How To Optimize And Scale Facebook's Advantage+ Campaigns (Complete Guide - 2024)

Complete Guide To Setting Up ASCs: • How To Set Up Facebook...
Scientific Facebook Ads Testing Course: www.theecommercealley.com/fac...
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In this video, Josh will walk you step-by-step through the process of optimizing and scaling Advantage+ Shopping Campaigns (ASCs) - secrets that many keep under wraps.
From understanding the nuances of Facebook's machine learning to knowing when and how to adjust your campaign for maximum impact, this video is packed with insights.
We cover everything from the initial setup to advanced scaling techniques, ensuring your campaign not only takes off but also maintains stability and profitability over the long term. Perfect for those who have already set up their ASCs and are looking to take their performance to the next level.
🤔 How have you found your ASCs performing vs manual sales campaigns? Drop in the comments!
00:00 Introduction To Optimizing and Scaling ASCs
00:45 The Importance of Patience In ASCs
01:29 Campaign Level Decision Making
02:55 Step 1: TWO Kill Switch Thresholds
04:22 Step 2: Monitoring Trends
05:47 Step 3: Turning Off Underperforming Ads
06:57 Step 4: Injecting New Ads
07:49 Step 5: Adjusting Budgets & Scaling Strategies
10:43 Closing

[@vinicius.gomes26]

Thanks for gold content! I'm testing ASC based on lessons theses videos and the results are much better in my ecom.

[@TheEcommerceAlley]

What kind of results are you seeing?

[@vinicius.gomes26]

@@TheEcommerceAlley I used to use ABO to test creatives and audiences, then launch the best into a CBO with a high budget. However, the results haven't been consistent for a long time and the ROAS used to average 2.5. This week I created an ASC campaign and deployed my best creatives. After running for just 3 days, my ROAS is already at 4.2 with a budget of $600. I'll be monitoring the results as I scale up this type of campaign. It's been a long time since I've had a result like this after iOS 14. Thanks and congratulations on the excellent content on the channel.

[@TheEcommerceAlley]

Dude, that's awesome! Glad it's working for you. However, testing creatives using an ABO can be really expensive and you can lose a lot of money doing it that way... we are actually running a sale right now for $10 for our live 3 day bootcamp where we teach how to test ads. Not trying to just make a sale but I think this would really be informative for you on how we test ads... and we normally sell it for $27 so you can at least save $17 lol. bit.ly/3DBKZbinOffer If you're spending $600 on ads, I think this would be a great investment for you! :)

[@ayoub2b]

thanks a lot for these informations. I have a question I always run a new campaign and it works well for the next 7 to 14 days, then it starts to go down and reach a high cost. So I stop them. Should I keep it running and wait a few more days for it to stabilize again, or is this the end result?

[@TheEcommerceAlley]

That is usually the product of "bad ads" And not to say that your ads are bad or you're bad at making ads... but they're not resonating with your customers. When you have proven ads, you will have stability. If you don't have a way to find proven ads, I would recommend taking a look at our scientific approach to finding proven ads: www.theecommercealley.com/facebook-ads-bootcamp-on-demand-2?sl=youtube

[@user-vs3dt5uz4l]

Hello Josh! loved your video, thank you for sharing this information. My ASC campaign is performing really bad with extremely high CPA nd low ROAS (below our target switches). Should I start reducing budget? if so by how much and how often? What would you recommend me to do? Also, the link to the Free Ad planner is not working. It's taking me to the landing page to purchase your course. Thanks in advance

[@RaedSkaik]

Thank you very much for the high value! Quick question: If I inject new ads on the 3rd day before the learning phase ends, will it restart the learning phase? Thanks!

[@TheEcommerceAlley]

Thanks for watching the video. Great question! We have not actually seen adding ads to an A+ campaign affect the performance in a negative way like a typical campaign. However, typically we do it a month or 2 after the campaign was launched and optimized. Ultimately I would try to put as many ads in the campaign to start to give Facebook as much as it can to work with. Those first 3-7 days are the most important!

[@Roneirdg]

Hello! Greetings from Brazil. What a sensational video, congratulations!!! It was exactly what I was looking for.....Two questions: 1 - What is the minimum daily budget for an Advantage campaign to perform well (during the test period)? ... 2 - Do I only do one Advantage campaign? Or can I duplicate several?

[@TheEcommerceAlley]

Thanks for the kind words! We typically recommend daily budget starting at $50/day. But, you can always test lower. Depends on how your store is structured and how you want to run ads. We recommend until you’re doing 1M/year to only run ads to one product or collection. If you’re doing that method, one A+ would be fine. If you want to run ads to multiple products, we would recommend an A+ campaign per product.

[@instantreadermain6058]

what do you think about turning off your campaigns by 11pm and turning it on again by 4am? Does this affect CP? Or the overall results for that matter?

[@TheEcommerceAlley]

Trying to control too much. Every time you touch it, FB takes time to optimize again. Very rarely have we seen things like this work!

[@markpommett5712]

Do you use max conversions or set a target when scaling?

[@TheEcommerceAlley]

We use max conversions!

[@PixelBrite_]

I’m capped at 200 spend limit when will that increase

[@ewelinapyda8011]

how long does campaign have to run before we see any results? I feel extremely discouraged not seeing results for a week..

[@TheEcommerceAlley]

5-7 days. If lack of results, it’s likely your offer or ads!

[@hamzafarhane9894]

is it necessary for the ASC to have a 50 purchases in 7 days to exit the learning phase, please? And if it does not get that 50 purchases and the ad shows 'learning limited', what should we do next? Thanks a lot for the value

[@TheEcommerceAlley]

Thanks for watching! We almost always run our campaigns (and our clients campaigns) in learning or learning limited. All we’ve found is that campaigns get better over time, but they don’t have to be out of learning to perform well at the beginning.

[@user-fr2ib1ic6x]

I want introduce an new ad to an existing adv + campaign with 3 ads with good social proofs, im scared it might disrupt the campaign. Will it be okay? Budget is $100 a day. Usa.

[@TheEcommerceAlley]

We often see that adding a new ad to an Advantage+ campaign doesn't affect the performance.

[@NathanNielsonreal]

Hey Josh, we have alot of data and history in the account. Alot of winning ads too. How many ads are too many to put into one of these campaigns?

[@TheEcommerceAlley]

A lot depends on budget… if less than 1-2k/day, I’d do 4-5. If larger spend than that, consider 5-10. Then add more as needed.

[@NathanNielsonreal]

@@TheEcommerceAlley thanks!

[@adeelanwar8199]

Hello! I am running a Facebook campaign, and my daily budget is 1000rs, I am getting 4 to 5 sales daily but my CPA is still very high what should I do. should I reduce the budget?

[@oyeshahid]

Always start campaign with a low budget

[@VilsonMagner]

Thanks Josh, this video has a lot of good insights about Advantage+ Campaigns. Going to apply now 🚀

[@TheEcommerceAlley]

Let us know how it goes!

[@user-fr2ib1ic6x]

Does adv shopping work better than cbo ?

[@TheEcommerceAlley]

In our experience we have found that they do!

[@nasrodineelghalbzouri4849]

I really need your opinion for this: I sell furniture products online. I plan to create 1 Advantage+ Shopping Campaign PER product category (1 Adv+ campaign for Buffets, 1 Adv+ campaign for mirrors, 1 Adv+ campaign for coffee tables…etc.). … with 3 to 5 ads for each campaign. What do you think about this?

[@TheEcommerceAlley]

Thanks for checking out our video! That is what we would recommend... however, we would recommend you find 1 entry point for your cold audience. Whether that's an offer of 20% off, or maybe a collection (let's say you find mirrors do well). Spreading yourself (and your spend) too thin can cause issues. If you really focus on dialing in 1 entry point (what we call an EPF - "Evergreen Product Funnel") you can really dial in your customer experience... and especially if you're selling more expensive products on Facebook, you're going to have to spend more to acquire a customer. So by putting all your spend into one EPF, you'll be able to quickly discern if that EPF works or not for your brand. We have a client selling laser engravers through Facebook ads using Advantage+, 1 campaign, $150/day, to 1 model of laser engraver, at a 6+ ROAS! We have another client who sells fresh seafood all across the United States, and same for them... 1 A+ campaign just selling lobster... When it comes to # of ads, 3-5 is a good number per campaign. You could also start with 3 campaigns like you said, and see which performs best, kill the other ones and begin shifting budget into 1 or 2 that does well. We would also recommend looking into a 20% off sitewide A+ campaign too... see if that beats product based campaigns! Hopefully this helps!

[@chriscooper5350]

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