Facebook Music Ads | 5 Things NOT To Do

[@AndrewSouthworth]

BTW my Spotify Facebook Ads course is open! generastudios.thrivecart.com/spotify-growth-machine

[@elianrocco2357]

i guess im randomly asking but does anybody know of a method to get back into an instagram account? I was stupid lost my password. I love any tricks you can offer me

[@Jacre]

Wow, I’d never thought of checking my placement stats. Like you, audience network was soaking up 90% of my placements with very little success. Since turning it off my results have massively improved. Thanks!

[@dreaminginnoother]

how did you do it?

[@Jacre]

@@dreaminginnoother You meant how did I turn off Audience Network? You have to turn Automatic Placements off and choose your placements instead. I've found that only using IG and FB stories works best for me, but it could be different for you

[@dreaminginnoother]

@@Jacre thanks for the reply! I'll keep an eye on that.

[@jusinabus]

thanks for this Andrew, the audience network thing was KILLING me as well!

[@jahlafleur]

I really appreciate you and ur KNOWLEDGE

[@AndrewSouthworth]

Thanks! I appreciate that.

[@mellowfox_music]

I can't thank you enough for all the content you gave us Andrew ❤️ It somehow inspires me to create more music each time I watch your videos! (Hope you read this cause you deserve to know) THANK YOU!

[@AndrewSouthworth]

Thanks Mellow Fox! I appreciate that, glad its helping you out.

[@SamDOfficial]

For step 5, you can do some experimenting on an previous release ads, however it won’t be as effective as a campaign within the first days.

[@devinsunshine]

your videos on running these ads have been a game changer. thank you!

[@rileymckinnon6127]

The audience network problem is happening to me right now on my song I just put out this past Friday! Thankyou so much for this, otherwise I'm not sure I would have figured it out. I'm using toneden, so I'm gonna let them know about this right away. Btw, thanks for all your videos, you've helped me understand this stuff so much better.

[@vxd]

On my last track, I found the audience network helped greatly for my conversions, but most of the conversions were from Mexico. Still it has resulted in lots of streams and saves. But next track I wont use audience network and just focus on stories.

[@onyxxproductions8187]

@@vxd We have one adset with everything turned on but just have the low-cost countries like India in it with a maximum of $1. If too many placements go to audience network in that network, we turn it off so other placements get traffic. I don't think you have to have it off completely. You just have to watch it and make sure your traffic isn't going only going there. I would turn it on for release day to maximize traffic, but just watch it throughout the day and turn it off if it gets lopsided in any adset.

[@BarryAlexanderKing]

I have already made 3 mistakes! Thanks Andrew, at the moment it’s even difficult to connect the pixel!

[@eskei83]

Would you recommend to set up a new pixel for every release or use the same pixel again and again ?

[@AndrewSouthworth]

Use the same pixel for all releases.

[@eskei83]

@@AndrewSouthworth thank you

[@PawnsorKings]

@@eskei83 Yeah the more info your pixel collects, the better it will be at doing its job.

[@bobbyblueflame]

Lesson I learned today, not everything was Hunky-dory

[@AndrewSouthworth]

hahaha

[@InternalRhyme]

Yoooo I was gonna leave you a comment about the audience network thing after I saw your last video!! Same thing happened to me

[@dreaminginnoother]

how do you turn that off?

[@InLovingMemoryNY]

Super valuable content. I had no idea you could see which placements are giving you results with the Breakdown tab, thanks so much

[@WePlugGOODMusic]

Hey Andrew, do you change anything in your conversion window or do you leave it at 7-day click and 1-day view? I just set up an ad and I changed it to 1-day click and 1-day view, would love your thoughts

[@AndrewSouthworth]

I just leave it as is, but honestly for our campaigns people probably aren’t converting past that 1 day anyways. The longer duration is more for e commerce than what we’re doing.

[@DavidPotomas]

Another bit of life saving advice with that audience network thing. Thanks heaps Andrew!

[@Protonaut]

The conversion event tests don't work on Firefox either, only in chrome so far. Was wondering what was going on there, thanks for the heads up!

[@DreamOfCloudz]

Been watching your videos on conversation ads and studying them thank you

[@tips777]

your the best man honestly thank you so much for your advice!!!!

[@alphablender]

Great knowledge sharing Andrew!

[@whtevercomesfrst]

Extremely, Extremely helpful. Another great video.

[@brandonwalls9062]

Damn, I went to go see if you had any slots open for consultation cuz my band is releasing their first song in November, but you're booked for the entire month

[@AndrewSouthworth]

Actually I only allow the system to schedule 2 weeks in advance to avoid a schedule conflict issue. If you check it again in a few days you should see some slots appear! The other benefit of this is that I avoid getting completely booked super far in advance, which would make it hard for people who need more immediate help to book something.

[@brandonwalls9062]

@@AndrewSouthworth Oh okay, I'll have to check it out again. I ended up just buying the Spotify growth machine

[@BoomerBrazed]

@@brandonwalls9062 What's the machine called?

[@benjaminplaut7489]

Hey Andrew, awesome video!! Just curious: around what percentage of people who get to the landing page actually go on to listen to the music? Are you concerned that you might be losing legitimate listeners by adding an extra step in the process (as opposed to sending them directly to Spotify)?

[@PawnsorKings]

Andew, Had a chance to test out a pre-save campaign using Distrokids new successful presave pixel event and it has been interesting. Im still fiddling with it as I have not been able to get it to 50 conversions within the learning window but that is to be expected as presaves are a lot more involved and are a "bigger sell" than mere content views. That being said Ive managed to get the cost per presave down to 0.60 cents, which would be awful for content views but seeing as every presave is a guaranteed save on release day AND a guaranteed follow, it seems like a decent return we got hundreds of presaves within the first few days. It also fixes the "low quality engagement" issues with places like India because it only counts successful presaves as conversions.

[@vxd]

Im doing the same but my results are bad only 6 conversions in two days. I have three different ads and they are at around 1.50 per conversion. Are you targeting spotify "successful presave" event?

[@PawnsorKings]

Yes using successful presave and so far have about 300 presaves after 5 days. Took awhile for the AI to figure out how to use it but now its trucking along at 0.50 cents a conversion.

[@vxd]

@@PawnsorKings great work, I had to stop my campaign as I couldnt get it below 1.50 per conversion. I waited 5 days and the AI didnt help either. Would be great to know how you did it.

[@PawnsorKings]

@@vxd I got it down to 28 cents a conversion but its tricky because of how complex the conversion is. I think luck plays a part and the popularity of my genre at the moment.

[@onyxxproductions8187]

@@PawnsorKings So, did you actually get any pre-saves? We set up a pre-save link in a link tree and just sent traffic straight to the profile because of the friction and the issues with pre-saves actually pre-saving. We did several pre-saves ourselves to test. The song was not pre-saved on release day.

[@FXWLL]

Some great advice. I can be guilty of not getting on a campaign right on release day.

[@bobbydoyle5274]

Nice video again, #4....can i just schedule an ad set instead of waiting the day of or does that conflict still with the toneden landing page?

[@giuseppebonincontro4452]

Guys i'm running conversion facebook ads to spotify for my music but i'm getting a really high cost per view content cost. What should i do?

[@YashMyGosh]

i followed the audience network placemen by your video and ya it did exactly that, no streams compared to the view contents and my campaign totally was very costly but results were low ,then i finally removed it!

[@josedanielaguilar2975]

Hey Andrew, I noticed you said those first days after releasing are crucial for the song to do well on the Spotify algorithm. I released my single about two weeks ago, is it still worth a shot with the ads or should I just wait for the next single to make that impact we look for? Thanks, your videos are great man!

[@joelfrendin9290]

Hey Andrew! I'm running my first facebook ads campaign. Your videos have been very helpful, thank you! I do have two questions though: 1. For how long do you let an ad set you're testing out run before you assess it and decide if you're gonna keep it running or not? 2. Does tampering with an ad set while it's running have any negative effects, i.e. changing audience location? I removed a country that was eating up a big chunk of my budget without good results. After that my campaign stood still, without spending any of my budget, for several hours until I changed some things up with the audience again. Cheers

[@questionmarq]

Awesome insights there Andrew ,thanks

[@seanwilliams9168]

Just booked a consultation with you! Hope you’ll be able to help me figure out why I’m not getting good results. 😬

[@cru313]

Why would I need to change the link on release day? If I get the song Spotify/whatever link from my distributor ahead of time I can set up the ads with my toneden link and it will work (the Spotify link) on realease day. Or do I have this wrong?

[@AndrewSouthworth]

You can do it that way too.

[@nicholaslara4244]

Excellent chair.

[@BoomerBrazed]

Dude number 2 happened to me too! I don't know why..

[@Teo916]

Man..thank you for this! This video came at a great time lol crazy timing. Was noticing some of the data not matching accurately and noticed the audience network part was a huge chunk of the placements, but didn't know it could affect it like that, so thanks for pointing this out! Very much appreciated.

[@MikeLowryband]

Your videos are great, thank you for the knowledge. Can you define "Campaign" "Ad Set" "Ads"

[@onyxxproductions8187]

Your best bet is to jump in to Facebook Ad manager and set up a campaign. You can leave it off and you won't get charged anything. Look at his older videos where he walks through setting them up.

[@jlogan511]

Andrew, thank you! You're an international treasure.

[@jo-ism]

Hey Andrew, Have you checked out Spotify's new tool Marquee yet? It's in beta in US and Canada at the moment. Would you do a video on it?

[@AndrewSouthworth]

I requested access to it at one point but never got a message back, when its available for me to test i'll give it a go if its reasonably priced for sure!

[@harknessmfa6215]

Hi Andrew , Love your videos and subscribed - Thanks !!! Now that you choose 'Automatic Placements' (not Manual/IG story placements) for your Facebook ads , which display ratio do you use for your video ads? I had tried the Story ratio and cropped them appropriately on the Facebook Ad page but they didn't appear cropped properly on the live ads themselves. I am thinking Square might be best to cross over all of the platform display formats? Please advise...Thank You!

[@taivenbeats]

brother no me salen los subtitulos, saludos desde argentina!!!

[@gideongrossman2397]

Hey Andrew. Your videos are super helpful. I have a quick question about the first part of this video. When I test my FB pixel at the Events Manager > Test Event tab, I see that opening my Toneden link page and clicking the Spotify button get picked up by Facebook. That's good. However, I also see two warnings on the View Content action..."Pixel and Catalog Not Paired" and "Missing Content ID Parameter". What is the significance of these warnings in the context of marketing Spotify music? Are these warnings relevant? If so, which of these did you handle and how? Cheers! - Gidony

[@MrMorenoMusik]

thks for all ur info ...... u has been helping me alot !👍

[@BROMUSIC33]

Hey so I'm currently trynna run FB/IG ads, and I have my fb and toneden pixel set up. However when i check on test events, whenever I go to my spotify link and stream my song, it shows that I viewed content but also there's an error saying that theres a missing content ID parameter, and that the pixel and catalog aren't paired. Do you have a video going about this process? Also, I'm doing a conversion campaign and having people view content. Thanks!

[@HellKey]

Hey Andrew, thanks for the good knowledge you are sharing. When it comes mistake n.5, I didn't understand why it's hard to distinguish listeners from playlists promo and from Facebook ads. If I use Hypeddit, I should be able to see how many link click I had for Spotify, therefore I can't have more streams than clicks. Also, if I send people from Facebook ads to my song on my personal catalogue, should I be able to distinguish how many listeners are from playlists and how many comes from Facebook? I mean, If I see 30% from other listeners playlists and 70% artist's catalogue I should expect that Facebook is doing much better, is it correct?

[@jessicajan]

Thanks for sharing everything you know, one question I have is when I'm setting up the pixel with the tool to track my landing page buttons (links to platforms), do I choose "page view"? There doesn't seem to be another option that makes sense? Thanks

[@jessicajan]

I bet audience network doesn't work well because often those are inside of games and other apps so they just wanna skip to get back to the game lol

[@AndrewSouthworth]

For toneden at least it’s the view content conversion event. You can use the test events feature inside events manager to figure out other platforms as well.

[@AndrewSouthworth]

Hahaha yeah that’s a good point.

[@jessicajan]

@@AndrewSouthworth OK. From my Facebook events manager, I used a setup tool they have to connect events to each button on my page, but there isn't a view content that I can see, just page view. I'll have to take another look. Thanks for the reply

[@squidhammermetal9966]

Can you tell me anything about the following error on my ad? "Conversion Spec Targets Invalid ID: You are targeting an ID in your conversion spec without admin permissions on that object. Invalid Conversion Target ID: --------------- (#-------)"

[@AndrewSouthworth]

Honestly this sounds like it might be a bogus error that goes away in a day. But if it doesn’t I’d check to make sure you have assigned yourself to the ad account and pixel and pages inside of business manager.

[@squidhammermetal9966]

@@AndrewSouthworth right on. I just duplicated the ad and deleted the original. Seems to have worked.

[@mikestoyanov13]

this is absolutely golden man

[@TJLawton]

Andrew, I've noticed that when I run the Worldwide Spotify countries, places like Russia & Ukraine are taking up the majority of the budget, although, when I look at the data on my Spotify for Artists, only around 10% of the conversions from those countries actually ended up in a 30+second stream. Thus I ended up finding the ratio of each country and found places like Mexico, Turkey, Chile & Brazil had a 70-80% ratio of converting on the landing page and then actually listening for 30+seconds. From here I made LLAs based on the top ratio countries, I also find where India only had a 25% ratio, the cost per conversion was so cheap that it was on par with the other countries I listed before. I'm curious is this something you've realized as well? If not I highly recommend you look into this as it's drastically lowered the cost of a unique listener & streams on Spotify for me.

[@dmitriykono]

How did you figure out the 30+ second stream portion?

[@TJLawton]

@@dmitriykono it only counts as a stream on Spotify if it's over 30sec

[@dmitriykono]

@@TJLawton okay, I wasn’t aware of that. Thanks. My next question - why did you say, “30 second stream” and not just stream if they’re essentially the same thing? I’m just trying to understand if I’m missing something in the way the data gets tracked.

[@TJLawton]

@@dmitriykono I guess I'm just being over specific so that it's clear, evidently I've caused more confusion haha. They're the same thing, a stream is only logged if it's over 30sec

[@dmitriykono]

@@TJLawton gotcha. All good. Thanks for clearing it up.

[@klangfarbeblau9087]

you showed somewhere how to do ads for spotifyplays with toneden and "conversation". is there a way to do this for youtube also?

[@AndrewSouthworth]

Yeah you can set up KZbin and Google conversion ads. Its a bit more complicated but its a thing!

[@counterpartmusic]

Good stuff. Andrew. One thing on #4: you can create your Spotify link ahead of time using the URI (from distributor or Spotify For Artists Pitch Tool url) and the format open.spotify.com/track/YOURURI. Then you could schedule your campaign to start at Midnight and get a little more sleep!

[@raj1900]

From Venezuela I said thanks man for ya videos !

[@YUZ123]

I love you and everything you do. THE BEST

[@MoCityJonesbeats]

FYI it might take 10 minutes for your event trigger to pop up when testing it.

[@AndrewSouthworth]

Yes! Thanks for bringing this up, this gives a lot of people confusion.

[@Samstuckymusic]

Hey Andrew! Thanks for all these videos! I have a question if you happen to see this.... ...When you make clicking "listen" a ViewContent pixel-firing event, is there a way to make it ONLY fire if they click that specific button? Like what if you have two different buttons, but you want to be able to track each button individually, but both buttons are "ViewContent?" Or is there a way to customize the conversion event to something like "ClickedListenNow" instead of "ViewContent" to make it more clear?

[@AndrewSouthworth]

Yeah you can use the custom conversion feature and use the parameters as a filtering method to sort by streaming service they clicked on. If you go through the page in test events you'll see the parameters that fire.

[@Samstuckymusic]

@@AndrewSouthworth legend. Thanks for the help! Just getting into this but I will probably end up getting your course 😆

[@jakecaine4490]

Great content man! Your videos are so helpful! I've recently run a Spotify conversion campaign and I seem to have lots of "view content" clicks but this isn't translating into many streams on Spotify. I just noticed my ads are running through my personal Facebook page. Would this make any difference to the results?

[@tystringz4427]

good insights Andrew

[@LogansLessons]

I wanted to just give you an idea that has worked better for me and my friends. If you set your song to launch at 9:00 in the morning instead of midnight, you don’t have to be up in the middle of the night to set things up like ads and social media and your music video etc. PLUS the first couple of hours are crucial and your audience (as long as they are mostly near you) will be awake when your song goes live! As independant artists, we have this option, and I think it could be extremely beneficial. Hope you are well Andrew, and as always thank you so much!

[@AndrewSouthworth]

I'm always up that late so it doesn't affect me haha, but thats a decent idea for everyone else. Another option is to schedule a start date / time for your campaign, and getting the links from your distributor before launch.

[@GraceBlueMusic]

I've tried following your tutorial for the conversion campaign, but for some reason, I'm getting really bad results - 38 conversions for 20$ daily - is that even normal? I didn't even get any new spotify followers or spike. I really need to get this right for my new single coming out next week, but I feel like I've done something wrong somehow! Does it usually take it a couple days till it shows good results?

[@scottleach8122]

Hi, Great video (and all the others), thanks! I've setup the FB pixel and setup the view content event. I'm using a toneden landing page (free version) and it tests out. When I setup my detailed targeting (spotify and similar based artist) I get the message .... Ad set may get zero Content views Based on how you've set up your ad set, we recommend trying the following to avoid getting zero content views: Use Link clicks as your optimisation for ad delivery Any ideas? Cheers

[@kylehaynesmusic]

Would you recommend editing an ad while its already running? (particularity to turn off this 'audience network' thing you explained in your video.) My ad is on day 5 of 10, and everything's going to the audience network. My budget is $10 a day for a total of 10 days = $100. Would it be better to duplicate the campaign and start it over with the remainder of my $50 budget going to a new 5 day campaign, or edit it?

[@tomdupreeiii]

Dude. #5. Preach! 🙌🏻🙌🏻🙌🏻

[@elarmusic3692]

Thank u so much!! U are the best man!

[@thesuncollective1475]

Affirmation is good..I had a great campaign..copied it next one bombed..My question is when do you know when to throw in the towel? Sometimes you gotta cut your loses right?

[@tjmaestroYT]

Not everything was *Hunky Dory* 😂😂

[@megaajone1]

Thank you for all you do man for us

[@AdriendelaSalle]

Andrew, since I've started putting my music on Spotify, I've build a decent network of artist friends and we all have playlists that we use for helping each other. User curated playlists are 90% of my stream sources ... Does it mean that I cannot use Facebook ads, given a lot of my data in Spotify for artists comes from playlists ?

[@AndrewSouthworth]

You can, it will just be harder to track what results are coming from your ads. However you can basically subtract off the 'user playlists' section in Spotify for Artists from your results and assume the rest came from your ads - it won't be perfect, but it should be good enough.

[@AdriendelaSalle]

Great idea, thanks so much for your response! On another note, I was wondering if you have experienced with Facebook Ads for promoting your own playlists. Is it interesting ? Any tips ?

[@vxd]

Remember that all those playlist plays could reduce your save rate and that could have an impact on future release radar streams.

[@christophercarterbirts2175]

1) I have a question - for clarity purposes.. Thank you for all your info and what you do.. So when publishing your ad - at first you don't use the correct links? Then you correct them later? Such as using a fanlink for a previous song? Then correcting the links - on the landing page - once the ad is approved? I'm confused on this part.. Facebook tends to approve my ads a day or so later.sometimes. 2) I've heard of situations where songs have been released for quite some time.. Then "things" happen to where the song begins picking up traction months down the road. Which then dominos the song into the spotify algorithm for more spread and reach? Have you heard of this? I'm wanting to advertise old music, and truly trying to gauge the importance of the first few days of release..

[@onyxxproductions8187]

Hello, we've been applying the information in his videos and we set up the ad with a link to a Hypeddit landing page that links to Spotify. I'm not sure what you mean by "correct links." We didn't go back and change anything, and I haven't seen him do that either in any of the videos I've seen. We started off promoting a song that has been out for over a year (mostly to test adsets and learn about how to use Facebook ads). Although you won't get the Release Radar push, songs actually start getting pushed out by the algorithm into the Daily Mixes first. The important metrics to watch are 1) number of saves 2) listener to save ratio 3) number of playlists 4) daily streams. Our older song got the first three slowly to a healthy level, but we didn't see any algorithmic activity until we did a streaming party. The next day, it was in Daily Mix and one artist as "fans also like." I'm not sure what number of streams makes the difference, but this song was below 30 per day with a slow build with the other metrics over months. We wanted to mimic a Release Radar push with the streaming party and it worked! We also pulled down another release and re-released it. It's very interesting because Spotify retains all of the old stream, playlist, and save data but treats it like a new release. We got a few Release Radar plays on release day. Both songs are in Daily Mixes. The algorithm took down the old artist Radio today and the "fans also like" is gone, so we think we are going to get more "fans also like" and a new Radio soon (hopefully). So, if you have good metrics on your songs, just start pushing them to build up the daily streams and profile activity. If one or more is way off (our second one was way behind because we weren't focussed on it while building up the first one), pull them down and rerelease them (one at a time). Also, we didn't just rely on Facebook ads. KZbin promoting, social media, DMing followers, going live, etc. Even getting family and friends to stream on release day. It all helps. We didn't do that the first time around and release day was a sad day after spending $1,000 on a PR company. Big mistake. Lesson learned.

[@onyxxproductions8187]

Oh, sorry... I get it now.. If you have an unreleased song and you are promoting it before release, you won't get the link for the song until it's live on Spotify. So, then you get the link for the song once it is live on Spotify and go edit the ad to put the new link in. You don't need to do that for an older song that is already on Spotify. Sorry, we didn't switch the link out for a new release because we linked to the profile instead of the song.

[@TomTehIdiot]

Oh I totally got screwed on Audience Network, especially with the African countries. Over 700 conversions in one day without a single stream. Wasted over 100 dollars. I would recommend just turning it off. Once I went to manual placements my cost per conversion increased, but I actually started getting streams. Seems like a good idea to keep an eye on the conversion/streams ratio to make sure nothing is going wrong with the algorithm and you're not wasting your money.

[@vxd]

Agree, if the country doesnt have spotify its going to go to waste. I would only put "spotify" countries if you are going to use audience network. It has worked for me, and I got streams but most of them from Mexico (I dont mind where they come from!)

[@TomTehIdiot]

@@vxd Thing is, I only had Spotify countries selected! It was Egypt that was causing me the most trouble. Mexico is actually a pretty good one to target from my experience. Glad you found some success with it.

[@vxd]

@@TomTehIdiot yeah I made a list of "good countries" and I only use this for my audience. There are no African counties on that list!

[@onyxxproductions8187]

@@vxd Morroco and Egypt are in Africa and do convert. I've been grouping the traffic-sucking Spotify countries (like Algeria) together with India in their own adset with a $1 per day limit. Keeps them in check and the CPC is super low. I do see some streams from them because we never targeted those countries before and they are showing up now in the audience map. People who don't have premium can't play your song... they can only shuffle. That's part of the reason why poor countries don't convert to streams. But they can still follow you and add your song to playlists.

[@vxd]

@@onyxxproductions8187 why put them in their own adset? Why can't you just exclude them from the audience??

[@baseballstud9121]

Question, what is the point of a landing page if it's just another hoop for fans to jump through? Why not send them directly to Spotify to listen?

[@robertoiadanza5479]

Hi Andrew, thank you for sharing your knowledge. I'd like to ask you if I should Facebook Ads Manager (and therefore creating a Pixel) from my main (personal) account or from the artist page I want to promote. I mean, inside Fb Ads Manager we can choose which account or page working with.

[@AndrewSouthworth]

Typically you'd make a business manager account which you'd link your pages to. You use your personal account to log into it, but its a business manager entity with its own Pixel.

[@robertoiadanza5479]

@@AndrewSouthworth ok, so is there a difference between running a campaign selecting my account inside FB Ad Manager and running a campaign selecting one of my artist page inside FB Ad Manager? It let me select one account or page, and then work on the campaign. Or am I wrong? Thank you

[@etangmusic]

Love your videos Andrew! A1 quality stuff as always!!! I have a question, I'm about to run my first FB Campaign with 24 ad sets (by week 1-4 of release & demographic interest) (~20k-50k audience size) with each ad set containing 12 ads (3 videos with 4 variances) meaning in total I have 288 ads. Is that too much given I'm currently budgeting around $350? What would your do?

[@AndrewSouthworth]

Thanks! Yeah I think that is too many ads. You'll spend a lot of money testing all those ad and ad set combinations. I typically run with 5 or so ad sets with 3 ads in each ad set, no variances on each ad. For your budget i'd launch with more like 5 or 6 ad sets, 3 ads in each. Then after the first 2 days turn off the bad performing ad sets, make a new ad set to try something new, then keep doing that every couple days to try new things out.

[@etangmusic]

@@AndrewSouthworth THANK YOU!!! Low key didn't realize how many people were asking you questions and I'm honestly surprised you replied back at all. Definitely going to mention your program to folks I know and save your music

[@devinsunshine]

& thank you for that audience network tip. was noticing not all of my click thrus weren't resulting in streams and going back to look at my delivery stats, looks like that was exactly the problem. unchecked the audience network box. let's see how it affects my click thru to actual stream rate. much love!

[@onyxxproductions8187]

We did the same and the CPC went way up. Some audiences were close to a dollar. Ugh. All that data from when the audience network was included is useless, so we had to start over with each audience and test them again

[@devinsunshine]

@@onyxxproductions8187 I feel you.. been running this campaign for 2 weeks already since my release 😅😅 could have been so much more effective, but we live & learn I guess. lol. glad I know this now.

[@ricky-wolfe]

Do you suggest turning off desktop placements? In our experience and in the results you've shown, it appears that Mobile app takes the majority of the results.

[@AndrewSouthworth]

I just leave them on. There aren't as many people there so you won't get as many results from Desktop, but they typically aren't more expensive.

[@harknessmfa6215]

Hi Andrew, I imagine you are pretty darn busy , I am still wondering which video ratio you recommend regarding Automatic placements. Please drop me a quick line if you get a chance. Cheers and Thanks!

[@VelAuguste]

Question, is there anyway to start off promotion on Instagram, then later go to Facebook and edit it?

[@onyxxproductions8187]

Yes, Andrew started off only promoting on stories. We started off only promoting on Instagram Feeds after following the advice of another channel. The reason everyone switches to Facebook feeds is that the Facebook in stream videos and other options are usually cheaper. We almost always end up turning off IG feeds and stories now because it almost always costs more. If you are looking for a lot of streams on release day, you want cheap traffic. For ongoing promotion, IG is the better option because you are more likely to get IG followers and visitors to your profile.

[@manuelromero478]

I do not understand the last example. If I used Facebook advertisements, I can see in the conversions how many people clicked on the link. The rest would have to come via submithub etc. Or did I understand something wrong?

[@AndrewSouthworth]

Not everyone will end up streaming or saving. So you can’t track the data as accurately. You’d have a good guess, but it will be less accurate than if you only used one promotion type.

[@manuelromero478]

@@AndrewSouthworth so for a release.. would you recommend to use ads first and then submithub as the next step?

[@HowardCharlesUK]

'EVERYTHING WAS NOT HUNKY DORY' 😂

[@AndrewSouthworth]

Hahahaha

[@phenomenalrapstv]

What countries are you targeting? I think i saw you mention in another video that you target all countries with spotify but how do you navigate thru the countries that are known to have high "bot traffic" like India, Brazil, The Philippines, etc...

[@AndrewSouthworth]

Bots on FB / IG are using the API's for the platforms, and are programmed to interact with the platform, if they click a link theirs almost no chance they'd be able to go to the web page and fire off the conversion event. So conversion campaigns in a way shield you from bots. I think Audience network fails, but I think bots on there might be more of the 'web crawling' fashion, which means they're actually designed to load web pages and thats why audience network can fail every so often.

[@phenomenalrapstv]

@@AndrewSouthworth thank you for the insight! 🙏🏾

[@paddynbob]

Quick tip, if you set a VPN to a country that's ahead of you in time, you dont have to stay up to midnight on release day! I think it's even more flexible in the US, as more countries are ahead of you guys

[@consumer365]

We are launching our first add tonight for our song releasing tomorrow. I pretty much know we will mess it up. If there was more time I'd definately look into booking you. Right now we are in way over our heads lol.

[@onyxxproductions8187]

If you haven't done this before, the more impressions it takes to make a conversion, the higher the cost for the conversion. Watch your campaign constantly all day and turn off adsets and launch new ones if you are getting lots of impressions and no conversions for an adset. You can only have multiples of $1 in adsets for each campaign (so only 5 adsets for a $5 a day campaign), but you can make new adsets if you turn one off first. Don't be afraid to target super famous artists who don't sound like your music if they are in the same or similar genre. Our release is next Friday, but we are testing audiences now at $5 a day and have been for over a week. Selena Gomez is doing well! Adding in audience networks per his previous video screwed up all of our data and we had to start over. Thank god this didn't happen on release day.

[@consumer365]

@@onyxxproductions8187 thanks for the info. I have to admit some of this sounds like a foreign language to me. By adset I'm getting the impression your talking about the targeting info? I'll be over with the band this afternoon to start clicking on stuff lol. I'm not familiar with the names of these things until we get in there

[@onyxxproductions8187]

@@consumer365 So, you're missing several hours of Andrew's videos with his journey of trying different things over many months. You can watch his playlist, but he has changed things since then. Here's the gist of what he does now: 1) set up a Facebook pixel (for retargeting later) 2) set up a smart link page with Hypeddit (paid) or Hyperfollow (free with Distrokid) and use the pixel on the page (don't use the free ToneDen smart link page - a lot of us had bad results with it... the paid version seems to work fine) - do this to weed out bot clicks so you don't have to pay for them 3) only put one link to Spotify or Spotify and Apple Music on your smart link page and don't include a preview 4) use test event in the event manager so Facebook registers clicking the link on your smart link page as a conversion even - you will have to hunt around in custom conversions to activate the conversion event depending on what smart link you used (view content is only for ToneDen) 5) set up a new campaign with conversions, optimization on, and a daily campaign budget 6) within that campaign make an adset targeting one famous artist or band who sounds kind of like your music (even remotely... the more famous, the better) and use Spotify countries (Google to look them up) for locations and use "Spotify" as the filter 7) Click on "manual placements" and then uncheck audience network 8) use several versions of ads (you will need one vertical for stories and a square for other placements) for this first adset... make the first ad and click publish and then click "duplicate" under the ad to add more different ads to the adset - the more different ads, the better 9) publish and then go to the published adset to hit "duplicate" to make a second adset targeting a different famous artist or band and leave all the adset and ad settings the same 10) if you have past ads, you can make a custom audience and a Look-alike audience instead of targeting a famous person or band 11) continue making adsets targeting different famous artists or bands (or audiences) - you will need a campaign budget of $1 minimum for each adset, so $10 daily campaign budget for 10 adsets... Watch them closely on release day and add more or turn off as needed.... he usually does like $25 $30 on release day, but you can do $10 or $15... he doesn't recommend to do too much more per day or it wastes a lot of money and doesn't seem to help... so you can keep all of that in mind and watch his playlist, just keep in mind that he has changed his approach since he first started doing this One more tip of my own: Set all your devices to loop at midnight and play your song all day... go live on and off throughout the day and have your followers do the same... family, friends, everybody you know just on release day.. make it like a telethon the first day... don't just count on Facebook ads, in my opinion... you can tell where the streams are coming from in the audience section of your dashboard so you can separate your streams from the ones coming from ads... that's what we're doing next week... we relied on just promo last time and it was a disappointing day... tell everyone you know and have them add it to their playlists... the number of personal playlists and saves are way more important than streams, actually, but streams are the only things other people can see. Another overlooked promotion method is to DM followers of bands you sound like. You can do about 50 cold DMs on Instagram a day, but something like only 20 per hour. Don't get your account locked on release day. Not good, so spread them out. The first day of release is the most important, but the first 28 days are important, too, so keep promoting. Good luck!!! Or should I say, "Good work!!" because this is more work than luck!

[@consumer365]

@@onyxxproductions8187 Man u are awesome. We are planning on walking ourselves thru with vids but wow alot to swallow there. We will also be using your guide thank you very much.

[@consumer365]

@@onyxxproductions8187 well we struggled until 3 am. Kept getting a error code we didn't link it up right. Songs out no promoting going on. So far we were defeated!

[@SoloHittzMusic]

A real comment!!! Smh good shit bro!

[@manchad0o0]

How do you get these really cheap results with the conversions, Im getting like $1.35 the least I get is $0.75. Ive tried multiple audiences and creatives and still can't get it to go down

[@vxd]

it could be your audience is too narrow, or the ad is not workng for some reason. Also facebook algorithm needs to time to find the audience for you. There are lots of factors, like possibly your audio is switched on in your landing page, etc. If you havent already I would watch some of Andrew's earlier videos on how he setups up ad campaigns.

[@onyxxproductions8187]

Yes, and also make sure you are targeting all of the Spotify countries. If you are targeting the US right now, your ad cost will be high because of the election unless you target 13-17 year olds. Also, if the artist you are targeting is promoting a release, that ad auction will be higher. Keep switching audiences, but give each one enough time to optimize and find the right people before giving up. The number of impressions it takes to get a conversion determines the ad cost, so when you see that climbing with no conversion, it will end up being high for the first one. We have been having the same problem but more like $.40 on average. We just tried super famous people, not even close in sound and Selena Gomez has been more like $.20 so far. Keep trying. Andrew constantly changes tactics as he learns new things.

[@TxRhimself]

What does it mean when your ad is active but nothing is happening?

[@Duke_Frm_Da_175th]

Can I use my own pics as a pixel

[@AndrewSouthworth]

The Pixel is actually a number that gets embedded onto sites with code to track various actions a user might take.

[@Duke_Frm_Da_175th]

@@AndrewSouthworth ohhhhh ok

[@TieranOfficial]

i didn't notice the new chair :(

[@bestfrndsclub]

Yous can just schedule the Facebook ads to launch at 12 am instead of waiting around to hit publish and what not

[@AndrewSouthworth]

The issue is more about making sure you update the song links at midnight, but you can totally do this if you get the links ahead of time from your distributor.

[@ItsRlyAntonio]

saved me from wasting money on ads

[@eddiet5634]

Great videos Andrew!!!, u are awesome and full of good tips!!! I will contact u soon - need help promoting a Christmas song with some ads, already on Spotify and all the platforms for sale....thx again EddieT.

[@MasterSplinterPDX]

Why are the first few days so important for the long term success of the song?

[@novaray3405]

I am from Germany and its super problematic here with this pixel thing when you do it with your own domain cause the there is a new law here which is called DSGVO which prevents collecting data from people without their approval. And its complicated to set it up properly so I am not acting against the law....damn I really hate this shit I just wanna do music :(

[@YuriSmith]

can you still use KZbin ads to promote your music?

[@YuriSmith]

@Fade Records Entertainment Thank you, bro! I appreciate it

[@onyxxproductions8187]

i would disagree. KZbin ads result in low stats like 1% watch time and kill your channel watch time which can tank your organic reach. Facebook ads don't affect your social media directly like that and you can gain followers even from a bad performing ad.

[@YuriSmith]

@@onyxxproductions8187 so you basically saying that I should FB Ads more then YT Ads, ok

[@AndrewSouthworth]

I have it in my queue of things to try out. I did some in the past with bad results, but it was before I knew what I was doing. In general if you're using in-stream ads, you want to have the ad be unlisted and the link to the public video so the ad views that don't convert don't crush your channel / video's watch time metric. But you could also do a search or display based YT ad, and then you'd use the actual video. Either way music is kind of weird to promote on KZbin ads at the moment i've found. Music videos can be promoted, but even then i'd rather just upload the video to Facebook in its entirety I think.

[@onyxxproductions8187]

We made an adset with a $1 limit in the campaign that has India and the other countries that suck all the traffic out of the campaign and we only turned on Audience network on that one campaign. If all the streams start going to just one placement, we turn it off for a day or so. So that's our crap adset. Lots of conversions at low costs, but we don't include them in the totals because we aren't expecting them to turn into streams. My theory is that people in poor countries aren't paying for premium so they only have the shuffle option on their phones. They can only play your track if they add it to a playlist and shuffle. I think that's why there are fewer streams from poor countries and cities. One reason, anyway.

[@chinazoofficialszn]

do you think Russia and Ukraine is a nice place to include in the countries, seems im getting really good streams from them and i noticed that even though i added the two countries much later, a lot of traffic is now going there and its converting, and im not getting much from germany and netherlands again.

[@onyxxproductions8187]

@@chinazoofficialszn Yes, any first world countries like that. The third world countries like Indonesia, India, Algeria, etc. have such cheap ad auctions that Facebook will send the majority of your traffic there if you include them with other Spotify countries. We started with just India separate and then added other countries when their numbers were climbing faster than other countries. We also checked the cities, and in India, they are often the bottom poorest cities in India. We may try targeted the wealthier cities in these countries and see how that works. I don't think they are just click farms. Like I said, I doubt they have premium and it's really hard to play a song on Spotify if you don't have premium. You have to add it to a playlist and play the whole playlist, pretty much. I'm pretty sure some people are doing that because we have gotten some streams from these countries.

[@chinazoofficialszn]

@@onyxxproductions8187 some guy was advising me to advertise to only countries I can later sell merch to. Lol

[@AndrewSouthworth]

If you have a plan to sell products to people in the near future, then it would make sense to only target countries where people are likely to have money to buy from, and ones that you can afford to ship to reasonably. If you're trying to grow your music by itself and aren't selling merch in the next few months, just go with the whole batch of countries. You can make a lot of money selling merch and other products with Facebook ads, Indepreneur has a lot of courses revolving around this and they're a great resource for knowledge either way. Eventually i'll get some content testing out my own merch based campaigns.

[@chinazoofficialszn]

@@AndrewSouthworth Andrew you are amazing bruh! Will act accordingly and also check indieprenuer out.

[@maxbattista9791]

Dropped some money on submit hub for Spotify playlists recently.. the people get back to me and give all sorts of compliments in the feedback.. but then just say no? Anyone else have this problem? It seems really strange that you would receive 90% positive feedback but everyone say no to play listing the song? Cheers

[@avengedknot5319]

It's just how it is. The song is good but it's just not better than the 20-30 songs they got, or it just didn't fit the flow of their playlist or blog, there's nothing shady about it, people are very picky, they can't add all 30 submissions they get, music is subjective, deal with it.

[@maxbattista9791]

@@avengedknot5319 it’s not that I can’t ‘deal with it’ just thought it was odd to get a complimentary feedback but also a no 🤔😂

[@avengedknot5319]

Like I said, no could either mean yours didn't standout from the other submissions or they just didn't find it going along the playlist/ blog, don't worry too much about it! Just keep submitting, do their Hot or Not and earn credits, don't spend too much! Cheers

[@amazonunboxed3407]

Max Battista they are still happy to take your cash though

[@omarabz4129]

How much views do you think 200$ can get someone?

[@chinazoofficialszn]

woke up this evening here in germany and saw 120 people listening now on my spotify for artists, it was like that for over 1hr and i stopped running ads like 5 days ago and even when i ran ads i only saw 3 or 2 people listening. i cant wait for the data tommorow cos i keep thinking that is an error that made it say 120. lol anyone experienced this before?

[@onyxxproductions8187]

Not this, but we think one person played our track 150 times in one day. lol. We thought it was the algorithm, but it wasn't. Just some obsessed person in Houston, Texas. You may have gotten a track pushed to Daily Mix since it's Thursday.

[@chinazoofficialszn]

@@onyxxproductions8187 yea I’m thinking that.. let’s see what tomorrow’s data says. I got into release radar after 4weeks of my release.. and from 7 streams it’s now like 66 streams and 49 listeners in 5 days now just from the radar. So it’s either the radar has taking off or I go into daily mix as you said. But it’s weird to see 120 people listening at the same time and it staying like that for an hour

[@AndrewSouthworth]

This was apparently a Spotify glitch, lots of people in my course group said they saw the exact 120 listening now and were asking about it.

[@chinazoofficialszn]

@@AndrewSouthworth yea turned out I just got 79 streams and 57 listeners

[@brianhoneycutt5938]

I was like #666. Uh oh

[@krismisfit247365]

#1. No profanity in your Ads. Check and double check facebook Ad guidelines.