Because Advertising Matters: Jeff Green at ATS London 2024

In one of the most highly-anticipated sessions of the year, The Trade Desk CEO, Jeff Green, joined Ciarán O'Kane on stage at ATS London for a chat in front of a capacity audience.
In this session, Green discusses how TTD remains a programmatic trailblazer, how the company has achieved its current market position. He also turns his attention to Google, CTV and the power of premium content on the open internet.
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Topics
BusinessAndFinance,Business,MarketingAndAdvertising
BusinessAndFinance,Industries,AdvertisingIndustry
BusinessAndFinance,Industries,TelevisionIndustry
BusinessAndFinance,Industries,PublishingIndustry
BusinessAndFinance,Industries,Media
BusinessAndFinance,Industries,ProgrammaticAdvertising
Hobbies&Interests,Television
Hobbies&Interests,TV
Technology&Computing,Computing,ComputerSoftwareAndApplications,TV
Technology&Computing,Computing,ComputerSoftwareAndApplications,streamingtv

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The GOAT!