What it Means to be an SSP in 2024: Andrew Casale at ATS London

In a headline session from ATS London 2024, Index Exchange CEO Andrew Casale joins Ciarán O'Kane on stage.
In this session, Casale dives into being an SSP in 2024, the current trends, drivers, challenges and opportunities. Casale covers curation and CTV, exploring how supply-side platforms navigate competition, as well as supply path optimisation, comparing open web and walled gardens.
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Great interview