Evolution of FIREFIGHTERS LOGIC in GTA Games (2001-2020)

[@ENXGMA_YT]

*Let's take a look at the evolution of Firefighters Logic in GTA Games!* Follow me on Twitter for more updates! twitter.com/ENXGMA_YT GTA III -------------------------- 00:06 GTA Vice City --------------- 01:17 GTA San Andreas --------- 02:20 GTA IV -------------------------- 04:30 GTA V --------------------------- 06:12

[@J_Jka]

NICE

[@joshuajohn-brandy1606]

Damn bro, see I told u from the beginning u were gonna blow

[@dark_dragondc897]

GTA v bro nice video

[@dark_dragondc897]

GTA v is the one of my favorite game in all GTA games

[@SUMAN-M]

Auesome bro,just 👌👌..Its bbq time..😂..

[@undercoverboss543]

00:10 did that guy just got tired from taking 5 steps?

[@gamergrill4933]

This is America baby

[@sjfire1957]

lol. just like me

[@InvestedGman]

Fat Dead Weight

[@getsugatensho02]

Lol

[@johnclayton4946]

300 pounds with diabetes and heart disease will do that to you!

[@harerammishra4807]

If Rockstar sees ENXGMA's logic videos, I swear GTA 6 would be the best game ever.

[@professionalclown7166]

Sometimes logic can be boring, a little wackiness won't hurt.

[@MarliyaFathima-yr5kn]

Sure

[@thisaccountisgone1129]

Lol

[@goldring7335]

Good tinking

[@samisatvilkar6473]

@@professionalclown7166 agreed

[@oksanajuly]

SA firefighters are homiefighters. Rip homies 😭

[@33R3X]

This comment is adorable 😂😂😂

[@mmmmmmmmmmmmmmmmmmmmmmmmmm3153]

LMAAOO

[@jonafarfan7753]

Thanks for the Video clip! Sorry for chiming in, I am interested in your thoughts. Have you tried - Rozardner Lucky Interview Reality (Sure I saw it on Google)? It is a good one off product for firefighter interview tips minus the hard work. Ive heard some pretty good things about it and my friend Sam at very last got amazing success with it.

[@____-zv7gy]

@@mmmmmmmmmmmmmmmmmmmmmmmmmm3153 dude you have troll profil name

[@dewgemyen1215]

R.I.P Homie

[@vpau010]

“Lets start a little fire...” Everyone shouts, all the street is in fire...

[@lylevillanueva8624]

Seems legit.

[@samd7476]

We didn't start the fire...

[@jaylabish]

The one firefighter who continued to spray the vehicle after it was extinguished is actually realistic, and the site still needs to heavily wetted to cool down the remaining material and ensure another fire doesn’t spark.

[@CameronScully]

Yes and to add on to that because the car could potentially be leaking gas, he could be using a foam extinguisher to cover that up

[@thelonewolf70x7]

Time mark?

[@Countrykid2958]

@@thelonewolf70x7 6:57

[@thischannelisstilldead5645]

5:52 When the fire truck actually became a fire truck

[@Griezin]

Accurate

[@JadeyFreakinM]

*fire'd truck*

[@calicobagels]

*Wow* ;)

[@drex6083]

It's a great revenge!

[@monopalisa619]

You've become the very thing you swore to destroy!

[@theepicrakib3969]

"let's start a little fire" burn 4-5 cars including an ambulance

[@mattsuper1366]

people screaming in the background

[@lylevillanueva8624]

Seems legit.

[@bakerdoze]

Pretty small fire by GTA standards

[@x-90]

Dang I didn’t know GTA5 firefighters can climb ladders

[@czardaster3261]

X-90 Hell Yeah 😎😎😎

[@khanak690]

I think that every ped can climb ladders since gta 4

[@coontent-tv]

And the police officers as well

[@veronviper06]

X-90 **surprised pikachu face**

[@x-90]

Lalith Bharghav I got spotted here too

[@honse3023]

GTA III- *Warns Fire by shooting a little amount of water* GTA Vice City- *scares the fire away by shooting water nearby* GTA IV- *Feeds Fire* GTA V- *Kills Fire* GTA San Andreas- *Hydrates people to save them from the heat of the fire nearby*

[@DzEoin]

GTA IV be like: Newbies on the job with their first fire who cares send em through the call!

[@shelvoyt1565]

2:40 everybody gangsta until the San Andreas fire department show up

[@AK-vj9uu]

At least they give out free showers unlike gta 3 and vc

[@shelvoyt1565]

@@AK-vj9uu never thought about it like that. SAFD shower charity 🤣🤣

[@KakkoiSan]

GTA SA is definitely the funniest with those poor homies 🤣

[@TheSuspectOnFoot]

Fire department is just another gang in SA

[@charuarorasrivastava3371]

That's true

[@safowan775]

my homies are the best

[@UmairFakhar]

GTASA is the funniest of all

[@Love_amiri]

The firefighters in gta sa are racist because the white firefighters sprayed the blacks

[@someguywhopostsextremelycr2607]

5:55 I finally realized why it’s called a firetruck...

[@kokwengchow4960]

Lol

[@trollorb]

I hate you, take your like and leave Edit: just so you know this isn’t a serious reply

[@abdalrahmanomar5142]

@@trollorb but dont try to do it on someone else because they will cause soo much trouble for you

[@O.HIJ123]

Cuz the truck is on fire 🔥 🔥

[@jinajoejet3366]

He mean He realized why it's firetruck because the fire is on Truck. Lmao

[@justblinding4688]

2:59 Cop:*walks Straight into the fire* Firefighter:Nani!? Omai wa *Shoots water*

[@Ineko_music]

MO SHINDEIRU !!

[@WickedPhase]

Inko Speeder NANI

[@elelly1845]

t1000

[@izztd]

Kepengss's picture 😮

[@kelavhyoll3781]

he got a free shower lol

[@OptikVoid]

2:43 When you dont get paid enough.

[@watercon6179]

Lol I loved that sence

[@rosavaldez3172]

Thug life

[@HaystackaSNKRS]

I love that part

[@kpjammerwolf330]

RESPECT+

[@itsyourgirlmelody478]

Swag

[@Ailliua]

0:48 That head from the ped it was hilarious 😂😂😂

[@gravebug2522]

2:42 I couldn’t breathe after that 😂

[@upsidedown4004]

Agreed 😂😂😂😂😂

[@heyjuys]

lol me too HAHAHAHAHAA

[@Painty_Dev]

That's how firefighters work in American🤣😂😂😂🤣🤣😂😂🤣

[@upsidedown4004]

@@Painty_Dev bruh

[@maryjoylumabi320]

Me to 😂😂😂

[@rounak1151]

I laughed my ass off when that car blew up in GTA 5 and firefighters ran away

[@Cyrus-ro8kg]

Forgive those interns lmao

[@PACKERMAN2077]

Cool guys don't look at explosions they just run the other way.

[@DiggerDeeper01]

The explosion killed one of them. I think the AI then thought it was under attack. Firefighters in GTA V will flee if there’s a fire fight or they get attacked.

[@PACKERMAN2077]

@@DiggerDeeper01 and in Watch Dogs firefighters on duty are immune to bullets exploding vehicles and we'll sit in a burning vehicle indefinitely. But only on duty one's responding to a call, ones that aren't responding to a code are fair game for a carjackings

[@rokaine7334]

Bruuuuuuuuh!!! I hollered!!

[@WreckingWood]

8:07 Full Body HIGH-FIVE!!!

[@lauracordova2085]

Lol

[@DopeFamilies]

2:43 he thinks he's shirt is in fire XD

[@Nefr_10]

His*

[@brianbahtiar]

0:08 "Let's start a little fire" Yeah, that's "a little fire" with a lot of molotovs

[@deathbravo9926]

"GTA IV is the best game!" GTA V firefighters: Allow us to introduce ourselves.

[@cc_1enjoyer487]

Yes I agree that gta iv has flaws

[@מצח-ר2כ]

​@bruno youtube gta iv is a beast game. who cares bout the fire fighters

[@mizuhaze]

Axlen nope gta 5 and San Andreas are the best

[@shamusbob7969]

"I loved GTA 4 and HATED GTA 5, but now that you pointed out the firefighters, I love GTA 5 and HATE GTA 4!" - AI Logic

[@juliuscalo9172]

Nice try fanboy

[@Bakazinha]

6:56 That's normal. This is to prevent the fire from starting again later on. Even if you can't see any flames

[@funkystains2305]

SaniPlays big brain

[@NeVerKnowFFS]

😤

[@JustMe-ns2ed]

@@Bakazinha why

[@eyytudqq8215]

@@Eph3meral_ funky a dumbass

[@gabis7904]

Saniplays ur right it's to make the surface colder to not catch fire again

[@Ghost__4220]

2:43 I laughed to death with this

[@randomvideosyt701]

So do i

[@creepykyle342]

Poor homies

[@kelavhyoll3781]

me too 😂😂😂😂😂

[@psyferff7153]

2:42 bro do a meme evolution in gta games. I swear GTA SA would win🤣

[@earthling_parth]

I've never seen an NPC climb on a rooftop to do anything. Damn impressed with GTA V

[@cainster]

There are a few gang members in GTA 5, if you go a few blocks from Grove Street on the subway tram line...they will climb a ladder behind the nearest storefront to get on the roof, just to have a better shot at you when you piss them off. So you'll see maybe three or four orange dots, be able to easily take out the first three, then be there wondering where the hell the fourth guy is at. Oh, he's on the roof, taking cover behind both a billboard and the eaves of the building. And he'll actually climb it too, he will let his buddies run around the corner to shoot at you, while he climbs the ladder for better aim. It's pretty cool. EDIT : The same thing happens for at least two of Trevor's "Rampage" side quests. The gang members climb ladders to roofs in an attempt to shoot at you easier. Also, if you are near Strawberry at the hospital, and piss off some of the NPCs standing at the bus stop benches, there's a ladder leading to the roof immediately to your left. Piss them off, climb it, and they will chase after you by climbing right behind you, or sometimes they will wait for you to reach the roof and then climb the ladder to get at you.

[@Setnochima]

sadly this is the only thing 5 has over 4

[@MaxwellDST]

@@Setnochima actual firefighters

[@pan1994-x2e]

​@@Setnochimano

[@MRPROULTRA]

​​@@SetnochimaYou are really nostalgic.. Gta iv some cool physics, but they're exaggerated. GTA v is the real deal... You people won't acknowledge it until another one comes out and then you say that GTA v was better.

[@juliandelon6947]

2:43 had me in stitches 😂😂😂

[@MLBBGAMING06]

😆

[@Badbhoys]

MLBB GAMING 🤣🤣🤣🤣

[@diobrando708]

@@MLBBGAMING06 man got rafaelia skin epic moontoon suck

[@alygames77]

he as a good aim in cs:go

[@redzonexbs4793]

😂😂😂😂

[@dickyramadhan8657]

"GTA IV is better in any way" GTA V Firefighter "excuse me"

[@donovanschoor1473]

gta v is by far the best gta

[@LegendOfSaif_05]

@@donovanschoor1473 not really

[@imninyirsoldbulymeples9321]

@@LegendOfSaif_05 In my opinion it is, because im not stuck in a nostalgia train like you all, I've played GTA SA a lot when i was younger, it's part of my childhood, hell, when i go out, I can't even tell what's real and what's not anymore, i always think i could just go up to a random car and steal it, that's how much i was addicted to GTA SA, but i cant deny that GTA V is better than any other GTA games, it's better in graphics (well, duh), it's better in mission (the mission are incredible, it's like you're in an action movie), its better in story, the ending was very sad btw (always choose option C, people!) It's better in details, the driving are much better than GTA IV, you can actually drive, without the car just flipping over, i dont know how people say that the driving in GTA IV was realistic, the car literally wobble everytime you take a small turn, you can't even speed, you have to drive 20KM/h to avoid getting your car getting flipped, it's so stupid, real cars dont wobble left and right when you drive them (trust me, I've been in a car before), in conclusion, the driving mechanism in GTA IV are stupid, and yeah... That's it, i guess

[@bulk_manifesto3624]

This time gta v won and nobody dare to comment that. Clearly they are bias

[@imninyirsoldbulymeples9321]

@@bulk_manifesto3624 lmao that's what i was thinking

[@dark_shadow2482]

2:49 respect to the fire fighters

[@sakhilenkosi6688]

i know you might not read this but i love your videos and i know it is getting more and more difficult to find a way to make new videos so i want to say keep up the good work cause your always make my day with these videos

[@ENXGMA_YT]

I still have tons of video ideas & I'm currently working on new GTA series as well! Thanks for the love 🙏

[@KoffinKat]

Huh, genuinelly surprised that the firemen in GTA V are able to climb ladders. You don't see NPCs do that very often. Great video, as always, I really love this "Evolution of ________ logic in GTA" series, keep 'em coming!

[@domovoi2861]

The guards from Assassin's Creed series were able to climb ladders when chasing the player since the very first game

[@KoffinKat]

@@domovoi2861 Ah yes, that's true. There's probably more games with NPC able to climb ladders, but there's also a lot of games where ladders are an alien concept for the poor NPCs :D

[@polidiota4090]

00:06 "Let's start a little fire" *Proceeds to unlock a gate to hell*

[@Xeacons]

“We didn’t start the Fi-ah..” Yeah we did.

[@x-90]

It was always burning

[@legorobotics1017]

Before the world was turning

[@khoalinski]

Then its starts burning

[@balasankarajith2923]

Ah the classics ....

[@qwertyuiopasdfghjklzxcvbnm4313]

2:41 firefighters: *Fires water at everyone*

[@idkimbored279]

Lol

[@Alastor_Boss121]

6:57 FireFighter: IM JUST WATERING THE CAR TO MAKE A NEW ONE GROW

[@creeperzombie6996]

But it is dried ice ._.

[@TougeStudio303]

6:29 bruh it was so going to well when suddently😂😂😂😂😂😂

[@Rockstopmotion]

I died laughing

[@TougeStudio303]

@@Rockstopmotion LOL

[@TougeStudio303]

@Sentinela XD sorry i dont know the music too

[@dirtblock1383]

Gta san firefighter's logic -Never trust them -they do the exact opposite -they always try to drown you

[@theshivrajroy]

6:28 made my day 😂😂

[@michaeldesanta2500]

lmao

[@ziaurrahman506]

Mine too...LMAO..

[@jameslowman1355]

Charging into battle like real men.... nope not today

[@arsanialsappayani209]

The fireman who died was bowing.

[@rudrakumarsingh2369]

If Radal was in firefighters Radal: I HAVE ARRIVE

[@Rich.LoverBoy]

Lol😂. True

[@GustaGR]

A case that happened to me: Once I was playing Director Mode causing chaos, playing Molotov in everything I see, at Paleto Forest. Until the firefighters arrived, a pedestrian was on fire while disrupting the firefighter's job. Until, suddenly, the fireman kicked the pedestrian who was on fire! I laughed a lot and saved the clip.

[@nooblel9122]

Can you upload it on your Chanel?

[@hrknesslovesu]

​@@GustaGRDamn that sucks but it sounds totally on par. GTA V AI is actually super detailed, it only starts to break when the game encounters situations Rockstar didn't think about.

[@dequancappalot4397]

6:28 when bae says she home alone and her freinds are over so u invite the boys 6:34 when u see her dad pull up in the drive way

[@frostfire4470]

Cringe

[@frostfire4470]

Boz

[@dequancappalot4397]

Lol I ment boys

[@ImKindaStarish]

Cringe (3)

[@trollytrey3461]

Cringe(4)

[@pulifrici9053]

3:29 you mess with the homie, you get blownie

[@ShadowHwkX7]

What?

[@SupremeDemon170]

XD

[@vojnanaoruzanja9901]

Nah

[@karljustinebelarmino3268]

Lol

[@shiluhandro358]

6:32 never laughed so hard!!

[@glxyhsky9596]

X'D

[@OFFLINE2076]

Yes

[@karljustinebelarmino3268]

Me too 😂😂🤣😂🤣

[@arthurmeiyer8409]

Letery

[@automobenthusiast538]

😂😂😂😂

[@mohdAli-mt8xx]

bro, you make the best videos on youtube, keep crushing it!

[@kobzyy]

Enxgma : Lets start a little fire. *nukes the whole entirety of the GTA 3 map*

[@PACKERMAN2077]

1:51 "shot some fire in the air" Somehow I believe that statement.

[@ENXGMA_YT]

Oh lord that one slipped 😂 obviously meant water. Good catch!

[@muhammadal-ghifari1645]

They are firefighter so they shot fire for sure

[@mr.knight8039]

@@muhammadal-ghifari1645 xD

[@deadpoolgames1]

YEAH I SAW THAT TOO LOL :D

[@addictedtofamilyguy7627]

@@ENXGMA_YT i didn't even realise you said fire i read it water

[@cm-a-jivheshchoudhari9418]

2:16 did you noticed? The lady says "you play domino?"

[@cathyg6594]

I did

[@kokwengchow4960]

Cathy G I did too

[@Jaybird_102]

I play dominos pizza quite frequently. Thank you

[@cm-a-jivheshchoudhari9418]

@@Jaybird_102 it means domino the game not dominos pizza

[@Jaybird_102]

@@cm-a-jivheshchoudhari9418 R/woooosh

[@jamesmiranda327]

5:55 He became the thing he's sworn to destroy.

[@dakshit04]

There was a still part of his soul which holded him back .

[@-ayoshattah-ilya14ans70]

... *YOU WHERE THE CHOSEN ONE!!*

[@raahimhadi4905]

Task failed successfully

[@justsomechunguswithinterne8577]

It was said you were going to destroy the fire not become it

[@ChaseMC215]

They are fucking useless!!

[@brandonngoume4311]

I am addicted to your channel bro 😂😂😂 top notch content and high class humour

[@TheDarkBurrow]

1:54 anyone noice how he said ”Once again, Shot Some “fire” in the air and abandoned their truck...

[@lilpro4555]

Well... its a fire truck lol

[@TheDarkBurrow]

lil pro Yeah 😂😂 From hell

[@lilpro4555]

@@TheDarkBurrow haha

[@varlok90]

5:47 "I can believe I can fly"

[@boyanpetrov1683]

That's not how it goes

[@boyanpetrov1683]

@@ezioauditoredafirenze2048 it's I believe I can fly, not I can believe I can fly.

[@dannypalacpac7578]

8:07 and his name is JOHN CENA !!!!!!!!!!!!!!!!!!!!!

[@ManjotSingh-sf2ri]

Cena john would be good with Cj tho

[@getrockrooled6068]

Lol

[@vojnanaoruzanja9901]

Underrated

[@da4127]

Not gonna lie, that shortcut at the end got me laughing really loud

[@addedpole]

aka LOL

[@fiery1gamer]

Yeah that was funny

[@xxxxxxx235]

Swanton bomb

[@pedrinhohen7216]

Bruh

[@bloodangel19]

And his name is John Cena

[@DefenDefault4]

1:54 Shots fire? In the air, or water? Anyways great video as always.

[@baconhair9675]

0:35 Firefighter:not my Problem Firefighter 2: lets get something to eat

[@Silver_Swan_MK2]

Grandpa: (Death Imminent Activate!)

[@nmelody4414]

Firefighter after arrived at the scene... *AIGHT IMMA HEAD OUT*

[@baguetteaccent2211]

2:37 : San Andreas is the best xD

[@michaeldesanta2500]

lol

[@upsidedown4004]

Agreed hahahahahahahaha😂😂😂😂😂

[@sggy7725]

Agree lol

[@Daniel51144]

yup

[@LetsHaveFunJeremiah_LHFJRandom]

your just saying that cuz there the strangest lol

[@ЕвгенийМилюков-к1д]

That editing is just glorious!

[@migzcortes152]

Dude, your video always make me laugh, sometimes LOGIC sometimes funny HAHA new subscriber :)

[@dieterpeter8170]

Damn sir, these videos pretty good.

[@clonakidddd]

I'm from Argentina but I laugh a lot watching your videos, you earned a new subscriber

[@mohdayyoob8497]

2:37 this was epic bro !!!

[@mr.knight8039]

I feel you are so underrated man... Keep going and you will get what u deserve... Have a like

[@lexcorpceo763]

New subscriber.. This has got to be hands down one of the funniest damn things i ever saw....!!!! Well played!!

[@ENXGMA_YT]

Thanks 🙏 & welcome aboard!

[@Bussin_ddn]

Your videos are great I have almost seen your every video but you can make it more comical

[@PACKERMAN2077]

6:00 no I'm sure he was just three days from retirement, with the mayor up his butt with the key to the city.

[@robinmancer89]

sweet home alabama Now that i got your attention, I want to say I love your content. I've been binge watching all of the evolution series. Please keep up the great content, have a nice day.

[@justin2308]

LoliJuices I was about legit about to ask what you were talking about. 😂

[@-scrim]

Shut the fuck up.

[@blackdog9491]

@@-scrim no

[@c_mark5622]

@@blackdog9491 yes

[@djdelarosa25]

"Let's start a little fire." Proceeds to pound an area with molotovs.

[@Star_light_17]

5:54 : now I know why it was called a fire truck

[@IhaveHadEnough.]

Copied

[@creepykyle342]

Stolen comment !🥴

[@ralfquizon91]

Bruh stoleeeeen be more originaaaaaaaal

[@nimmacity8615]

6:58 no fire doesnt mean no danger. They did good.

[@ast5515]

One of the few things that GTA 4 messed up.

[@drummercraze8384]

GTA 6 better have all this shit down. Crumbling cars, compatent emergency services.. etc...

[@TheSuspectOnFoot]

It was refreshing to see attention to detail done better in GTA V for a change

[@aurliss]

That's why GTA V is superior

[@MartyBellvue]

Xenom yeah... can't run and jump in your own house lmao, what a masterpiece

[@aurliss]

@@MartyBellvue wow big deal lmaooo

[@jet_2point722]

I’ve watched like 4 vids in a row and these little bruh edits and the GTA SA Chaos with fire have me dyingg

[@alastairbraun8748]

6:35 when that car blew one of the fire fights, I like how the others running reacted like: “Aw hell nah, Imma head out”

[@christopheghostine8328]

0:05 a little fire😂😂😂

[@shivambhardwaj9439]

6:28 Looked Like Mission 007 'STOPTHEFIRE'

[@gregory7320]

8:05 instead of using this short cut lol 😂

[@Robin1996ify]

7:12 climbing on the ladder with 'Social Climber' billboard in one scene. I love coincidence.

[@ambarmunett7914]

Had an amazing laugh thank you so much, I needed this. ❤️

[@WickedPhase]

I love how destructive the first few seconds are lmao just Claude yeeting molotovs at traffic

[@greatgames3494]

1:46 Tommy had drink potion of fire resistance It's hard to make First you need to go to the Nether!

[@Silver_Swan_MK2]

Blaze: Dont hurt me s-s-senpai 😩

[@FizzieBro]

Excellent video and thanks for providing from GTA III to V and really enjoyed to watch it. Please continue with that. What about combo fight, drifting etc?

[@gfg31000]

Fire: *exists* Firefighter in Gta4: *Yes*

[@raccoonboon5078]

just found this channel but it's one of the best things ever always makes me laugh

[@grovestrforlife4163]

I like how in every vid he makes memes congrats u earned a subscriber

[@deadshot80hd90]

I just wanna say I love your videos ENXGMA

[@RealVectorSpeedrunner]

5:43 when you learn a traffic rules

[@siberiansnake]

2:43 you... HAHAH, THIS GAME IS BEST, YOU THE LAUGH GOD! 🤣🤣

[@zayn4816]

I just came across your channel and I had to subscribe, these videos are fun to watch and not boring like other GTA vids. also the music is chill asf. keep it up dude.

[@SicxBlue]

firefighters gangsta until their boss finds out the fire is still there in tv

[@tehseensomro]

Idk but i love ur background music. . . Never ever change this. 😍

[@contract4782]

I love your videos about evloution in GTA games. Even other youtubers who makes this content aren't making it that great like you. I want you to keep on doing these videos! Nice work!

[@SammiiLuVTTV]

The San Andreas one killed me. I DIED LAUGHING

[@smnstuffs77]

02:42 Bruh...! I'm still laughing while writing this comment...!!😂😂😂

[@solidanimations5441]

I was playing sum vice city and i decided to visit Yt and this popped in my recomendation nice vid man

[@beastnationofficial]

Very Nice Bro Keep It Up

[@Captain-Rage]

6:28 firefighters are on the way 6:34 wait we are not firefighters,we have our families 😂🤣

[@officialmemesrepublic1444]

3:00 both things happening :me *laughs to death in fire and getting drowned by fire truck

[@edithnunag4205]

6:29 ready for the action on the left guy R.I.P

[@shahirshauqi3481]

7:30 is 300IQ way to escaped instead of using stair 🤣🤣lol hahaha

[@peeledlemons]

This was so funny I laughed for a long time! 😆😆😆😆😆😆😆😆😆😆😆😆😆😆😆 This was great content!