How To Get 1 Million Streams On Spotify in 2023 (Detailed Guide)

[@AndrewSouthworth]

Ad Management Services: generastudios.com/pages/growth-ads Spotify Growth Machine: learn.generastudios.com/spotify-growth-machine KZbin Growth Machine: learn.generastudios.com/youtube-google-growth-machine/ 1-on-1 Consultations: generastudios.com/pages/consulting Best website / store / funnels for music artists: musicfunnels.io/ (get your 14-day FREE trial!)

[@Hehehoohoo-j3d]

I swear to god this is the ONLY legit music marketing channel. The info I learned from this guy is priceless. Every other channel is just saying the same shit everyone already knows. This guy really giving REAL value. Thank u so much bro, inspiring !

[@AndrewSouthworth]

Thanks man I appreciate that! Glad it’s helped.

[@Hehehoohoo-j3d]

@@AndrewSouthworth u the goat bro

[@ajax4809]

Great video! I have worked with major labels as a graphic designer and they have roughly the same strategies. Unfortunately, if you are a smaller artist, there is mostly a lot of weight on the paid promotion side.

[@wolfgangdali1036]

Absolutely, which makes sense, everybody has to pay to be seen. As an indie artist, I think its best if you try and learn to do most things yourself (recording, production, mixing) because it allows to A. control your sound B. make savings in areas that allow you to spend more on the marketing. it takes time though, Rome wasnt built in a day.

[@Prenticetherapper]

Can't wait to hear this! Man I've learned and applied so much of what I learned from this guy, his methods actually work im currently running Facebook ads on my newest song and its paying off!!!!!!!

[@AndrewSouthworth]

Thanks so much man, glad the videos have helped you out!

[@Blarg]

Daily Reminder: You make sure, that your song is phenomenal. Put it out there in the wild. If people love it organically then push it with ads. Your song needs to be phenomenal before you start marketing. I'm dead serious.

[@CoqueTornado]

seriously, this is the key!

[@Triplexrosss]

@@JustinJ 😂😂😂😂

[@CjaeMusic]

​@@jujment699nah he's actually right. It's better to promote a song that is already getting traction organically, even if it's just a little bit. If you aren't able to generate any plays organically or enough to make a decision on which song to promote, then throwing a bunch of money into ads won't help you either. It'll get you a spike in streams sure but you're going to just be losing money just to say "he i got tens of thousands of streams" or "we get a million streams" (video says they spent around $5000 on ads alone.... 1 million stream on spotify pays out around $4000, and we aren't even talking about the added production, licensing and distribution costs)

[@Alyric-now]

@@CjaeMusic A jazz performer I know gets 80% of his plays from one track. Knowing that, he's regularly adding promo on that one track, figuring he's pushing against an open door.

[@finnfixxmusic616]

THIS 💯

[@Leezythegifted]

LOL this video is LITERALLY the ultimate music marketing plan tutorial. You’re awesome dude

[@AndrewSouthworth]

Thanks man! Glad you liked it.

[@DANIMs]

This is fire! I was looking for this for a while.

[@kilik2049]

This is a great video, but I'm wondering two things: - if you release instrumental music, what kind of content can you create for social media ? There's not really any lip sync there, and the story is more inside the listener's head than anything else. - If you make a music video, would it be better to try and redirect listeners to it or to spotify ? cheers and thanks for all the infos !

[@ThiagoRibeiroo]

Hey Andrew, I've always been curious about how all these numbers translate into real life results. For example, would you be able to schedule a tour and have people come to your show based off of your numbers on Spotify? Would love to watch a video on that. Thanks!

[@TheWaveCollector]

+1, would love to learn more about that

[@sofaraway1]

Idk why he says 2022 in the beginning if his data shows the streams since 2015….¿

[@Unclean_Official]

Pushing almost 20k monthly listeners currently! I'm pushing for 100k !

[@JoshuaBmusic]

19 Minutes till class is in session. I'm losing my drive with music but I'm finally in a position to invest in advertisement ect.. Hoping this video is the gem that gets me on the right path.

[@AndrewSouthworth]

I've seen the advertising rekindle people's drive with music. It can be a bummer making music that nobody listens to for a long time, but when you see the positive response its usually very motivating to go keep making more awesome music.

[@just.carl_]

Thanks so much! It's super hard to find this info as a person who has no experience or people to bounce off of. This channel is great!

[@AndrewSouthworth]

Thanks so much! Glad you find this helpful.

[@Alyric-now]

Sidenote: I'll be including Groovr on our next campaign. It doesn't do much for Spotify plays but we were contacted by one or two outlets such as online radios wanting to know or hear more. Just be very meticulous about which contacts you choose to pitch to (which is true globally with other promo services). Don't jump over that step too quickly.

[@dylanbaron__]

I love your honesty when talking about music marketing. It’s not going to be easy, but it’s going to be worth it

[@Omido.official]

maybe not even that, but it leaves your broken and broke! And that definitely is something.

[@itsjfoster]

Dropped nothing but gems! Appreciate it man 💯

[@AndrewSouthworth]

Thanks dude!

[@mindtomatter8516]

Thank you this helped a lot

[@redmondt1841]

My goal is to have 150,000 monthly listeners in the next 10 months

[@DS-nh4gu]

How many do you have now?

[@redmondt1841]

@@DS-nh4gu 10K

[@raveisalltherage]

Here with you

[@viciousv9671]

Go for it ❤

[@Triplexrosss]

Same 🤞🏾 aye if y’all tap in wimme we can all share each others shi and grow from there 💯

[@oliveriorkase929]

I just subscribed, after Andrew Southworth blew up my artworth! Truly practical stuff

[@itsriddla]

this has been such a good video! Thank you for taking the time to even educate us!

[@AndrewSouthworth]

glad its helped!

[@TheMusiciansGear]

Helpful information. Thanks Andrew!

[@66lallogianca]

Great video Andrew ! what is the software you use to manage campaigns during this video?

[@MrBigo27]

Great video, however sometimes we license beats which sometimes limits the amount of videos you can make for the song. What do you recommend if you license a beat, and the song starts getting traction.

[@AndrewSouthworth]

I've never licensed beats so i'm not sure the exact terms, but i'd guess you could re-up your license if you surpass the allowed views. So if you paid $100 for the basic license and the song is going to have more traction than the license allows, go back to the producer and upgrade to the $250 license that covers the next tier of streams / views.

[@SixPalms]

Amazing, thank you so much for taking the time to pull all this together, much appreciated!

[@Triplexrosss]

Been watching your videos for a while, helped me understand and get my KZbin growing, thinking about getting his Spotify course to get more details 🔥

[@emorcen]

Thank you so much for generously sharing all this information!

[@whalejump]

Hi Andrew ! Great vid here. i was just wondering, I just got my first Distrokid revenu/streams appearance and got around 15K streams for the month of April. I know there's a lot of parameters that can change numbers, but 2 dollars for 15K streams seem weird. Do you know why revenu can be so much affected and lowered compares to everything we can find online as datas ?

[@PSYB3RMOTH]

what platform paid the most for you? i think out of em all, spotify is the one that pays the least even though most artist focus on it. Tidal pays the most if im not mistaken. most of my money comes from youtube premium(red) so now i focus on great audio visuals for each of my songs (3d renders). youtube pays well so far...this includes shorts.

[@tuckerdawson]

Hey Andrew. What metrics should I be looking at when running a conversion campaign?

[@AndrewSouthworth]

Generally cost per conversion is the main thing for the FB side, but also how different ad sets and ads differ in cost per conversion. Additionally on the Spotify side you’re looking at streams, listeners, saves, playlist adds and follower increase during the campaign.

[@tuckerdawson]

@@AndrewSouthworth when you say cost per conversion, is that cost per result??

[@tuckerdawson]

@@AndrewSouthworth ok I have one set up. I have been running a video views campaign for a bit to drive my ad account and get stuff going. I now have a conversion ad set up and I’m slowly releasing the ads one at a time to be safe. My only question I have left is this. Should I expect my first few conversions to cost a lot until Facebook figures out what types of people are clicking my links?

[@fabiomancuso5278]

Hey Andrew, I just wanted to genuinely thank you for sharing this video! The content is extremely valuable and has helped me a lot in understanding how to effectively promote my music. I'd like to ask for your advice: do you think it's worthwhile to promote my track on KZbin even if I don't have an actual music video, but just the album cover with the song automatically published by the music distributor? I was considering doing just the Discovery campaign, without opting for the add roll format. Thanks again for your help and for sharing all the precious insights with us!

[@holy_erarecords]

What a legend you are helping us struggling artist

[@AndrewSouthworth]

Thanks I appreciate that!

[@palovibes]

My boy recommended your channel and I just copped 2 courses. Gonna give it my all to make this dream a reality. Thank you. Will circle back in 2 years to this comment or tag me if I forgets🦄🌠

[@AndrewSouthworth]

Awesome man! Hope you love the courses and get great results.

[@KILLMOORE]

Getting $0.13 conversions to my Toneden rn, thanks bro

[@SpacemanAfricatheMusical]

Hi Andrew, is this possible with songs that have already been released in the last 12 months?

[@WardaleWilson]

Great video, the 10 pieces of Social media should we stretch out to the first week or a few a day or how often should we release them?

[@everettstephens5965]

Outstanding!

[@Jortizzzz]

Appreciate your content man

[@AndrewSouthworth]

thanks!

[@soundslikemichaelofficial]

Hey Andrew, with collabs, would you create a new "artist" through your distro supplier (eg: Artist A & Artist B) or just put under your main artist name and add splits?

[@karlosmartos4646]

1 thing that im always wondering about posting on social media every day : There are some people who have tons of followers there and who promote their music every now and then. And they are basically irrelevant on spotify compared to their IG for example. It often seems to not translate. What if you spent hundreds of hours getting your IG to lets say 20k followers, to only get 50 plays on your new single from them?

[@CademanLillywhite]

Great stuff mate

[@alexmarr6413]

Hey Andrew, I am curious if you (or your community) know anything about Spotify's Fresh Finds playlists? They seem part editorial and part algorithmic in terms of placement. I think they identify spotify versions of influencers/taste makers (not just spotify editors) as part of their selection process for these playlists. Anyway I've been curious about these playlists in particular for a while now.

[@kailaloveAI]

I landed on a Fresh Finds playlist and have a video on my channel on how I did it - a lot of similar advice and strategies to what Andrew is saying in this video.

[@juanimingardo]

Thank you for this comprehensive video Andrew

[@BoogieFontaine]

Hello! I’ve been doing this to a T for a week now. I was wondering if it’s bad most of my FB/IG conversions and streams are from Brazil and Mexico? I’m not complaining but I’m based in the USA. Will this stop me from being able to trigger algorithmic playlists on Spotify?

[@freakuensea]

Hey Andrew, what would you suggest for a Rock band like us? Because the artists that our music is similar to are all from the early 70s & the whole 90s era, meaning they're no longer active. The only famous Rock band right now is Greta Van Fleet and our music isn't completely similar to them, although we do reckon that GVF fans might be interested in our music too. How should we target or find our audience?

[@AndrewSouthworth]

In terms of ads, it doesn't matter if the artist is active or not because you're targeting fans of that artist. The Beatles has a massive targetable audience and they haven't been active the entire time the internet has existed.

[@freakuensea]

@@AndrewSouthworth Alright then, thank you so much for the reply!

[@MrBigo27]

When you use FB ads, do you send clicks to a landing page, or to Spotify?

[@AndrewSouthworth]

I send clicks to a landing page, Hypeddit, ToneDen or FeatureFM, and I track conversions on that landing page.

[@nikkizazzera4003]

As always, high quality and insightful information! Question for you, I am in the midst of a Facebook ad campaign to promote my bands new song on Spotify and I have spent a significant amount on ads amassing over 5,800 content views (as per Facebook pixel stats) however my total streams on the song are currently only about 2,800. Any idea why this could be? In addition, I am using Toneden as my landing page and I have 15,000 clicks with a 47% click through rate so something doesn't add up. Any insight is greatly appreciated!

[@PaulinaAguirreMusic]

Do you work other peoples catalogs

[@AndrewSouthworth]

Yeah I do. I have an agency here: www.forbidmedia.com/

[@LivSinOfficial]

That is really interesting, great work

[@AndrewSouthworth]

Thanks!!

[@ChrisSuarezMusic13]

Hey Andrew, I'm an electronic producer and therefore don't have any lyrics in my songs that I can make content with. Do you have any recommended tiktok video ideas that can be reused kind of like the lyric videos but that would suite this style of music?

[@AndrewSouthworth]

You could grab some stock footage, either on a paid site or something free like Pexels, that fits the mood of the song and use it as an ad. Just make sure its royalty free so you don't get sued... You could also try visualizer style videos or other animated things. It's harder for instrumental stuff definitely but i've seen it work, just makes making ads a little trickier.

[@ChrisSuarezMusic13]

@@AndrewSouthworthappreciate the insight. I also had another question, let’s say we have 500 dollars to market a song, how should we split that up per day over the course of the 4-6 weeks when we release a song?

[@FACUSIC]

thanks for making this video. I really appreciate all the valuable information you talk about. Greetings from Argentina!! 🙌🏼🎶

[@kha]

Thank you. Btw any idea why I have really high click rate but very low conversion? They click the landing page but not on any of the options like Spotify, Apple etc.

[@Nicxk]

1:12 does the whole machine fall apart if you release say every 8 weeks? For example do the algorithmic plays drop off and then your future ad spends increase as a result of this?

[@AndrewSouthworth]

No not really. The more music you release, in general, the better. If you release slower, but do a better job of pushing each song you can still get great results. 8 weeks is still a pretty solid pace.

[@PLLLLL8]

Hello! Great tips! Thank you!

[@nicxshaw]

Dear Andrew, I have all the mixes and recordings ready. For every song I have an acoustic version too. Would you recommend to release those on spotify as well? How far apart from the original song? Cheers man

[@PSYB3RMOTH]

i would release both at the same time

[@brmixes_]

u da shxt bro 💪🏽

[@royzderich]

Andrew great video, i'm launching a new song soon and i will take all this into consideration, i already do test a conversion campaign and it was very interesting. how long do you run the 500 usd conversion campaign ? (daily budget) Best Regards from Chile.

[@blanktintin]

Love to see the first 1 million views for KZbin.

[@volcaniadread]

1:10 release timeline 💙

[@nocashh]

Hey Andrew! I‘ve got a question, I haven’t released any songs on my Spotify in a few months, I currently have 2 songs, one has been marketed a little but the second one hasn’t been marketed at all and has very little streams. I think that song has most potential out of the two so do you think it’s a good idea if I delete it from Spotify and re-release it with a solid marketing plan this time? Or should I just let it be nothing and move on to the next song?

[@jujment699]

if u do that spotify can get suspicious of stream farming. ur never supposed to “re release” the same song unless you’re using ISRC.

[@nocashh]

@@jujment699 ah damn, thanks for the info!

[@ApprenticeNotes]

I’ve heard people recommend just releasing a new mix with some alterations (hopefully improvements)

[@karlosmartos4646]

you could just push the existing song, nothing wrong with that

[@nocashh]

@@karlosmartos4646 Yeah for some reason I assumed that if you didn't begin marketing from the moment the song released, it wouldn't be nearly as effective, I guess that's not the case haha

[@QueenArtwork]

You are so sweet and thank you for sharing a wonderful experience

[@thereesebonneau]

Mathematically speaking if you spend $6000 and get a million streams then you make $4000 which means you only spent $2000…. Pretty good deal…

[@kronbakeren]

when should I start promoting a christmas song? (yes i did one, like we needed it, but it just appeared)

[@snehalnaik5052]

good guys,very good...

[@andrewdarbyofficial]

legend thanks for this

[@22rapper]

hi Andrew you forgot to answer my question i have disabilities don't work can you answer me pls. What's the best way to advertise my Spotify page using all free sources or 50 dollar budget releasing 1 album per year?

[@22rapper]

Whats the best way to advertise my spotify page using alll free sources or 50 dollar budget releasing 1 album per year? Im on back end of my career looking to retire soon but wanna get a good send off

[@stompcity4085]

Thank you 🙏

[@_ethbeats]

so hyped!

[@TheHonestTruth]

amazing points... awesome tips thank you!

[@vanioofficial]

Hi Andrew. I just heard "Chains" and "Oceans Eyes" and I think it's really cool. I'm Brazilian, my English is not very good.I don't know if I can keep up with the course.

[@tuckerdawson]

I won’t be able to do $500 financially at the moment but I plan on $100 a song/release along with a steady Spotify growth campaign.

[@ASHWYN]

It's definitely doable with 100$ but it might not be enough to get the big push for algorithmic plays. If budgeting is an issue, I'd recommend creating enough buzz organically through reels/tiktok and then running ads to continue the momentum created with that :) also KZbin ads are an option as well and work perfect for music videos!

[@mikez_24]

For facebook ads why do you use the engagement objective to drive traffic? Would the campaign not be more optimised if you chose Traffic as the objective?

[@AndrewSouthworth]

The traffic objective doesn't give you conversions as a metric, and you really want to use pixel conversions here.

[@okladoma9782]

Love the content. I have a question. I have a song on youtube, and some narrated stories that I would like to get on spotify as well. I have a background in writing, and while in my 20's I had a publishing deal as a song writer. Technology has passed me at light speed. I would love to throw a song on spotify and see what happens. I would also love to put some of my story narrations on as well but don't know where to start. I could really use some help from someone like yourself. Help me please. I need some guidance here.

[@Pinecreekacademy]

If you collab with someone with a slightly higher audience… but you kinda suspect that they are getting fake streams would that affect our algorithm??

[@luciolujuria]

Man i just want to get to 1000 before the year ends, goodluck guys

[@Thanoz.]

For me it allows me to pitch atleast a week before . This year im focusing on dropping 2 songs a month giviing me about 2-3 weeks

[@hoodraver]

what if i do spotify ads only instead of fb ads? spotify is like 90% of the market + they let u push ur ads onto any spotify artist audience and that is something fb sucks at having only the biggest names

[@kevynnhudsonn]

You're making a very valid point , im glad you brought this up , very solid point 🔥

[@torinancemusic]

Submit hub has been great but I worry about getting added to a botted playlist. Or violating TOS

[@georgeboomsmamusic]

What a legend

[@citizenpainmetal]

cool video, Big Thanks!, marketing sucks sometimes when your an artist that just wants to write songs and now you should also manage the marketing. I will try some of this stuff when I get time. I already spent some money paying a marketer to give me advice and you mirrored some his advice. It seems all the advice is on youtube for free, just have to piece it all together, it can be overwhelming when you have a job and kids like me which is why I am trying to find a social media manager. Thanks again

[@stratosphereproject]

Where I can find the Country list?

[@The_mjc_3]

Hey everyone I’m new in this world I just start doing music on Spotify and in other platforms but I’ll also want to increase my monthly listeners and streams on Spotify

[@Transferunique]

Wow this is gold

[@julietanika9858]

My aim this year is to have 1,000 monthly listeners by the end of the year

[@brmixes_]

You can tracc radio plays w media base fyi

[@manuelromero478]

What about TikTok ads? I heard the advertising is cheaper there.

[@AndrewSouthworth]

It can totally work, i've had a few campaigns around $0.50 per conversion in the USA which is decent. Its comparable to FB ads. However the targeting is quite rough and they only have a few countries right now. My guess is that in a year it will be a much closer platform. Its rapidly improving.

[@manuelromero478]

@@AndrewSouthworth thanks!

[@killarecord2021]

nice video!!

[@AndrewSouthworth]

Thanks!!

[@robramx]

How would you distribute your 500 budget now considering TikTok is currently the largest social media app? They also award and encourage content creators with money and new tools.

[@AndrewSouthworth]

I'd spend all $500 in Meta ads. No KZbin ads, TikTok ads or playlisting. The TikTok ads platform is kind of a mess right now, very limiting targeting options and very limited country selections. TikTok actually isn't the largest social media app. KZbin, Instagram and Facebook beat them in total users. Also amongst Gen-Z the top platform is KZbin followed by Instagram and then TikTok. You can see the breakdown here: kzbin.info/www/bejne/r6W3ZZl8mZlrh6c However i'd still definitely post content on TIkTok, in addition to Instagram, KZbin, Facebook etc. TikTok or Instagram are usually artist's first choice as their main platform they'll post several times a week to. Then the rest they update at a less frequent basis.

[@s-tewe8213]

great insight👍

[@Unclean_Official]

You can ride one single to the top, I know a band that blew up from just a single in a year pretty much!

[@RawB242]

great video

[@AndrewSouthworth]

Thanks!

[@trendingnewvideos]

Very good

[@jasonward4982]

It appear that for you to even break even on your ad spend, you need 300-500 streams for every dollar your spend. So the question becomes, are we just paying for a vanity metric, or is there actually a way to make a return on your investment?

[@AndrewSouthworth]

You can have songs that profit on the short term (6-12 months), you can have songs that profit on the medium term (1-3 years) and you can have songs that profit on the longer term (3+ years). The longer term is much more likely, because the vast majority of streams happen after the campaign is over. Many songs will lose money. As a result I recommend thinking of this as a fan acquisition tool that compounds over time. If you spend $1k and make back $500 over the next few years, you've recovered half your investment and lost money. However, you also gained X amount of followers on social media, X amount of followers on DSP's, and gained a lot of fans that will listen to future releases. Streaming as a whole is a fan acquisition tool. This is the top of your funnel. The other aspects of your music (merch, Patreon, touring, sync etc) will typically be what brings in the most money.

[@alipaulstagram]

How do you make short form content for tik tok and reels to promote a spotify track without it getting flagged for copyright?

[@hickorystrength8108]

You add the song from TikToks library, and turn the volume down. I got stuck there too

[@shinoldakoolofficial]

I have had a very bad experience with grover, I wouldn't recommend. For submit hub I think the best is to spend on influencers because some playlists don't get you good numbers..

[@Bexgotthebounce]

are ;you paying for the landing page to be able to use pixel?

[@AndrewSouthworth]

There are paid landing pages like Hypeddit and FeatureFM, but also free places like ToneDen.

[@Fercomusic]

Heyho Andrew! Could you make a video about instagram followers growing?

[@royalbursht9290]

I don't have facebook and I opened just for advertising but they blocked me for some reason. Any advices?

[@AndrewSouthworth]

Facebook is super cautious with people that have new accounts. To them it looks sketch if you open up a person FB and immediately go to make ads. You’ll have to go through the appeal process and hope for the best unfortunately. Good luck!

[@royalbursht9290]

@@AndrewSouthworth thanks!

[@iamnyron]

GEMS!!!!

[@motivationechoes5002]

I like your channel man and I benefited a lot from your content, However, today I have this issue here : I ran Facebook ad for my new single for 3 days I got 82 clicks. However, checking my Spotify I found no streams from sources other than a few from a playlist I subscribed. I examined my all my links and I found when clicking them they play another song in Spotify despite the fact my single album is displayed.

[@SpectrumTheOriginator]

Are you using a paid Spotify account? Which countries are you targeting? If a listener is using a free Spotify account, they only get a certain amount of direct plays per day. Meaning if they run out of skips/direct plays, when they click on your song, Spotify will send them to your algorithmic artist "Radio" that includes your song with other similar artists. Most lower tier countries use the free Spotify account.

[@motivationechoes5002]

@@SpectrumTheOriginator Thanks for your response. Yes I'm using a free Spotify account for myself, but my targets on Facebook ad are people with Spotify interest from USA, Canada, UK and a couple of European countries, so I guess what matters is what the audience sees, but so far I got zero streams from them.

[@Imskyhighy]

Plus they may not have Spotify. I would link them to KZbin only because it’s universal. Just a thought. I wanna make sure I’m on every platform but also the ones that everybody can see for free

[@SpectrumTheOriginator]

@@Imskyhighy that's a good way of checking if they're converting

[@motivationechoes5002]

@@Imskyhighy Your suggestion is absolutely fine and I will definitely put more focus on KZbin for my future ad campaigns.

[@franklynheights]

u the best

[@vxd]

What do you mean audiences spotify "likes"?