Facebook Advantage+ Shopping Campaign (ARE YOU MISSING OUT?)

[@bamideletijani8683]

How do you scale it?

[@desislavkuzmanov]

Hi Zaryn, I'm currently testing ASC with my large catalog store. What I did was create separate catalogs for each category in my store and one that includes all products. I put them all into one ASC campaign - 10 catalog ads, one for all products, and 9 for each category of products in our store. Is that the right approach or i need a separate ASC campaign for each category in my store? Thanks

[@MarketHustle]

You can have 1 catalog for your store and then create product sets which allow you to group products by category, price, etc. Much easier to manage that way vs. 10 separate catalogs

[@desislavkuzmanov]

@@MarketHustle it looks like i didn't explain it right. I do have one large catalog with multiple product sets for each category. Should i put all product sets in one ASC campaign or have a separate campaign for each product set? Thanks

[@manuelherk3236]

Hey great video and thanks for sharing your knowledge. Can you tell me this about adv + please: I am running a shop with multiple different products. should I just fill one adv+ campaign with ads for all products or create separate adv+ campaigns for the products?

[@MarketHustle]

Thank you! Generally, you want to separate if the product categories are different (i.e. Electronics vs. Clothing). However if it's the same product category, the need to separate reduces. I made a separate video on this after attending the Meta Performance Marketing Summit last year at Facebooks' HQ: kzbin.info/www/bejne/qIfbg3iEnZuretksi=NsmH7VgPQyM-dZpu

[@manuelherk3236]

@@MarketHustle much appreciated! keep up the good deeds:)

[@pauljadeuy5991]

Hi Zaryn, great video, will this work for a business that sells customizable shelves and ready-made shelves for TV, books, office, retail, computer, etc. it is quite expensive. Our average order value is $1,500. So we want to target 35+ living in metro cities in USA only. Will ASC work for this business?

[@MarketHustle]

Sorry for the delay, rebooting the channel -- will be back to weekly videos. Burnt out and needed a break :/ Did you ever launch the ASC campaign?

[@bamideletijani8683]

Trying this today​@@MarketHustle

[@mrespinosa]

thanks for the video. Will there be an overlap if I have 2 custom audiences but the customer is on both audiences?

[@MarketHustle]

I would not worry about it, very unlikely

[@freedommasterclass]

Hi Zaryn, thank you for this video! Is asc good for single product ads or only for when running ads for multiple products?

[@MarketHustle]

It can work well for a single product, it keeps evolving as a product!

[@LukeDavis-r6b]

Works better when your ad account has more data.. wouldn't use it with a new ad account.

[@MarketHustle]

All conversion campaigns generally work better with more data

[@talmageandchenoa]

Started my ads 5 days ago. Have a ROAS of 5.02! I just don't know how to scale it! Any tips?

[@MarketHustle]

Epic, increase budget Week Over Week by 5-10%

[@talmageandchenoa]

If I increased the budget would that not send my ads back to the learning phase? @@MarketHustle

[@dfhhfff]

hi, can we run advatage+ campaigns on new ad accounts, do they work for new pixels?

[@MarketHustle]

Yes it can -- but it will take longer to learn since there is no data on the pixel -- same way a sales/conversion campaign would need to ramp up.

[@NolanAntonucci]

Were you able to view any onsite engagement metrics to see if there was deeper user engagement on direct clicks? I have been skeptical of the incrementality of dynamic/catalog ads in the past, especially when you see incredibly high bounce rates and very thin site visits.

[@MarketHustle]

Not for this campaign. But I get your concern, one way to mitigate incrementally concerns, you can input your Website Visitors as an 'existing audience' and use the Existing Customer Budget Cap to prevent reaching users that have already been impacted by media (i.e. RTG audiences).

[@AveFrontline]

Does this work for new stores?

[@MarketHustle]

Yes

[@mrmarkl328]

Can you manually bid with this ASC??

[@MarketHustle]

Yes

[@feedingtheneedy1594]

Would you run advantage + shopping campaign as well as other campaigns (ec. LAL campaigns)

[@MarketHustle]

Yes, I see great results with multiple tactics, ASC, Broad, LAL, and RTG (essentially the 4 main campaigns you need)

[@mattharris1698]

What are your thoughts on Charley T's theories/best practices? They seem to align with Meta's Performance 5 but I haven't seen a whole lot of success from Dynamic Creative

[@matejantoncic9342]

Do you use Advantage shopping campaign alongside with standard conversion campaign or do you use only ASC at once?

[@MarketHustle]

This example was with running a standard campaign adjacent, so there was some potential cross-contamination.

[@nathanlopez3918]

Yup - agreed it definitely does work.

[@MarketHustle]

Glad to hear that!

[@rafizibnerashid7717]

Hey Zaryn, hope you're doing well. Can you direct me to any of your video that I could watch for running Facebook adverts as a graphic designer to promote my services. I have video and image post that I could use for the purposes, an advice would be great 🙏

[@MarketHustle]

Yes, watch this kzbin.info/www/bejne/rYqWmmmEbdhpkKc

[@thijse1255]

I have a one product store and just to clarify this isn't useful for me?

[@MarketHustle]

Yes, this can still work wonders for ya!

[@Digitalpostersv]

Sir i am running Facebook ads in Advantage + Shopping with 15$ per day budget , and i uploaded customer data, and website total visitor data, also i give existing customer cap is 20% Will it work? And how many days should i run it for profitably

[@MarketHustle]

$15 a day is really low, not sure anything will work at that level of spend. What are you selling? and what is the expected CPA?

[@CEOSanjayKumar]

I am selling readymade graphics product , can you suggest What budget is good for daily?

[@Digitalpostersv]

@@MarketHustle I am selling Digital products and I gave 500 customers data + 2500 website visitors how much should I spend

[@rpkagro57]

​@@MarketHustlecan you suggest how much minimum we should spend in a day for per adset?😊

[@yourdietconsultant]

works well these days.

[@MarketHustle]

Greta to hear

[@angeloreyes707]

Do you do consulting? Would Only times you have I'm running our sales team. Would love to reach out if there's a way I can contact you.

[@MarketHustle]

I do offer consulting if you are spending a min threshold, usually $50K/month or above is where I make sense coming in.