NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30)

[@ExposureNinja]

*What did you learn from today's podcast?*

[@MichaelWilliams-lo3ix]

Thanks for this

[@ExposureNinja]

Our pleasure

[@DevonWayne]

15:00 - We generate clicks AND leads with our "AI Content." You just have to bake a replicatable UX and CTA, it's not that hard. 1) Answer the query 2) Interweave yourself as the authority and solution 3) Provide a CTA that you are the solution for their query Not that hard

[@ExposureNinja]

"it's not that hard". No, it's not - but people are already starting to notice the signs of AI, which is why you have tools to "humanise" AI-written content. Can you do it? Yes. Will it be impactful long term? Probably, but not in the places people are over-using it today. You just have to spend 15 minutes on LinkedIn to see how people are starting to turn negative towards AI SDRs because the AI-written emails are burning out contacts and lists.