ever since

[@trueberryless]

This channel is proof that good content gets hyped quickly ❤

[@Shyguymask]

9:56 PETA immediately came to my mind

[@HansVinlin]

YOOO (also yes 💀)

[@Yusuf-ke5iu]

i thought you were dead

[@burgezdoestuff8578]

@@Yusuf-ke5iu truu

[@_redniel_]

SHYGUYMASK??

[@ZeitroMusic]

Ngl that sponsorship was slick 💯

[@entropy4959]

Another Paint explainer dropped, things we learned (I will edit this while watching) 0:32 Health potions in LoL are now half the price (25 gold) 1:33 When in a supermarket or similar, wear headphones, and listen to 200 bpm music for shopping speedrun 2:11 When trying to advertise, use font height .5 pt (smaller for bigger surfaces) 2:34 when your at the festival next time: be aware of Naruto-running vacuum salarymen 2:55 addition to font height: use bloody font and (arbitrary horror movie antagonist) 5:14 I’m hungry (very important) 5:19 Military grade -> looks cool, makes you look like half a John Cena 6:46 Oh cmon, that’s not even animated in paint : / 8:27 Drip marketing: if you buy the thing that’s marketed you’ve got drip 8:57 Note: When the tiles get smol, lift the cart 9:21 Disguised? My guy MacOS Mojave [de.wikipedia.org/wiki/MacOS_Mojave] is not Windows. (This is a joke) 10:01 Pixels: doing pixel things Me: (°_°) *shocked* (End of original comment - 21:51 UTC+1)

[@TrueAgentZan]

yes

[@entropy4959]

@@TrueAgentZan this is deep

[@TrueAgentZan]

@@entropy4959 gaming

[@Ar_sole_hair_fiddler]

I first saw this channel when it had 3 videos and 1000 subscribers, even those 3 have been extremely popular and inspired many copycat channels. 250K subs in, and I know this channel is gonna be one of the greats.

[@cgarzs]

Its nice having a description of the advertising tactic before the ad. I even turned my sponsor blocker off too actually watch it for a very rare change 🤯

[@The_explainer24]

No sponsors, no intros, just straight to the point, simple and quick. If only more videos were like this.

[@kwanvini]

"No sponsors"

[@RobertoWhyyoucare]

Heh.

[@thetriathigamer1544]

6:35 Manta sleep sponsor

[@ebenezer-scrooge]

the sponsor was so clean and seamless this guy didnt even realise it was there

[@user-ct7du5wg7k]

Ive been watching since the beginning! Great content man i really think your content is unique and think your animating style is simple but effective. Keep up the good work

[@speaknowrepevermorestan13]

"Slow music" is played in supermarkets My supermarket: *plays all the hits in the current time*

[@user-fj7ef3yq5e]

I’m stunned. This guy has explained literally 50% of bachelor’s degree in business in just 10 minutes!

[@reasaboys8921]

I love this chanel, his content feels original in it's own way and he has his own style to his videos. Like how CGB grey did.

[@KellofHeadaches]

Babe wake up. New educational and entertaining channel just dropped

[@BrownSillyCat]

Just found your channel and I love it. Never stop

[@electricpepperoni4789]

Paint Explainer casually dropping a sponsor after explaining exactly why its a trick

[@MellonAM]

I love your videos so much, very informative and fun to watch

[@VisualVoyages08]

Creating genuinely valuable content is indeed a marketing strategy that resonates. Kudos for placing the sponsor segment seamlessly - it's a breath of fresh air! The irony in "military-grade" is spot-on; while the term implies superiority, the reality often involves choosing budget-friendly options. It's a clever twist on perception versus reality.

[@FROSTY_lol]

One of the best yt channel out there at the momen. Keep up the great work

[@gwak1189]

This has been a fun informational and interesting series

[@highschoolguy123]

Business owners after implementing all these tricks to their businesses: "I'm inevitable"

[@dacre1889]

My favorite channel on this app

[@asdfkljlkjdfkg2290]

My boi pumping out the content with the hard work

[@xawierkotowski6795]

What about downsizing? (It's shrinking the product without lowering prices nor telling it publically)

[@pensularnaseeare9531]

This channel is pure gold!

[@TheCrow1778]

Theory: Paint Guy and The Paint Explainer are the same person

[@Based_Chaduls]

There is a third dude now, also a Christian version already existed. So like, there are 4 in total. . EDIT:Ok, nvm, I checked for like ten minutes and there are way too many people that use this style, like, I counted 13 in just a 10min search. 😅

[@salxrn]

i feel like i'm watching my son graduate from school with that sponsored segment. geeze you've come far

[@cyberwarlord7363]

Loving the content. Quick and accurate. Accurate. Everything i use to love about news.

[@moonshine7552]

Each video keeps the same quality. Love seeing it.

[@aguythatexists8318]

the art is getting better

[@LumaSloth]

There's is no "art".

[@dyzphoriia]

​@@LumaSloth 7:15 what was that?

[@one-nu2dh]

​@@LumaSloth art is subjective,it is something that people use to express themselves so stop saying "BuT ThIs Isn'T ArT",the banana taped to a wall may not be your kind of art but it's still art,the fact that you consider it cheap and stupid doesn't disqualify the fact that it's art

[@aguythatexists8318]

@@LumaSloth learn to spell before you try to tell me there's no doodles in this video

[@Knight4humanityOG]

Great video, gotta love the product sponsor bit just getting slipped in so smoothly.

[@twizzy_tt]

So confused how this channel got so many subs in such a short time but I’m here for it!

[@shortc1rcuit749]

Awesome video, very imformative, will be using this information in the future. Thanks and nice job!

[@thermonuclear1906]

I love these videos please dont stop making them

[@mawnkey]

The "Introductory Rate" is actually intended to be used as a B2B arrangement for products where the reseller has to buy their stock in order to later sell it to the end customer. It allows for a low payment of just interest while trying to sell the product. It's common in automobile and house sales. It was _never_ intended for use by regular consumers and the banks that made it available are straight stupid and/or evil.

[@Goat_gamering]

5:40 there was a hungarian ad for the CBA store which everybody just called Kasszás Erzsi. All I can say is that here are the lyrics in hungarian from memory: Az én nevem A Kasszás Erzsi Itt dolgozom Imádok én itt lenni Rendet tartok Tiszta bolt az áru friss, itt vagyok Nyugodtan kérdezhetsz is És mosolyogsz már Mindenki vidám Ez az én filozófiám És vissza vár, Erzsi [insert small chuckle here] This ad is like 10 years old if not more. Edit: I cheked and its about 7.

[@little1133]

Congrats on the sponsorship! Feels like a KZbinr rite of passage.

[@Goldenzeno]

Every origin of the universe theory explained .

[@kuttie109]

Good job brother! Love your video's!

[@tableturtle6663]

I love this channel def gonna blow up

[@ris_kis]

Oooh, your new video, nice! That's helpful to know some marketing tricks.

[@lamenace6832]

I was there before the 100k and the million subs, cheers 🎉

[@deeperssjsk]

More the paint explorer videos? Yes please!

[@nickjonas4317]

I love the example with the health potion

[@user-oe1ox8eg3p]

I've became three times smarter thanks to this guy❤

[@wrios64]

Subliminal advertising only works when you prime the customer beforehand on that product. An example would be priming someone with thirst and then subliminally showing them messages of Dasani water so that they buy Dasani. However, I doubt companies would do this since its too difficult and there is already other methods

[@SuperBozz]

How hard is it Wait at the end of a marathon and put your powerthirst banners shirts and free drinks there Crowds would be thirsty by contagious thirst (like a yawn when everyone does one) OR give every free spicy food at a festival then have portables (portaloos) with advertising for the silkiest silk paper for the hole and they'll line up for miles

[@dorito_mosquito]

business will be booming after this one 🗣🗣🗣🔥🔥🔥

[@Creepo_J]

Straight to the point

[@lesscringeymapperdude]

I got an ad before this

[@felipeferreira00]

Now this is a good channel

[@Raizo_B.]

It would be really cool if you did a video on every interrogation technique.

[@EvilStreaks]

"The Manta Sleep mask BOOSTED my sleep QUALITY. Okay, back to the video. next term we're learning is `buzz words'"

[@Gramoler]

i love how this dude used his sponsorship to explain sponsorship lol

[@pride5735]

Please do a video about exegetical fallacies. Also an intro explaining the general concept would be nice before diving into specific examples.

[@S.A.MTheMan]

You forgot “False Economies”, This is when companies advertise something as being cheap, but in the long term is actual more expensive than other options. Not sure if it’s Advertising but it would be somewhat relevant

[@TheRavenLord1]

I have a sudden urge to like, subscribe, and turn on the bell button now.

[@Peanutbutterfella]

You also let him know your thoughts in the comment section below

[@crimthesweetgirl5730]

I summon thee, my sleep deprived attention deficit having friends. Flock towards your new favorite channel.

[@therealelement75]

this is one of the best YT channels ever

[@ryansearle6157]

Notice how half of these basically amount to “just keep making sure people know the product exists and they’ll definitely buy it”

[@Ggdivhjkjl]

@2:09 Well done! 😄

[@Frostism]

Yep

[@doordoor2439]

Do one on every type of comedy

[@k-boi420]

He slid that sponsor in perfectly.

[@diamondhands4120]

Do every main philosophical school of thought next.

[@nyabi2350]

i will be making the ultimate product now. thank you sir

[@volarantoes]

Best channel ever

[@J4VY3R1]

I cant stop to see channels like this, who is the original?

[@J4VY3R1]

Its like a copy of Paint guy, but I LOVE It anyway

[@weaponizedwii]

Paint guy is a copy of this channel, but this channel got the video idea from another channel.

[@frloopr]

Is that cutie in the forced free trial single

[@mythillian]

My favorite youtube channel right now

[@Slicethemic]

these videos are amazing and very usefull

[@phnx.0]

I've learned more watching your videos than school has taught me.

[@LavaCreeperPeople]

Every Marketing Trick Explained in 10 Minutes

[@gamingwithpapaandfriends]

good to know about this stuff and its funny that you got sponsered on a video about marketing strats

[@augustinep6193]

Good. Thanks.

[@edumazieri]

The chemical-free marketing thing always bugged me so much, nice to find out it's not just me being crazy its an actual marketing move. It's crazy how effective it is, so many people think of the word "chemical" as bad and "natural" as somehow different and good.

[@aaronvalentinleo]

thank you

[@JustYourAvarageEgg]

this man is going to ne the next big yotuber, mark my words

[@kimiyoshi1818]

This channel's definitely the most appropriate for info gluttons like me.

[@one2tameflame]

@5:15 "Military Grade" is just "Built by the lowest bidder" 🤣🤣

[@demoix]

These days advertisers try to reach you like now or never, live or die no matter what. Adblockers are a gift from God.

[@5en5ic]

ur doin' god's work friend

[@austinlinco]

This incredible video on marketing left my Screaming and Laughing and Farting 😊

[@Shawker0]

wait, the decoy effect actually broke my brain, this works too well

[@bungercolumbus]

I never understood the logic of annoying ads. If I get an annoying ad I usually make an oath that I am not going to buy that product at all in my entire life.

[@corgixkenshin6697]

2:50 got me there, guess im subbing

[@holdmybeerhoe7738]

lil bro tried to sneak in the health potion from league 0:26