Facebook ASC Value Optimization VS ASC Normal Optimization - Test Funded by Meta!

[@KonstantinosDoulgeridis]

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[@zihadhasan5686]

You're doing great my friend ❤️

[@Ordexhaust]

The more i watch your content the more i found wich really worked. And the less i trust other mumbo jumbo "professor wannabe mentor". Keep the the good work brother ❤❤

[@KonstantinosDoulgeridis]

For you is just a comment my friend but for me it is a boost :). Thank you so much!

[@AniMomentsYT]

Is it worth testing Advantage+ Audience targeting on audiences to scale further, especially if you already have a working structure of for example $50 ABO with Advantage+ Audience turned off and placements set to manual? Would you recommend experimenting with this approach for scaling, or is it better to stick with the current structure?

[@KonstantinosDoulgeridis]

For scaling no. To test if it works yes!

[@AniMomentsYT]

@@KonstantinosDoulgeridis ♥♥

[@tuckertheremedy]

Would you recommend running the same ads in these campaigns? One campaign for Volume and one for Value with same 10 ads in each, for example

[@KonstantinosDoulgeridis]

Depends on the creatives and the store. If the creatives are scaling you can do that. If the store has AOV fluncuation you can do that. It is working well though the ASV value opt in some ad accounts that I use it.

[@germanospapadopoulos8226]

So on promo periods we should run maximise conversion volume bid strategy. But if we used maximise conversion value before the promo should we change the bid strategy to maximise conversion volume?

[@KonstantinosDoulgeridis]

You cant change that in a live campaign. After it goes live you cant change that option.

[@germanospapadopoulos8226]

You said that if a campaign starts optimising with low aov customers it will continue in the future having low aov customers resulting in bad roas. So whats the solution you came up with? Stop the campaign? Change the bid strategy from volume to value? Or something else?

[@KonstantinosDoulgeridis]

if the low aov means that you are unprofitable stop the campaign or do a campaign with value optimization instead. I just said that if a campaign started creating a low aov hotpocket then this wont change as it gets more data based on observation of campaigns. The last solution is relaunching it and hoping you will be luck to get big aov sales in the beginning or focus on high aov items and creatives to avoid low aov orders.

[@luxe039]

Sir, do you recommend using 1 ad per ad set to avoid Meta favoring a single ad too quickly, or is it better to scale by running a $100 ABO ad set with 5 ads instead of 5 separate ad sets with 1 ad each at $500 total? Which approach do you think is more effective for scaling and optimizing performance?

[@KonstantinosDoulgeridis]

None of these 2. If you wanna scale use ASC or CBO

[@luxe039]

@@KonstantinosDoulgeridis ​ @KonstantinosDoulgeridis okay asc with multiple creatives per ad set or just 1 is belter per asc campaign? does it depend on what works for the ad account?

[@KonstantinosDoulgeridis]

on ASC you can only do 1 adset so yes 1 adset with many ads in it. If it doesent work do CBO with many adsets and each adset will have the same 3-5 ads and yes it depends on what works on each account thats why I cant give a specific answer.

[@luxe039]

@@KonstantinosDoulgeridis its basically whats working for the ad account but do you agree that its a way of scaling using 1 ad per ad se, i understand

[@KonstantinosDoulgeridis]

whatever it works. I have so many videos explaining what works for me if you wanna take ideas.