Facebook Ads for Service Business 2024 | How To Run Meta Ads For Your Local Home Service Business

[@Saenzdigital]

👉 Best way to get leads this week: localleadmastery.com

[@bliindbeats202]

I bought the other one is it the same? I know somethings has changed

[@Saenzdigital]

@@bliindbeats202 same. I keep it updated so anytime something changes I update the workshop.

[@bliindbeats202]

@@Saenzdigital sweet! The best workshop ever!

[@Saenzdigital]

@@bliindbeats202 Thanks for the kind words

[@WeWokeTheGiants]

Thank you. I just landed 5 cleaning contracts valued on average at $4000 per contract per month. So, my company is making about $20,000 grand a month cleaning 3 medium sized office buildings and 2 pot shops.

[@ora8712]

How difficult is it to get into this industry?

[@user-qq8nt1pi8b]

Under the placements section it does not give me the ability to switch to manual placements. Any idea why?

[@Saenzdigital]

It’s there you just have to hover over advantage placement and you’ll see an edit icon. It’s small to it’s easy to miss.

[@amgjunkremoval]

It's not there ​@@Saenzdigital

[@VIZIONONE]

Found it. Thanks 👊

[@Plumber_Today]

Watched your video last week, immediately set up an ad, and now I've already gotten about 9 leads. You weren't lying, people really seem to like casual videos/posts. I think the messaging option makes it less intimidating. Three things I noticed- it seems like Facebook is messaging people with the prompt without them even clicking the 'Send message,' is that right? If so, that's awesome! Other thing, most of the people messaging me are interested in quotes and don't want to pay for the estimate/service call fee. It's great that these ads are bringing in people, but now we have to rethink how we want to price things because they're obviously price shopping. Lastly, a few of the leads send us their number and we call but they never reach back out. Feels fishy. Are people with fake accounts doing this? Thanks for the great advice! Open to answers from anyone

[@mohamedzkr9402]

Can you keep us updated about your situation ? Plz

[@Saenzdigital]

Glad the videos helped. Thanks for watching and commenting. 1. The ads display the initial message that appears as if you are responding. It feels less intrusive and more natural conversational but they don't actually become a lead unless they reply. Everything else after this is part of the sales process so you have to think of things a bit different (this is where most companies struggle bc they've been doing things the same way for ever and can't adapt) Sell how you buy. Today's customer is different than the customer 30yrs ago. They need to be engaged and nurtured very differently. For example, you mention "price shopping" in reality EVERYONE price shops, there isn't a single person I know that honestly doesn't request several quotes etc. That's part of today's world and happens on every platform. To fix this and better your odds of converting you need TRUST & instant gratification. It's rare that someone picks up a call from an unknown number in today's world. So, what you need are automations. Gather the phone number and instantly send them a text, call leave a VM and follow up via text. Then do this over and over. Follow up follow up follow up, ideally with automations so you don't have to do it manually. If you don't reply to the leads instantly you'll lose the leads. Doing this has allowed us to convert 20-30% of the leads in some cases I've seen higher conversions. Obviously this depends on the service you're providing as well. Hope this helps.

[@Plumber_Today]

@@mohamedzkr9402 We offically booked one job out of the 10 messages which was valued at $1600 so definitely a good ROI! One other lead was wanting to save our contact for future needs and we never heard again from the other leads.

[@Plumber_Today]

@@Saenzdigital That is helpful! We ended up waiving the service call fee just to help get past that barrier and it helped us book a job. Good tips on more follow up

[@Saenzdigital]

@@Plumber_Today Good deal!

[@bespokepaintingservices9609]

Great video, very practical and actionable! Thanks Saenz! Exactly what I needed. Will put it to use. Starting from zero...

[@Saenzdigital]

Glad it helped. Good luck man!! Come back and keep us posted on how it works out for you.

[@aywealth4588]

Thank you. Q. Plesse why am I getting optimization unavailable for europe while using whatsapp as messaging app and UK as my target location. Thank you

[@Saenzdigital]

BC some messaging ads aren't and option in the UK due to privacy, you'll want to check the Facebook ads policy to see what's allowed.

[@kevenjean7241]

What should my creative be if I’m a personal trainer? Facebook doesn’t allow before and after pictures.

[@xlrators5378]

Will this work for Mobile Detailing business or is there a different video?

[@Saenzdigital]

Yes it will work for mobile detailing.

[@Abdullah-i7w]

hi thank you for the tutortial. I was wondering because i dont have a website should i use a click funnels to drive traffic?

[@Kinney474]

Great Video! I don't suppose you would send me that recipe you outline in the video?

[@tintxperts-6803]

Thank you for the video

[@yahyaalkindy8971]

Saenz what about the sales campaign objective with the messaging feature, can't we use that to generate better leads?

[@laceenvy1496]

Great video! I just do not see the message template option when I click send message. I wonder if it is hidden and you need to click on something for it to populate?

[@andrew6608]

the create template section has a privacy policy thing that I cant get past.. I read and accepted the terms but it wants me to link my business' privacy policy which I have no idea what that is since I dont have a website

[@Saenzdigital]

Make one. Just search private policy maker on Google. Also you should consider getting a site even if it’s a single page. It’s good business practice.

[@andrew6608]

will do and thank you!@@Saenzdigital

[@dogsmadefamous2951]

I have tried . . . you definitely know what you are doing.... However, your facebook ads and my facebook ads manager seem to be different. They are very close but I can't figure some of this stuff out. Are there different versions.

[@Saenzdigital]

At the time of the recording of this video the ads interface was a bit different than what it currently is. It happens a as Facebook changes things, however the core features remain the same.

[@stevehunsaker3615]

You're just broadly selecting anyone with that age demo in Houston for home services? No criteria or interests selected to try to target homeowners?

[@Saenzdigital]

The Ad copy does all that. It will do 90% of the targeting. There very rarely is a need to stack up interest like before unless you know an interest is 100% inclusive or all your ideal client.

[@robmoss6853]

Is the new course set up yet? I tried to login a while ago and it was down.

[@theroadtoamillion]

Great video. Does messenger ads perform better than landing page optins for local business? Also for your interests do you just leave it blank?

[@Saenzdigital]

For us we like messenger and lead ads because it gives us a lower cost per results. We’ve got it dialed to filter more qualified leads. Landing page ads work great too but I’m finding Facebook liking messenger and lead ads a bit. For targeting it depends on what we’re promoting but usually local business just has a radius location.

[@theroadtoamillion]

@@Saenzdigital yeah I’m seeing that with Facebook as well. Majority of local businesses running ads have messenger as the CTA. not so much landing page as the CTA. Just goes to show gotta go with what works now and at any point it could change then we gotta adapt. Thanks for the response bro 😎🤝

[@Saenzdigital]

You got it man. Key is to filter and qualify them. The more personal approach is working great right now.

[@amgjunkremoval]

Appreciate the video I wish you would have spent more time talking about the interest for service business

[@Saenzdigital]

Facebook lead ads targeting for local business 2024 and beyond!

[@keiladossantos3936]

Hi I do not even see this option of the library on my meta buisiness. How do I get there?

[@Adi_Shitrit]

How do you move in between stages in the pipeline? Do you have to manually move them or there is an automation for that?

[@Saenzdigital]

Depends on how the business operates. For example: if an appointment is booked then the automations move the contact to the proper stage. If a quote is given but not signed then automation move them to the correct stage. In some businesses a sales person works the leads then they move them accordingly

[@diegocaracasfc]

@@Saenzdigital I see you ask for phone number, but what about email, and name and last name? I guess that information that you don't ask is not being transferred to GHL, so what do you do in that case?

[@inrihernandez90]

will this strategy work for a local barbershop business ? I haven't seen the video just read the description

[@Saenzdigital]

Yeah it will. We’ve used the exact thing to market a speak easy type barbershop and to launch a new location.

[@nickmaniaci6209]

Would you do anything different for advertising a local Deck Builder?

[@Saenzdigital]

I'd to the exact same thing

[@seank2793]

Can restaurants be profitable with meta ad? If so how? Can you make a video

[@Saenzdigital]

They can but they require a very solid follow up process. The money will be made on the back end as restaurants are very low margins.

[@connorpollmann9379]

i won a pool business and have always struggled with solid leads, so not only am i learning this for my personal business' i am starting a smma to provide other businesses with the skill i am forced to learn, any advice on my smma start up?

[@Saenzdigital]

Thanks for stopping by. My advice is to learn this for yourself and really understand what works and what doesn't before you provide it for others as a service. Once you have a solid process down you can replicate it.

[@jhumkimajumdar11]

Hi, great info, and i need a little help, i'm running local Ad for Dance school they want students from 5Km radius, but since last 2months i'm not getting even 3-4whatsaap msges daily, and CPL is too high, what i'm doing wrong? Can u tell me? Location-5KM (place) Age-18-50 DT-None If I increase location area ads is going outside and the messeges they get they are not their audience.

[@Saenzdigital]

It’s really hard to say anything without looking at what you’ve setup however I would start with the offer to make sure it’s good or at least something that would make sense to your idea customer.

[@kungfury6410]

Let me know what you think. I have instant quoting software for my lawn care business. Would it be better to push them to my website so they can get their own quote instantly or is it still better to go through messenger and filter them that way?

[@Saenzdigital]

The only honest answer to this is to test it. Make two ads put one through your site and the other through a convo and see which one brings you better ROI.

[@JoseJimenez-dd3dy]

Why engagement campaign and not lead?

[@curriecountryliving]

great video .Thanx

[@Saenzdigital]

Thanks for watching!

[@BreakthruswithBrit]

Would this work for a driving service business?

[@partsunknownbeatz5803]

What type of ads would you runs for a web designer building for local clients?

[@Saenzdigital]

Same type. Have a good offer and make it specific to an industry then have normal conversations with people.

[@partsunknownbeatz5803]

@Saenzdigital thanks for the fast reply

[@demandhomecare]

have you done one for a home care agency

[@Saenzdigital]

Yes but the process is slightly different with home care. Same strategy but send them to a landing page on your website.

[@cameronrobinson9136]

What would you do for a tree removal service please ?

[@sato_br]

For your services, you're going to have a much easier time using Google Ads instead. I believe I can help you with your Ad campaigns. Do you still need help with those?

[@deboralogel4716]

Hey Armando, I manage local clients in a lot of different industries, I have a brand new GHL account under an affiliate that has been completely useless in helping with onboarding and setup of my agency account ad sub accounts. Would it be possible to pay for a 1 on 1 onboarding and help? Since you're doing something similar to what I will be I figured you'd be able to answer all my questions and help me get set up. Thanks.

[@Saenzdigital]

Sorry you’re dealing with that. Reach out via email or IG and let’s see if we can help. We do 1 on 1s often. Email: info (at) Saenzdigital (dot) com

[@mohamedzkr9402]

How many bucks should I invest per day ?

[@Saenzdigital]

That's up to you. Your budget is your budget.

[@mohamedzkr9402]

@@Saenzdigital thanks, I just got a message from Facebook support that they are gonna delete my page, do you know why?

[@Steven_R_]

@@mohamedzkr9402 thats not facebook support, its a scam link so just delete those messages when you get them cuz youll get more

[@gunsalves]

Is there no way of putting keywords for people searching in marketplace? If someone searched in marketplace for dishwasher installed how would you get your ad to pop up?

[@Saenzdigital]

Not that I’m aware of. Facebook ads aren’t targeted by keywords.

[@clementj_]

Why choose "engagement" instead of "leads"?

[@Saenzdigital]

Just the objective that allows us to have personal messenger conversations.

[@clementj_]

Yes, but you can also choose "messenger" as your lead objective?@@Saenzdigital

[@thepilotnetwork]

What about lead forms

[@etires562]

do yo offer this service for a fee?

[@Saenzdigital]

Yes we set it all up and manage the ads. You can check it out here: saenzdigital.com

[@nolafan4612]

Please speak slower. Seriously.

[@josephspells2970]

Bro drops free info worth thousands to help you make money and you complain, wild.