EVERY STEP of Commercial FILMMAKING Explained: in 10min

[@TimshelFilms]

Would love more content like this on commercial filmmaking! You’re So good at delivering this kind of content so that it’s easy to understand. Thank you!

[@benfergusonishere]

Wow! Didn't realize that high end commercials were so involved! No wonder they are so expensive!

[@jochenretter]

Better to be stressed than confused, good one! Greetings from Germany

[@vitosilva1214]

Hi, I'm watching your video two years later and I confess that I found it incredible, thank you very much for sharing your experiences. A big hug from Brazil. He won another writing.

[@donjreyoung]

Defintely would love to see more about these pitch decks.

[@SoundItOutFilms]

AY-MAY-ZING video, thank you!

[@markbone]

🙏🏻🙏🏻🙏🏻

[@hfaria80]

I am not needing this kind of content (comercials) for now, but I love to learn from you and watching you videos. So here I am until the end.

[@markbone]

Thanks for sticking around!

[@Gustafilms_Official]

This was super insightful and appreciated. This is how REAL commercials get made. He only got past shooting. There’s a whole 2nd half in post that’s just as involved a journey.

[@tarekgazzaz453]

Man !! We need more of this videos !!

[@randallburgess6393]

I would love a more detailed multi part series on doing commercial work... to get into the nuts and real life stuff of doing this work

[@markbone]

🤟🏻🤟🏻🤟🏻

[@markbone]

What do you want to learn more about on this channel this fall? ALSO NOTE TO SELF: GRAMMAR = "GET" not "GETS"

[@CreativeTechLab]

Whatever you wanna talk about! We're here for it! 😁

[@SeeDoubleYou]

I want to learn what directors are really looking for when they are choosing their DoP for certain projects! :)

[@danielmueller5284]

more in-depth about pre production and just all the stuff that goes around fill making that isn't filmmaking. if that makes senses. Thank you

[@randallburgess6393]

I would love a more detailed multi part series on doing commercial work... to get into the nuts and real life stuff of doing this work

[@nashidtravels]

How do you get an agent to represent you? So that you can focus on the creative side while they focus on the business side. Especially when someone is starting out.

[@theCreatorsArk]

Thank you soo much Director Mark Bone, your videos have always been soo helpful and inspiring me to do more as a filmmaker thank you. I WANT TO KNOW MORE ..

[@adamgarceau]

I went through this entire process for the commercial I’m making for my senior project in film school. It’s insane how much goes into the pre-production process! After production is completed, then I breathe just a little bit, until I am up against the deadlines to actually run the ads! We had a small cast and crew of about 10. I ended up being the Writer, producer, director, and gaffer for the project. It’s been a ride, but I’m almost done. And going through this whole process has helped me almost land a job at a company! I’m currently still in the interview process, but they want to pay me to edit an ad for them, and they want me to start meeting the crew! I can’t stress how much the producing portion of the work has made my production so much better! A minute of prep really saves you an hour in the day.

[@v2mofficial521]

Anything from u is always welcome sir. Let’s goo

[@luisfaustino]

What a gold nugget video, excellent Mark! 😊

[@YannickFilms]

Yooo you did the German o2 spot, that's amazing, I have my internet plan there haha💯

[@antonengblom]

This is insanely well done content! Wow wow wow from photographer in Sweden /Anton

[@markbone]

♥️🙏🏻

[@olivierwalther]

Hey Mark! Thanks for this one. Could you share your Treatment? Would be nice to see how you build it out :)

[@theCameraVille]

Class is awesome Mark~!

[@markbone]

Class is dismissed

[@zakcole2229]

Oh man - Mark! So incredibly helpful and interesting. Thank you!! P.S. Gorgeous b roll

[@AJ-dv5mu]

Hi Mark thanks for the awesome video.... I would definitely like to know more on commercial filmmaking.

[@abhishekamin5525]

nailed it bro.... you said the exact same things that we face here in India!!! i guess the process for commercials are the same everywhere... and the BS as well cheers man great stuff....

[@brianvisciglia3640]

Encore!!! 👏🏼👏🏼👏🏼 amazing!! Most real vid of production!! Keep sharing, we’re listening!!! 🤓

[@highpeaktrails]

Jeebas!?! That was an eye-opening video. 😳 Thanks for making me realise I have WAY underestimated this (I’ve spent my life frustrated at how people underestimate what’s involved in a commercial photo shoot and I’ve just done EXACTLY the same thing!). Thanks for humbling me today. 🙏💯😊

[@robertdouble559]

Commercials are ALL about meetings and personal relationships. Seriously, it's 90% meetings, emails and spreadsheets with 10% creative work. Keep that in mind. Be very careful what you wish for!

[@MarioGonzalez-bd9pb]

I’m so excited

[@KaileenFitzpatrick]

would love to hear more about directors treatment and script. thanks this is great content and info

[@davideastham]

So much good information. I had no idea. Thank you for the video.

[@matthewwinne]

I make commercials for a living and I rarely get to go through this entire process. It's usually much more condensed and abbreviated. This isn't a knock on this video - the video is fantastic. The purpose of my comment is to reassure filmmakers that they can still be successful and make a good living even if they don't operate on this level. Like Mark mentions near the end, he too worked with small crews and small budgets. This is the reality of most projects for most filmmakers. Again, there is nothing wrong with working on a smaller level. There are many local and regional companies that don't have big budgets, but still need to advertise. I have a salaried position with a company. Most of the commercials I make are made by a crew of just 2-3 people.

[@natepotter6911]

Awesome, thanks for the info Mark!

[@sebon91]

Absolutely amazing content!

[@snaprealm]

This was some great insight, thanks for sharing.

[@alpinebluemedia]

Mark, I really enjoyed the inserts and cutaways shots, it helped to break up the sections and made it more fun to watch!

[@buh-ruk5441]

Definitely the best KZbin video uploaded today🙌🏾🙌🏾

[@markbone]

woah! I'll take it

[@DaveKnowlesFilmmaker]

Mark I am now completely exhausted but thank you so much for reminding me why I only made one big TV commercial and with that I didn't have to do a third of what you described and that was 90% too much for me. I have since then worked for major clients in the construction world produced 60 programmes for TV and even though at times that can be a little bit stressful I am left to get on with the projects without any input until I show them the edit. Thanks again.

[@markbone]

TV commercials can be so exhausting

[@reellyfeproductions]

Awesome job Mark. Would love to see more content like this.

[@markbone]

More to come!

[@MattAitia]

I can't believe this content is free 🤯! This is so helpful, saving this for future reference!!

[@MattAndersonFilms]

This was extremely helpful. Would love to learn more about this. Things like budget (flying to Greece just to scout?), timeline for pre-production, permitting, etc.

[@robertdouble559]

Any job involving flying to greece and having 40 people on a zoom call and just as many on set should be in the hundreds of thousands of dollars range, or it's simply not financially worth doing.

[@davinphelps1863]

So informative and helpful! I shoot really small budget commercials by myself but I'm starting to get bigger jobs and this answered so many questions I had, thank you.

[@AsiatiqueMedia]

Woooow this was super insightful, I wanted to make commercials one day, but didn't know what the process would look like. Didn't know there were loooooots of steps from beginning to end

[@robertdouble559]

At Mark's level, yes. Entry level work, no. Work directly for some local clients to dip your toes in.

[@JayneNicoletti]

As an actor, the last minute BS was exhausting. Hold this date. Don't book anything else but they may not want you. They tell you yes or no day or two before. They also ask you to bring backup clothing you may not have and will never use. I hated bringing a suitcase to use NOTHING. It's like Mission Impossible, you find out location and time 10 hours before so you have to navigate how to get there in last minute. So annoying but once I got to set, I was happy lol. I never got the last minute location. Like don't you know?

[@JayneNicoletti]

@PRIVATE yes but I am talking big budget where work and details are delegated. Now that I create content and short films, I have a better idea. Thank you for your reply.

[@calebclark2082]

This was an excellent video! There’s definitely a WHOLE LOT going on😳

[@StorytellersWorkshop]

Great breakdown!

[@danielmueller5284]

Wow!!! this was so helpful!! Probably one of my favorite videos you have done out side your docs

[@markbone]

Love it!!

[@swoognotswag]

Yes! This is the content I needed! I have worked on a handful of smaller commercials and have been struggling to figure out how the professionals really get it done. Love your doc content but would be amazing to get more commercial content because it is clear you have so many valuable insights that’s would make a huge difference to people like me. Thanks so much!

[@jamesbruce]

I work for a bunch of local brands and would love some content on making small commercials (local, internet) that look and feel more like the bigs on the smaller budgets those clients have

[@robertdouble559]

I bet they would love to have a big budget look for no money. Of course they would! 😊 It's getting easier and easier to achieve these days too.

[@Kurtdog63]

I confess that I watch many videos on 1.25 so I can gather good information more efficiently. Thanks for sharing the process. Writing, performing, recording a song has more to it than most people realize. What's cool about creating is that sometimes small details that come together by mistake or accident, can actually turn out better than what was planned.

[@markbone]

I wish every zoom conference call I did could be in 1.25x

[@mccprofilms481]

thank you so much very insightful. give us everything

[@markbone]

my pleasure!

[@tim_mcgee]

👏👏 this super helpful context. Thanks for sharing.

[@erh]

This is great stuff for everyone, generally. Very informative.

[@nixofftime]

This is so valuable to the community. Film and advertising schools just skip this real world information, even at university level. Thank you Mark. Thanks you so much!

[@andresasindp]

Very helpful information. thanks!

[@markbone]

Much love 🙏🏻

[@Flowers.photoss_]

Let’s get more of the process! Break down the shooting process and move of the tech prep part

[@Genuinely_edwin]

This was awesome. More please.

[@naeemashaari]

wow, thank you for sharing ! I'm enlightened.

[@markbone]

🙏🏻

[@atdavidlee]

Absolutely amazing content and value in this Mark. These types of videos are ACTUALLY what's needed here on the space. But seriously link to the Eau de Bone? =D

[@markbone]

Maybe it’s time I release a fragrance and not another LUT pack

[@jblalot]

Great content, thanks !!

[@highlandmary33]

I understand that kind of extreme stress!! I now have only about half my teeth left… after losing half of them over the last two insanely stressful years. Just trying to survive until my father’s inheritance money comes through, so I can get started on a cross country overland trip to create my documentary idea.

[@aaronglynnwalker]

So so helpful as a blossoming producer. Can you distinguish more producing / directing? I’ll scout the channel!

[@antanasvarneckas9604]

more more videos directing and working on the commercial please

[@michaeltymo1581]

Hey, thanks so much for the video, loved it! Looks like a huge and complicated process, where do production/marketing companies usually manage all those assets, photos, briefs, presentations, storyboards and schedules. Would love to find out a little bit more about that, thanks!

[@ErikDouds]

Feel like these are deeper dive into professional KZbin. This platform has turned me into a one-person adventure filmmaking team and now learning the other aspects. Thank you so much for making these!! Years of experience in 10 minutes truly is valuable.

[@GuilleChA]

This is nice and helpful Mark, thank you.

[@benjiman818]

Yes, please do a breakdown series. Much appreciated Mark, great video!

[@buh-ruk5441]

Definitely the best KZbin video uploaded today🙌🏾🙌🏾

[@HarleyJay]

Loved this! Appreciate the break down! Well done! thank you

[@WORTHITORNOT]

Great breakdown on the process !

[@telepooort]

This one is really interesting, planning to change my office work and become operator

[@davidsklubal]

Would love more insight into directing actors and models on commercials

[@The610228]

Great to know it! Thx

[@tempest63132]

Please more of this content! Far more valuable than the latest gear review IMO.

[@EricBates]

Definitely interested to hear more. Thanks for the great vids

[@Heavenlyfilmpro]

Mark this content is beyond valuable. Love the videos and appreciate all the hard work!

[@markbone]

Much love Jerome! So glad you like it

[@timothybrown3312]

Hey Mark great video! I would love to see the behind the scenes process

[@wendywitzig119]

Wow, very insightful

[@markbone]

🙏🏻

[@mitchlazorko]

Hey Mark, as a one man production company I would love to hear your insight on how you did this on your own previous to working with bigger ad/creative agencies.

[@benediktziesche]

Great video man. I'm not using O2 but I'm from Germany. Loved the summary :)

[@alexalexis7899]

Mark, three-ish questions: - To have a proper idea of what you had to work with when you created your treatment, what did the Molson brief look like? - What extra information are you including on the subsequent pitch that is not already written down on the treatment? You already described camera behavior, light direction and levels, pace and overall mood... so are you just repeating yourself? When you try to argue that you’re the right director for the job, what exactly are you saying to them (or what did you say on the pitch call for this commercial, for instance)? - How long do these pitching calls usually last for? Thank you!

[@rocketrollsvlogs7625]

This was so enlightening.

[@sam.oates_]

Such a great explanation!

[@jeremymatteo1387]

Amazing explanation

[@markbone]

Amazing comment!

[@DaleReubin]

Hey Mark, I’d love to see your process on making a documentary if you’re leaning more towards them than the commercials. Great video. Thanks for sharing.

[@markbone]

Dale you’re in luck. That’s all I talk about on this channel and I also have 150+ videos about it on theartofdocumentary.com

[@CaseStudyYT]

wow this was super insightful never knew there were this many steps/processes in order to create one commercial

[@dqstudios]

thank you for generously sharing your hard-won knowledge! Blessings on you and yours!

[@cmtzfoto]

Love this kind of videos, Mark! There are really helpful. I just came from a meeting where the client asked for those crazy impossible things only Christopher Nolan can do and the agency guy who was afraid of losing his job said we can do anything they want 😩 One of those days when you just want to go home and be an artist 😃

[@markkut]

It makes sense why many people who get out of it and move onto other forms of creative work say they don't like it. Sounds like a rough creative process, but with a lot of beauty to it too!

[@abinavpicsandvids6319]

The best video ever made. Thank you Mark

[@daleROCKYsmith]

I’m keen to try out that fragrance!

[@swritupriya]

Would love to know more about beauty commercials made . For eg camera mostly used , choice of lens, cinematic lens filters , lights, etc etc

[@PJMack]

Please, more content about ALL the steps!

[@filipzamec9671]

Thanks Mark, I'll pass this one :)

[@ladydiane7390]

Yay thank you so much Mark!! Love the content! Can you tell me what the small additional “screen” attached to your the top of your camera is called? I need that!!! Looking forward to more of your videos thanks again!!

[@TeipelFilms]

Very helpful video! Could you maybe provide a template for a directors treatment for us?

[@NotThatRyanReynolds]

This was great. I’ve been an agency art director for years and it’s very educational/hilarious to see what it’s like from your side! I’m sorry 😂

[@markbone]

Haha. I cringe watching this video now because of how much I am whining. Everyone puts up with lots of bs, including the agency having to deal with whiny directors ;)

[@NotThatRyanReynolds]

@@markbone don’t worry, it doesn’t come off that way, and believe me - we do plenty of whining on our end too!

[@leoliu2826]

Hey Mark! really helpful video! I wonder if you’d like to put together an episode of how you usually write the treatment and how you gather the pic/video reference for it! Would be super helpful for ppl like myself who just began pitching for commercial jobs. Thanks!

[@markbone]

I go into depth about treatment writing in my documentary course!

[@edgarricardopadillanates4160]

This was awesone Mark. Its great to hear all this from someone in the industry, its something you dont get to read on books. I hope you make that next video diving deeper into it.

[@herodot86]

amazing. How you get the ad agencies in advance? This would be a really helpful information

[@cpt33studios59]

Great content... as usual.

[@kefaspeter234]

Hey Mark. This is good. I like commercials because people like you have been an inspiration. Id like to see you turning this into a series going over every step in great detail. I have to say the ignorance I have makes me scared of getting into them. Thanks again

[@NineSevenPictures]

Thanks for the share but we need more... 🔥🔥🔥

[@SrikantChakrabortyPhotography]

Awesome! Just what I was looking for. However I also need to know the 'sound' part of the commercials. Please help.