Exploring the 1958 Edsel Lineup: The Bold Cars That Shaped Automotive History

[@josephbingham1255]

1:05 Hiking around the rocks at that cliff edge took you to a one upon a time nude beach. I only went there because the girl inviting me was too good to refuse. 🙂 I also worked with a fellow who said his father won an Edsel at a Southern California racetrack for picking the seven last place horses.🐎

[@KingRoseArchives]

🤣😂🤣😂🤣😂🤣 - Thank you so much for sharing!!

[@sec1868.]

I really like the Edsel. Alway thought it was a cool car

[@KingRoseArchives]

We did too!! Thank you so much for watching!

[@sec1868.]

@@KingRoseArchives great channel!

[@kimballbenson8116]

Too many were always at the repair shop with a UTI.

[@YM-rm7mh]

Where's the Sound?? 😢

[@T-41]

Ford wanted another mid priced product to better compete with those from GM and Chrysler, but by the 1958 model year launch of the Edsel, that segment was shrinking fast. Smaller more economical cars like Rambler and imports were where the action was.

[@gcfifthgear]

Unfortunately, the Edsel price range was "just above the lowest" (Ford Fairlane 500) and "just below the highest" (Mercury Park Lane). Other than the styling, which was different to say the least, there was very little to justify buying an Edsel when you could get a Ford or Mercury, which were familiar to most customers. (And the Eisenhower recession didn't help either.)

[@desertbob6835]

The funniest thing about the "E-car" was that it was indeed "Hank the Deuce" (Henry Ford II) who was incensed that GM's Olds Division mopped the floor with the '55-'56 Mercs in sales, and he demanded a mid-priced marque to compete head-on with Olds. Engineering screw-ups, styling screw'ups, assembly screw'ups, and dealer confusion on how to sell the car all proved the E-car project was poorly conceived from day 1. After the disastrous rollout and poor sales, "Hank the Douche" denied knowing anything about the project or the car, typical lying alkie that he was. The E-car fiasco was but one unsaid reason why Hank the Douche fired Lee Iacocca, because Lee knew all about the Edsel mess, and how it started, and he was president of the Ford Division and was gaining power within the Glass Cube. Ford family power still causes bad decisions at Ford, and their continual watering down of F stock price caused by their dumping of huge blocks to feed their lifestyles has F trading at 15 last time I looked. Ford will continue to have problems in direction as long as the family has majority control. I was 6 years old when my dad took me to see the Edsel rollout at our local dealer. I thought it was the weirdest thing on four wheels, and I was just a kid! Only one good thing came out of the E-car project...the FE engine, one of Ford's best to that date, which saved the company from the lousy Y-block of 1954. The FE stayed in US production only one year shorter than the original flathead of 1932.