Facebook Ads for Beginners & Low Budgets (COMPLETE GUIDE) Account Build-Out, Creatives, & Optimizing

[@DaraDenney]

I’m launching a Facebook Ads course in June 2023! Sign up here to get on the waitlist: view.flodesk.com/pages/6458694c46a83b9d563901fb

[@thisisroomi]

I am media buyer w 5yrs under my belt and having consumed tonnes of content, I can safely say that this is one of the few videos in the world of Meta Ads that actually does what it promises. There is a dearth of content aimed at low-budget media buying - thanks for filling that gap up.

[@Fender360]

And here I was thinking I'd have to spend 1000s of dollars to get a true expert's advice for budget advertisers that's honest, concise and current. DD proving once again to be the most valuable resource for Facebook advertisers on KZbin by far. 💯

[@DaraDenney]

Thank you!!!

[@Rosivrodrigues]

I love you Dara. Your simplicity is GOLD, girl!

[@mahmoudgrant779]

Straight to the point, pure value... u can't thank you enough, please keep making content like this for small businesses ❤

[@LeeFrankis]

Literally the best video on Facebook ads I've ever watched, there's so much value here! Thank you Dara for your generosity!

[@ser99875]

Hi dara , if you don't mind a couple of questions about the info you mentioned . 1. Since your placing the budget On the campaign level and you have 2 adsets . Means you are implementing advantage campaign budget yes ? And A/B testing to see whether broad audience performs better or insterest stacked audience . 2. Also the 3 ad creatives . They are both in the broad adset and interest stacked adset . Meaning 6 ads in total yes ? 3. For scaling a campaign . What if the adset is in learning phase ? Regardless we should raise it yes . And what if we scaled an ad . But the results dropped and now our cost per purchase is much higher what do we do then ( this happened with one of our campaigns ) Thank you for the vid very well done !

[@reviewtimes8979]

You have provided me with bundle of knowledge now I am sure I'm gonna make a worthwhile creative.

[@LalitSharma-g4i]

Dara thanks for creating this channel and these videos.

[@DaraDenney]

Glad you like them!

[@ascentcrea]

Nice video thanks You didn't mention if these 2 adset should be in cbo or abo

[@ayscrem1250]

Great Info Dara. I have a question: When you start the campaign with 1 ad set targeting interest and then scale up to broad targeting what is the budget optimization for it is it ABO or CBO?

[@lifeimprovementproject]

This came in time, I'm now just trying to scale my Tiktok ads on Fb, thanks Dara ^^

[@DaraDenney]

You can do it!

[@digitalbeliefs]

Dara always dropping value 👏

[@DaraDenney]

thank you!!

[@TiffanyShelton]

Thank you so much Dara! So glad TIKTOK brought me to you! 🙏🏾✨

[@DaraDenney]

Me too!!

[@benradack172]

Love this Dara! Great post

[@MarielaPerCalBusiness]

I just had to get a brand new ad account (after a ban, ughhhh). Will be trying this strategy!

[@becauseofjulian123]

So stop ads that aren't performing in the ad set, ad new creatives, keep performing ones going as long as they're performing. If you keep an ad going, and add a new one to that ad set does it affect the metrics of the ad that was already performing? I want to run a leads conversion campaign.

[@druthadude]

What do you think about using this same setup but as an ABO and one ad per ad set? Then scaling the winning ABO

[@JoeMcMullin]

This is exactly what I have been looking for!!! Thank you! I don't have a 1 mil monthly budget yet :-)

[@DaraDenney]

You got this! You'll get there soon :)

[@barbarafogg7021]

Hi Dara, I love your videos!! I watch after work and feel like I am getting a degree in digital marketing lol! Would you ever do a video on best practices for ads such as how long should the videos be for diff platforms, what dimensions for story ads vs. feed ads and images (sometimes we have found that with model images their heads get cut off). I am sure there are other best practices but that would be SO helpful!

[@thiagoroldanmarketing]

Thank you Dara! Can you also make one for TikTok Ads, please?! 😅 THANK YOU!!

[@DaraDenney]

Sure!!

[@Zenphrus]

What’s the maximum ads should we be putting inside a prospecting ads set? I constantly have every new ads a week. Should I be putting 5-10 ads in the same ads set?

[@joegibson9052]

When combining the retargeting and prospecting into one campaign, are you putting the budget at the adset level or campaign level?

[@BernardoFagot]

Sick Thumbnail, Amazing video.

[@BuenesEra]

I rarely comment or ask questions, but would definitely love your response for this one. For this method for beginners and low-budget businesses, does CBO (Campaign Budget Optimization) or ABO (Ad Set Budget Optimization) matter when starting a new Ad Account in this process? Is it more important to run a daily budget ($100 a day) or just a one-time budget ($3,000 for the month). Thank you in advance and being transparent for those who are trying to start their journey to freedom and entrepreneurship. Thank you.

[@thebeatdropeffect5765]

Hey Dara, I’m a huge fan of your channel and I’m very grateful there’s people like you helping beginner marketers. Just a quick question: Do you think a monthly budget of 1500 is enough to generate results for a shopify brand selling digital products? No overheard and high margins. Thank u in advance

[@itjustworksdeodorant]

Advantage+ is confusing me now....thoughts?! Yay or nay!?

[@dalebowman9760]

Awesome video! Would you ever do a lead gen video? If not who is someone you suggest I watch?

[@DaraDenney]

Watch Ben Heath! I don't do as much lead gen.

[@dalebowman9760]

@@DaraDenney Legend!!!

[@barryamadou2086]

Very nice video Dara as always and thank you for sharing so many values with us in each video

[@DaraDenney]

You are so welcome!

[@crystalroman3519]

Since I have lots of products I’m selling, I wanted to make one of my creatives in catalog format. Is it not possible to have a catalog format ad and a normal single photo ad under the same campaign? Or must it be a seperate campaign all together? I wanted the catalog format to be one of the three ad creatives I’d be trying out in the beginning. What do you think?

[@bazbulick]

Great video as usual Dara.

[@DaraDenney]

Glad you enjoyed it!

[@TheAubreyMarie]

I finally made it here! :) thank you for everything you share!!

[@DaraDenney]

You are so welcome!

[@1226CT]

You mentioned if you're not getting any purchases to hold off for 2 -3 weeks. What do you mean by Hold off? Do you mean keep running your ad for 2 -3 weeks and analyse or kill the ad for 2-3 weeks?

[@harshitboss]

For how long should I keep running the ads? At what point should I decide it's not worth running them anymore? After how much spend and days? For example, I spent $100/day and got way too low average video watch time and less than 1% CTR with NO sales. I wonder if it's even worth running those same ads for another day?

[@JonatasMesquita1]

YOU'RE AMAZING THANK YOU

[@EdwardOrtiz-ho4cp]

I've never ran ad on Facebook before, what am I gonna do when I get my first client to at least have the confidence that is gonna work out?.. thanks for the info

[@naveedsoomro6309]

Hey Dara, Hope you're good in health. I am really amazed to know that will you strat the series of Facebook ads course? I had explore you're playlist too and confused where to start and go to step by step? Well, I wanna give this service on freelance marketplace, your response will be highly appreciated! Thanks.

[@laiotpagani]

Thank you for this video, so if I understood correctly we can also use the lead generation campaign on Facebook Ads but having a form on our store directly?

[@DaraDenney]

Yes exactly

[@laiotpagani]

@@DaraDenney Thanks for the answer!

[@RitvikTheCubeRajRaj]

Hey there ! Love your videos :) got to learn a lot . If you could explain how to run fb ads for various products as a marketplace that would be great . How to structure the campaigns , the adsets and the ads especially for a Shopify marketplace. Thank you :)

[@DaraDenney]

It would be the same tbh.

[@inkills]

hello Dara! I've been looking up tutorials about Facebook ads and picking up things from here and there, but this is the first time I've heard about using shopify in anything ads related. what did you mean by setting up Shopify at the beginning of the video? Appreciate you content by the way!! really helpful!

[@creativeduo6313]

EXCELLENT and also what we are seeing. Curious Question: what about in the instance of 1 Product but Multiple Offers. Since you are suggesting NOT remarketing and kind of killing the whole traditional "funnel", would you put multiple offers in the same ad set? IE: Full Price Offer - main landing page Buy One Get One Free - specific LP 15% Off - specific LP etc etc Typically we'd give someone a full price offer up front, then retarget them to sweeten the deal if they don't buy. THANKS! You rock.

[@DaraDenney]

Hmmm in that case, I may try retargeting then. However, you are likely spending more money than you'd have to. I would test which offer is actually best for you and just double down on that.

[@yassineelboucham1058]

Would you add new creatives in these adsets or create new adsets for new tests? Thanks

[@DaraDenney]

In these ad sets for now!

[@Lawsunnn]

Will mixing image and video ads together in one adset will affect the performance? Should test one variable at one adset first or?

[@outbackworld]

Hi Dara! Love your content. We've been using broad targeting. We have a hero product with a successful creative, which is bringing in tonnes of sales. We've launched tonnes of new creatives but only one has been super successful until now, and it's not hitting the right CPA. What should we do? Thanks.

[@Krishnsakhistore]

I am not expert but usually I create a new camapaign with daily budget equivalent to ideal one CPA cost daily budget

[@MartinBenesCreative]

Nice video but can you actually tell how would you advertise more products? Would you create a campaign for each product or would you create one campaign and multiple ad sets for each products? And what if you sell different products like: digital courses and shampoo. Would you create two different campaigns under the same pixel?

[@DaraDenney]

I have a video all about this! Search for multiple products on my page. Also, I am a bit considered about this idea of selling courses and shampoo... if it is not for the same brand/company this is something that could get you flagged and banned by Facebook.

[@MartinBenesCreative]

@@DaraDenney I see your point :-) Mine was just an example but why not? I mean. Imagine you are a business person who likes to create multiple ideas. Let's say you own a course, you own a tshirt brand, you own a nutra line of products. Why not. How would you approach this situation? If you are a one man band and u have a seasoned pixel with a long lasting pixel, would it be fine to use the same business manager and the same pixel?

[@JoaquinINT]

Hi Dara! I bet this is very likely to happen: Say you turn on your campaign example and your UGC ad gets most of the spend and a reasonable CPA. You turn off the other 2 ads and while you work on new creative, your UGC ad starts getting all spend, CPA improves as you exit learning phase and your ad gets more and more social proof, but you want to get better results. Now you have 2 new ads that you want to test. You add these 2 ads and turn them on, but after a week these 2 ads spend less than $20. All your budget is going to your UGC ad. What do you do? Thank you!

[@DaraDenney]

Put it in a new ad set and throttle spend to it.

[@becauseofjulian123]

@@DaraDenney put the new ads in a new ad set or the one winning?

[@saimeghana6263]

need more of these tutorials please!

[@michelsiegenthaler3073]

Hi there, do you also recommend conversion for new stores with just a hand full of sales a week? Meta suggest to with traffic first if one has less than 30 conversions a week. What is your view?

[@Jzguan]

Omg I can't wait awesomeeee❤

[@DaraDenney]

Hope you enjoyed!!

[@Jzguan]

​@@DaraDenney so happy u released it, dara can u do a 322 method plz

[@monicagrohne]

This is so helpful - thank you!!

[@MrKwontastic]

Thank you for sharing your experience. Question, how might you modify your advice for nonprofits with the main product being camps, educational programs and museum events?

[@TheTeamRoyce]

Same question: looking to learn how to promote kids summer stem camp

[@austriker]

Wait so is this campaign type the ASC or manual ?

[@deiaagu]

Hi fellow Brooklynite! Recently discovered your channel and love how you make things so easy to understand especially for beginners like me! Question: How can we get out of the learning phase with a small budget (150$/day) with a conversion campaign and a broad audience if our products' value is around 50$ to 100$? Or is it simply not possible?

[@DaraDenney]

Going to be tough! I would concentrate less on getting out of the learning phase, it's not really that important. I have a video about it, search for the learning phase.

[@karlamenzel6216]

Hi Dara :) I love love love your videos! does this strategy also apply to high priced furniture? such as the creative types? like the feature point outs? or something more sleek? Thank you so much! your videos truly are such a HUGE help!

[@AtentamenteMelissa]

Hello! I'm kinda new to your channel but I've been binge-watching all of your videos and I have a question! Do you have any video or how would you manage this for accounts that aren´t direct purchases. What if we are looking prospects for school enrollments or visits to a restaurant?

[@user-ud8be9gb1d]

This is awesome Dara! Waiting for you to launch a course on UGC and ADs!!!!! Do you plan on doing that soon? Or can you recommend any courses?

[@radoslawlos]

Check out Savannah Sanchez's course

[@DaraDenney]

Yes, checkout Savs!

[@fasal592]

What if my budget is lowe than 100 bucks, should i keep interest stack & Broad in my adset. Or just interest stack. Need help 😫

[@filmingyu6623]

WOW thank you Dara! For the CTA button at this budget for sales/site traffic, do you recommended "Shop now" or "Learn more" to get people to a site of a new brand?

[@DaraDenney]

Doesn't really matter, would try Shop Now.

[@filmingyu6623]

@@DaraDenney Thanks so much!

[@anje68650]

Personally I would test both. However if your product is not expensive and be bought by a compulsive buyer, I would put the "Buy" button. If the product requires thought before purchase and you want to educate the prospect with a landing page or the website, I would put the "Learn More" button on a cold audience.

[@filmingyu6623]

@@anje68650 Thanks! For clothing and accessories under $100/pc or around $30-70 items, would you say that's impulsive buys for 1st time buyers and us 'Shop now' all the time? OR the price point you're talking about for $10-$20 trinkets or even cheaper items?

[@Lawsunnn]

Hi, Dara may i know if I am testing angle can I remove the interest stacked adset and run 2 adset with different angle that i want to test. Is this worked?

[@michael403]

Good video! Any insights into businesses that aren't selling simple products online, and instead do services, or rely primarily on Offline Events? Do you ever work with clients with those limits?

[@lorenzociucci]

Hi Dara! I don't understand this: by including multiple interests within an adset, how do you determine which one brought you the most results?

[@DaraDenney]

You dont need to know which one brought in the sale.

[@katiam.6615]

@@DaraDenneywhy?

[@righttrackin]

Dara you rock! Have been an avid follower of your videos. Just 1 question. I am running a campaign and when my inventory runs out I have to pause the campaigns. Now when it is restocked should I just switch on the previous campaign or duplicate them? Please help me on this!

[@DaraDenney]

Hmmmm I would do preorders instead so as not to affect performance.

[@MikaelStålnacke-t6s]

Hey Dara! Thanks for really great content. One problem I often see in different ad-sets is that it can be really difficult publishing new ads if you already have 1-2 winners in the ad-set. The new ads can be great ads but they just dont get that much impressions since the other ads are already winners. How would you approach that? Also if you publish like 4-5 ads at the same time it might be that one ad gets a lot of impressions and starts to scale but the other ones don't really get the same amount of impressions, it doesn't always means that they are bad ads but the algoritm pushes the one ad it gets the fastest results from. Whats your view on that?

[@cascy004]

Great question

[@philipwalker979]

Is there a way to determine when to add the lookalike campaign besides the budget? Especially if you are from another country where USD$100 could be considered a big budget

[@iamsampeters]

Definitely in the LLA Stack group in our accounts - but we're in the clinical research space so that doesn't surprise me either to be fair.

[@DaraDenney]

Makes sense!

[@stephdep8825]

I really liked this video and your way of explaining. I apply this to my facebook ads but I get one problem. May be it's not but it seem weird for me. So I got 1 campaign, 2 ad set, 3 ad each and 100$ campaign budget. Facebook spend all into only 1 ad set (the interest) and only 1 of the ads. I don't even know how the other ad perform be there is no budget spent into it, no CPC,CTR... And same for the ad set. Should I just trust facebook like "No worrie, all your other ads sucks and only this one will perfom, trust me, I put all my money there a for reason"? Thanks

[@MrYousaf77]

do you have any video for Lead gen ads

[@AkashDas-bm1bc]

Could you suggest us some genuine creators (in YT/Twitter/LinkedIn) to follow for Google Ads, analytics and CRO, just like we have Dara for fb ads and creative strategy

[@DaraDenney]

oooof I'm not sure tbh!

[@katiam.6615]

Surfside ppc - Google Ads Ben Heath - he has a google ads and Facebook KZbin channel

[@dinasotin1037]

Thanks for video Dara! Would it better to use dynamic creative ads on the adset?

[@DaraDenney]

I don't! But I see this as a personal preference.

[@ChrisRobb-j6l]

Hi Dara, love your content! What are your thoughts on using Cost Caps (cost per result) with smaller budgets? Are they worth adding into the setup or will they affect performance negatively? Perhaps you’ve already talked about cost caps in another video, apologies if so! Thanks!

[@katherinebleu9047]

Thank you Dara, what do you do when campaign is learning limited?

[@lucacarugati5836]

Such a great video! Thank you! I have a question: do you usually work with targeting exclusions at the adset level? For example, excluding the interests you are targeting in the "Interest Stack" adset into the "Broad" adset, in order to reduce audience overlap?

[@daannevels9255]

Hi Dara, Thanks for the great info! I was wondering, what about local business?

[@silvz1995]

Such an insightful video Dara! Question: If I am on the 'OLD' Conversion campaign, should I update to the new Sales campaign? Or is it basically the same thing with a new name?

[@DaraDenney]

It's the same thing.

[@NielsH83]

Hi Dara. Thanks for an amazing video. Just one question. So if you have a webshop with let's say 4.000 SKU's, would you stay away from a catalog sales campaign type all together?

[@DaraDenney]

I would def test it!

[@zd1281]

I've watched a couple hours of your content so far have been loving it. Your content has been hugely helpful for me so far so I wanted to say thank you. You should probably start a course or something, if not, what is your incentive? Is it just to help others?

[@DaraDenney]

My course is coming out in two weeks :) I want to provide a space for people to have more direct access to me and to help answer specific questions anddd have everything all in one place.

[@zd1281]

@@DaraDenney Love it, i'll keep an eye out. Any estimates on pricing as of yet? It's ok if you don't or can't say

[@DaraDenney]

@@zd1281 not 100% sure yet, but def under $1000

[@zd1281]

​@@DaraDenney Amazing, I look forward to it - I have 0 experience on FB ads and currently failing on Bing search ads, so hopefully this will be a huge learning boost

[@melvin_0bviously]

Is there a Facebook ads video for beginning beginners?

[@mohamedhamed4233]

Hi Dara, Will you provide a paid advanced media buying course ?

[@DaraDenney]

Thinking about it.

[@mohamedhamed4233]

@@DaraDenney I wish you do

[@thedudeworkingproject4856]

Hi Dara! Very informative and interesting. Now just a question, will broad targeting work for luxury brands having less than $100 daily budget?

[@DaraDenney]

IMPORTANT: There is a scammer asking you to DM DaraDenney4 on Telegram. This is NOT me. They will ask you to PayPal money to the email address [e-mail] for a course and 1:1 mentoring. Please report these comments as you see them. I have reached out to KZbin, PayPal, and Telegram about this. I have also contacted authorities about this scam. Please, please do not engage with these people. Just report them.

[@othmane-mezian]

You're not alone they are faking many identities on KZbin

[@LamboV12]

Can you do a video on how a $1M+ a month account looks like? Are you incorporating more ASC +?

[@DaraDenney]

Yes, I can! Looks quite a bit different :)

[@LamboV12]

@@DaraDenney Thank you! Super curious on what big brands are doing on Meta!

[@NextStar4000]

Thank you so much Dara. Your video is always helpful to me. I have one question. About adding more creative after turning off the ad which has bad results, should I add new creative ad to the current campaign/ad set or duplicate it then add? Thank you so much.

[@DaraDenney]

I'd just add a new ad.

[@freddiepalmgren]

So you run CBO? How do you then test your creatives? Do you leave it all to the algorithm.

[@DaraDenney]

I would do minimum ad set budgets if I got more tests going in.

[@tamasferencz246]

Another value bomb. Thank you! I have a question. What if only one ad starts spending and the other two ads do not spend at all? Should I increase the budget then?

[@DaraDenney]

I would do a minimum ad set budget.

[@amolsonawane4686]

Hi Dara, thanks for such amazing videos. I have question - how will I know if my creative have a problem or ad copy or my targeting ( audience )? I hope you answer my question 😊. Awaiting for next video :-)

[@DaraDenney]

Lot's of trial and error! In general, I wouldn't worry too much about copy or targeting, it generally comes down to creative or landing pages.

[@amolsonawane4686]

@@DaraDenney thanks, I have read somewhere if your CTR (ALL) is below 4% that's mean your creative has problem & if your CTR (link click) is below 1% you have problem with ad copy is that's true?

[@DaraDenney]

@@amolsonawane4686 sounds like bs to me.

[@amolsonawane4686]

@@DaraDenney ya got it thanks again Dara😊

[@guyrosin19]

Brilliant video. If selling boys clothing and you don’t have any model images would flatlay images on a carousel work?

[@DaraDenney]

Likely no

[@Christopher-hv3xj]

Hi Dara, we set this up but Facebook has allocated most of the budget only to few creative, and hasn't really given any chance for the new creative to spend so they can be tested. What should we do here?

[@SPiNOSAURUS88]

Hi Dara! I ABSOLUTLELY LOVE your content! So easy for a newbie like me to understand🙂. What if we are running a promotional sale, would you recommend making a creative in addition to the other 3 that you mentioned, and if so which ad set would you put it under? Thanks so much!

[@DaraDenney]

I would try a broad ad set with that new creative.

[@hurrythefoodup]

HI Dara, excellent video! I wonder how you exactly AB test ad creatives in this setup? We currently this setup, but the ad creative we're testing next to the current one almost doesn't get any traffic. I assume Facebook 'kills it off' way before we have any real test results. Thank you!

[@DaraDenney]

If you needed to, try it in a new ad set. But yeah, you cant "AB test" with this kind of budget.

[@hallofox3611]

@@DaraDenney thanks! How else would you test ad creatives on this budget?

[@MrBungalow1]

Great stuff!

[@DaraDenney]

Thanks!

[@Urkoth]

Is having a website necessary for sales campaign? Building my website atm but wondering if its possible

[@tuckertheremedy]

Even with bigger budgets, do you recommend keeping only 3 active ads per ad set? Thanks!

[@DaraDenney]

Naw, you could go up higher in that case. Some brands have like 10+ creatives in an ad set. Really, you have to see what works for you!

[@georgihristov2535]

Great video as always! Im running a similar setup which I found from your previous vids, but when I run more than 1 ad in particular ad set 70% of the budget flows only in one ad and 30% splits into the another 2 and I cant make a decision if they have potential or no 😢

[@fritzlamourjr.8206]

Thank you for another great video. I just have one question. I am targeting 13-18 for a clothing company. Interest targeting isn’t allowed for this demographic. So I would just use broad correct?

[@DaraDenney]

Yep, you would have to go broad. Also, know that this demo isn't liekly to buy clothes for themselves online. You might have a tough go at this one.

[@fritzlamourjr.8206]

@@DaraDenney Thanks Dara! My store sells mostly jeans and tops and has a vibe similar to PacSun and Hollister. Taking into account that this demo is unlikely to buy, would you suggest targeting their parents or repositioning towards a slightly older audience (18-22) etc. Thank You Dara!

[@DaraDenney]

@@fritzlamourjr.8206 really tough to say as I don’t think parents here would be the right demo! I’m not sure tbh.

[@fritzlamourjr.8206]

Ok thanks. I’ll have to run some tests and see what works. Thanks for taking the time help Dara! Have a great week.

[@RizwanAhmad-we8tc]

Hi Dara, Hope you are well. Should we schedule our ads to run in scheduled times, especially if most sales are coming in that time?

[@DaraDenney]

Don't do this! Facebook already does this automatically to some extent.

[@RizwanAhmad-we8tc]

@@DaraDenney thank you : )

[@riko-fr]

Hi Dara, thanks for your amazing content. I follow you for a few months and you helped me a lot! In one of your videos you were speaking of Charlie's method of the "3-2-2 DCT" campaign. Do you still use this structure? If yes for which types of budgets?

[@DaraDenney]

I have brands that use both! Both are fine.

[@katiam.6615]

Which video?

[@iot1305]

thx Dara

[@binhle-bj4qg]

Hi Dara, you keep the broad adset and just add the creative directly to the running adset, instead of creating a different adset with different creative? Very interesting. does it create fluctuation or result drop 48-72 hours after you doing that?

[@DaraDenney]

Not necessarily. And at this budget, you dont really have a choice.

[@radoslawlos]

Hey Dara, for the bigger budgets do you create separate campaigns for testing creatives and for the advantage+?

[@DaraDenney]

I would, yes.

[@ednaiyare4385]

Please Dara am just starting can you help me with what l need to do from the very beginning?? Do you have a video for it. I have been struggling trying to start

[@ednaiyare4385]

I tried but can’t get through. Even on telegram