When Can You Add New Creatives to a Working Facebook Advantage+ Campaign?

[@KonstantinosDoulgeridis]

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[@yuurihitshard]

Just came back to comment that I tested this on an ASC campaign that was underperforming since mid-December and adding new creatives revitalized it almost immediately. 2 days later the ROAS is +1.0 higher. Thank you!

[@KonstantinosDoulgeridis]

Amazing!

[@germanospapadopoulos8226]

Only in advantage+ campaigns we have this "limitation" (tossing in a campaign new creatives from different angles for the different personas) or in CBO & ABO we shouldnt do it either?

[@KonstantinosDoulgeridis]

Whereever a hotpocket can be formed. So in all you shouldnt do it idealy.

[@germanospapadopoulos8226]

In the case we have from the beginning of the campaign multiple creatives with different angles (resulting in optimising for different customer personas) whats gonna happen in this case? Will it have worse results in comparison to having the different angles in different campaigns?

[@KonstantinosDoulgeridis]

Maybe worse maybe better depending on the creatives that will convert but for sure you will be limited in scaling comparing to having many campaigns with these dif creatives.

[@akin65]

hey man, what about ABOs ? should I put new creatives in the same adset (similar)? meta said 5 ads max per ad set, what if I have more ads to test?

[@KonstantinosDoulgeridis]

Do another ABO. You cant have the budget you want test efficiently at the same time. :)

[@akin65]

@@KonstantinosDoulgeridis Thanks for your reply! Just to clarify, I currently have Ad Set A, which includes Ad1, Ad2, and Ad3. If I want to test Ad4, should I duplicate Ad Set A and add Ad4 to the duplicate? If that’s the case, wouldn’t I essentially be spending two budgets on Ad1, Ad2, and Ad3?

[@KonstantinosDoulgeridis]

@@akin65 Either test it alone on a new adset if you cant wait or wait to gather 2-3 more to test on a new adset.

[@akin65]

​@@KonstantinosDoulgeridis Thanks again, you helped me out a lot, keep it up my friend

[@i3shoponline]

Hello Kostas. Perhaps you can make same video with new creatives inside working CBO campaigns... Happy new 2025

[@KonstantinosDoulgeridis]

I dont really do that so it will be hard to have examples :). I just explained in the video the only case I would do it.

[@luxe039]

Sir I currently have 6 ASC campaigns running with the same structure, each featuring different creatives and products. All campaigns have a $25 budget, which has been my winning structure so far. My average ROAS is at 1.5, which is breakeven, but I need to get it to 2+ for profitability. When looking at the maximum timeframe, the results appear solid, but performance over the last 30 days has dipped. I know performance can fluctuate, with some campaigns performing well one week and then dropping the next before bouncing back. I understand you often recommend turning off the weakest performers, but it’s difficult to identify the “worst” one since the results look very similar over the maximum timeframe. Would you still suggest closing campaigns based on high CPMs, or is there a better way to optimize and stabilize performance to improve ROAS?

[@KonstantinosDoulgeridis]

I must say that I get that this works for you but I cant believe that you need 6 campaigns with 25 each. I think you need to have less and consolidate to stronger bigger campaigns. Like 3 75 ones. Abou the rest it is just experience managing accounts with average results. If I would improve something though it would be what I said above. I think that you need it. 25 dollar campaigns makes no sense. You spend 150 per day with 6 campaigns while others do it with just 1 campaign. I know that I'm against consolidation but your spend is low.

[@luxe039]

@@KonstantinosDoulgeridis make sense, so you advise me to find another budget structure 75 70 60 65 until it works and i can use that as a working structure

[@KonstantinosDoulgeridis]

All Im saying is that you do way too many campaigns for your spend.

[@luxe039]

@@KonstantinosDoulgeridis sir, i tried 50$ budget structure and it didnt work should i try anothr budget to see if it can be a working structure

[@KonstantinosDoulgeridis]

Cant tell you what to do 100% sorry.