Facebook Ads in 2021: My NEWEST Secret Strategies & Pro-Tips!

[@AnthonyJay]

Been running ads for years and this is probably one of the most solid videos I have ever watched on Facebook Ads. Extremely well done & great content here that very little people talk about!

[@WesMcDowellInc]

Wow, thanks Anthony! Love hearing that, especially from someone who knows the space! Cheers...

[@pauloagabin2103]

can u guys tell me how to find clients as a beginner

[@getaheadofficial]

That's great. I'm actually about to start running Facebook Ads too. Is there anything more you can add that could be beneficial for starters?

[@kristincalhoun5025]

I've been running ads off and on for 5 years, and studying how, and this video is absolute GOLD. !! You made me take notes! LOL. Several things I had no clue about and are clearly SO GOOD. Thank you!!!!

[@WesMcDowellInc]

Wow, thanks Kristin! Always glad to show off a few new tricks!

[@kiavionearth]

Such a good video! No bs or fluff-just helpful information explained clearly. Thank you!

[@WesMcDowellInc]

Glad you enjoyed it! 😊

[@MojoforRunners]

I've watched several different people's FB ad videos; this is the easiest to follow with lots of actionable information. Well done.

[@WesMcDowellInc]

Awesome, thank you Debbie! 😊

[@simontilstedhansen9296]

Your tips are so good. I love that you don't hide any of the knowledge and then make us pay extra for that. You just give it, no question. What a legend

[@WesMcDowellInc]

I appreciate that! Happy to help Simon! 😊

[@nilah3335]

Your authenticity as a person adds to your videos! Thanks for this awesome content!

[@WesMcDowellInc]

I appreciate that Nilah! Thank you so much! :)

[@usmc2a]

Wes is becoming one of my go to digital marketing gurus. Thanks for the video.

[@WesMcDowellInc]

Aw... Thanks so much for the support! Appreciate it. 😊

[@Dofaa]

I needed to revise my old information regarding running ads for small businesses. This one short to the point Thanks borother

[@WesMcDowellInc]

My pleasure! Thanks for watching! :)

[@dakeakshay5993]

One of the best videos i have seen.I haven't implemented anything discussed in the video yet. But just watching all the tips have given me mock feeling of conversion goosebumps that we get everytime.

[@WesMcDowellInc]

Thanks Dake! Maybe you should try and implement it to see how it actually goes. Best of luck! :)

[@Teresa_A.R.Ornellas]

Time stamp around 1:45 starts excellent point on the importance of WHY multiple ad types need to be created... mindblown on how Facebook AI works.

[@nick.official]

Super helpful for a total Facebook Ads sceptic. I have tried and failed so many times, that I am at the point where I want to believe that these ads do work, but my past experience is telling me differently. Fingers crossed, it goes well following your explanation :).

[@WesMcDowellInc]

Fantastic Nick! Glad it has helped you. Good job and this is it! 😊

[@upandupyoga8164]

Great Video! Just finished producing my first online course and promotional video, and thought "now what?" You just helped me get a ton of new ideas, so thank you for your time and expertise! :)

[@WesMcDowellInc]

Great to hear! Good luck! 😊

[@ayoubanas1]

Is it working? You got sales?

[@loriv841]

Seriously so helpful. To the point and so much information. I’m going to have to watch it again and take notes this time! Thanks!

[@WesMcDowellInc]

Glad it was helpful Lori! I still have tons of helpful tips and guides that might help you so stick around. 😉

[@tyler5485]

My go-to for digital marketing tips n tricks.

[@WesMcDowellInc]

Thanks Tyler! Appreciate that! 😊

[@rahulshankar8]

Great tips shared. useful. Thank you!

[@WesMcDowellInc]

Glad you enjoyed it! You're welcome Rahul! 😊

[@brrberrymerry]

WOW, this is the best possible video I've found on this subject. Man thank you so much, I'll subscribe just because of that.

[@WesMcDowellInc]

You're welcome! 🙂

[@micheleimmelman6293]

Best video I've seen on ad strategy for Facebook. Well done on a clear and informative 17 minutes of guidance

[@WesMcDowellInc]

Wow, thanks! Glad you enjoyed it!

[@whittymusic]

Im so glad I found this channel!

[@WesMcDowellInc]

I'm glad too! Welcome aboard :)

[@kimberlydeese2047]

Fabulous tips, thanks!!

[@WesMcDowellInc]

Thanks Kim! :)

[@madisonrutherford1888]

I learned more from this video than I did getting my business minor in college

[@WesMcDowellInc]

Aw appreciate that Madison! Thanks so much! 😊

[@nickcarvajal]

I learned more from this than my finance and business management degree lol!

[@MissInception95]

Hey Wes, this was a great value-packed video! I especially liked the multi-level ad sequence protip. Thanks for sharing :)

[@WesMcDowellInc]

My pleasure Tina! Glad you liked it! 😊

[@JacquiMwangi]

Really great tips here Wes. I've been running FB ads and they are profitable but you just gave me ideas for more fuel into them. Thanks!

[@WesMcDowellInc]

Fantastic! Glad to help Jacqui! 😊

[@AlberSembrero]

Thanks for the value this video has given me. Love from the Philippines!

[@WesMcDowellInc]

You're so welcome Alber! Glad it was helpful! All the best and mabuhay! 😁

[@ignaciahauck6990]

Thanks this video was helpful. 😉

[@WesMcDowellInc]

Glad it was helpful Ignacia! Thanks for watching 😊

[@mchen4454]

Such useful content! I had to pause and take my notebook and pen out . Thank you so much for this great vid!

[@manaralnaimat2774]

Amazing informative videooooo 😍😍😍😍😍

[@WesMcDowellInc]

Glad you think so! Thanks for Watching Manar and stick around for more informative contents. 😁

[@pipuniversity]

I am SO glad I clicked on this! Such great information, thank you for this!!

[@WesMcDowellInc]

You are so welcome! Thanks for watching! :)

[@designstudio9402]

Thank you for a brilliant video with practical suggestions

[@WesMcDowellInc]

You're very welcome! I'm actually working on the 2022 version of this now, even more to share in a few months!

[@JocelinCarvajal]

I’m trying these. Thanks 🙏 and I’m a subscriber now 😊

[@WesMcDowellInc]

Thanks for subbing! Welcome aboard! 😊

[@misriyon]

Love this guy. Lots of good stuff. Thanks man

[@WesMcDowellInc]

Thanks for watching Eraj! I really appreciate it! 😊

[@izikhen]

Thank you so much for being so informative with great info. And very plessent way.👍

[@WesMcDowellInc]

You are so welcome! 😊

[@Admier0]

Good to see actual industry advice. Keep up the great work

[@WesMcDowellInc]

Appreciate it Juul! Thanks! 😊

[@rosamarydeayala2314]

Espectacular tips, thanks for sharing!

[@WesMcDowellInc]

My pleasure! Thanks too! 😊😊

[@laceyjoy8927]

Love this will rewatch and take notes and make the videos you suggested.

[@WesMcDowellInc]

Wonderful Lacey! Looking forward to what you can accomplish! 😊

[@xtrol4330]

I'm a complete beginner, I know this is pro tips but I figured I'll watch it to make it familiar when I'm actually at that level, can you guys give any advice on how to start?

[@jlpsinde]

Great video!

[@WesMcDowellInc]

Glad you enjoyed it Hope it helped you. 😄

[@heysimmone]

Great information. Things I didn't think about.

[@WesMcDowellInc]

Thanks Simmone! So much "behind the scenes" stuff goes into high-performing ads, that's for sure :)

[@bigblackcl0ck]

thank you for sharing great information!

[@WesMcDowellInc]

Glad you enjoyed it! My pleasure! 😊

[@charlesmckellar807]

Great info as always! Would love to see you explain some techniques for Facebook advertising within a Special AD Category. Particularly the Housing category. The FB restrictions are pretty tight. Again, great job and thanks for sharing your knowledge with the masses.

[@WesMcDowellInc]

Great suggestion Benji! Maybe in the future I would be able to do a video about that. Thanks so much! 😊

[@creativecityis]

Loving how this video is an add teaching us about placing adds in something interesting ❤️

[@WesMcDowellInc]

Hope you enjoyed it! 😊

[@armchaircouch]

these tips rock, thank you!

[@WesMcDowellInc]

You're so welcome Kathryn! Thnx for watching! 😊

[@Ray_eddi]

Fantastic quality! We really appreciate your consistent effort. Ray (UK)

[@WesMcDowellInc]

Thank you too Ray! 😊

[@itsallinchaucer]

Good stuff! Thank you for your time and efforts explaining this information.

[@WesMcDowellInc]

Hi Ari, I'm always happy to help. Glad you liked it!

[@getaheadofficial]

Very informative! Can't wait to try these

[@WesMcDowellInc]

Thanks! You got this! 😊

[@SimplyCrystal]

Great Content! I learned so much! Thank you Wes :)

[@WesMcDowellInc]

My pleasure! Thanks! 😊

[@Araz123]

nice work !!

[@WesMcDowellInc]

Thank you! Cheers! 😊

[@finessebeats1258]

Your video quality going through the roof lately both visually and content wise

[@WesMcDowellInc]

Thanks so much! Glad it was helpful! 😊😊

[@adriennobel]

Thank you for saving my business sir. My ads were not more working as well since 2021.

[@WesMcDowellInc]

Get off my page Brianna!

[@WesMcDowellInc]

Happy to help Adrien!

[@numaniqbal2261]

Thank you for telling

[@WesMcDowellInc]

You're always welcome, numan! Thanks for watching! :)

[@sergeyusik9934]

Thank you very much Wes for this and all your videos.

[@WesMcDowellInc]

Glad you like them Sergey! Thanks so much too! 😊

[@sergeyusik9934]

​@@WesMcDowellInc Wes, if you don't mind, I've sent you DM over instagram with one question on specific targeting issue I've faced. I would really appreciate any of your answers. Thank you in advance!

[@kartenmoore1188]

Wes I need your help

[@alexandrearivers1459]

So thankful for all of the tips and advice in this one video

[@WesMcDowellInc]

Glad it helped you Alexandra! 😊

[@tonymorales8160]

hey i was looking at this amazing video, but one problem i could not do the detailed targeting. The button was not there could i get some help?

[@brandonwil8513]

Try getting algorithm enhancement for more engagements too

[@dovahkyle]

So much great information here, I had to keep pausing to take notes. Thank you so much, you just earned another subscriber.

[@WesMcDowellInc]

Awesome, thank you! And welcome aboard! Really appreciate it! 😊

[@ViviFurlong]

Amazing content! Thanks Wes!

[@WesMcDowellInc]

My pleasure Vivi! Thanks too! 😊

[@canvatanar]

Amazing video Sir. Quick and dirty, clear and solid.

[@WesMcDowellInc]

Thanks so much! Glad you liked it! 🙂

[@canvatanar]

@@WesMcDowellInc I just started a business as a freelancer marketer. Learn a lot of these kind of professioal videos. Can I send you mail with couple of questions ? :)

[@NSTonight]

Brilliant. No fluff, just great ideas and moves right along. Thanks!

[@WesMcDowellInc]

Thanks so much! Glad you liked it! 😊

[@drjustinleedpt]

This information was extremely helpful. THANK YOU

[@WesMcDowellInc]

You are so welcome! 😊

[@timsonofjeff]

Subscribed. Thanks for the solid advice!

[@WesMcDowellInc]

Thanks for the sub Tim! Welcome aboard! 😊

[@shardayjernigan]

So helpful!! Thank you!

[@WesMcDowellInc]

You're so welcome! 😊

[@jessicasilverio1007]

For level 1 are you suggesting a traffic ad ? I have a online boutique so I always run conversion ad

[@nigeljovero4345]

Hi Wes, these FB ad strategies are on point! It definitely gives you some insights on how to create a system to follow, especially when moving your cold audience through a funnel! I would like to get your view on the time frame it takes for each level of traffic before moving onto the next? For example: Run Level 1 traffic - Free content for 72 hours before moving onto Level 2? Looking forward to hearing your views on this, again love your work!

[@afti03]

pure gold!

[@WesMcDowellInc]

Thanks, Andy! Glad you liked it. 😁

[@commercewithmak]

Great Explanation, Hope this will help my channel

[@seomadhur]

Awesome information. Thanks

[@WesMcDowellInc]

Glad it was helpful! Thanks!

[@shermanartcreativeservices1868]

FANTASTIC info! Well done!!!

[@WesMcDowellInc]

Glad you enjoyed it!

[@benonwankwo]

Great video and very informative

[@WesMcDowellInc]

Thank you Benjamin! 😊

[@cortneythedesigngoat]

This is very helpful actionable advice!

[@WesMcDowellInc]

Glad it was helpful! 😊

[@atrejuxb]

great video! ame

[@WesMcDowellInc]

Thanks for watching!

[@oscarvalle9508]

Love the insight! Thank you Wes!

[@WesMcDowellInc]

Glad it was helpful! Thanks too Oscar! 😊

[@STUDIO-ew8dz]

Great content! Well crafted video. Really usefull tips. I didn't thought about this strategy. I truly like it. I think I will subscribe and go and check your other videos too.

[@WesMcDowellInc]

Thank you! I really appreciate it as I have put a lot of work into my videos. Glad it has helped and thanks for subscribing! 😊

[@jaynstokes1987]

dude you rock!

[@WesMcDowellInc]

Thanks Jay! Appreciate it! 😊

[@mindfulmanna3883]

THANK YOU!

[@WesMcDowellInc]

You're welcome! 😊

[@SouEuMesmoAqui]

Thanks! Do you have a 2021 Facebook & Google Ads masterclass training? Or does anyone recommend one?

[@stevenzipkin3757]

Hey thanks for the tips Wes : )

[@WesMcDowellInc]

Any time Steven! 😊

[@stevenzipkin3757]

@@WesMcDowellInc Do you offer any help with a Shopify store & facebook ads ?

[@OnPointContractors]

Awesome video!!

[@WesMcDowellInc]

Thanks! Glad you enjoyed it! 😊

[@glazer-fitness3970]

Good job brother love it✅💎🎥

[@WesMcDowellInc]

Appreciate it! Thanks! 😊

[@shannonbask]

Excellent!

[@WesMcDowellInc]

Thanks Shannon!🙂

[@atishsingh8729]

You are looking good man and yeah love from India Jai Hind..

[@WesMcDowellInc]

Thanks Atish! All the best! 🙂

[@hernanmurillo8925]

How do I organize the ads? If I have all 3 or 4 ads running at the same time, won’t they just see a mix of all 4???

[@firetalkerpr492]

I loved this and learned a lot.... and this is off subject, but WES HOW DO YOU MAKE YOUR VIDEOS SO CLEAR WITH THAT BACKGROUND? Did you shoot it separately, or with Zoom, or??? And I am following and learning.

[@WesMcDowellInc]

Hey thank you! I just use a canon m50, with a few LED lights. No zoom :)

[@CombatFit]

Level 1- Do I use a link a CTA like a link my site if I'm posting/advertising pure content?

[@caylaMariexo]

9:28 how would you target those who have watched more than 3 seconds of the previous ad?

[@kafuneamorhair]

Great video! Very clear and actionable! Thanks so much for sharing ❤️

[@WesMcDowellInc]

You are so welcome! Glad you enjoyed it! 😊

[@PattyTam]

Super high value content, thank you for sharing your knowledge.

[@WesMcDowellInc]

My pleasure! Glad you enjoyed it! 😊

[@ChampIXPOL]

Good video! Thanks! Would you happen to have a pdf on your ten tips?

[@KordTaylor]

Thanks. A really good video and the difference RE: polished vs off the cuff videos was pretty amazing.

[@WesMcDowellInc]

Glad it helped! Thanks! 😊

[@gennesiededios9761]

Thanks for the tip. I learned alot 🥰💖

[@WesMcDowellInc]

You’re welcome 😊 Gennesie! Glad it was helpful! 😊😊

[@abdelhadilahjouji5879]

Thanks for this rich content. one question please. your last advice suggest to add an ad to theadset to avoid fatigue but isn't this going to get me back to the learning phase ?

[@migueljara1200]

What about the Facebook ads in California? I have very crappy results this year with my ads. Lead ads with not even ONE lead. Clicks proceso are going through the roof. Facebook is talking about and API and SDK (not my language). What to do specifically for California State?

[@kerrymccarthy9713]

Did they get rid of the detailed target expansion feature? Can’t find it

[@sherrimclaughlin-ryan2501]

This was GREAT!!! SO HELPFUL!!!

[@WesMcDowellInc]

Glad it was helpful Sherri! These are the game-changers :)

[@pankhurimehrotra9467]

Hi, Please suggest Ad levels to run for e-commerce. Should i run traffic first or directly jump to conversions.

[@rosieesantiago28]

I recommend conversion.

[@rosieesantiago28]

or engagement first.

[@wholefreshfarms3062]

What is the best way I select category people or city to make traffic , engagement and sales.

[@JazmineCasado]

Hi Wes, Thank you so much for taking the time to create this knowledgeable video. Around the 10 minute mark, you mentioned email marketing is the most cost-effective marketing channel there is, I'm curious to know where texting falls within that?

[@WesMcDowellInc]

Great question! But unfortunately I don't have any answer for that, as I've never used it myself. But I'd love to do a video on it in the future!

[@rubenbuyshouses6054]

Hi Wes can you tell me how you were able to create your youttube intro video? or point me to a site where i can get one. thx

[@kartikpoojari9493]

can you tell me if on Facebook, can we have a different card for 1 particular ad account

[@pa7982]

Yes you can just add another card to your payment method

[@heidilehman9009]

Hi Wes!! Regarding the FB story Ad , what kind of stories can I give to promote my services as a Digital Marketer???? To get clients-business owners???

[@SEO_SriLanka]

can we use detailed targeting expansion with the saved audience?because my campaign hit high frequency and law reach

[@rickybanks4925]

Please I need tips on Twitter as well. Or do you have an already made video? I enjoy your lessons, they are the best and were really helpful.

[@KayDejaVu]

Look at Pinterest. Crazy traffic. Give it 2 weeks though, NOT a few days.

[@benjaminvargas2478]

I learn much from this. Thank you Wes!

[@WesMcDowellInc]

My pleasure Benjamin! Thanks so much too! 😊