Expert: Car Market's STUNNING COLLAPSE!!

[@DrKnowitallKnows]

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[@HarshColby]

¡Qué bueno español!

[@jimcallahan448]

Watched "The Angry Astronaut" after your channel and saw THREE Tesla paid advertisements: 1. HEPA air filter 2. Trip Planner 3. Sentry mode All of which had text on the screen saying model Y started at $36,000 and change.

[@andrewf67]

Yeah, Tesla doesn't need to convert Brandon's audience. They only need to convert the less than 25% who buy new and really only a subset of them. (transportation as a service is really going to change the game)

[@mountainman6549]

Transportation as a service ain’t working for rural people. And who wants to live in the city?

[@andrewsaint6581]

​@@mountainman6549not many want to live in cities but they have to.

[@cathyk9197]

@@andrewf67 Less than 4% get a new car.

[@CliffTangredi]

Brandon is awesome. Great channel. He’s on the pulse of the car market. Love his insight.

[@michelangelobuonarroti916]

The one mistake he made was to say inflation is high. It isn't. Maybe he meant interest rates.

[@fredhearty1762]

Great video. Get Brandon on anytime! His insight in the overall car market is critical to where EVs are going... when he starts seeing customers ask for EVs, we'll be on the threshold of complete EV takeover.

[@FrunkensteinVonZipperneck]

Yeah. Since he sells

[@geirmyrvagnes8718]

That end of the market? That would be the end of the EV takeover.

[@allenaxp6259]

Excellent video on real world problems in Car/EV space. Thanks John and Brandon.

[@gcauldwell]

46:43 - this POV is soooo valuable for us in EV Bubble to hear, that it’s impossible to exaggerate!

[@Robt329]

A Tesla ad appeared while watching this explaining the supercharger network. Glad to see some effort put forth to educate.

[@gcauldwell]

40:04 - standard wall outlet: plugged in all night, it gets me to work and back ~53 miles total. Could easily go 4 days before first hint of concern.

[@christianvanderstap6257]

120volt?

[@gcauldwell]

@@christianvanderstap6257 yes, it only charges about 4 to 5 percent per hour (330 range)

[@nickmcconnell1291]

I worked, at one time, for Wells Fargo for some nine years and was inculcated into how banks think. Don't expect bank lending on cars to get any better when interest rates ease. They may want more money down. Here's why. A big part of the lending problem is EVs. As Tesla lowers its car prices aggressively, the collaterol that banks have in the EV itself (i.e. what they can sell it for in a loan default) is continuously dropping. This is a major issue for banks that initiate loans on EVs in general. However, the same people that are buying EVs right now are the preferred credit customers, i.e. the best loan risk. So banks cross their fingers and loan them money any way for this reason. However this means that the customers still buying ICE cars are, overall, being represented by higher and higher risk customers. Now so far that higher risk pool has been lucky that used ICE car prices have stayed higher thus the collaterol in that car is more valuable and isn't going down as fast as EVs. BUT this will soon change as EVs approach and then become cheaper than ICE cars to purchase from the start. When that happens the market will swing hard to EVs and that will have the effect of new ICE cars going down in price to try to remain competitive. This in turn will cause the used ICE cars to go precipitously down in value along with the added disadvantage of even dropping faster in the near future as EVs rapidly take over new car sales. What does all this foretell? Banks are going to tighten up their lending even more on ALL cars as ALL will depreciate more than the risk banks are taking on.... both EV and ICE....at least until EV prices stabilize. The mail in the coffin will be once banks are convinced that EV prices are going below, and will stay below, comparable ICE cars. At that point they will announce that they no longer will be offering loans on ICE cars or that those loans will be extremely expensive. This will be the single largest driving factor in EV adoption.

[@wolfgangpreier9160]

I just leased my 4th Tesla. For 3 years. Buying cost 55895,-- Euros for 5 years and 20.000km per year for a grand total of 100K. Sell back value ist fixed at 20.681,-- Euros The monthly rate is 650,-- Euros. All values as is usual in Europe incl. VAT. This car has a todays value of around 35K after 5 years. The bank prices it with 20K. My risk is that it will cost less than 20K in 5 years. In which case i have to pay at the end. The banks risk is none, it is financing the vehicle. I can buy it back for 20K after 5 years and hopefully sell it for 35K. Could you please tell me where they - or i - have made the error?

[@jeffkennedy683]

Very in depth, knowledgeable and accurate explanation

[@hughwaller6789]

Wow you found someone who speaks French in Vancouver BC! The languages spoken in the area by popularity after English are; Cantonese, Mandarin, Punjabi, German, Tagalog, French, Korean, Spanish, and Farsi

[@072570ppft]

One response to: "I don't drive no robot" We have been driving computerized robot cars for a long time. In 1968 VW introduced Electronic Fuel Injection. In 1978 Ford introduced the Electronic Engine Control. In 1996 all cars have on-board computer diagnostics.

[@philipgrice1026]

His point is valid. Most Americans I know won't even use the cruise control in their car. When asked why, they say they "don't like it being in control". They are basically afraid of it! These people so poorly understand about how their vehicle works, they become a nuisance on the roads. But they are not stupid. They will learn, and will buy an EV once they learn the benefits of owning one they can afford. And that comes down to the convenience factor and cost to operate. If someone can recharge their vehicle affordably overnight at home, they'll buy an EV when they can afford it. Otherwise, they'll just avoid the hassle of dealing with using charging stations. I predict that Tesla will eventually get around to offering home charging installation as part of their sales efforts. And that will help every EV manufacturer that has the NACS port on the vehicles, or at least provide a free adapter. EVs will displace ICE vehicles. It's just a matter of time. Don't forget that as more vehicles in daily use on the roads become EVs, the cost of gasoline is bound to increase due to declining sales volumes. That will contribute to, and likely accelerate, the adoption of EVs nationwide. $10 a gallon gas will definitely kill the ICE vehicle market in the USA. That's part of the reason Europeans are adopting EVs so quickly compared to Americans.

[@ryan6391]

The inflation reduction act specifically says if you own a multi-family and your tenant ask for an EV charger you have to put one in... It goes by the number units and it goes down each year so it goes down to end up to a 2 family in a few years...

[@RobertLoPinto]

The Inflation Reduction Act (IRA) does not require multi-family owners to install EV chargers, but it does provide a tax credit for the equipment. The credit is 30% of the cost of the equipment and installation for businesses, up to $100,000 per charger. For home installations, the credit is 30% of the cost, up to $1,000. The credit is available through December 31, 2032.

[@geirmyrvagnes8718]

I live in an apartment building and I charge at home. If you have a designated area for parking cars, you can install chargers there.

[@darylfoster7944]

What if it's a large complex with 500 cars? You would probably need 100 charging spots, since it's going to be L2, and each car will have to be charged overnight. I still think we need charging stations that are almost as common as gas stations.

[@geirmyrvagnes8718]

@@darylfoster7944 500 cars? Put in 500 spots. (Eventually.) Just do the digging/wiring/preparation for more than you need now, since you will need it eventually. Far from all the cars will need charging at the same time, but all will want the opportunity to charge. Giving them that has a value and a cost, so how you do it may be a challenge. It is just a practical and economic question like building anything. But the technology exists. Clever electronics makes sure nothing gets overloaded, so you need nothing near the power for all the cars to charge at the same time. Faster chargers have a place too, but that is not at home.

[@fluffyduckbutt24]

My apartment refuses to install chargers. Legally I can't pay to install a charger on apartment land. The owners refuse so we call get screwed.

[@geirmyrvagnes8718]

@@fluffyduckbutt24 The problem there is political. There are people who will refuse to make money because it is more convenient to do nothing. That is just how people are and can not be fixed. The problem is that they have the right to refuse, not a duty to facilitate. Which is what they have around here, because Norway. Get better politicians!

[@darylfoster7944]

@@geirmyrvagnes8718 we have many existing apartment complexes of similar size. The cost to tear up acres of parking and install wiring is astronomical. There's no way the apartment owner is going to incur that cost. They'll probably never seen a return on that money. It makes more sense to just have charging stations, and develop battery technology to get the charge time under 10 minutes.

[@michelangelobuonarroti916]

Wow! Brandon is spot on about Musk's distraction with X. By far, my biggest gripe as a Tesla shareholder. I couldn't believe it when so many other shareholders responded to his poll asking if he should buy Twitter by saying yes.

[@TC-ps9sd]

So refreshing to hear someone as sharp as Brandon. EVs are past the early adopter stage and growth will stagnate unless manufacturers penetrate the mainstream market. As Brandon says, education is expensive. Tesla must now market consumers they're not familiar with. They'd learn a lot from Brandon.

[@darylfoster7944]

How did auto makers convince people to give up their horses?

[@nguyep4]

But one should also note, ICE enjoys lower cost models, under $25k, whereas EV isn't there yet at this time. It is at cost parity with the average ICE cost. Non-Tesla charging infrastructure isn't as dependable. And ICE doesn't have to deal with false news or FUD going against it.

[@darylfoster7944]

@@nguyep4 By December 2022, only 10 models with MSRPs under $25K remained on the market, with 43,557 sold - a share of just under 4%. Meanwhile, luxury brands took more market share and non-luxury brands shifted increasingly into the luxury category.

[@trampfossil]

For the last 5 years I have been trying to get a solar roof and a Tesla battery system on my remote Colorado mountain home .... When that problem is solved by Tesla or their affiliate then Adoption will procede rapidly...But I understand that they have to solve the city charging and the appartment systems first!!!

[@terryinozland]

I'm not all convinced about that. Rural take up of Solar is through the roof :). It's the lack of service companies that is the bug bear. And you can see why the service co stay urban because of proximal reasons and huge turnover.

[@ericpearson4937]

This was excellent. TY Brandon. TY Dr Know

[@CheeseLovingGuy]

What a fantastic interview/exchange. I watch both but this added up to far more than the sum of the parts and taught me so much despite following both.

[@d1amonddbw]

Super xlnt dealership info. Many thanks to Brandon & DKIA

[@23billd]

Only buy a $3500 car if you can fix it yourself.

[@wolfgangpreier9160]

Not much longer.

[@rctezluh42069]

not everyone is a mechanic and that is yet another reason the ice vehicle is going away

[@wolfgangpreier9160]

@@rctezluh42069 Modern ice vehicles need special training to even understand what you are doing. Older ice vehicles are increasingly irrepairable because of missing parts. EVs are not better, just much more simple and easy to repair.

[@user-gv4cx7vz8t]

Historically and presumably now, some smart people buy very basic transportation and when it breaks down, just buy another. The extreme low price makes them disposable. But when used cars become scarce, the cash or payments price drives these buyers out. More current owners drive their cars into the ground. Fewer new car sales + fewer used car sales leads to an ICE car death spiral. With failing volumes, prices spike and then crash in a rush to cheaper-to-own EVs. Simple if inconvenient truth!

[@dmcmac9619]

2003 Honda accord with 60k. Worth its weight in Gold.

[@sebarr48]

It’s so valuable to have this perspective. Thank you both!

[@kenyasinski6978]

Thank you Brandon and John, great insight!

[@DownunderGraham]

As a Tesla shareholder, I absolutely agree with the distraction of Twitter/X that happened! Get back with the program Elon. Mars and changing the world’s energy.

[@sparkpaul]

Best argument for Tesla to advertise

[@wolfgangpreier9160]

"Best argument for Tesla to advertise" Au contraire. Best argument against advertising. Those advertising for their EVs are becoming the target of the hatred of the people. We have to wait until those have gone extinct and the young ones without prejudice start to use cars and trucks. In Europe its just the same.

[@joehimes9898]

I appreciate your guest. Something things I have been saying for a while. On second Model Y. Love it. But live in middle America with everything spread out. Difficult in winter with lowered range. Also, putting 35K/year (or more). That is to say, range is likely to degrade a little more, making trips a little more taxing (lowered range means needing more fill percentage which means longer sitting as topping off to a higher number is slower.) As said, I love my Tesla, but wife has an ICE car as large swaths of middle America not filled in with superchargers yet. (Where we need to go, there are no interstates or superchargers...yet). Enjoy your channel. And your enthusiasm.

[@rlm1305]

Maybe things will change when something like the BYD Seagull at 11-12K is available.

[@dannywyatt1750]

Excellent. Very valuable. Thanks.

[@fokkebaarda]

Good point about the charging infrastructure. It will be a major issue for some years to come. In my city, Amsterdam, the people owning a garage is super super limited. But the percentage of electric cars is quite high. On most streets are charging poles. I mostly cross the centre with the canals and they are everywhere along the canal side. I live in a flat just outside the old centre and every street has charging places where cars charge overnight or for a few hours during day time. Even here it is not enough, but the ownership of electric cars is not limited to people owning their own driveway / garage at all. I hope it will be commonplace everywhere all over the world. Stores, offices, parking garages and streets. In countries like Norway and the Netherlands it is becoming sort of normal already.

[@brucelesourd3074]

The parts of this video that talk about the preferences of Brandon’s YT are great! CA and NY “tired of hearing about EVs”. Segment data gold!

[@dmacm]

I live in an apartment now. There is a free charger about a half a mile away at a town park I use. They have those all over in this city. For people on a low income, free chargers could mean a lot. Nobody uses these charges half the time. Think of the lines you'd see for a free gas station. Electricity is included with my rent but there's no real way to charge here. There are hundreds of units and I think I'm about the only EV. I also own a gas minivan. As a second car if you have a bigger car you use for long trips 100 miles of range would probably be enough.

[@FrunkensteinVonZipperneck]

Economists need to listen to Brandon to get primary evidence of the real economy… But they don’t. Never have…

[@wolfgangpreier9160]

Economists do not care for people without money. They are insignificant.

[@christianvanderstap6257]

Most economists can't do basic math.

[@michelangelobuonarroti916]

The bigger question is why do people with so few resources continue to vote for "trickle down".

[@NickMackenzieMD]

One of your best videos. Great conversation. Make Brandon a regular. I have become a great fan of his as well.

[@michaelplotkin7383]

Another great job. Thanks.

[@jasoncasey3005]

I just saw a bona fide Tesla add in this video, it covered the security system, and was pretty spot on

[@andykross7242]

The closest chargers to my location are 45 miles north or 45 miles south. The lack of charging infrastructure is going to be an issue for anyone in a location like me.

[@chrishaberbosch1029]

Charge at home?

[@petemiller519]

If you can't charge at home or at work, stick to ice.

[@fluffyduckbutt24]

No, if you can't charge at home or work get a Tesla. I can't charge at home, I would get a Tesla. I would just supercharge before work when needed. I have a supercharger 7 miles from me -not 45 miles.@@petemiller519

[@elainebradley8213]

My closest tesla charger is 110 miles away. The closest level 2 charger is 45 miles away. But, our Tesla is our primary driver. We would like a Manitoulin Tesla charging system for trips around the Island, but we manage. Gas stations near us in winter is a problem.

[@fluffyduckbutt24]

Nice name. Wow, you are on an island in between Michigan and Canada. And the Tesla is your daily driver. I assume you get very cold weather also. @@elainebradley8213

[@terryinozland]

I've seen those telegraph pole chargers in London where each pole has a built on charger. So one in every four car spaces has charging. Helps out ev consumers with no garage/parking.

[@jpl0202]

Brandon tells it like it is!

[@trampfossil]

QUALITY CUSTOMER SERVICE!!!

[@DouglasJMark]

Thanks Doc. Excellent interview. It’ll be interesting to see what happens as we transition to BEVs more. Hope we can do more for those living in condos and apartments who don’t have home charging. I think the best solution is for builders and businesses to take a leap of faith to include it before some regulations mandate something obsolete. Thanks! Lotsa love to all ❤❤❤

[@blitzkrueg07]

I usually by a new car every 4 years. But I am gonna hold on to mine for another 4 now. I am sure there alot like me who will do the same.

[@CSHarvey]

My only auto is a Used 2017Chevy Bolt EV w over 100k miles. I live in an apt and use public charging for my regular charging. So far I've had fewer issues with my Bolt that I did with my previous vehicle, a Ford Explorer. As you said, the issue is perception. It's easy to blame Tesla, but the reality is that it's legacy OEMs problem to deal with as they've spent a decade low key teaching their market that EVs were something to avoid.

[@jimcallahan448]

Brandon provided a helpful perspective. As a Tesla investor, the Tesla (news) bubble is helpful to keep track of what's going on with Tesla, but also have to know about the economy both in terms of macro economic statistics (which I miss Telsa Daily for) and lived experience on the ground. Also helpful for politics, you can't just brag about economic statistics when people are experiencing pain points not measured or highlighted the statistics. Thanks John Gibbs, very helpful.

[@CheeseLovingGuy]

Tesla should pay Brandon for some consultancy he offers a great insight into consumers that Tesla could do with knowing for the long and shorter term.

[@lopezb]

Great discussion, useful perspectives. I have always owned used cars and live in an apartment, would love to have a Tesla but would not want to risk buying used and have to replace the battery! Big problems for Tesla to solve to break out of the upper income- tech-bubble...

[@joepetrucci4908]

Our economic system is cut throat and predatory.

[@davewhite113]

If the stock people would've talked to those of us ON THE GROUND actually dealing with customers each day, they would've known that Ev's would not sell very well. Many thought that Ev's were the future and now reality has set in......Brandon is partly right, new car sales at franchise dealers was up bigtime in Febuary.

[@terryinozland]

Looking into the future 5 to 10 yrs and i can imagine a battery pack replacement around $5k and the service taking two hrs and you drive away with more range you ever thought possible, with faster charge rates than you thought possible, with safer non combustible bstteries that are also way lighter. This is the pace of technology change and breakthrough we will see. Wish i had an ev now😢.

[@072570ppft]

I'm seeing 2014-2016 Tesla Model S's for sale in the Seattle area for around $20K

[@colinmerrilees]

Extremely interesting interview. It excellent to see a perspective of reality from outside the Tesla bubble, and Brandon has a very insightful view of that larger world out there. He's absolutely right that EV's are more polarising than we in the bubble realise, and a large portion of the car buying public is not going to even want to touch an EV (or even hear about them) without some focused education into that (large) segment of the population. Much work to be done, but with people like Brandon informing and bridging the gap, it can happen.

[@rajgupta8207]

What about starting a driving school only for TSLA cars????

[@chuckkoehler9526]

BEV sales in USA fell to 6.5% in Feb. after being around 7.5% most of 2023. Argonne NL EV sales page source.

[@TimRoach-hh7nf]

Another thing you didn’t touch on is the difference between being able to charge at home versus charging at a charging station. Why would I want to pay a premium at a charging station for electricity versus charging at home. Why would I want to put gas In my car at a gas station if I could put gas in my car at home if that was possible..

[@Clamdine]

18k mile leaf only getting about 20 miles is insane. I have a 2015 leaf with 88k and get ~55 miles on a charge still

[@leinad112]

Is Fred Durst also investing in Tesla?

[@FreeKekistann]

😂

[@davecolgan442]

We need charging stations everywhere. Not DCFC but 240 VAC (277 VAC) at apartment complexes, shopping, work, etc... anywhere people park their cars for more than a few hours.

[@alexisbono24]

After listening and reading the comments, I am stunned at how many people only consider sticker price/monthly car payments. When you consider fuel and servicing costs, EV's are much cheaper to own than ICE. Of course, US tariffs (actual and threatened) make cheaper overseas made vehicles far more expensive than they need to be, while Tesla is a premium brand and the equivalent ICE models from BMW, Mercedes etc are more expensive than Tesla. My understanding is that in big cities such as NY, Ubers and cabs are going electric in a big way due to lower operating costs, so perhaps that will help the general public appreciate the benefits to them. Charging will not be such an issue once cinemas, shopping malls, motels and parking stations offer EV charging as standard.

[@MikeCasey311]

Tesla should hire Brandon as its marketing (educational) manager.

[@DLAmy]

I think When Gas and Diesel prices hit a all time high , Thinking about the alternative will change.

[@gcauldwell]

39:40 - gas? $3.99/G on the Brooklyn Belt Parkway on the way to or from JFK international airport. A screaming bargain for those closer to LAX, SFO, etc.

[@RobertLoPinto]

I pay 11 cents per kWh here in Queens, NY thanks to ConEd's SmartCharge program (SCNY). It only costs me $7.69 to charge my Tesla Model Y long range from 0 to 100 (312 miles of range)

[@michaelhess4825]

If only there was a way to educate our young adults about financial responsibility... My youngest had an OPTIONAL course in high school, that taught economics, loans, interest, all the important stuff. He is SO far ahead of his peers, it's honestly depressing. A monthly payment MEANS NOTHING! Knowing the cost of the product, and the interest cost over the loan, that's what matters. Why is this so hard to understand??? I do believe the sellers bare some responsibility for this, as they are the most aware of the reality. Most just take advantage of stupid Americans...

[@scientificapproach6578]

Tesla needs to make the Model Y longer so it can fit kids in the 3rd row, my kids have legs and they don't fit. The only car that can fit more people than my Honda Accord is the Model X and like me most people I don't have an extra $80k to spend.

[@paulhill182]

The trip charging issue is largely a myth. There are definitely places in the US that require thought to make sure that you have a charging within easy access but the same applies to gasoline, in some mid west locations. The same kind of myth applies to the charging times... The average stopping time for a family on a trip is 29 minutes, in that time you can charge a well design EC, such as a Tesla 3 or Y, from any low level to 85% or better.. You don't have to look for charging, the Tesla travel function lists all of the charging station and forecast if there are stalls available at the time you arrive. No one would claim that charging for non Tesla EC has been an issue, but this is a self inflected pain.

[@ordinaryhuman5645]

Yeah, I recently did a family trip that was about 250 miles, and we stopped halfway through in both directions for about 30 minutes anyway, in our gas car. Could have easily topped up an EV with no difference in trip timing or convenience. I don't think my family has ever done more than 4 hours in a car without a lengthy stop.

[@onlyrandomness]

The stock price isn't Tesla's focus. Value will come in due time.

[@mrhickman53]

Looking at NADA data it seems the average new-vehicle dealership sells about 1000 vehicles per year.. Tesla selling about 500k vehicles last year represents 500 dealerships by this data. Anyone knows how much to trust the NADA average?

[@paul49777]

Sell X? Why, not distracted in my opinion. When someone puts as many quality hours in the core businesses and still does not get paid for the effort, well, he needs to decompress. Insane hours results in the need to reset.

[@ThomasButryn]

Tesla really needs to advertise to educate the public about how easy it is to charge and all the features.

[@rctezluh42069]

Brandon's mindset is caught up in the past, he is struggling to get out of it, upvoted!!

[@catbertz]

There's a lot of talk that other car companies joining the Tesla charging standard, and using the Tesla network, will solve most of the charge anxiety problems. I just see a lot longer wait times at Tesla chargers for everyone. The rest of the private charging companies just don't deliver at Tesla's level of quality of network. Tesla will have to build out at a much higher pace to meet demand. Maybe they will. The other big problem I see is the transmission grid/generation problem. Government and utilities will have to spend hundreds of billions to upgrade the grid, and generation, to meet the government's forced goals. That investment can't lag behind the forced demand. That spending needs to happen up front.

[@ordinaryhuman5645]

I'd trust Tesla to manage their network and expand as needed much faster and more efficiently than anyone else, especially groups getting misappropriated government money. And with how few EVs the other manufacturers are selling, they'll have plenty of time to adjust.

[@chrisar6068]

It will be very interesting to watch Brandon and the ev acceptance. Should be a very interesting metric.

[@CheeseLovingGuy]

Non American here. I love Brandons accent what would you call it.

[@jamesklutho6051]

He was more a rural midwest accent as compared to an urban midwest accent. You might find this accent through farming communities through much of the US.

[@petemiller519]

Blue collar Mid West.

[@fluffyduckbutt24]

Brandon is from North Carolina. He has a southern accent. Not very thick/strong like in some parts of the south.

[@ChitFromChinola]

Not a midwestern accent.

[@gcauldwell]

52:09 - Brandon, could you talk about AI on your channel with the professor? He is the best I know at making the super-nerd understandable

[@looneyyang1326]

Bought a 2011 Yaris in cash for $7000. Only had 24,000 miles. Now I pay myself every month. Saved me $$$$$$$

[@hudsojt]

I thought would eventually play out this way. Basically the car buying consumer is exhibiting the behavior that they have become aware of this ICEV to EV paradigm shift and are waiting to make their next car purchase while they learn about the details of EV ownership. Modern day consumers are not stupid. They have access to any amount of data they are capable of perusing. Get ready to see a weird combination of vehicles on the road near you. I believe I am already seeing more higher end premium vehicles on the road than ever and I don't think it's because consumers are making a proportionally greater amount of income. I think it's because these cars are selling for less than last year. I predict Brandon will start to see many more candidate vehicles in the coming months.

[@surf-n-turf]

Traditional auto advertising campaigns target the wrong buyers. Pushing or pulling the average consumer or used-car tire-kicker into a Tesla would bring a terrible result without more service centers and customer support. Lower prices will result in happier owners.

[@macrumpton]

I'm not sure calling the maker of the best selling car in the world a little piece of the broader car market really captures the essence of where we are.

[@chrisar6068]

Maybe at this time the single car family low income should not be pushed to ev yet. Repairs take a long time, maybe a 2nd hand cars can be used to keep single car families on the road.

[@marcusalexander5251]

I could be wrong but advertising is not the answer yet. If they advertised/educate, the wait times would balloon back up to six months or maybe even a year. When they build more capacity advertising will make sense

[@ordinaryhuman5645]

No, by failing to advertise the FUD has spread without resistance for over a decade. The moment Tesla had to start cutting prices below original MSRP was when advertising became a sensible strategy to inform marginal buyers.

[@johndonaldson5126]

I do want to buy an EV...but I want charge time to be under 15 minutes in a car costing less than $40K.

[@darylfoster7944]

Model 3 and Y are both below $40k

[@casperhansen826]

And you can add a lot of miles in 15 minutes

[@capestreasuresPtown]

Listen truck boys it's Ok if you don't wanna Tesla, I'll just get mine faster. As a shareholder I have no concern at all about demand - present and future.

[@kingrutse3278]

Hilarious I sold used cars for almost 10 years been in a decline we used to buy $250 title loan cars flip them for 10 to 20 gs lol . If ur smart u would buy all the cheap used electric cars u can batteries are an easy replacement especially because the price dropping

[@FrunkensteinVonZipperneck]

In Canada, there are very, very few used EVs for sale. Tesla has no new inventory. Hyundai/KIA still won’t ship new EVs. Demand is off the “hook” as Elon says…

[@wolfgangpreier9160]

@@FrunkensteinVonZipperneck I thought EV demand has broken down and they all produce for the dealers lots?

[@wolfgangpreier9160]

"batteries are an easy replacement" Please Mister stay wherever you are and do whatever you do, far away from EVs. What you are saying here is simply totally untrue.

[@Lovejazz01]

The problem with education of EVs is that half the people that don’t have one don’t want to be educated, they don’t even want to entertain it. The best thing about educating about EVs is the owners , they are always willing to answer questions, even if they are new to the whole EV thing themselves… most people who don’t know ask questions to the owners , just like all of people who come up to Cybertruck owners recently. That’s basically your advertising…

[@erictheblue7256]

I'm a Tesla bull and retail investor, but I appreciate Brandon's take on his customer's view of EVs. I feel exactly the same way about Bitcoin currently. Several knowledgeable, successful investors have told me I should own it, but I don't because I still do not understand its value-add (not to mention Bitcoin's current share price).

[@ordinaryhuman5645]

All you really need to know about crypto is that it's a digital ponzi scheme. Owning bytes of data doesn't accomplish anything useful, and there's no way to spin that to convince haters that one particular implementation is more valuable than a fiat currency that people actually use. Safe to pass on it unless you want to do borderline criminal stuff that isn't feasible with traditional financial systems. Tesla does have to do some public education, because most people should be transitioning to EV use but the lack of knowledge is holding them back.

[@jameswilson5165]

'An'r Driving no Robot Truck!' T-shirt!

[@Haffy1952]

Just watched the part 1 of Dirty Teslas road trip to Florida in his Cyber truck and almost everyone has never heard of it or it is a Tesla. Uneducation is the main reason unless you are into that Tesla realm.

[@terryinozland]

Wow. That shows % wise the wide untouched market for Tesla out there.

[@rockycata6078]

Charging and parts is why Hertz EV 'business-model' failed. Rentals to Uber/Lyft drivers, with no at-home charging is destroying batteries, and decreasing the usable life of the car. Brandon is absolutely right about EV psychology, that is not going to change in 'rural' America anytime soon. 50% of the second-largest car market in the world is not going to change, and Toyota is not all wrong.

[@erictheblue7256]

I hope Brandon samples the comments. He'll find his views on EVs are well-received and respected.

[@Barbados1969]

Only in the United States…

[@reengineerit]

Let’s see where the goal post moves to when the $25,000 car comes out.

[@mountainman6549]

The look on the Dr’s face says it all.

[@dbmiller5881]

When you buy an ICE car with 180,000 miles on it, the engine, no matter how good it seems to run at that moment in time, it's life expectancy going forward is a total mystery. However if you buy an EV with 180,000 miles on it - what ever the battery's state is at that moment - eg: 20% degradation, it's not likely to suddenly fail, or degrade a bunch more out of the blue.

[@23billd]

Excellent discussion wrt class differences and class perceptions. Remember, perception is reality. Too many Tesla Bros refuse to see the other point of view.

[@markumbers5362]

Brandon is really really smart. Elon might be the richest dude in the world but he is frustratingly narrow minded about communication. One of the most important things I learned in my 35 years of being in sales was " the publics perception is the reality" or in other words don't try to teach a pig to sing. You're wasting your time and annoying the pig. You have to be able to pivot quickly BUT, make, stock and sell stuff that people want today. To change public perception either costs a lot of money or takes a long time or both. Tesla seems to be taking the long time route which is fine because they are production constrained, but this has allowed for it to become an us and them thing. Especially with pick up trucks.. Trucks are popular because of their history.They were, originally, tough, knock about and functional. Something a no nonsense hand working man owned. An image the current drivers of them want projected about themselves. The cyber truck does not project that image. It may come sometime in the distant future, but, in the meantime there are millions of real hard working farmers and tradesmen around the world, like me, waiting for a medium size electric, plain white pick up truck or van without any bells and whistles at the cheapest possible price to run a business with. Hurry up.

[@andyfeimsternfei8408]

Totally agree, Tesla is screwing up, not educating people about EVs. Their demand is dropping and will not recover until consumers understand how EVs work and, more importantly, that they do work!

[@dropshot1967]

I know you refered to the Ämerican" culture and circumstances making this remark: "You can't bike 10 miles to work on a highway" (ca 22 min). But sure you can, you just can't on a highway, but if there is sufficient infrastructure (ie bike lanes and other roads) you can. I live in the Netherlands and in a former Job I used to bike 12 miles to and from work almost every workday. I did not have a car then and do not have a car now and I only had to take the bus to work on the few days that winds were above say 45-50 mph. Granted, even in the industrial area where I worked the bike lanes were and still are of excellent quality, and in the Netherlands, there is more of an expectation that people come to work or school on their bikes. I used to bike 9 miles to school every day because it was 10 min faster and cheaper than taking public transport. And so does a large part of Dutch high school students to this day. The difference is part culture and part governmental willingness to put in a good and safe biking infrastructure.

[@Barbados1969]

We are the most ignorant consumers on the planet…

[@nickmcconnell1291]

The solution to EV adoption is only going to be the EV price going below that of a comparable ICE car. Money matters and even the EV deniers can't deny price.

[@leroyharder4491]

As a recent owner of a model y, I find truck owners are driving a bit more aggressive around me. Kinda funny as my car is much faster. Its just better not to be triggered. My wife as a non fan is super happy with the car. That is all that matters. I have a truck and do truck things. Hoping for a practical ev trucks coming along as it will help me reduce expenses with my bee business. I also deliver part time and save 35/day on gas with the tesla. Imagine the savings full time. People just have to be around evs for a while and really long term financial performance is what matters. People are also smart and will find solutions if they don't have single family homes. There are reasonable questions and we don't have to rush into things. People rightly push back against mandates. Experts are often idiots. We should just let things play out and if a product is compelling it will catch on.

[@michelangelobuonarroti916]

Very soon, apartment managers will be installing chargers in an effort to attract new tenants. Many did the same thing by advertising that they are "pet friendly".

[@callmebigpapa]

To drive 300 miles in my gas car is $75 to drive 300 miles in an EV is $7 ............I will never buy a gasser or diesel again it just does not make economic sense.....especially now since all the new EV will have Lithium phosphate and Sodium ion batteries......for the good ole' boys who dont want a robot truck when their small business competition fill up for 12 bucks vs 125 for a diesel they will have no option but to change or their small biz will suffer greatly. I understand their fear of change, I feel that reticence too. A Leaf with 18k miles and a 20 mile range is going to be a covered warranty issue, unless it is an EXTREME edge case. Gassers (looking at you Kia) have catastrophic engine fails at low mileage all the time. You can get a 2021 Model 3 for 14k right now in just 3-4 years those will be on Brandons lot for 7k.

[@questforknowledge750]

Manufacturers slammed USA with ev because of the rebates here in Canada it’s a year to two years to get an ev other then Tesla. It’s not because everyone wants one here it’s all to do with manufacturers.