Facebook Ads Tutorial: Your Secret Weapon For Crowdfunding on Kickstarter

[@launchboom_official]

Hey - Mark here! Don't forget to Like the video and Subscribe to the channel. That way you'll save this video + won't miss any new ones. Lastly, if you want to chat about your launch, just click here 👉 bit.ly/launchboom-chat

[@DuxSomniumGames]

This is such a great breakdown of how to create these ads! Thanks for putting this video together!

[@launchboom_official]

Thank you 🙏 - Mark

[@millsverse4292]

For running ads to a live campaign, what is the conversion event? Is it purchase? My options for active events are: Add payment info; Initiate checkout; Purchase, and View Content.

[@sorenfuchs]

Stellar video, Mark! Loving this content.

[@launchboom_official]

♥

[@thetruthwillsetyoufree8150]

Would u advise a new business to launch before all aspects of the business plan have been worked out to get a taste for if the market wants the product/service or wait until the business model/plan is fully established?

[@derekchuan]

When would be a good time to start running FB ads prior to a KS launch?

[@nkupras]

Hey Mark, quick question for you: I'm getting about 90% of my ad clicks through Instagram placements only. Does it make sense to stop running ads on Facebook altogether? My target demo of 24-45 mainly uses Instagram, not Facebook.

[@jamesjoyce45]

How do you know how much to budget for an ad for the first run

[@jeffjorczak]

Should a meta business profile be created for the kickstarter product, or for the "company" that may have multiple products?

[@launchboom_official]

I’d create the profile for the company and then you can run all future products underneath that profile

[@storybug8883]

Thanks for sharing If we have a large Ad account for an existing ecomm brand and we are using Kick Starter to launch a new category (although a similar product), would we create a new ad account or utilize our existing ad account with those leanrings?

[@launchboom_official]

Great question. I’d use the existing ad account

[@oskrf72]

Great content! 👏

[@launchboom_official]

Appreciate it! - Mark

[@FilipMälberg]

Really nice video. But I have a question regarding my ads. We have run them for 3 weeks now and are experiencing a decrease in CTR. The CTR in the first weeks was 10-15% and this week it has dropped to 5-6%. Is this common? Or should we do anything about it?

[@launchboom_official]

How have your conversion metrics been holding up? Like cost per lead or cost per reservation?

[@FilipMälberg]

@@launchboom_official Unfortunately that's another problem. Since I live in Europe we struggle with GDPR, so we lose track of 40% of the site visitors due to cookie consent, and therefore we can't see the CPL for each ad... But in avg across all ads we have been going from $1.7 per lead to $2.3 per lead.

[@ellieluckcci976]

thanks for details

[@launchboom_official]

No problem!

[@thegenxgardener]

Great content. I love how you also like splicing in pop culture to your vids 😁 The landing page that would ask for the email and a deposit - that is something I would hire someone to do? Or is there an easy-peasy site that would make that for me?

[@launchboom_official]

If you want to DIY, you can use a landing page builder like clickfunnels or lead pages to set it up pretty easily -Mark

[@thegenxgardener]

Thanks. I'll look into those. How was CES? Did you see this flying car I read about? @@launchboom_official

[@thegenxgardener]

... and no, I don't really want to DYI it, but I think I'm too small for you guys to help with, so just scouring your vids, articles, and book to solo this. lol. Will be on the lives from next week ;-) @@launchboom_official

[@SereneMountainRange-xr8vb]

so great explainer

[@launchboom_official]

Glad you liked it!

[@SuperAnirock]

Hey Mark, we've got this super cool Kickstarter idea, but it's in the digital product space because we're working on a game. We've already talked to your team, but they shot it down without even hearing us out. We're really excited about this launch, Mark. Can you make an exception? We're doing something really amazing, and if our presentation didn't impress you, we're totally cool with that.

[@launchboom_official]

Can you please send me an email at [e-mail] and I'll look into this? Thank you! Best, Mark

[@nomadynofficial]

They just did the same thing to us. Super waste of time.

[@joshuajones1363]

What do you do when you have a good creative and Facebook nukes your accounts when the ROAS gets above 10?

[@launchboom_official]

Hard to answer that question without more info! Feel free to reach out to us at [e-mail]