Evolve or disappear: is your brand still relevant? Guide to strategic rebranding

Evolve or disappear: is your brand still relevant? Guide to strategic rebranding
#BrandRenewalStrategy
#CorporateImageRevamp
#MarketRelevanceBoost
blog.esseremanager.it/2024/07... Ancora-rilevante-guida-al-rebranding-strategico/
TITLE OF THE TREATY: "Re-branding: Strategies to Renew and Relaunch Your Brand"
CHAPTER 1: Diagnosing the Need for Rebranding: Signals and Analysis
* Macro area: Business Development
* Subtopic: Branding
Your brand is the beating heart of your company. But how do you know if it's pounding or if it needs a jolt? Here are the key signals to monitor:
1. Decline in sales or loss of market share
2. Negative perception among consumers
3. Inconsistency across touchpoints
4. Lack of relevance in the current competitive context
5. Misalignment between brand values ​​and company values
If you notice these signs, it's time to take action. A strategic rebranding can be the solution to reinvigorate your corporate image and regain your position in the market.
Don't wait until it's too late. Diagnose your brand today and prepare to evolve for the future. The success of your business depends on the health of your brand!
Concepts covered:
1. Introduction to the importance of brand diagnosis
2. Signs of brand decline
3. Analysis of brand perception
4. Evaluation of brand consistency
5. Examination of relevance in the competitive context
6. Audit of the alignment between brand and corporate values
7. Impact of mergers and acquisitions on brand identity
8. Ability to attract new market segments
9. Brand performance on digital channels
10. Positioning with respect to emerging trends
11. Scalability of the brand in new markets
12. Summary of data and criteria for deciding on rebranding
SECTIONS:
00:00:00 The ever-changing landscape of brands
00:00:24 Recognize the need for change
00:00:48 A Vital Analysis
00:01:08 The Dynamic Context of the Modern Brand
00:01:28 The Pillars of Brand Analysis
00:01:48 Signals and analysis
00:02:08 Evaluate brand consistency across all touchpoints
00:02:26 Align the brand with company values ​​and vision
00:02:46 Mergers and acquisitions
00:03:51 Attract new customer segments
00:05:15 Evaluate brand performance online
00:06:14 Communicating Innovation and Value
00:08:22 Establish objective rebranding criteria
00:10:36 A strategic imperative
00:11:46 Indicators of the necessary change
00:13:48 An ongoing journey towards brand relevance