The BEST Facebook Ads Campaign Structure for 2024

[@BenHeath]

Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-FBAdCampaignStructure24 Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-FBAdCampaignStructure24

[@bossgold9534]

@BenHeath do you have video title I can view that helps with running ads for events I host using eventbrite for payments ?

[@trendingproducts_com]

If there an email we can get you at?

[@Top10Factsk]

To the person who is reading this don't give up on your Facebook page. Keep going it's going to get better 😊🙏

[@G.A-m1t]

Great

[@smorisch]

Well, if you want to know the truth, all Facebook is today is a money machine. They really couldn't care less about user experience anymore.

[@scentlessposts]

If you are seeing this, your channel will grow soon. Don't give up

[@stubben103]

great that you speak fast. you have to watch 99% of videos like this on 1.5x so this is absolutely great

[@Top5empire-]

💯 agree

[@DiogoReis-n3x]

10 ads with different creatives, 10 ad sets. By doing this I force the algorithm to deliver all of the ads. When you stuff an ad set with 10 ads, only one will perform, the others won't get enough reach. You'll never know if the ads actually perform good or bad because they didn't reach enough users.

[@mypaplanner5724]

Yes I discovered this. One of my ads was performing so well on its own in a one adset. Then I created another campaign with 4 adsets and the same ad wasn’t getting any impressions , the others were getting impressions but less conversions than the campaign with one adset.

[@Senior549]

From where you learn

[@harshadparab2042]

true never duplicate the same add never ever ever intead increase the budget and make sure the different add is with different targeting so that it wont hamper your previous add and best is to keep finding new audiences until you have that lackh to 5 lakh of a reach on a single platform then you can think of lookalikes cauz trust me with only fewer sales lookalikes doesn't work at all also you could target the retarget warmies by targeting 7 to 30 days website purchasers with a offer creative I know you left your cart so and so here's a big discount and accordingly the creative if it works then works if it doesn't just stop it only facebook will mak that money hehe thank you

[@nayadev8351]

this is the most anxious video i've ever seen

[@JosephRichard-f3b]

Well, if your goal for this video was to make us feel like running Facebook ad campaigns is really difficult and confusing, you succeeded.

[@Altamash_SEO]

Your insights on consolidating ad sets are spot-on! With open targeting and AI advancements, focusing on fewer ad sets makes sense. How have you seen this strategy impact overall campaign performance?

[@bgxgames]

Lately I've been trying to stick to the following strategy. I create one campaign with a CBO and then create three ad sets for a specific ad format. I typically create individual ad set for single video format, the next ad set for carousel format, and one ad set for the single photo format

[@ZDY66666]

hows that been working for you versus using ABO and splitting each creative (and its variations) into one ad set like what people typically do for testing campaigns like before?

[@AnnaFaith-nc1ow]

Are you intrested in starting now started..,I am also a store owner and I can guide you all through if you don't mind

[@NatalieJobTread]

@@ZDY66666 I'm curious to know this too. I've been considering segmenting ad sets and/or campaigns by placements so this is somewhat related

[@NatalieJobTread]

curious to know more about the results of this strategy! have you considered ad sets per placement? For example, one ad set for reels/stories, one ad set for feed, etc.?

[@Harisansari1]

​@@NatalieJobTread don't go this way, just put it on automatic placements meta will spend on winning placements (if it doesn't than after some data change the placements accordingly) but I don't prefer to dun multiple adset for reels and feed. By the way what is your experience with this strategy? Ia it working good for you?

[@smorisch]

Simply for simplicity I've only done single ad sets for a given campaign for a long time. I only have multiple ad sets if I have multiple campaigns. That's just always been the easiest for me and I use A/B testing anyway.

[@TheRealSandman]

It feels like as soon as I get a handle on Facebook ads, what works & what doesn’t, it changes again 😂

[@BenHeath]

Oh yeah :)

[@samueljace9921]

Same here man 😂 When I start getting used to something it just changes 😂😂😂

[@Harisansari1]

So true man😂😂😂

[@roneldelacruz9808]

Wtf truth

[@AnnaFaith-nc1ow]

Are you intrested in starting now started..,I am also a store owner and I can guide you all through if you don't mind

[@Adsgoogle433]

Great update on the evolving best practices for GOOGLE ad campaigns!

[@peterheinz2161]

Hi Ben, I have three important questions: 1. do you test new ads for the scaling campaign COLD and the scaling campaign WARM in separate ABO test campaigns with a broad and a re-targeting audience or in only one broad test campaign and then take the winning ads in both scaling campaigns COLD & WARM ? 2. how do you proceed if one ad set already has 6 working ads and you have other working ads from a testing campaign that you would like to integrate into the scaling campaign? 3. how do you scale horizontally with this structure?

[@mrnato.o]

I'd like to know too

[@Sup-mv7wh]

very spot on! I've been turning off ad sets in the last 3 month because decreasing peformance(changed creative regularly to avoid fatigue), down from 9 to 5 ad sets. my interest targeting ROAS slowly beaten by open targeting one by one 😄

[@BenHeath]

Thanks for sharing :)

[@aikayconsult]

I have always prefered testing different and copies & creativeS rather than audience segment. I noticed testing different offers & headlines produce better results then testing different audience segments.

[@acads.22]

Then how do you chose your target audience? Do you always prefer broad Targeting?

[@DailyMasonicProgress]

We use multiple Adsets to tailor the budget to meet the age demographic we want to see more customers from.

[@mediapodio]

Amazing video! Are you recommending this setup for local businesses as well? Multiple Ad Sets would make it easier to set a start and end date, right?

[@tubeeyes]

What? thats what im doing since december 2023. no wonder why my ads are awesome.

[@ZDY66666]

So should you create different adsets for different ads for the SAME product within the test campaign? FOr example, say i have 3 Benefit and Feature ads, and 3 quote ads, is the recommnedation to now lump these 6 ads in ONE ad set or still like before, put them in 2 ad sets even if they have the same targeting (lets say broad targeting) just to test how the perfomance is doing and segregate the data to prove that? Or is it literally more effective to all lump them together in one adset and get a feel for the numbers at an AD level instead of ADSET level?

[@harshadparab2042]

its been agreat journey to learn from you and I would suggest some tweaks do not go on creating n numbers od adsets or ads keep it simple and short with the new settings secondly do use advantage plus camping ads only with catalogue campaign own creatives might not work for every one and also would suggest to stick with 1 text only with the pain points as multle text will create a multiple look of your ads and will show same ads to different people which will bifurcate the performance according to the texts as the more we get link clicks and like and engagement on it more you could expect the sales or whatever your strategy is cauz each text will have their own engagement better is to work on one set at a time thank you love the video hehe

[@marikawato]

Thank you for the material. Why can't we just create the campaign structure with two seperate Ad Sets: one for COLD Audience and one for WARM Audience?

[@chaipibeta]

So the new best practice is to make one warm and cold campaign with one ad set and with 6 or less ads? Correct me if I am wrong

[@BenHeath]

Yep, assuming you are using the direct to offer strategy and aren’t looking to do extensive testing.

[@HoltonCynthiaGene]

Great update on the evolving best practices for Facebook ad campaigns!

[@BenHeath]

Happy to help :)

[@EcomCarl]

Great update on the evolving best practices for Facebook ad campaigns! Consolidating ad sets to enhance data collection and performance is a smart adaptation to the platform's changes, allowing marketers to optimize their strategies more effectively. 🎯

[@nouralmokahal3856]

How do i disturbute products over the campaigns ? should i create a campaign for each website?

[@aiklonepiong5275]

I don't understand. You said targeting adsets weren't working good now but when there is new creative, instead of adding to the exisitng winning adsets, we can then create using targeting adsets? It's kinda confusing.

[@MithunrayMithun-g7i]

Wow!Beautiful video it is!

[@benittamariambabu265]

Hi ben, for lead generation what do you suggest? CBO or ABO? And do you have a video for best practices for lead generation?

[@chriswu370]

Hi Ben, how do you combat adding in a new offer ad in the same adset, but Meta leans budget heavily on other already performing ads, therefore new ad not having a chance to test fairly? Have you got a video for this? And im assuming that all ads in the same adset has to be based on the same theme, but can be different offer?

[@00doblecero]

Could you talk about how to manage the leads input value data when using CAPI? Would be interesting to know how big companies set what is a quality conversion when there is a lot of variables to the quality of a lead.

[@AFoxtrot]

What do you think of tools like adinspiration to track what your competitors are doing and adapt them to your own campaigns? is that a good strategy?

[@sujitg31]

valuable takeawyas. Thanks Ben !

[@ProjectJOVA]

I want to run top of the funnel ads showing off a new client I work for. However the idea is to advertise 3 different angles with each a different landing page. Same product, just other landing pages that align more with each angle. Also, the targeting will be the same for each angle (interest + lookalike + broad targeting in audience+ suggestion, as you recommended to combine those in 1 ad group). What would be your recommendation in such case? 1 campaign with 1 ad group combining all ads with different landing pages? 1 campaign with 3 ad groups? Or 3 campaigns with each 1 ad group. I wasn't able to find the solution from the video so would be great to hear your thoughts on this! Just subbed as well and bookmarked the other videos you mentioned. Thanks for the learnings!

[@steinpeeters8741]

Thanks for this video! How do you avoid the ad frequency shooting up for individual ads? And is there any way to sequentially show ads to people?

[@StevenZhang-vr6yw]

need a retargeting campaign guide in 2024 esp with this new structure shown in this video in mind!

[@BenHeath]

Already did one of those :) You can find that on my channel

[@saraleal7159]

Hi! Thank you very much your content! :) I have a question: in the ultimate facebook targeting ads video, you recommend to select only one category of "detailed targeting" in the ad set and to then be able to compare the performance between different detail targeting options (which I interpreted it would happen via another ad set). But how does that translate if you run only one ad set for a cold campaign? In that case, should we keep only one "detail targeting" per ad set, and simply compare between campaigns, or, since we are using only one ad set per campaign, we can add more detail targeting options? Thank you!

[@KamilJedlikowski]

Hi, question. How many ads are you putting into the custom audience campaign??

[@oshaosha7338]

Hi Ben, I am having a problem with my campaigns. I notice that each time I add a new ad to an ad set within a campaign, performance drops drastically and I am wondering why. I read somewhere that you shouldn’t add a new ad into an existing ad set within a campaign, instead, create a new ad set within the campaign and put the new ad creative there but from my experience, it seems like when I add anything into a campaign, a new ad or ad set, performance just flies out the window! Also, could you please make a video on how to properly use DCT. Thank you so much.

[@camst164]

In your cold campaign is there where you are running testing or are you using the cold campaign with one adset for winners from your testing campaigns? Not clear.

[@Bsketball77]

This strategy would mean we would have to choose between open targeting, interest targeting, and lookalike audiences, correct? There's no way to incorporate multiple of those targeting strategies into a single ad set...

[@BenHeath]

No that's not true, with Advantage+ Audience you can incorporate all of that into one ad set :)

[@razwansarwar2998]

Good video but I struggle with what. Campaign is, does a campaign have different ad sets of different products or does each have ad sets have to be of the same product type, for example shoes you have 10 different ad sets for different types of shoes?

[@haleymcdonald197]

Hi Ben! Do you send traffic to website only or both website and shop usually? Does Meta favor campaigns that include shop? I have bundles, upsells, et. on my site so wondering if it's best to send all traffic there instead to help increase AOV. Thank you!

[@GiftElikwu]

I have a question to ask Do you mean instead of having different ad set wth one interest each on each ad set to test performance. Let's say over a time frame of one week. We should rather. Have each of those ad set on different campaigns each and then test performance Example Campaign 1, with one Ad set with one interest, plus four different ad creatives. Then have let's say 4 different campaigns, the way we do have like five different ad set's before

[@TheMenopauseLady]

Thanks what would you recommend for time-sensitive events - like wedding shows or a music event, nobody ever mentions this, they just think product or service

[@Hypnatize22]

is it smart to use the "automatic adjustments" that meta is suggesting me? It says it could change structure, targeting, budget plan etc.

[@DarkHorseWorkshop]

I've never been able to get a handle on ads.... trying again here.

[@androfreeman9596]

I noticed that the placement of lead generation ads is much more expensive than engagement ads, for example. My real estate business relies on leads, and generating leads is the most important for me. I want to change my approach to achieve higher reach, so I want to launch a campaign to warm the audience via video views (ThruPlay objective) and then launch a leads campaign targeting those who watched 15 seconds of the video. What do you think about this approach?

[@malykaahmed7713]

This approach is really great but it needs a lil fixing. Lets connect @androfreeman9596

[@LorenceResu]

So How do I target cold audiences or say test my interests for targeting? Do I create multiple Ad Campaign with only 1 ad set each and set different interests on each each per campaign?

[@kevlarsupport]

Great video Ben, thanks! So using this structure, how do you test for new winning audiences? Let's say I finally get an audience that's doing well - is that one enough? I ask because under the old system (where there were 5 adsets in a campaign) the goal was to get 3 cold audiences that perform well - is that still the case? Or do I have to create 3 cold audience campaigns so that I can get 3 winning cold audiences?

[@ValeriaUrdaneta-de2gg]

This was so valuable and explained great!! thank you

[@taissernakour6289]

what do you see better .. a CBO or an ABO campaign?

[@asef631]

Im still confused on the ad manager structure Should I be making a new campaign everytime I want to run a new ad set?

[@yakoubmag]

When i have different offers do i create different adsets or different campaign ? for example Buy one get 1 free and Buy One get 50% Off ? Should i create two campaigns for that with one adset, or should i create 2 Campaign with 1 adsets and different creatives ?

[@apartmentinvestingforbeginners]

Facebook ads are awesome. Depending on the type of ads though it could be expensive

[@thatbirdnut]

Would you use dynamic creatives if you were advertising a song with links to Spotify? In this case, the song would be the same, as would the link, but each creative would be different parts of the same song.

[@Danluiz22]

@benheath I would like to know what type of ad content you'd suggest for a warm campaign vs cold campaign? Eg warm campaign will include testimonial ad content and cold campaign would have benefit driven ad content and features ad content (for SAAS industry)

[@JuppyLoops]

Would you recommend putting a lookalike audience in the cold campaign? Or should you put only interest or open targeting? I have a new ad account so I’m not sure how it’s going to perform without some sort of targeting suggestions.

[@robstershel]

What about different selling points? Like for us we have our main selling point which is plastic post earrings for sensitive ears. Would we want a different ad set to pitch our large selection? And other ad sets for other selling points? Thanks for the video btw. Great stuff.

[@KrasimirDimitrovivg]

Hi, thanks for the great value you give in this video. Is the structure we are using correct: we have a campaign where we scale Advantage+, where we place the top 5 ads. We also have one broad ( cold) where we test ads. W hat I didn't understand is if we have this demand, do we need to have another campaign Lookalike ( hot audience) ?

[@pavitrajayaratne7877]

Best explanation so far. Keep us updated! So excited for your next video :) (BTW, you talk too fast haha)

[@dailyvdo2022]

Hi, i want to grow group members but the "join group" option is not available...what can i do?

[@iamdigitalanmol]

I am Hearing alot of about Agency ad accounts. Can you make a video about it. What is that , Why is that and how it works... Frustrated from ad account bans looking for solutions.

[@15minclubyoutube]

Hi Ben, thank you for this video. when creating different variations within your ad for text, i.e: headers, primary text, does it create separate ids for each combination? How can we find out which is the winning combo and then use the id to copy it onto a different adset with more winning ads so we dont lose the social interaction? Thanks a lot

[@chloekfoury7922]

Can you do KZbin video on how to penetrate a new market for a retail brand which campaign strategy should we do ?

[@dylan5245]

How does this effect lookalike audiences and what should we do with those?

[@steelstrings500]

Hey Ben, thanks for the video. If you advertise to different regions, would you still want to split the campaign into different ad sets? I find that some countries end up taking most of the budget every time I don't do that.

[@BenHeath]

Thanks. If the regions behave differently then yes I would use different campaigns :)

[@samsonhunter]

What if we're running ads from multiple pages (advertiser page vs whitelisting for example)? Would we still want to put these into the same campaign?

[@adrijancverlin4458]

So i was wondering, after some time when the camaigns produced some result and after optimizing, do you turn off one of the campaigns, because in most of the scenarious the retarget will perform better then the cold one - so do you turn the cold off or just lower the budget and optimize it more? If someone could explain to me I will greatly appreciate it : )

[@fmbighair]

Difference between audience overlap and auction overlap?

[@zylabi]

Thanks for the new structure ! Quick question, how do you scale those one-adset campaign ? Increasing the budget ?

[@BenHeath]

Happy to help :) Yep, increase the budget

[@zylabi]

@@BenHeath ty for your answer I’m trying it tomorrow So instead of having 5 adsets at 10$ each with 5 different interest I have one at 50$ with 5 stacked interests ?

[@aiberlin]

nice, but why do you use Manuel Neuer as thumbnail ??

[@marcussvids]

Hi ben It would mean the world if i could get a one on one of your overview of my ads to make the best reach and quality add to carts etc I’m currently struggling with my friend to nail it with sales, been trying for over 6 months Cheers

[@BenHeath]

Sure, I do offer 1-1 consulting sessions :) you can find them on my website: heathmedia.co.uk

[@marcussvids]

@@BenHeath done :)

[@DennisTröger-z4h]

Nice. On point.

[@AnatomieOffiziell]

Hey Ben! I have a question. It's about the ADS structure on Facebook. For a brand that sells a product, the basic strategy with test campaigns and scaling campaigns is clear. You test and duplicate into the second scaling campaign. But how is it for a shop that, for example, sells funny sayings on shirts? Although it is somewhat of a niche, each saying potentially targets a different audience, doesn't it? Doesn't that mean each saying needs to be tested in a new campaign? I think if I test all the sayings in one campaign, Facebook can never optimize the campaign as a whole because with each test you are targeting different audiences who like the respective saying. Isn't the solution to set up a new campaign for each saying and then test further creatives with that saying? Or am I completely wrong and Facebook optimizes at the ad set level and the campaign doesn't matter? As I understood from your video, for every new funny saying I test, I should create a new campaign with one ad set and then test 1-3 creatives with the same saying in it. Thank you very much if you could give me a quick answer on this.

[@ultrabolt4254]

How do you measure the sucess of ad campaigns? Are there any bechmarks set

[@TheAniqas]

what about your omni present content strategy which has 12 ad sets?

[@AlanWöhler]

But what if I want to try targeting to women and men? Should info separate campagnes?

[@boriSSirota]

Hi Ben, thanks for another great video (as always) 😁 What is the benefit of using different *campaign* only for warm audience, rather than additional adset inside the original CBO campaign (which will have 2 adsets in total: cold and warm audiences)?

[@BenHeath]

Thanks a lot and good question. I am finding more and more that Meta is not allocating budget as I would like them to when using that structure. Therefore I like to take control of

[@boriSSirota]

@@BenHeath Ok make sense thanks! What is the disadvantage of using the same 2 ad sets only *in the same campaign* and take control of the budget by making it *ABO*?

[@brentandrewhawker2471]

Rookie Question: I am a real estate Broker and I get properties in different parts of the state. I want to set up Facebook ads for these properties that folks using Facebook in that part of the state where the property is located in will see it. Is there a place to put a zip code so that your ad will radiate from that zip?

[@hannahuhler4918]

Yes, you can select geo-targeting parameters at the ad set level - where you set targeting.

[@istanacarwashjatim]

thanks for your insight

[@theseviolentdelightz]

Does this advice apply to campaign budget optimization? Is there audience fragmentation with CBO?

[@BenHeath]

Yes there still can be.

[@bagchaivai]

if i go with custom audience and select manual placement what should i select maximize no of conversation or meta purchase ?

[@smiless101]

As you mentioned, i have worked so hard to create ad videos, but fb isn't spending any money on it to be advertized and dont know. Really, the reason for that could you explain to me why ?? How can i make it work

[@nuclear5300]

Make a new campaign with the videos you want to test

[@kjerstikorbijn4449]

Maybe someone can help me out with this... so if you have a cold campaign and only one ad set in it, and I want it to reach lookalike audiences in that ad set in addition to an open cold targeting, how do you do that? Can you add several different audiences?

[@onetwo4181]

Brother, 🙏How to be able to run Facebook ads if my 3 accounts Facebook disabled , once I just open business manager. System block me for no reasons . I tried everything, warm up page, warm up account, I used aged account, accounts of my two friends, and their accounts disabled immediately also… what solution can be ? and please dont say "ask facebook to review your account", bcz it doesnt work, they dont answer and dont change anything

[@khadijabibi9425]

I am unable to find detail targeting option for engagement campaign. Plz guide

[@christinas4487]

If my first product image on my Shopify store is a ‘product on white background’ image and my second image is a lifestyle image, is there a simple way my Meta Catalogue Ad be altered to pull the second image and not show the first?

[@omarjesus9368]

Hey Ben, what d u think about having all ad sets with broad targeting but different ads on each one? I do it this way cause sometimes when adding a new ad, the entire ad set may underperform due to this new ad. Some of them get a lot of spend without results and when turning them off the original winner has probably lost traction. However, im still getting audience fragmentation notifications from facebook.

[@yashvlogs9539]

I also do this but not working. working for you?

[@omarjesus9368]

@@yashvlogs9539 yeah.. my account has more than 6000 conversions, so majority of ads I launch tend to work.

[@sohamdesai4]

so if i want to test out new ad sets (targeting options), a new campaign is better?

[@jan-anne777]

Should you just use 1 campaign with adv+ audience or create multiple campaigns to build a funnnel? ecample: creating awareness, interaction and converion campaigns?

[@BenHeath]

That depends which strategy you are using, which is determined by what products/services you sell.

[@jan-anne777]

@@BenHeath sunshades for houses

[@aarynlongmore2121]

Hey Ben, love your work! Do you have a video on scaling ads? I saw your budget video, but I'm curious about recycling winning ads. Should I duplicate the ad set or the campaign, and how do you know when? Thanks, you’re awesome 👊🏼

[@ohwills3885]

You can duplicate both the campaign and ad set. I have done it several times. Duplicating the campaign helps to keep the core settings including location, targeting etc.

[@DanDan-sz3kw]

Would be great to see solutions for real time issues. 😉

[@BenHeath]

Thanks a lot. I do indeed. If you go to my channel and search for scaling and scale, a bunch of options will come up. My latest one is probably the best :)

[@Harisansari1]

Could you please Share the link of that video, ​@@BenHeath Thanks a ton❤

[@howdoidoit5022]

Am I the only one doing something like this? I separate product ranges in my ads by creating multiple ad set in one campaign. Each ad set contains unique ads. Am I doing this wrong?

[@JonahPeterson-pi2fv]

Ben, are you using advantage+ campaigns alongside these, or focusing on ABO/CBO?

[@BenHeath]

ABO typically with manual campaign that use Advantage+ Audience

[@ulasxero]

so it's still the 3:2:2 method?

[@amey777]

I do 1 campaign with open targeting with 1 ad set. What you think Ben?

[@BenHeath]

Yeah that’s absolutely fine. We did that often. Open targeting might not quite be the best approach but it won’t be the worst

[@shawnfoster4506]

How do you move winning ads from your test campaign into your "main" campaign?

[@BenHeath]

Duplicate into the other campaign :)

[@shawnfoster4506]

@@BenHeath thank you!

[@n.iremerdem]

But what happens after testing your new ad in a testing campaignand find that it performs well, should we then put that ad in the main campaign? Still it won't give budget to it if not performing well? Or then the new testing campaign keeps using the new ad?But then they are auctioning against each other? Thank you for great info by the way!

[@spraj1]

I can answer this I know these suggestions

[@AlanWöhler]

Please help. When i have an ad set with 3 ads in there and i notice that an ad i know that works isnt getting any budget, should i put it into a seperate ad set all by itself? Pls help

[@harund7927]

WHY YOU DIDNT MENTION THE META AD PERFORMANCE DROP SINCE 02/24?

[@BenHeath]

People have been claiming about Meta ad performance drops evey month since I started in 2013. It’s not real. There is no massive drop off across the board. If there was a ton of advertiser would leave and that would massively bring the price of ads down. The key is to take responsibility for results you have control over and try your best to improve them

[@ex-surge]

@@BenHeath Thanks for saying this. I started advertising on FB since march this year and this 'drop' kept coming up on r/facebookads and I was very concerned I had started advertising at the wrong time, and I was too late for success with facebook advertising. I am going to try your technique for my ads the day after tomorrow. Thanks in advance, for anyone else reading this; i will update this comment with results.

[@jordanpryor23]

@@BenHeath Don't believe this bs. I had a campaign doing 80 leads per day for over 12 months up until 2/15 and performance dramatically decreased in 5 days. From 80 leads per day to 5 almost overnight. No changes to the ads or landing pages. That is not normal. You can look in any online facebook advertising community and see many advertisers echoing the same thing. There is definitely a problem with Meta's platform right now. You'd probably sell more courses if you actually addressed these issues and built the transparency, instead of telling people to take responsibility like we aren't trying to figure this out every day.

[@jordanpryor23]

​@@BenHeath Don't believe this BS. Ben is trying to sell his course... Of course he's going to say there are no issues. I had a campaign that produced 50-80 leads per day for over 12 months and suddenly performance dropped off in less than a week starting Feb 15th. From 80 leads per day to 5 overnight. No changes to the campaign or landing pages. Would love to hear Ben explain that. You might sell more courses by building that transparency and addressing the issues, rather than telling people to take responsibility like we aren't trying to figure this thing out every day.

[@lucionelucione]

@@jordanpryor23why you do such big drama! Just do your best and do not complain!